[{"data":1,"prerenderedAt":70},["ShallowReactive",2],{"blog-post-a-b2b-saas-businesses-guide-to-great-product-feature-videos":3},{"post":4,"recommendedBlogs":47,"chosenCategory":31,"safeJson":69,"isDynamic":12},{"id":5,"uuid":6,"title":7,"slug":8,"html":9,"comment_id":10,"feature_image":11,"featured":12,"visibility":13,"created_at":14,"updated_at":15,"published_at":16,"custom_excerpt":17,"codeinjection_head":18,"codeinjection_foot":18,"custom_template":18,"canonical_url":18,"authors":19,"tags":27,"primary_author":40,"primary_tag":41,"url":42,"excerpt":17,"reading_time":43,"access":44,"comments":12,"og_image":18,"og_title":18,"og_description":18,"twitter_image":18,"twitter_title":18,"twitter_description":18,"meta_title":45,"meta_description":46,"email_subject":18,"frontmatter":18,"feature_image_alt":18,"feature_image_caption":18},"6a348566a7148700019806c2","e7bbf7b3-a092-4763-844e-c7741a56122a","A B2B SaaS Businesses’ Guide to Great Product Feature Videos","a-b2b-saas-businesses-guide-to-great-product-feature-videos","\u003Cp>\u003Cstrong>Product feature videos\u003C\u002Fstrong> are a\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fdriving-product-adoption-how-videos-can-make-a-difference\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cu>popular marketing tool.\u003C\u002Fu>\u003C\u002Fa>\u003Cu> \u003C\u002Fu>Businesses use them to showcase their products to potential customers. Having a well-crafted product video is key to any business' successful marketing strategy.\u003C\u002Fp>\u003Cp>B2B SaaS businesses need to create \u003Cstrong>product feature videos\u003C\u002Fstrong> to show potential customers what their products can do or launch product updates. This step-by-step guide will show you how to create a product video that wows your audience. Such videos can help you close more deals and increase product adoption.\u003C\u002Fp>\u003Cp>In this blog post, we'll show you how to create product videos that highlight your product. And its features and benefits!\u003C\u002Fp>\u003Ch2 id=\"understanding-the-%E2%80%9Cwhy%E2%80%9D\">\u003Cstrong>Understanding the “why”\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>A product video is a short video that demonstrates a product's features and benefits. Companies can showcase their products in an engaging and informative way through \u003Cstrong>great product videos\u003C\u002Fstrong>. This leads to increased sales and existing customer satisfaction. For instance, including \u003Cstrong>product videos\u003C\u002Fstrong> on the website has yielded an\u003Ca href=\"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20200423175327\u002Fhttps:\u002F\u002Fwww.eyeviewdigital.com\u002Fdocuments\u002Feyeview_brochure.pdf\" rel=\"noopener noreferrer nofollow\"> \u003Cu>86% increase in conversions.\u003C\u002Fu>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Creating feature videos can be a rewarding process if done correctly. It requires careful planning, attention to detail, and a creative approach.\u003C\u002Fp>\u003Cp>Businesses can create great \u003Cstrong>product feature videos \u003C\u002Fstrong>by addressing the challenges. This way, they can also capitalize on the opportunities.\u003Cstrong> \u003C\u002Fstrong>These videos communicate their message and engage with their audience effectively.\u003C\u002Fp>\u003Ch2 id=\"preparing-for-product-feature-videos\">\u003Cstrong>Preparing for product feature videos\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Creating feature videos is a challenging task. It requires attention to detail and a lot of planning. Some points to remember are:\u003C\u002Fp>\u003Ch3 id=\"defining-the-goals-and-objectives-of-the-video\">Defining the goals and objectives of the video\u003C\u002Fh3>\u003Cp>Ask yourself what its purpose is. Is it to sell a product or service, educate viewers on a specific topic, or simply entertain?\u003C\u002Fp>\u003Ch3 id=\"conducting-thorough-research-on-the-new-feature\">Conducting thorough research on the new feature\u003C\u002Fh3>\u003Cp>When it comes to introducing a new feature, the product teams must do research. This means taking the time to analyze your target market. And determining if the feature is something that they would value.\u003C\u002Fp>\u003Ch3 id=\"outlining-the-key-benefits-and-value-proposition\">Outlining the key benefits and value proposition\u003C\u002Fh3>\u003Cp>It's crucial to outline a product's benefits and value proposition to potential customers. The next step is to effectively share them with your target audience. Your \u003Cstrong>new feature release\u003C\u002Fstrong> videos can help you achieve that.