[{"data":1,"prerenderedAt":145},["ShallowReactive",2],{"blog-category-customer-journey-1":3},{"posts":4,"pagination":87,"availableTags":91,"currentTag":105},[5,42],{"id":6,"uuid":7,"title":8,"slug":9,"html":10,"comment_id":11,"feature_image":12,"featured":13,"visibility":14,"created_at":15,"updated_at":16,"published_at":17,"custom_excerpt":18,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":20,"tags":21,"authors":28,"primary_author":36,"primary_tag":37,"url":38,"excerpt":18,"reading_time":39,"access":40,"comments":13,"og_image":19,"og_title":8,"og_description":8,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":41,"meta_description":18,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980684","70692df7-e961-496e-96c7-065a18419bde","7 Reasons Why B2B Customer Education Is Important For Business Success","7-reasons-why-b2b-customer-education-is-important-for-business-success","\u003Cp>\u003Cstrong>Customer education\u003C\u002Fstrong> involves teaching your customers about your product and how to best use it. Today, selling to businesses involves much more than simply selling the product or service. Accordingly, \u003Cstrong>customer education\u003C\u002Fstrong> has become an integral part of the pre-sales process.\u003C\u002Fp>\u003Cp>The era of '\"buyer's remorse\" is long gone. Today's buyers want to know everything about the products they buy. They want to have all the information before deciding to invest.\u003C\u002Fp>\u003Cp>It is no longer difficult to make someone interested in your product. However, holding their attention long enough for \u003Cstrong>lead generation\u003C\u002Fstrong>? That is a different ball game!\u003C\u002Fp>\u003Ch2 id=\"what-is-b2b-saas-customer-education\">\u003Cstrong>What is B2B SaaS Customer Education ?\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>B2B SaaS \u003Cstrong>Customer Education\u003C\u002Fstrong> involves educating customers about how to use your services. This can help them overcome the following challenges frequently faced by new  customers:\u003C\u002Fp>\u003Cp>\u003Cstrong>Multiple contact points:\u003C\u002Fstrong> B2B setups often involve multiple stakeholders. This can make the sales process tricky as you have to communicate with and manage the expectations of multiple parties at the same time.\u003C\u002Fp>\u003Cp>\u003Cstrong>Various interest areas:\u003C\u002Fstrong> The stakeholders may not necessarily come from the same background. Some of them may be working with operations, some with management, some with legal, or some with other departments. Given the differing expertise, different stakeholders may have different levels of expectations from the product they are buying.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Differing technical knowledge levels:\u003C\u002Fstrong> Stakeholders also have varying levels of familiarity with technology. This is perhaps the single-most important reason \u003Cstrong>why customer education is important. \u003C\u002Fstrong>By educating every customer about the product, you can establish a baseline for the amount of knowledge required to effectively use your product\u002Fservice.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>B2B SaaS customer education\u003C\u002Fstrong> is essential because by providing knowledge of the product to your customers, you can help build and provide better customer experiences.\u003C\u002Fp>\u003Cp>Better customer experiences make the customers more likely to buy from you again, building long-term \u003Cstrong>customer loyalty. \u003C\u002Fstrong>Further, satisfied customers also help in \u003Cstrong>lead generation.\u003C\u002Fstrong> This enables easy \u003Cstrong>up-selling \u003C\u002Fstrong>and \u003Cstrong>cross-selling of\u003C\u002Fstrong> your services to the same client and other clients via referrals, respectively.\u003C\u002Fp>\u003Ch2 id=\"why-is-b2b-saas-customer-education-relevant\">\u003Cstrong>Why is B2B SaaS Customer Education relevant?