[{"data":1,"prerenderedAt":170},["ShallowReactive",2],{"blog-category-customer-churn-1":3},{"posts":4,"pagination":113,"availableTags":116,"currentTag":117},[5,42,87],{"id":6,"uuid":7,"title":8,"slug":9,"html":10,"comment_id":11,"feature_image":12,"featured":13,"visibility":14,"created_at":15,"updated_at":16,"published_at":17,"custom_excerpt":18,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":20,"tags":21,"authors":28,"primary_author":36,"primary_tag":37,"url":38,"excerpt":18,"reading_time":39,"access":40,"comments":13,"og_image":19,"og_title":8,"og_description":18,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":8,"meta_description":41,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a7148700019806aa","32aa7562-114c-4559-a8da-0c3a13098ce3","5 Ways to Reduce Churn with Customer Onboarding","5-ways-to-reduce-churn-with-customer-onboarding","\u003Cp>Churn is simply the case when your existing customers stop using your product. It is a nightmare for every business. Therefore, businesses spend hefty amounts to reduce churn.\u003C\u002Fp>\u003Cp>Here is an example.\u003C\u002Fp>\u003Cp>At one point, Zoom experimented with its customer onboarding process. Customers who bought their product were not given a demo, no onboarding process, and were not sent any educational material or emails.\u003C\u002Fp>\u003Cp>This resulted in a disaster. Zoom's engagement dropped and the customer churn rate skyrocketed.\u003C\u002Fp>\u003Cp>Zoom conducted a survey to identify the issue. Most users responded, \"I don't see any benefit in using Zoom.\"\u003C\u002Fp>\u003Cp>The same story can happen with your product.\u003C\u002Fp>\u003Cp>Your new customers can get frustrated and give up using your product when they don't know how to use it. And if they give up, they might never come back.\u003C\u002Fp>\u003Cp>That's why effective \u003Ca href=\"https:\u002F\u002Fblog.fusebill.com\u002Fhow-to-optimize-onboarding-process-reduce-churn?ref=blog-api.saastube.io\">customer onboarding \u003C\u002Fa>is so important to reduce churn.\u003C\u002Fp>\u003Cp>If you wonder how to reduce customer churn with onboarding, here are the top 5 ways.\u003C\u002Fp>\u003Ch2 id=\"5-strategies-to-reduce-churn-with-customer-onboarding\">5 Strategies to Reduce Churn with Customer Onboarding\u003C\u002Fh2>\u003Cp>Here is how you can increase customer retention with onboarding:\u003C\u002Fp>\u003Ch3 id=\"1-personalize-the-customer-onboarding-experience\">1. Personalize the Customer Onboarding Experience\u003C\u002Fh3>\u003Cp>Personalizing the onboarding experience is an effective way to reduce churn. Make your customers feel that you understand their unique needs and are invested in their success. This way, they're more likely to stick around and continue using your product.\u003C\u002Fp>\u003Cp>Here is how you can personalize onboarding for a lower customer churn.\u003C\u002Fp>\u003Ch4 id=\"gather-information\">Gather information\u003C\u002Fh4>\u003Cp>Start with understanding your customer's needs, preferences, and goals. You can collect this information using customer surveys or live chats to track their behavior. Some companies even call their customers in person to know their preferences. You should do this right after the customer signs up for your product.\u003C\u002Fp>\u003Ch4 id=\"customize-content\">Customize content\u003C\u002Fh4>\u003Cp>Use the information gathered above to customize the onboarding content. Make sure your content meets the customer's specific needs. For example, you can provide more in-depth training for a particular feature a customer is interested in. This will lead to better customer engagement and higher customer satisfaction. Thus, the customer retention rate will go up.\u003C\u002Fp>\u003Ch4 id=\"use-a-crm-software\">Use a CRM software\u003C\u002Fh4>\u003Cp>CRM software stores everything you need to know about your customers. It can also help you provide customized content based on that data. Such strategies can, in turn, reduce customer churn.\u003C\u002Fp>\u003Ch4 id=\"follow-up\">Follow-up\u003C\u002Fh4>\u003Cp>Make sure to follow up with customers and check in to see how they're doing. This can help you identify the challenges they might be facing. You can then provide any additional support if needed.\u003C\u002Fp>\u003Ch3 id=\"2-shorten-time-to-value\">2. Shorten Time-To-Value\u003C\u002Fh3>\u003Cp>Shortening time-to-value helps customers \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fhow-to-use-customer-education-to-drive-product-adoption\u002F?ref=blog-api.saastube.io\">adopt your product\u003C\u002Fa> more quickly. Hence, it can reduce customer churn drastically by improving retention.\u003C\u002Fp>\u003Cp>One cool example of a SaaS product shortening time-to-value is ChatGPT. When you sign up for the product, it instantly takes you to the dashboard, where it provides you with prompts that you can use and feel amazed by the AI capabilities.\u003C\u002Fp>\u003Cp>Here is how you can shorten time-to-value for your SaaS product.\u003C\u002Fp>\u003Ch4 id=\"provide-a-quick-win\">Provide a quick win\u003C\u002Fh4>\u003Cp>Show your customers how your product can help them achieve their goals immediately. Provide a quick win that demonstrates the value of your product. This can be as simple as completing a task or using a basic feature.\u003C\u002Fp>\u003Ch4 id=\"simplify-the-onboarding-process\">Simplify the onboarding process\u003C\u002Fh4>\u003Cp>Make the customer experience during onboarding as simple as possible. Remove any unnecessary steps that might cause frustration. This can help customers realize your product's value quickly, resulting in retained customers.\u003C\u002Fp>\u003Ch4 id=\"communicate-regularly\">Communicate regularly\u003C\u002Fh4>\u003Cp>Stay in touch with your customers throughout the onboarding process. Regular communication can help them feel supported and engaged. It can also help you resolve any challenges they might be facing.\u003C\u002Fp>\u003Ch3 id=\"3-make-onboarding-interactive\">3. Make Onboarding Interactive\u003C\u002Fh3>\u003Cp>Interactive onboarding can make a big difference in reducing \u003Ca href=\"https:\u002F\u002Fshopify.engineering\u002Fdefining-churn-rate-no-really-this-actually-requires-an-entire-blog-post?ref=blog-api.saastube.io\">churn rates\u003C\u002Fa>. Interactive elements break the monotony of text-based content and make the customer journey more interesting.\u003C\u002Fp>\u003Cp>You can \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fhow-to-use-videos-in-customer-education-5-ways\u002F?ref=blog-api.saastube.io\">use interactive content like videos\u003C\u002Fa> or quizzes for a lower churn rate.