\u003C\u002Fp>\u003Ch3 id=\"identifying-the-target-audience-for-the-video\">Identifying the target audience for the video\u003C\u002Fh3>\u003Cp>Once you have a clear understanding of your goals, you can identify your target audience, message, and video tone.\u003C\u002Fp>\u003Ch3 id=\"developing-a-script-and-storyboard\">Developing a script and storyboard\u003C\u002Fh3>\u003Cp>This is an essential step in creating any great \u003Cstrong>product feature video\u003C\u002Fstrong>. A script is the backbone of the whole project. With a storyboard, you can see how each shot fits into the overall narrative. It also guides you on how to film it to achieve your vision.\u003Cbr>After this, all you need to do is produce your product video. Check out how you can create a product video in three easy steps\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fmake-product-demo-videos-in-3-steps-with-a-twist\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cu>here\u003C\u002Fu>\u003C\u002Fa>!\u003C\u002Fp>\u003Ch2 id=\"tips-for-creating-effective-feature-videos\">\u003Cstrong>Tips for creating effective feature videos\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"choosing-the-right-video-format-and-style-for-product-release-videos\">Choosing the right video format and style for product release videos\u003C\u002Fh3>\u003Cp>When it comes to creating a product release video, choosing the right format and style is crucial. Will it be an animated explainer video, a live-action product showcase, or a customer review?\u003C\u002Fp>\u003Cp>Each format has its benefits and drawbacks. So, it's essential to choose one that suits your product and brand identity.\u003C\u002Fp>\u003Ch3 id=\"using-engaging-visuals-and-animations\">Using engaging visuals and animations\u003C\u002Fh3>\u003Cp>A product video's biggest challenge is to keep the audience engaged throughout. Visual storytelling techniques, such as including animations or captivating visuals, can help here.\u003Cbr>Read:\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fmake-customer-product-training-engaging\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cu>Five Ways to make your customer product video engaging\u003C\u002Fu>\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 id=\"including-clear-and-concise-narration-or-voice-over\">Including clear and concise narration or voice-over\u003C\u002Fh3>\u003Cp>When creating product demo videos, it's important to deliver the message clearly and concisely. A well-executed narration or voice-over can also help build trust with the audience. It also makes the product more relatable.\u003C\u002Fp>\u003Ch3 id=\"showcasing-the-new-product-in-action\">Showcasing the new product in action\u003C\u002Fh3>\u003Cp>A product video's main goal is to show potential customers how the product works. Further, it shows what benefits it can offer. Thus, use a combination of live-action footage, animations, and voiceovers to convey these.\u003C\u002Fp>\u003Cp>Read:\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F5-easy-ways-to-solve-for-training-video-production\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cu>5 Easy Ways to Solve for Training Video Production\u003C\u002Fu>\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 id=\"demonstrating-use-cases-and-real-world-examples\">Demonstrating use cases and real-world examples\u003C\u002Fh3>\u003Cp>Including real-world examples can help customers understand how the product would fit into their lives. This makes it easier for them to make an informed purchase decision. You can also show how your product solves pain points by providing a solution to a specific problem.\u003C\u002Fp>\u003Ch2 id=\"tools-and-agencies-to-create-a-good-product-video\">\u003Cstrong>Tools and Agencies to create a good product video\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Product video creation tools are essential for creating engaging and informative product videos.\u003C\u002Fp>\u003Cp>For beginners, there are plenty of user-friendly tools available. These require little-to-no technical expertise. Some of these tools even come with built-in editing features. This allows you to create high-quality videos with minimal effort.\u003C\u002Fp>\u003Cp>Some popular tools for product video creation include:\u003C\u002Fp>\u003Ch3 id=\"trainn\">\u003Cstrong>Trainn\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Wouldn't it be great if you could create stunning animation videos of your product in just five minutes? Well, now you can with\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cstrong>\u003Cu>Zing by Trainn\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>!