\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Most businesses are already flooding search engines with content. Thus, most \u003Cstrong>B2B SaaS companies\u003C\u002Fstrong> cannot rely on content marketing alone. Accordingly, they can use customer education content to drive traffic to their \u003Cstrong>landing pages\u003C\u002Fstrong> in the following ways:\u003C\u002Fp>\u003Cul>\u003Cli>By providing a better understanding of how a product or service is used\u003C\u002Fli>\u003Cli>By helping clients discover the value of services offered\u003C\u002Fli>\u003Cli>By enabling customers to maximize the benefits of the products offered, thereby achieving \u003Cstrong>customer satisfaction\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>Be more likely to enroll in \u003Cstrong>customer loyalty \u003C\u002Fstrong>programs\u003C\u002Fli>\u003Cli>By assuring that you care about investing in their education\u003C\u002Fli>\u003Cli>By building trust and credibility with customers\u003C\u002Fli>\u003Cli>By increasing engagement with brands and generating qualified leads\u003C\u002Fli>\u003Cli>By encouraging repeat business and repurchases, thereby supporting \u003Cstrong>upselling and cross-selling\u003C\u002Fstrong> efforts\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you want to promote the \u003Ca href=\"https:\u002F\u002Fwww.zendesk.com\u002Fin\u002Fblog\u002Fcustomer-education\u002F?ref=blog-api.saastube.io#georedirect\">adoption of your products\u003C\u002Fa>, try \u003Cstrong>customer education\u003C\u002Fstrong>! This can help customers fully realize the product value more quickly. One way to do this is by providing access to training and resources.\u003C\u002Fp>\u003Cp>By creating educational content that addresses the needs and questions of your target audience, you can attract potential customers to your website who are searching for solutions to their problems. In this process, a \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.paraphrasetool.online\u002F?ref=blog-api.saastube.io\">paraphrase tool\u003C\u002Fa>\u003C\u002Fstrong> comes in handy, making complex information easier to understand and more engaging for readers.\u003C\u002Fp>\u003Cp>Additionally, by providing valuable information and insights, you can establish your brand as an authority in your industry. This can help build trust with potential customers and encourage them to choose your products or services over those of your competitors.\u003C\u002Fp>\u003Ch2 id=\"why-is-b2b-saas-customer-education-important-for-b2b-companies\">\u003Cstrong>Why is B2B SaaS Customer Education important for B2B Companies?\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>B2B companies have an average customer experience score of less than 50%. This is far lower than 65%-85%, as seen in B2C companies.\u003C\u002Fp>\u003Cp>Most B2B companies say that customer experience is a priority. Yet, according to the stats, their actions are not up to the mark.\u003C\u002Fp>\u003Cp>With customer education, B2B companies can stand out. They can differentiate themselves from their competitors easily. How?\u003C\u002Fp>\u003Cp>By improving the overall customer experience.\u003C\u002Fp>\u003Cp>Today, \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2020-09-15-gartner-says-80--of-b2b-sales-interactions-between-su?ref=blog-api.saastube.io\">80% of global business decision-makers are interested\u003C\u002Fa> in digital customer education. Hence, the importance of B2B customer education is critical for business success.\u003C\u002Fp>\u003Cp>A \u003Ca href=\"https:\u002F\u002Fhbr.org\u002F2018\u002F03\u002Fthe-b2b-elements-of-value?ref=blog-api.saastube.io\">recent poll of 500 B2B buyers\u003C\u002Fa> showed that B2B customer education is more critical than sales and customer service.\u003C\u002Fp>\u003Ch2 id=\"how-is-b2b-customer-education-critical-for-business-success\">How is B2B customer education critical for business success?\u003C\u002Fh2>\u003Cp>B2B \u003Cstrong>customer education\u003C\u002Fstrong> is critical for business success for several reasons.\u003C\u002Fp>\u003Ch3 id=\"reason-1-consistent-onboarding-experience\">Reason 1: Consistent Onboarding Experience\u003C\u002Fh3>\u003Cp>A customer education program can ensure a consistent onboarding experience for each customer.\u003C\u002Fp>\u003Cp>Each customer will access the same courses to navigate the product. This gives every customer the same information. Thus, every customer feels confident about the information they receive.\u003C\u002Fp>\u003Ch3 id=\"reason-2-revenue-generator\">Reason 2: Revenue Generator\u003C\u002Fh3>\u003Cp>Customer success should be a revenue generator, not a cost center. But that is often not the case.\u003C\u002Fp>\u003Cp>B2B \u003Cstrong>sales funnels\u003C\u002Fstrong> can be more difficult. Sales cycles are much longer. This is because they involve more decision-makers than their B2C counterparts.\u003C\u002Fp>\u003Cp>Hence, you must focus on \u003Cstrong>customer success\u003C\u002Fstrong> to keep B2B customers happy. This is the best way to generate revenue.