\u003C\u002Fp>\u003Cp>Here are some ways to achieve successful onboarding.\u003C\u002Fp>\u003Ch4 id=\"use-multimedia\">Use multimedia\u003C\u002Fh4>\u003Cp>Include videos, infographics, and images in your onboarding process.\u003C\u002Fp>\u003Ch4 id=\"offer-interactive-quizzes\">Offer interactive quizzes\u003C\u002Fh4>\u003Cp>Test customers' product knowledge by asking relevant but easy questions. This can help them retain information. Quizzes also ensure your customers get the most out of the onboarding process.\u003C\u002Fp>\u003Ch4 id=\"provide-interactive-demos\">Provide interactive demos\u003C\u002Fh4>\u003Cp>Allow customers to try out your product in real-time. It will help them understand your product more quickly and make them more likely to stay.\u003C\u002Fp>\u003Ch4 id=\"gamify-the-process\">Gamify the process\u003C\u002Fh4>\u003Cp>Use badges and progress bars to make the onboarding process more engaging and motivating. This will add an element of fun and motivate your customers to complete the onboarding process.\u003C\u002Fp>\u003Cp>You can reduce customer churn with onboarding by using these techniques to improve customer engagement. This way, customers will feel more involved in the onboarding process.\u003C\u002Fp>\u003Ch3 id=\"4-utilize-a-customer-onboarding-software\">4. Utilize a Customer Onboarding Software\u003C\u002Fh3>\u003Cp>Seamless onboarding software can help you reduce churn rate drastically.\u003C\u002Fp>\u003Cp>Many customer onboarding software \u003Ca href=\"https:\u002F\u002Fdeepstash.com\u002Farticle\u002F111366\u002Flearn-how-to-automate-customer-onboarding-in-b2b-saas?ref=blog-api.saastube.io\">automate the onboarding process\u003C\u002Fa>. Their personalization features allow you to create a tailored experience for each customer.\u003C\u002Fp>\u003Cp>Such software offers helpful resources such as FAQs and customer service. These resources can assist customers in resolving any issues they may encounter.\u003C\u002Fp>\u003Cp>You can also address potential roadblocks proactively by tracking customer success and gathering feedback. All of this helps customers achieve success with your product or service. Thus, your churn rate is likely to remain on the lower side.\u003C\u002Fp>\u003Ch3 id=\"5-gather-feedback-and-improve\">5. Gather Feedback and Improve\u003C\u002Fh3>\u003Cp>Measuring an onboarding program's success is critical to reducing customer churn. It helps identify what's working and what's not.\u003C\u002Fp>\u003Cp>Feedback allows you to address customer challenges. It can also help you regularly improve the onboarding experience.\u003C\u002Fp>\u003Cp>You can track customer progress through \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F5-customer-education-metrics-to-measure-your-roi\u002F?ref=blog-api.saastube.io\">various metrics\u003C\u002Fa> to measure the success of an onboarding program. These metrics include time-to-value, activation rates, and feature adoption. They provide insight into how quickly customers realize the product value and how well they use it.\u003C\u002Fp>\u003Cp>You can also gather customer feedback through surveys or interviews. Your goal is to understand their satisfaction level and identify areas for improvement. You can then work on these areas to achieve higher customer loyalty.\u003C\u002Fp>\u003Ch2 id=\"how-to-calculate-churn-rate\">How to Calculate Churn Rate\u003C\u002Fh2>\u003Cp>We've pointed out the churn rate several times in this article. If you need help calculating the churn rate, here is the formula.\u003C\u002Fp>\u003Cp>\u003Cem>Churn Rate = (Lost Customers ÷ Total Customers at the Beginning of Time Period) x 100\u003C\u002Fem>\u003C\u002Fp>\u003Cp>To calculate your churn rate percentage, choose a specific period and determine the number of customers who stopped using your products or services during that time. Divide this number by the total number of customers you had at the beginning of the subscription. Finally, multiply the result by 100 to obtain your churn rate percentage.\u003C\u002Fp>\u003Cp>For example, if your business had 300 customers at the beginning of the month and lost 30 by the end, your churn rate will be: (30÷300) x 100 = 10%\u003C\u002Fp>\u003Ch2 id=\"how-much-churn-is-acceptable\">How Much Churn is Acceptable\u003C\u002Fh2>\u003Cp>It's normal to lose some customers over time, but how much churn is considered acceptable? According to an expert named Lincoln Murphy, having a churn rate of \u003Ca href=\"https:\u002F\u002Fsixteenventures.com\u002Fsaas-churn-rate?ref=blog-api.saastube.io\">5 to 6\u003C\u002Fa> per cent per year is okay, while anything less than three per cent is really good.\u003C\u002Fp>\u003Cp>By knowing your churn rate, you can understand what your brand is doing well and where it needs improvement. It also helps you predict how many customers might leave each month. Understanding why they're thinking of leaving lets you take action to prevent it from happening.\u003C\u002Fp>\u003Ch2 id=\"how-to-retrieve-the-customers-lost-to-churn\">How to Retrieve the Customers Lost to Churn\u003C\u002Fh2>\u003Cp>Here are some strategies you can use to reclaim your lost customers.\u003C\u002Fp>\u003Cp>\u003Cstrong>Understand churn reasons -\u003C\u002Fstrong> Analyze why customers are leaving your product, address their pain points, and develop targeted strategies.\u003C\u002Fp>\u003Cp>\u003Cstrong>Personalize your approach -\u003C\u002Fstrong> Reconnect with people who have stopped using your product by using their names and referring to previous interactions. Be friendly and approachable during the interaction\u003C\u002Fp>\u003Cp>\u003Cstrong>Compelling offers -\u003C\u002Fstrong> Grab attention with irresistible incentives tailored to customers' needs, such as discounts, free trials, or exclusive access.\u003C\u002Fp>\u003Cp>\u003Cstrong>Exceptional support -\u003C\u002Fstrong> Train your customer success team to value customer satisfaction by being responsive, empathetic, and proactive in resolving concerns.\u003C\u002Fp>\u003Cp>\u003Cstrong>Reinforce product value -\u003C\u002Fstrong> Highlight updates and improvements, emphasizing how your current product offerings or new launches solve customers' problems.\u003C\u002Fp>\u003Cp>\u003Cstrong>Exclusive content -\u003C\u002Fstrong> Provide industry insights, educational resources, or VIP access to create a sense of exclusivity and encourage re-engagement.\u003C\u002Fp>\u003Cp>\u003Cstrong>Targeted email campaigns -\u003C\u002Fstrong> Address customers' specific concerns with personalized messages, relevant content, and clear calls to action.