\u003C\u002Fp>\u003Cp>The platform offers a user-friendly Chrome extension. This allows you to record and edit your screen. Further, you can also add voiceovers and share your video creations.\u003C\u002Fp>\u003Cp>Its innovative technology captures every step as you walk through your screen recording. This makes it effortless to put together a professional-looking video. Even without any technical knowledge!\u003C\u002Fp>\u003Cp>And the best part is\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-analytics\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cstrong>\u003Cu>Trainn’s analytics dashboard.\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>\u003Cu> \u003C\u002Fu>\u003C\u002Fstrong>This gives valuable insight into how well your videos are performing. This will allow you to refine and optimize future content.\u003C\u002Fp>\u003Cp>So why wait? Try Zing by Trainn today!\u003C\u002Fp>\u003Cp>Take the first step towards creating exceptional animated videos for your digital products!\u003C\u002Fp>\u003Ch3 id=\"motion-the-agency-video-production-agency\">\u003Cstrong>Motion The Agency (Video Production Agency)\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.motiontheagency.com\u002Ffor-whom\u002Fsaas?ref=blog-api.saastube.io\">Motion The Agency is a motion design and video production studio\u003C\u002Fa> specialising in animated content for SaaS and B2B companies. Working with startups, mid-market companies, and enterprise teams, they help businesses explain complex products, showcase software, and support marketing initiatives through 2D animation, 3D animation, UI motion design, and visual storytelling. \u003Cbr>\u003Cbr>Their work covers more than product videos, including explainers, product launches, event assets, sales enablement content, and marketing campaigns across websites, sales decks, social media, and other digital channels.\u003C\u002Fp>\u003Ch3 id=\"webdew-explainer-video-agency-for-saas\">Webdew (Explainer Video Agency for SaaS)\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.webdew.com\u002Fservices\u002Fvideos\u002Fexplainer?ref=blog-api.saastube.io\">Webdew\u003C\u002Fa> is a HubSpot-certified agency that works as an explainer video agency for B2B SaaS businesses, handling everything from concept development and scripting to storyboarding, animation, and final production.\u003C\u002Fp>\u003Ch3 id=\"adobe-premiere-pro\">\u003Cstrong>Adobe Premiere Pro\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Adobe Premiere Pro is a powerful software to create high-quality product videos. You can create videos that are engaging, informative, and visually appealing.\u003C\u002Fp>\u003Cp>This video editing software helps you edit videos and add special effects. This makes your products look more attractive to potential customers.\u003C\u002Fp>\u003Cp>Whether you're a seasoned professional or just starting, Adobe Premiere Pro can help!\u003C\u002Fp>\u003Cp>Apart from these two, you can also try screen-recording tools. Some examples are\u003Ca href=\"https:\u002F\u002Fzoom.us\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cu>Zoom\u003C\u002Fu>\u003C\u002Fa>\u003Cu>,\u003C\u002Fu> Microsoft PowerPoint, or\u003Ca href=\"https:\u002F\u002Ffilmora.wondershare.com\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cu>Filmora\u003C\u002Fu>\u003C\u002Fa>\u003Cu>,\u003C\u002Fu> to create videos.\u003C\u002Fp>\u003Cp>Read:\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fhow-to-make-instructional-videos-with-screen-recording\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cu>How to make videos with screen recording\u003C\u002Fu>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cstrong>Product feature videos\u003C\u002Fstrong> are one of the best ways to promote your product or business. They are an effective and engaging way of showcasing what makes your product so great. And without the need to explain in text. They are also great during feature launches or product announcements.\u003C\u002Fp>\u003Cp>Despite the challenges, creating \u003Cstrong>product feature videos\u003C\u002Fstrong> also presents a lot of opportunities. Plus, sharing them across various social media posts on platforms can increase their visibility.\u003C\u002Fp>\u003Cp>By investing in creating high-quality product videos, businesses can save time and money. This is done by reducing the need for customer support. Thus, focus on customer education and user experience using product videos today! This will help you reap the many benefits that come along with it!\u003C\u002Fp>\u003Cp>Learn how to deliver high-quality customer education and training programs at scale. Check out\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer nofollow\"> \u003Cstrong>\u003Cu>Trainn\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa> today!