\u003C\u002Fp>\u003Ch3 id=\"reason-3-different-role-from-customer-support\">Reason 3: Different Role from Customer Support\u003C\u002Fh3>\u003Cp>Customer success is not an extension of customer support. The roles of customer success and customer support are distinct.\u003C\u002Fp>\u003Cp>A support team offers help when a customer has a problem with a product. They offer solutions and address customer grievances.\u003C\u002Fp>\u003Cp>Customer success, yet, focuses on the long-term satisfaction of the customer.\u003C\u002Fp>\u003Ch3 id=\"reason-4-improved-product-adoption\">Reason 4: Improved Product Adoption\u003C\u002Fh3>\u003Cp>A well-designed customer education program can improve product adoption rates. Why?\u003C\u002Fp>\u003Cp>Because customers will have a better understanding of the product's features and benefits. This can lead to higher retention rates. Higher retention comes from better \u003Cstrong>customer loyalty.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3 id=\"reason-5-reduced-support-costs\">Reason 5: Reduced Support Costs\u003C\u002Fh3>\u003Cp>A strong customer education program can help reduce support costs.\u003C\u002Fp>\u003Cp>This is because customers will have a better understanding of how to use the product. Thus, they would troubleshoot issues themselves. Fewer issues also mean fewer \u003Cstrong>support tickets\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"reason-6-competitive-advantage\">Reason 6: Competitive Advantage\u003C\u002Fh3>\u003Cp>An exhaustive education program gives your customers all-they-need resources.\u003C\u002Fp>\u003Cp>This makes them feel you care about them and their success. This helps gain a competitive advantage. It makes companies more likely to choose you. Result?\u003C\u002Fp>\u003Cp>Increased \u003Cstrong>up-selling and cross-selling\u003C\u002Fstrong>. This can also be one of your \u003Cstrong>lead generation \u003C\u002Fstrong>strategies.\u003C\u002Fp>\u003Cp>After all, nothing is better than word-of-mouth marketing!\u003C\u002Fp>\u003Ch3 id=\"reason-7-increased-customer-satisfaction\">Reason 7: Increased Customer Satisfaction\u003C\u002Fh3>\u003Cp>A strong customer education program leads to increased customer satisfaction. This leads to a stronger \u003Cstrong>customer base.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Through customer education, you can allow the best use of your product. This makes customers more likely to be happy with their buy.\u003C\u002Fp>\u003Cp>These are the reasons \u003Cstrong>why customer education is important\u003C\u002Fstrong>. It helps you improve the foundation of your relationship with your client.\u003C\u002Fp>\u003Cp>The foundation of a strong relationship with any business partner is subjective. It relies on many things. One can be a solid level of customer education.\u003C\u002Fp>\u003Cp>No matter if you're B2B or B2C, even the most impactful sales teams struggle. You cannot simply sell a product or service. And you also cannot ensure repeat business. For B2B companies, the significance of customer education cannot be emphasised. Long-term sales growth and increased brand loyalty can be achieved by providing thorough instructional materials and training in addition to raising customer satisfaction levels.\u003C\u002Fp>\u003Cp>\u003Cbr>Thus, you must educate your potential customers on how your service will benefit them. This way, you can ensure a long-term and happy customer base.\u003C\u002Fp>\u003Cp>If you are looking to reap the benefits of \u003Cstrong>B2B customer education\u003C\u002Fstrong>, reach out to us at \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa>. We are one of the best video-led customer education platforms that can help you onboard, educate, and train customers at scale.\u003C\u002Fp>","642aec09b0f3140eb72c9256","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F04\u002Fwalk-to-success.png",false,"public","2023-04-03T15:08:57.000+00:00","2025-03-10T10:34:19.000+00:00","2023-04-03T15:13:04.000+00:00","B2B customer education can improve customer loyalty and satisfaction. Want to know why customer education is important? Read on to find out!",null,"https:\u002F\u002Ftrainn.co\u002Fblog\u002F7-reasons-why-b2b-customer-education-is-important-for-business-success\u002F",[22],{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},"6a348564a71487000198063f","Customer Journey","customer-journey","The customer journey is a dynamic expedition, filled with touch points and milestones, guiding individuals from awareness to advocacy, and revealing opportunities for meaningful engagement along the way. These blogs explore how each point of your customer journey can be made memorable for them.