\u003C\u002Fp>\u003Cp>\u003Cstrong>Leverage social media -\u003C\u002Fstrong> Engage with churned customers on social media platforms, sharing relevant content to reconnect and foster familiarity.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Seek feedback, make improvements -\u003C\u002Fstrong> Request and act on customer feedback to enhance their experience, thereby rebuilding trust and loyalty for churn reduction.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"bottom-line\">Bottom Line\u003C\u002Fh2>\u003Cp>The onboarding strategies we've discussed here are among the most effective ones that help reduce churn rate. What's interesting is that you can ensure everything we've discussed by opting for a customer learning platform.\u003C\u002Fp>\u003Cp>Trainn is one such platform that can help you reduce churn drastically.\u003C\u002Fp>\u003Cp>Trainn's onboarding software helps you personalize your onboarding experience based on different customer objectives.\u003C\u002Fp>\u003Cp>The platform also allows you to offer self-serve onboarding for low ACV users. This allows you to focus more on high-value customers.\u003C\u002Fp>\u003Cp>Click here to learn more about \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-onboarding-software-saas\u002F?ref=blog-api.saastube.io\">customer onboarding using Trainn\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Get in touch with us to get going.\u003C\u002Fp>","6476241c1c2fd7062ba90bf7","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F05\u002F25-Blog.jpg",false,"public","2023-05-30T16:28:12.000+00:00","2023-10-31T08:38:39.000+00:00","2023-05-30T16:31:22.000+00:00","Product owners should nurture new customers by educating them about the product and its value. Customer onboarding is the best place to communicate this value.",null,"https:\u002F\u002Ftrainn.co\u002Fblog\u002F5-ways-to-reduce-churn-with-customer-onboarding\u002F",[22],{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},"6a348564a71487000198063e","Customer Churn","customer-churn","Customer churn is the silent erosion of a business's foundation. With our blogs on churn, we want to remind businesses on how to nurture relationships and deliver value.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-churn\u002F",[29],{"id":30,"name":31,"slug":32,"profile_image":33,"cover_image":19,"bio":34,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":35},"6a348563a714870001980624","Sinduja Krishnakumar","sinduja","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F03\u002FScreen-Shot-2023-03-31-at-7.41.15-PM.png","I am an AI slayer who Batmans her way to humanize content with the help of algorithms and SEO. Currently revamping customer education with Trainn.","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsinduja\u002F",{"id":30,"name":31,"slug":32,"profile_image":33,"cover_image":19,"bio":34,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":35},{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},"https:\u002F\u002Fblog-api.saastube.io\u002F5-ways-to-reduce-churn-with-customer-onboarding\u002F",6,true,"Product owners should nurture new customers by educating them about the product and its value. Start at customer onboarding!",{"id":43,"uuid":44,"title":45,"slug":46,"html":47,"comment_id":48,"feature_image":49,"featured":13,"visibility":14,"created_at":50,"updated_at":51,"published_at":52,"custom_excerpt":53,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"tags":54,"authors":74,"primary_author":80,"primary_tag":81,"url":82,"excerpt":53,"reading_time":83,"access":40,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":84,"twitter_title":19,"twitter_description":19,"meta_title":85,"meta_description":86,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198066c","c693d562-572e-4681-afd9-f0d3fc338a2b","Accelerating product adoption beyond the first session","accelerating-product-adoption-beyond-the-first-session","\u003Cp>Wish you and I were selling air conditioners. We could call it a day after the adoption stage (fit it and forget it!) and make ourselves an appreciation cocktail!\u003Cbr>Alas! We’re into the SaaS business and have to sell the same product to the same user again and again! (Renewals. duh!) Sounds like a groundhog day, doesn’t it? And if you’ve been following \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F?ref=blog-api.saastube.io\">Trainn’s blog\u003C\u002Fa> for a while now you know that we’ve been preaching that adoption is a never-ending process, at least not at the moment of purchase\u002Fsale. \u003C\u002Fp>\u003Cp>The new buyer who was absolutely in awe of your product this week can easily top your churn chart next month. Probably all that it took to convince them was a slightly better product at a better price! \u003C\u002Fp>\u003Cp>All the lessons we taught you on taking your customers to that “aha” moment as soon as possible, to help your customer get the most out of your product, was probably something very simple, very basic. Unfortunately, your product’s actual value might not be as obvious to your customers as it is to you. The feature you thought would show them value might not be unique enough or convincing to make them stick around.\u003C\u002Fp>\u003Cp>That brings us to pay attention to the next logical steps. Now that you have deduced a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace. \u003C\u002Fp>\u003Ch3 id=\"so-how-to-drive-adoption-pre-and-post\">So how to drive adoption? Pre and Post\u003C\u002Fh3>\u003Cul>\u003Cli>You’re walking home from the office and this very \u003Cstrong>new signboard\u003C\u002Fstrong> gleaming with pop colors and lights grabs your attention. “La Pâtisserie”- the newest bakery in town opens tomorrow, right next door.\u003C\u002Fli>\u003Cli>You walk up to your room, \u003Cstrong>search \u003C\u002Fstrong>for the bakery \u003Cstrong>online\u003C\u002Fstrong> - Ah! there they are! \u003Cstrong>browse through their offerings\u003C\u002Fstrong> and you’re already in love with the menu and \u003Cstrong>want to explore more\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>It’s morning and you drag yourself out of the bed, half-asleep, getting a whiff of freshly-baked muffins. Those muffins are your only \u003Cstrong>desire\u003C\u002Fstrong> for the next couple of minutes.\u003C\u002Fli>\u003Cli>And the \u003Cstrong>aha moment\u003C\u002Fstrong> has driven you to the store, \u003Cstrong>pay the cash,\u003C\u002Fstrong> and take your muffin home! \u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's the four-steps for a bakery adoption process. Well, I bet that your product is more complicated than a muffin.  \u003C\u002Fp>\u003Cp>We discussed the different stages in the product adoption process in our \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwho-owns-product-adoption\u002F?ref=blog-api.saastube.io\">last blog\u003C\u002Fa>. But how is the adoption process carried out to achieve the desired result of the activities at the end of each stage? \u003C\u002Fp>\u003Cp>Let’s take a closer look at how some of our favourite SaaS-stars are executing these 4 stages of an adoption cycle:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Awareness \u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Potential users are definitely unaware of your brand or product, given the number of new competitors entering the space each day. Let’s take a step back. In certain cases, your potential customer might be totally unaware of such a problem, or the importance of resolving it, or that a solution like yours exists. You are ideally looking at customers looking to find answers to questions like: What is it? and how can it be useful for me and my business? \u003C\u002Fp>\u003Cp>Remember, at this point, you are casting a wide net aiming for maximum exposure, connecting with your potential audience. \u003C\u002Fp>\u003Cp>Let’s take a look at how \u003Ca href=\"https:\u002F\u002Fbasecamp.com\u002F?ref=blog-api.saastube.io\">Basecamp\u003C\u002Fa> introduces its audience to the problem it solves for them:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBasecamp---Img1.png\" class=\"kg-image\" alt=\"Basecamp's value proposition on their website\" loading=\"lazy\" width=\"2880\" height=\"1644\">\u003Cfigcaption>Basecamp's messaging on their website\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Ah! I can’t imagine the clutter I’ve been swamped with, all these years. There are projects, emails, messages all over the place. Impossible, Stressful, and Difficult. There’s basecamp, to get more work done, quicker. Sounds interesting. Let’s know more. And that’s it. You are now aware and showing interest in a solution that might be the best to address your problem.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to figure out and crack all the ways to appear where your potential customers might hang out or probably places they look for information.\u003C\u002Fstrong> \u003C\u002Fblockquote>\u003Cp>How can you raise awareness?\u003C\u002Fp>\u003Cp> 1. Provide a clear value proposition \u003C\u002Fp>\u003Cp>   Conduct surveys \u003C\u002Fp>\u003Cp>   Analyse your recursive patterns\u003C\u002Fp>\u003Cp>   Leverage your website to clearly convey your messaging and value \u003C\u002Fp>\u003Cp> 2. Outreach strategically\u003C\u002Fp>\u003Cp>   Use social media, emails\u003C\u002Fp>\u003Cp>   Create more SEO optimized landing pages\u003C\u002Fp>\u003Cp>   Leverage the power videos for outreach\u003C\u002Fp>\u003Cp>   Create your content strategy\u003C\u002Fp>\u003Cp>   Create memes \u003C\u002Fp>\u003Cp>   Take help from influencers\u003C\u002Fp>\u003Cp>   Offer a free trial\u003C\u002Fp>\u003Cp>2.\u003Cstrong> Interest\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Hmm… sounds interesting…! How does it work? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Your potential from the audience collects information from your landing page, website, customer reviews, media publications, talks to your customer support team, or discusses with a friend who’s already using your product. \u003C\u002Fp>\u003Cp>Figuring out everything from features, functionalities, alternatives, price, plans, and trying to find a match, relevance, and ease of use and the learning curve. It is a possibility that they’ll leave you at that stage. it’s not you, not your product but the level of detailing and difficulty involved in explaining your product intuitively. \u003C\u002Fp>\u003Cp>Adding to this, your products are usually for multiple audience types. And this makes it harder at the interest stage to show how optimized your product is for each one of these groups. There’s a thin line between being the ideal solution and overloading with irrelevant tools. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> addresses this problem intuitively:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva---Img2.png\" class=\"kg-image\" alt=\"Canva's User Segmentation \" loading=\"lazy\" width=\"2876\" height=\"1584\">\u003Cfigcaption>Canva's onboarding based on user segmentation\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Personalizing the product experience is the very first point of establishing a relationship with your customers. \u003C\u002Fp>\u003Cp>Your Netflix recommendations is another great example of this. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to identify and use segmentation to group your customers to create personalized journeys. Highlight relevant features, educate them to keep their attention and empower them with all the information they need to be successful. \u003C\u002Fstrong>\u003C\u002Fblockquote>\u003Cp>What can you do to help customers consider your solution?\u003C\u002Fp>\u003Cp> 1. \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Fwhat-is-behavioral-targeting\u002F?ref=blog-api.saastube.io\">Use segmentation to personalize customer experience\u003C\u002Fa>\u003C\u002Fp>\u003Cp>   Segment users by your relevant use case\u003C\u002Fp>\u003Cp>   Create a personalized onboarding experience\u003C\u002Fp>\u003Cp> 2. Help customers with their decision process\u003C\u002Fp>\u003Cp>   Create how-to content for people just starting out\u003C\u002Fp>\u003Cp>   Educate users on topics you have expertise in\u003C\u002Fp>\u003Cp>   Stay engaged with your users throughout their interest phase\u003C\u002Fp>\u003Cp>   Leverage the power of videos\u003C\u002Fp>\u003Cp>3. \u003Cstrong>Evaluation and Testing\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>To buy or not to buy. That is the question!\u003C\u002Fem>\u003C\u002Fp>\u003Cp>All the drills above must now make sense to the customer and their inner voice must nudge them to try your product. We’re going back to \u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002Flearn\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> once again.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCAnva-Video---Img-3.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1590\">\u003Cfigcaption>Canva's welcome video\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The conversion stage is all about answering the questions your prospects have about your product or service — is this tool or business trustworthy, and will this service actually help me?\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva-Tutorial-Gallery---Img-4.