\u003C\u002Fp>","64b125aa585c1b058a1fbdc4","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F07\u002FVideo-Marketing.png",false,"public","2023-07-14T10:38:34.000+00:00","2026-10-04T08:02:31.000+00:00","2023-07-14T10:43:55.000+00:00","Are you looking for a guide for creating product feature videos that sell? Then, look no further than this blog by Trainn, which will help you master this art. ",null,[20],{"id":21,"name":22,"slug":23,"profile_image":24,"cover_image":18,"bio":25,"website":18,"location":18,"facebook":18,"twitter":18,"threads":18,"bluesky":18,"mastodon":18,"tiktok":18,"youtube":18,"instagram":18,"linkedin":18,"meta_title":18,"meta_description":18,"url":26},"6a348563a714870001980624","Sinduja Krishnakumar","sinduja","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F03\u002FScreen-Shot-2023-03-31-at-7.41.15-PM.png","I am an AI slayer who Batmans her way to humanize content with the help of algorithms and SEO. Currently revamping customer education with Trainn.","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsinduja\u002F",[28,34],{"id":29,"name":30,"slug":31,"description":32,"feature_image":18,"visibility":13,"og_image":18,"og_title":18,"og_description":18,"twitter_image":18,"twitter_title":18,"twitter_description":18,"meta_title":18,"meta_description":18,"codeinjection_head":18,"codeinjection_foot":18,"canonical_url":18,"accent_color":18,"url":33},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",{"id":35,"name":36,"slug":37,"description":38,"feature_image":18,"visibility":13,"og_image":18,"og_title":18,"og_description":18,"twitter_image":18,"twitter_title":18,"twitter_description":18,"meta_title":18,"meta_description":18,"codeinjection_head":18,"codeinjection_foot":18,"canonical_url":18,"accent_color":18,"url":39},"6a348564a714870001980645","Video Hacks","video-hacks","Trainn's video hacks are tried and tested. These creative shortcuts and techniques unlock the power of visual storytelling, elevating the quality, engagement, and effectiveness of video content.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-hacks\u002F",{"id":21,"name":22,"slug":23,"profile_image":24,"cover_image":18,"bio":25,"website":18,"location":18,"facebook":18,"twitter":18,"threads":18,"bluesky":18,"mastodon":18,"tiktok":18,"youtube":18,"instagram":18,"linkedin":18,"meta_title":18,"meta_description":18,"url":26},{"id":29,"name":30,"slug":31,"description":32,"feature_image":18,"visibility":13,"og_image":18,"og_title":18,"og_description":18,"twitter_image":18,"twitter_title":18,"twitter_description":18,"meta_title":18,"meta_description":18,"codeinjection_head":18,"codeinjection_foot":18,"canonical_url":18,"accent_color":18,"url":33},"https:\u002F\u002Fblog-api.saastube.io\u002Fa-b2b-saas-businesses-guide-to-great-product-feature-videos\u002F",5,true,"How to Create Great Product Feature Videos","Are you looking for a guide for creating product feature videos that sell? ",[48,55,62],{"id":49,"slug":50,"created_at":51,"feature_image":52,"title":53,"excerpt":54},"6a9193cfb78148000171418b","customer-onboarding-video-templates","2026-08-28T13:57:35.000+00:00","https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002FArtboard-15-copy-9@2x-100.jpg","Customer Onboarding Video Templates: 5 Scripts and Why Each One Works","A template is a starting point, not a finished video. Here is the structure behind four that work, and what still has to happen after you fill them in.",{"id":56,"slug":57,"created_at":58,"feature_image":59,"title":60,"excerpt":61},"6a348566a7148700019806df","corporate-videos-with-real-life-examples","2024-03-11T17:38:42.000+00:00","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FElevate-Your-Corporate-Videos-with-7-Captivating-Strategies-and-Real-life-Examples--2024-.png","Elevate Your Corporate Videos with 7 Captivating Strategies and Real-life Examples (2024)","Think beyond ads! Corporate videos showcase brands, explain products, & boost training. Used for marketing, internal comms & more.",{"id":63,"slug":64,"created_at":65,"feature_image":66,"title":67,"excerpt":68},"6a348566a7148700019806dd","instructional-video-for-a-better-customer-experience","2024-03-11T11:26:56.000+00:00","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FHow-to-Make-an-Instructional-Video-for-a-Better-Customer-Experience.png","How to Make an Instructional Video for a Better Customer Experience","In today's digital era, leverage instructional videos to connect with customers effectively. Drive trust, loyalty, & advocacy through clear & engaging guidance","",1792661179173]