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-journey\u002F",[29],{"id":30,"name":31,"slug":32,"profile_image":33,"cover_image":19,"bio":34,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":35},"6a348563a714870001980624","Sinduja Krishnakumar","sinduja","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F03\u002FScreen-Shot-2023-03-31-at-7.41.15-PM.png","I am an AI slayer who Batmans her way to humanize content with the help of algorithms and SEO. Currently revamping customer education with Trainn.","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsinduja\u002F",{"id":30,"name":31,"slug":32,"profile_image":33,"cover_image":19,"bio":34,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":35},{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},"https:\u002F\u002Fblog-api.saastube.io\u002F7-reasons-why-b2b-customer-education-is-important-for-business-success\u002F",5,true,"7 Reasons Why B2B Customer Education Is Important",{"id":43,"uuid":44,"title":45,"slug":46,"html":47,"comment_id":48,"feature_image":49,"featured":13,"visibility":14,"created_at":50,"updated_at":51,"published_at":52,"custom_excerpt":53,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"tags":54,"authors":74,"primary_author":80,"primary_tag":81,"url":82,"excerpt":53,"reading_time":83,"access":40,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":84,"twitter_title":19,"twitter_description":19,"meta_title":85,"meta_description":86,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198066c","c693d562-572e-4681-afd9-f0d3fc338a2b","Accelerating product adoption beyond the first session","accelerating-product-adoption-beyond-the-first-session","\u003Cp>Wish you and I were selling air conditioners. We could call it a day after the adoption stage (fit it and forget it!) and make ourselves an appreciation cocktail!\u003Cbr>Alas! We’re into the SaaS business and have to sell the same product to the same user again and again! (Renewals. duh!) Sounds like a groundhog day, doesn’t it? And if you’ve been following \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F?ref=blog-api.saastube.io\">Trainn’s blog\u003C\u002Fa> for a while now you know that we’ve been preaching that adoption is a never-ending process, at least not at the moment of purchase\u002Fsale. \u003C\u002Fp>\u003Cp>The new buyer who was absolutely in awe of your product this week can easily top your churn chart next month. Probably all that it took to convince them was a slightly better product at a better price! \u003C\u002Fp>\u003Cp>All the lessons we taught you on taking your customers to that “aha” moment as soon as possible, to help your customer get the most out of your product, was probably something very simple, very basic. Unfortunately, your product’s actual value might not be as obvious to your customers as it is to you. The feature you thought would show them value might not be unique enough or convincing to make them stick around.\u003C\u002Fp>\u003Cp>That brings us to pay attention to the next logical steps. Now that you have deduced a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace. \u003C\u002Fp>\u003Ch3 id=\"so-how-to-drive-adoption-pre-and-post\">So how to drive adoption? Pre and Post\u003C\u002Fh3>\u003Cul>\u003Cli>You’re walking home from the office and this very \u003Cstrong>new signboard\u003C\u002Fstrong> gleaming with pop colors and lights grabs your attention. “La Pâtisserie”- the newest bakery in town opens tomorrow, right next door.\u003C\u002Fli>\u003Cli>You walk up to your room, \u003Cstrong>search \u003C\u002Fstrong>for the bakery \u003Cstrong>online\u003C\u002Fstrong> - Ah! there they are! \u003Cstrong>browse through their offerings\u003C\u002Fstrong> and you’re already in love with the menu and \u003Cstrong>want to explore more\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>It’s morning and you drag yourself out of the bed, half-asleep, getting a whiff of freshly-baked muffins. Those muffins are your only \u003Cstrong>desire\u003C\u002Fstrong> for the next couple of minutes.\u003C\u002Fli>\u003Cli>And the \u003Cstrong>aha moment\u003C\u002Fstrong> has driven you to the store, \u003Cstrong>pay the cash,\u003C\u002Fstrong> and take your muffin home! \u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's the four-steps for a bakery adoption process. Well, I bet that your product is more complicated than a muffin.  \u003C\u002Fp>\u003Cp>We discussed the different stages in the product adoption process in our \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwho-owns-product-adoption\u002F?ref=blog-api.saastube.io\">last blog\u003C\u002Fa>. But how is the adoption process carried out to achieve the desired result of the activities at the end of each stage? \u003C\u002Fp>\u003Cp>Let’s take a closer look at how some of our favourite SaaS-stars are executing these 4 stages of an adoption cycle:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Awareness \u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Potential users are definitely unaware of your brand or product, given the number of new competitors entering the space each day. Let’s take a step back. In certain cases, your potential customer might be totally unaware of such a problem, or the importance of resolving it, or that a solution like yours exists. You are ideally looking at customers looking to find answers to questions like: What is it? and how can it be useful for me and my business? \u003C\u002Fp>\u003Cp>Remember, at this point, you are casting a wide net aiming for maximum exposure, connecting with your potential audience. \u003C\u002Fp>\u003Cp>Let’s take a look at how \u003Ca href=\"https:\u002F\u002Fbasecamp.com\u002F?ref=blog-api.saastube.io\">Basecamp\u003C\u002Fa> introduces its audience to the problem it solves for them:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBasecamp---Img1.png\" class=\"kg-image\" alt=\"Basecamp's value proposition on their website\" loading=\"lazy\" width=\"2880\" height=\"1644\">\u003Cfigcaption>Basecamp's messaging on their website\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Ah! I can’t imagine the clutter I’ve been swamped with, all these years. There are projects, emails, messages all over the place. Impossible, Stressful, and Difficult. There’s basecamp, to get more work done, quicker. Sounds interesting. Let’s know more. And that’s it. You are now aware and showing interest in a solution that might be the best to address your problem.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to figure out and crack all the ways to appear where your potential customers might hang out or probably places they look for information.\u003C\u002Fstrong> \u003C\u002Fblockquote>\u003Cp>How can you raise awareness?\u003C\u002Fp>\u003Cp> 1. Provide a clear value proposition \u003C\u002Fp>\u003Cp>   Conduct surveys \u003C\u002Fp>\u003Cp>   Analyse your recursive patterns\u003C\u002Fp>\u003Cp>   Leverage your website to clearly convey your messaging and value \u003C\u002Fp>\u003Cp> 2. Outreach strategically\u003C\u002Fp>\u003Cp>   Use social media, emails\u003C\u002Fp>\u003Cp>   Create more SEO optimized landing pages\u003C\u002Fp>\u003Cp>   Leverage the power videos for outreach\u003C\u002Fp>\u003Cp>   Create your content strategy\u003C\u002Fp>\u003Cp>   Create memes \u003C\u002Fp>\u003Cp>   Take help from influencers\u003C\u002Fp>\u003Cp>   Offer a free trial\u003C\u002Fp>\u003Cp>2.\u003Cstrong> Interest\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Hmm… sounds interesting…! How does it work? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Your potential from the audience collects information from your landing page, website, customer reviews, media publications, talks to your customer support team, or discusses with a friend who’s already using your product. \u003C\u002Fp>\u003Cp>Figuring out everything from features, functionalities, alternatives, price, plans, and trying to find a match, relevance, and ease of use and the learning curve. It is a possibility that they’ll leave you at that stage. it’s not you, not your product but the level of detailing and difficulty involved in explaining your product intuitively. \u003C\u002Fp>\u003Cp>Adding to this, your products are usually for multiple audience types. And this makes it harder at the interest stage to show how optimized your product is for each one of these groups. There’s a thin line between being the ideal solution and overloading with irrelevant tools. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> addresses this problem intuitively:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva---Img2.png\" class=\"kg-image\" alt=\"Canva's User Segmentation \" loading=\"lazy\" width=\"2876\" height=\"1584\">\u003Cfigcaption>Canva's onboarding based on user segmentation\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Personalizing the product experience is the very first point of establishing a relationship with your customers. \u003C\u002Fp>\u003Cp>Your Netflix recommendations is another great example of this. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to identify and use segmentation to group your customers to create personalized journeys. Highlight relevant features, educate them to keep their attention and empower them with all the information they need to be successful. \u003C\u002Fstrong>\u003C\u002Fblockquote>\u003Cp>What can you do to help customers consider your solution?\u003C\u002Fp>\u003Cp> 1. \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Fwhat-is-behavioral-targeting\u002F?ref=blog-api.saastube.io\">Use segmentation to personalize customer experience\u003C\u002Fa>\u003C\u002Fp>\u003Cp>   Segment users by your relevant use case\u003C\u002Fp>\u003Cp>   Create a personalized onboarding experience\u003C\u002Fp>\u003Cp> 2. Help customers with their decision process\u003C\u002Fp>\u003Cp>   Create how-to content for people just starting out\u003C\u002Fp>\u003Cp>   Educate users on topics you have expertise in\u003C\u002Fp>\u003Cp>   Stay engaged with your users throughout their interest phase\u003C\u002Fp>\u003Cp>   Leverage the power of videos\u003C\u002Fp>\u003Cp>3. \u003Cstrong>Evaluation and Testing\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>To buy or not to buy. That is the question!\u003C\u002Fem>\u003C\u002Fp>\u003Cp>All the drills above must now make sense to the customer and their inner voice must nudge them to try your product. We’re going back to \u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002Flearn\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> once again.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCAnva-Video---Img-3.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1590\">\u003Cfigcaption>Canva's welcome video\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The conversion stage is all about answering the questions your prospects have about your product or service — is this tool or business trustworthy, and will this service actually help me?\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva-Tutorial-Gallery---Img-4.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1592\">\u003Cfigcaption>Canva's video tutorials\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>After watching these videos, the viewer should feel comfortable, get all their questions answered and gain confidence in Canva’s ability to meet their needs. \u003C\u002Fp>\u003Cp>Product videos, customer testimonials are some great ways to get better conversions. It’s an opportunity to win people over with relatable touchpoints and give them the extra mile out of the test drive.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to offer the user a frictionless try-before-you-buy experience, pushing the paywalls post value creation. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to help customers in their evaluation phase?\u003C\u002Fp>\u003Cp> 1. Offer Free trials and have strategic capping\u003C\u002Fp>\u003Cp> 2. Help users reach the “Aha” moment of your product as quickly as possible\u003C\u002Fp>\u003Cp>   Build awareness and knowledge content through videos, walkthroughs\u003C\u002Fp>\u003Cp> 3. Personalise customer experience\u003C\u002Fp>\u003Cp>   Use tooltips, in-app nudges\u003C\u002Fp>\u003Cp>   Run targeted email campaigns\u003C\u002Fp>\u003Cp>4. \u003Cstrong>Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Acquiring a large pool of freemium customers might be an accomplishment in itself, but the real kick is in converting them into paying customers. Something going away for free can never bring you revenue and we are talking business here. So it all boils down to upselling. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fpremium?ref=blog-api.saastube.io\">Youtube!\u003C\u002Fa> We all love it. But what we don’t love are the ads that pop up in the middle of our favorite video. All our lives we’ve watched unlimited free videos and we’d never ever abandon YouTube to avoid those pesky advertisements. I’d rather pay a couple of dollars and forget ads!\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FYoutube---img-5.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1638\">\u003Cfigcaption>YouTube's Subtle upselling strategy\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cblockquote>\u003Cstrong>The objective is to refrain from having hard paywalls and hinting users more value for just a small price. This action is also an indicator that your customers adore your product and are willing to pay by choice.