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1592\">\u003Cfigcaption>Canva's video tutorials\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>After watching these videos, the viewer should feel comfortable, get all their questions answered and gain confidence in Canva’s ability to meet their needs. \u003C\u002Fp>\u003Cp>Product videos, customer testimonials are some great ways to get better conversions. It’s an opportunity to win people over with relatable touchpoints and give them the extra mile out of the test drive.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to offer the user a frictionless try-before-you-buy experience, pushing the paywalls post value creation. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to help customers in their evaluation phase?\u003C\u002Fp>\u003Cp> 1. Offer Free trials and have strategic capping\u003C\u002Fp>\u003Cp> 2. Help users reach the “Aha” moment of your product as quickly as possible\u003C\u002Fp>\u003Cp>   Build awareness and knowledge content through videos, walkthroughs\u003C\u002Fp>\u003Cp> 3. Personalise customer experience\u003C\u002Fp>\u003Cp>   Use tooltips, in-app nudges\u003C\u002Fp>\u003Cp>   Run targeted email campaigns\u003C\u002Fp>\u003Cp>4. \u003Cstrong>Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Acquiring a large pool of freemium customers might be an accomplishment in itself, but the real kick is in converting them into paying customers. Something going away for free can never bring you revenue and we are talking business here. So it all boils down to upselling. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fpremium?ref=blog-api.saastube.io\">Youtube!\u003C\u002Fa> We all love it. But what we don’t love are the ads that pop up in the middle of our favorite video. All our lives we’ve watched unlimited free videos and we’d never ever abandon YouTube to avoid those pesky advertisements. I’d rather pay a couple of dollars and forget ads!\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FYoutube---img-5.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1638\">\u003Cfigcaption>YouTube's Subtle upselling strategy\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cblockquote>\u003Cstrong>The objective is to refrain from having hard paywalls and hinting users more value for just a small price. This action is also an indicator that your customers adore your product and are willing to pay by choice.\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to promote adoption?\u003Cbr>\u003Cbr> 1. Never stop\u003C\u002Fp>\u003Cp> 2. Create a self-serve model to empower users\u003C\u002Fp>\u003Cp>   Create knowledge base\u003C\u002Fp>\u003Cp>   Leverage videos to onboard and educate\u003C\u002Fp>\u003Cp>   Incorporate in-app help widgets\u003C\u002Fp>\u003Cp> 3. Create user academy for comprehensive training and skill-building\u003C\u002Fp>\u003Cp>5. \u003Cstrong>Post Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Surprise! Recall the air conditioner sale that you made? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Winning over your customers doesn't stop after…. Ever! In the post-adoption phase, your customers might be losing interest in your product, not using it as frequently as they once used to. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.intercom.com\u002Fblog\u002Fchurn-retention-and-reengaging-customers\u002F?ref=blog-api.saastube.io\">Reengagement is the magic wand\u003C\u002Fa> that keeps your journey with your customers going. Go beyond tips and tricks emails, and blogs and experiment with newer mediums like videos, webinars, or even demos. \u003C\u002Fp>\u003Cp>Now all of the million words above are as generic as they can get. And so is the product adoption strategy hack that you Google. To change and impact your product adoption, you have to track it. All your teams may huddle around the meeting room table to apply the 4 or 6 steps to the adoption process. \u003C\u002Fp>\u003Cp>But only your customer’s usage data will give you some real insights, red flags, and reasons for abandonment. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to reconnect with your customers while there is time before they lose interest in your product and churn out into the black hole. This is paramount to help you understand why your customers are inactive and to \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flearn.g2.com\u002Fuser-retention-for-saas?ref=blog-api.saastube.io\">\u003Cstrong>improve retention rates\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> by sealing all the leakage. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to re-engage?\u003C\u002Fp>\u003Cp> 1. Develop a holistic retention strategy\u003C\u002Fp>\u003Cp>   Realign your marketing, sales, and customer success efforts to retarget\u003C\u002Fp>\u003Cp> 2. Make use of in-app elements like tooltips to consistently help customers \u003C\u002Fp>\u003Cp> 3. Get customer feedback, even from churned customers\u003C\u002Fp>\u003Cp> 4. Promote new features with announcements, email campaigns, videos, newsletters\u003C\u002Fp>\u003Cp> 5. Step up your support game, by adding proactive messaging systems to your app\u003C\u002Fp>\u003Cp> 6. Never go cold - Send off your churning customers with a door to re-enter anytime\u003C\u002Fp>\u003Ch3 id=\"wrapping-up\">Wrapping up\u003C\u002Fh3>\u003Cp>Collecting data to find where users convert and dropoff will give your team the right direction to fix points of friction, understand users better, and make their journey towards action faster, improving their overall experience. Implementing measures to understand the adoption process better will lead to better retention and growth of your business.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","62340f13d9a9fa645f6a5f9f","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--2.png","2022-03-18T04:48:19.000+00:00","2023-04-01T14:43:07.000+00:00","2022-03-22T05:28:45.000+00:00","After deducing a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace.",[55,61,62,68],{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},"6a348564a71487000198063d","Product Adoption","product-adoption","Product adoption is the pivotal moment when users embrace and integrate a new product into their daily lives, marking the transition from curiosity to genuine value realization. These blogs will show you how you can achieve your customer's aha moment soon.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fproduct-adoption\u002F",{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},{"id":63,"name":64,"slug":65,"description":66,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":67},"6a348564a71487000198063f","Customer Journey","customer-journey","The customer journey is a dynamic expedition, filled with touch points and milestones, guiding individuals from awareness to advocacy, and revealing opportunities for meaningful engagement along the way. These blogs explore how each point of your customer journey can be made memorable for them.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-journey\u002F",{"id":69,"name":70,"slug":71,"description":72,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":73},"6a348564a714870001980646","Customer Retention","customer-retention","Customer retention is the art of fostering enduring relationships, nurturing loyalty, and continuously exceeding expectations to keep customers coming back for more. These blogs will tell you how to strike the sweet spot with your customers to have them asking for more.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-retention\u002F",[75],{"id":76,"name":77,"slug":78,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":79},"6a348563a714870001980623","Smita Ashok","smita","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsmita\u002F",{"id":76,"name":77,"slug":78,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":79},{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},"https:\u002F\u002Fblog-api.saastube.io\u002Faccelerating-product-adoption-beyond-the-first-session\u002F",7,"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--1.png","Beyond product adoption ","Winning over your customers doesn't stop ever. In the post-adoption phase, re-engagement is the key to keeping your customers going on with their journey. ",{"id":88,"uuid":89,"title":90,"slug":91,"html":92,"comment_id":93,"feature_image":94,"featured":13,"visibility":14,"created_at":95,"updated_at":96,"published_at":97,"custom_excerpt":98,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":99,"tags":100,"authors":104,"primary_author":106,"primary_tag":107,"url":108,"excerpt":98,"reading_time":39,"access":40,"comments":13,"og_image":19,"og_title":109,"og_description":98,"twitter_image":110,"twitter_title":19,"twitter_description":19,"meta_title":111,"meta_description":112,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198066b","b2669b2d-1439-4776-9c6b-36ea3e626d50","The dream team - Who owns product adoption?","who-owns-product-adoption","\u003Cp>It is one of those hair-on-fire moments where everyone across your Product, Customer Success, Support, Sales, and Marketing teams has their fingers crossed - The launch day. \u003Cbr>\u003C\u002Fp>\u003Cp>Whether it’s your brand new product or a key feature, all teams and key stakeholders are busy nailing your positioning and messaging, listing out launch activities, creating content, and so much more. Bringing your product to the market is intimidating and can be tricky.\u003Cbr>Your product is now out and is racking up some impressive wins. \u003C\u002Fp>\u003Cp>\u003Cbr>But….\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Ffinancesonline.com\u002Fsaas-statistics\u002F?ref=blog-api.saastube.io\">Your product’s user adoption starts to paint a bleak picture in no time.\u003C\u002Fa> \u003Cbr>\u003C\u002Fp>\u003Cp>With so many different modules and features, understanding the full potential of your product or a new feature can be overwhelming to the user.\u003Cbr>\u003C\u002Fp>\u003Cp>As discussed in our previous blog, product adoption is essentially a customer’s journey in learning about a new product\u002Fservice, expressing interest in it, trying it out, evaluating it and purchasing it, and finally adopting the product\u002Fservice to use it to solve a problem it intends to. \u003Cbr>\u003C\u002Fp>\u003Cp>Now, this journey might be a “buyer’s journey” to the marketing team, “product lifecycle” to a product team, or “customer\u002Fuser adoption” to a customer success team. \u003Cbr>\u003C\u002Fp>\u003Cp>So what’s the actual process like and who are the stakeholders responsible for crafting this journey?\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"4-stages-of-the-product-adoption-journey\">4 stages of the product adoption journey\u003Cbr>\u003C\u002Fh3>\u003Cul>\u003Cli>Awareness\u003C\u002Fli>\u003Cli>Interest\u003C\u002Fli>\u003Cli>Evaluation and Testing\u003C\u002Fli>\u003Cli>Adoption\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>However, when setting out to build a product adoption process, every department (both product and customer-facing), needs to examine and align their behaviors to build a successful process. Because we don’t want to put the cart before the horse.\u003Cbr>\u003C\u002Fp>\u003Cblockquote>For example, the type of goals, objectives, and metrics someone in an awareness stage has is completely different from what they’ll have in the adoption stage. In some companies, that journey begins with Marketing. And the marketing teams and customer success teams in most companies work in silos that jeopardize the customer’s experience that’s promised to them from the one actually delivered.\u003Cbr>\u003C\u002Fblockquote>\u003Cp>\u003Cbr>So each stage in the product adoption journey must align with the functional responsibilities of various departments and teams. Together, they can create a meaningful product adoption journey increasing user engagement and shortening the TTV.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"what-s-the-adoption-process-like\">What’s the adoption process like?\u003C\u002Fh3>\u003Col>\u003Cli>\u003Cstrong>Product Awareness\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Anytime I had a cut or a wound I’d simply grab a \u003Cem>Band-Aid\u003C\u002Fem> to cover it up. I’d carry warm water in \u003Cem>Thermos\u003C\u002Fem>. When I need to search, I \u003Cem>Google\u003C\u002Fem> it!\u003C\u002Fp>\u003Cp>Did you notice something? The words above are “brands” not nouns or verbs. That’s brand awareness! \u003C\u002Fp>\u003Cp>It’s the very first stage of your product adoption journey. And more so with the lengthy B2B sales cycles, where awareness isn’t a one-time effort. It’s important to stay top of mind throughout the buyer’s journey - from initial research to the final purchasing discussions. From launch to every feature release, the customer must be aware.