\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to promote adoption?\u003Cbr>\u003Cbr> 1. Never stop\u003C\u002Fp>\u003Cp> 2. Create a self-serve model to empower users\u003C\u002Fp>\u003Cp>   Create knowledge base\u003C\u002Fp>\u003Cp>   Leverage videos to onboard and educate\u003C\u002Fp>\u003Cp>   Incorporate in-app help widgets\u003C\u002Fp>\u003Cp> 3. Create user academy for comprehensive training and skill-building\u003C\u002Fp>\u003Cp>5. \u003Cstrong>Post Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Surprise! Recall the air conditioner sale that you made? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Winning over your customers doesn't stop after…. Ever! In the post-adoption phase, your customers might be losing interest in your product, not using it as frequently as they once used to. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.intercom.com\u002Fblog\u002Fchurn-retention-and-reengaging-customers\u002F?ref=blog-api.saastube.io\">Reengagement is the magic wand\u003C\u002Fa> that keeps your journey with your customers going. Go beyond tips and tricks emails, and blogs and experiment with newer mediums like videos, webinars, or even demos. \u003C\u002Fp>\u003Cp>Now all of the million words above are as generic as they can get. And so is the product adoption strategy hack that you Google. To change and impact your product adoption, you have to track it. All your teams may huddle around the meeting room table to apply the 4 or 6 steps to the adoption process. \u003C\u002Fp>\u003Cp>But only your customer’s usage data will give you some real insights, red flags, and reasons for abandonment. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to reconnect with your customers while there is time before they lose interest in your product and churn out into the black hole. This is paramount to help you understand why your customers are inactive and to \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flearn.g2.com\u002Fuser-retention-for-saas?ref=blog-api.saastube.io\">\u003Cstrong>improve retention rates\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> by sealing all the leakage. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to re-engage?\u003C\u002Fp>\u003Cp> 1. Develop a holistic retention strategy\u003C\u002Fp>\u003Cp>   Realign your marketing, sales, and customer success efforts to retarget\u003C\u002Fp>\u003Cp> 2. Make use of in-app elements like tooltips to consistently help customers \u003C\u002Fp>\u003Cp> 3. Get customer feedback, even from churned customers\u003C\u002Fp>\u003Cp> 4. Promote new features with announcements, email campaigns, videos, newsletters\u003C\u002Fp>\u003Cp> 5. Step up your support game, by adding proactive messaging systems to your app\u003C\u002Fp>\u003Cp> 6. Never go cold - Send off your churning customers with a door to re-enter anytime\u003C\u002Fp>\u003Ch3 id=\"wrapping-up\">Wrapping up\u003C\u002Fh3>\u003Cp>Collecting data to find where users convert and dropoff will give your team the right direction to fix points of friction, understand users better, and make their journey towards action faster, improving their overall experience. Implementing measures to understand the adoption process better will lead to better retention and growth of your business.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","62340f13d9a9fa645f6a5f9f","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--2.png","2022-03-18T04:48:19.000+00:00","2023-04-01T14:43:07.000+00:00","2022-03-22T05:28:45.000+00:00","After deducing a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace.",[55,61,67,68],{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},"6a348564a71487000198063d","Product Adoption","product-adoption","Product adoption is the pivotal moment when users embrace and integrate a new product into their daily lives, marking the transition from curiosity to genuine value realization. These blogs will show you how you can achieve your customer's aha moment soon.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fproduct-adoption\u002F",{"id":62,"name":63,"slug":64,"description":65,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":66},"6a348564a71487000198063e","Customer Churn","customer-churn","Customer churn is the silent erosion of a business's foundation. With our blogs on churn, we want to remind businesses on how to nurture relationships and deliver value.