\u003Cbr>\u003Cbr>2. \u003Cstrong>Product Interest\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Once a customer considers buying your product, they level up to the second stage: Interest. One of the best and easiest experiments to consider here is just ask! This is especially applicable to the B2B space. There's little to no harm in calling a few existing customers to get some feedback on your product, feature in terms of how it appeals to them, any suggested improvements they would love, who among the trial users would like to pay up for a subscription. This can go a long way in gauging interest and developing the newer version of improvements. \u003Cbr>\u003C\u002Fp>\u003Cp>As your experiments give you a better idea of how widely your new product or feature might be adopted, a basic landing page, an in-app banner, and a short video can provide ways to help your prospects and existing customers reach out to you. \u003Cbr>\u003Cbr>3. \u003Cstrong>Evaluation and Testing\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp>The next stage is when a customer knows what they want, and evaluates your new product or feature. With continuous development, SaaS companies need to keep their customers up-to-date closer to their purchase dates; using demos, walkthrough videos, tutorials, etc. It’s important to help customers make a long-term decision upfront so both the customer and you can benefit from better ROI.\u003Cbr>\u003Cbr>4. \u003Cstrong>Product Adoption\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cp>Finally, the customer is all set to make a purchase. The customer chooses your product to fulfill his goals adopting it as the right solution. However, the customer might need high-touch customer support from their CSM or account manager to use your product to its full potential starting from an intuitive onboarding process. Once this is done, the customer is fully onboarded and integrates your product into his existing tech stack.  \u003C\u002Fp>\u003Cp>\u003Cem>You’ve now completed a product adoption cycle!\u003C\u002Fem>\u003C\u002Fp>\u003Ch3 id=\"who-s-responsible\">Who’s responsible?\u003Cbr>\u003C\u002Fh3>\u003Cp>\u003Cem>Your entire team.\u003C\u002Fem> \u003Cbr>\u003C\u002Fp>\u003Cp>While this might sound right theoretically, it’s important that all your departments work together continuously to \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fproduct-adoption-help-users-love-your-product-more\u002F?ref=blog-api.saastube.io\">measure all related metrics\u003C\u002Fa> and make sure that your customers are getting the right ROI they want from your product. \u003Cbr>\u003C\u002Fp>\u003Cblockquote>Product, Product Marketing, Sales and Marketing, Customer Success and Support teams must all work towards the same goals: raise awareness, drive product adoption, and secure business opportunities to grow your company. A strong product adoption strategy and implementation is a result of multiple simultaneous efforts. Just running ads won’t get you any far!\u003C\u002Fblockquote>\u003Ch3 id=\"crafting-a-meaningful-product-adoption-journey-is-a-team-game\">Crafting a meaningful product adoption journey is a team game\u003C\u002Fh3>\u003Col>\u003Cli>Product\u002F Product Management team\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cbr>The product management team holds responsibility for ideating and delivering a product and its features. The critical decision-making role owned by this team often determines the how, when, why, and what of your product and\u002For its features. They must and in most cases do take into consideration the market influence, in terms of their customer's needs and competitive landscape. They strategize and manage the feasibility and technical requirements of a product and its launch. The product management team is responsible for creating software that reduces the time-to-value for its customers through intuitive UI, the flexibility of the product, reliable and consistent performance\u003C\u002Fp>\u003Cp>2. PMMs and the Marketing team\u003Cbr>\u003C\u002Fp>\u003Cp>The marketing team is dynamic and impactful, responsible for driving awareness and promoting business and product(s). They own the GTM strategy, and design & author campaigns. \u003Cbr>Leverage research and competitor insights to develop product narrative, market, and customer segmentation and strategize growth. Strategize and create content, educate customers, promote thought leadership. These activities generate leads through demand generation campaigns and account-based marketing, enabling sales teams to further acquire new customers.\u003Cbr>\u003C\u002Fp>\u003Cp>3. Sales team\u003Cbr>\u003C\u002Fp>\u003Cp>For B2B businesses relationship building is critical, in order to be successful. Most companies rely on their sales teams to drive customer acquisition. With the right insights from the marketing team, the sales team focuses their actions on identifying the different decision-makers, their problems, and opportunities. \u003Cbr>\u003C\u002Fp>\u003Cp>With high-quality, relevant content for narratives, demos, and conversations from the marketing team, the sales team can take a shot at converting a new business opportunity into a deal, building and converting it into a long-term relationship through cross-selling and upselling by communicating value.\u003Cbr>\u003Cbr>4. Customer Success team\u003C\u002Fp>\u003Cp>The customer success team ensures your users get the maximum value out of your product. Their structured approach fuels revenue generation by increasing customer loyalty, better product reviews. \u003C\u002Fp>\u003Cp>The customer-facing nature of the CS team gives them a great opportunity to understand customer pain points, their thought process, usage patterns, feature requirements, and their reason for churning out. All this information and data can help your product team make educated changes to your product, helping your product to mature meaningfully.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"4-tips-to-help-teams-increase-product-adoption\">4 tips to help teams increase product adoption\u003C\u002Fh3>\u003Cp>\u003Cbr>\u003Cbr>1. \u003Cstrong>Create strategic onboarding processes\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>It’s extremely important to educate customers on how to use your product and that makes onboarding one of the biggest priorities for SaaS products. Onboarding should ideally focus on features they need to learn, based on the goals they aim to complete with quick wins that can get customers up to speed as fast as possible. Incorporating walkthrough videos, demos and in-app widgets are some intuitive ways to get started with a compelling onboarding. \u003Cbr>\u003C\u002Fp>\u003Cp>2. \u003Cstrong>Leverage the power of email marketing\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.campaignmonitor.com\u002Fcompany\u002Fannual-report\u002F2019\u002F?ref=blog-api.saastube.io\">Email marketing has a whopping ROI of $42 for every dollar spent.\u003C\u002Fa> Segmenting your users into well-defined mailing lists can help give your customers the little nudge needed to fully adopt your product.\u003Cbr>For example, sending a how-to video guide to a user who just completed a purchase might be the right way to leverage your emails. \u003Cbr>For a subscription-based service, sending out new offers, renewal reminders might be the tipping point to get them to renew and continue with your product.\u003Cbr>\u003C\u002Fp>\u003Cp>3. \u003Cstrong>Online Video training\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>One of the best mediums for creating and providing content and training to users and customers is video. Videos can be a major contributor to your efforts to build a product adoption strategy. Instructional videos, walkthroughs, demo videos, how-to’s, video knowledge base, video academy can be a great aid to offer self-serve to customers. \u003Cbr>\u003Cbr>4. \u003Cstrong>Creating an academy\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A robust adoption strategy must incorporate ways to nurture users to strive for expertise while also building a community of expert users. Academy and certifications can provide learning resources and a way to increase the levels of competence and adoption among users by providing rewards, badges.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"conclusion\">Conclusion\u003C\u002Fh3>\u003Cp>For most product companies, the emphasis on the product is on technology implementation. Though that is primary, what’s needed to grow and sustain your product and business is a plan to purposefully build adoption to increase the ROI for those using that technology.\u003C\u002Fp>\u003Cp>\u003Cem>In our next, we’ll talk about leveraging video as a part of a successful product adoption strategy.\u003C\u002Fem>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","622a3a24d9a9fa645f6a5ed9","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-2.png","2022-03-10T17:49:24.000+00:00","2023-09-14T09:04:50.000+00:00","2022-03-11T12:53:02.000+00:00","Each stage in the product adoption journey must align with the functional responsibilities of various departments and teams. Together, they can create a meaningful product adoption journey increasing user engagement and shortening the TTV","https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwho-owns-product-adoption\u002F",[101,102,103],{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},{"id":69,"name":70,"slug":71,"description":72,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":73},[105],{"id":76,"name":77,"slug":78,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":79},{"id":76,"name":77,"slug":78,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":79},{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},"https:\u002F\u002Fblog-api.saastube.io\u002Fwho-owns-product-adoption\u002F","Who owns product adoption?","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FTwitter---Blog-Two.png","The dream team-Who owns product adoption?","Each stage in the product adoption journey must align with the functional responsibilities of various departments to create a meaningful impact.",{"page":114,"limit":39,"pages":114,"total":115,"next":19,"prev":19},1,3,[117,118,124,130,131,137,138,142,148,152,153,158,164],{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},{"id":119,"name":120,"slug":121,"description":122,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":123},"6a348564a714870001980644","Customer Education","customer-education","Customer education empowers individuals to make informed decisions and extract maximum value from products and services. These blogs would help you spot different ways of doing so.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education\u002F",{"id":125,"name":126,"slug":127,"description":128,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":129},"6a348564a714870001980647","Customer Experience","customer-experience","Customer experience is the sum of all moments, interactions, and emotions that leaves an indelible impression, shaping the perception and loyalty towards a brand. These blogs will help you create a lasting impression on your customer.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-experience\u002F",{"id":63,"name":64,"slug":65,"description":66,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":67},{"id":132,"name":133,"slug":134,"description":135,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":136},"6a348564a714870001980643","Customer Onboarding","customer-onboarding","Customer onboarding is the art of setting the stage for success, seamlessly guiding new users into the realm of your product or service, and ensuring a smooth and delightful initiation. This is the first step to the customer education journey and these blogs will help you make a good first impression.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-onboarding\u002F",{"id":69,"name":70,"slug":71,"description":72,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":73},{"id":139,"name":121,"slug":140,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":141},"6a8d64776a3cde00011046c2","customer-education-2","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education-2\u002F",{"id":143,"name":144,"slug":145,"description":146,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":147},"6a348564a714870001980641","LMS","lms","LMS (Learning Management System) is the digital gateway to knowledge, enabling organizations to efficiently create, deliver, and track educational content, empowering learners to acquire skills and expertise at their own pace. These blogs will tell you how to set up an efficient LMS for success.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Flms\u002F",{"id":149,"name":150,"slug":150,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":151},"6a8d64776a3cde00011046c3","onboarding-video","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fonboarding-video\u002F",{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},{"id":154,"name":155,"slug":156,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":157},"6a9193cfb78148000171418c","Templates","templates","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Ftemplates\u002F",{"id":159,"name":160,"slug":161,"description":162,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":163},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",{"id":165,"name":166,"slug":167,"description":168,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":169},"6a348564a714870001980645","Video Hacks","video-hacks","Trainn's video hacks are tried and tested. These creative shortcuts and techniques unlock the power of visual storytelling, elevating the quality, engagement, and effectiveness of video content.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-hacks\u002F",1793275713773]