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-churn\u002F",{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},{"id":69,"name":70,"slug":71,"description":72,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":73},"6a348564a714870001980646","Customer Retention","customer-retention","Customer retention is the art of fostering enduring relationships, nurturing loyalty, and continuously exceeding expectations to keep customers coming back for more. These blogs will tell you how to strike the sweet spot with your customers to have them asking for more.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-retention\u002F",[75],{"id":76,"name":77,"slug":78,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":79},"6a348563a714870001980623","Smita Ashok","smita","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsmita\u002F",{"id":76,"name":77,"slug":78,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":79},{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},"https:\u002F\u002Fblog-api.saastube.io\u002Faccelerating-product-adoption-beyond-the-first-session\u002F",7,"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--1.png","Beyond product adoption ","Winning over your customers doesn't stop ever. In the post-adoption phase, re-engagement is the key to keeping your customers going on with their journey. ",{"page":88,"limit":89,"pages":88,"total":90,"next":19,"prev":19},1,6,2,[92,93,99,105,106,112,113,117,123,127,128,133,139],{"id":62,"name":63,"slug":64,"description":65,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":66},{"id":94,"name":95,"slug":96,"description":97,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":98},"6a348564a714870001980644","Customer Education","customer-education","Customer education empowers individuals to make informed decisions and extract maximum value from products and services. These blogs would help you spot different ways of doing so.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education\u002F",{"id":100,"name":101,"slug":102,"description":103,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":104},"6a348564a714870001980647","Customer Experience","customer-experience","Customer experience is the sum of all moments, interactions, and emotions that leaves an indelible impression, shaping the perception and loyalty towards a brand. These blogs will help you create a lasting impression on your customer.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-experience\u002F",{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},{"id":107,"name":108,"slug":109,"description":110,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":111},"6a348564a714870001980643","Customer Onboarding","customer-onboarding","Customer onboarding is the art of setting the stage for success, seamlessly guiding new users into the realm of your product or service, and ensuring a smooth and delightful initiation. This is the first step to the customer education journey and these blogs will help you make a good first impression.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-onboarding\u002F",{"id":69,"name":70,"slug":71,"description":72,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":73},{"id":114,"name":96,"slug":115,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":116},"6a8d64776a3cde00011046c2","customer-education-2","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education-2\u002F",{"id":118,"name":119,"slug":120,"description":121,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":122},"6a348564a714870001980641","LMS","lms","LMS (Learning Management System) is the digital gateway to knowledge, enabling organizations to efficiently create, deliver, and track educational content, empowering learners to acquire skills and expertise at their own pace. These blogs will tell you how to set up an efficient LMS for success.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Flms\u002F",{"id":124,"name":125,"slug":125,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":126},"6a8d64776a3cde00011046c3","onboarding-video","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fonboarding-video\u002F",{"id":56,"name":57,"slug":58,"description":59,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":60},{"id":129,"name":130,"slug":131,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":132},"6a9193cfb78148000171418c","Templates","templates","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Ftemplates\u002F",{"id":134,"name":135,"slug":136,"description":137,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":138},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",{"id":140,"name":141,"slug":142,"description":143,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":144},"6a348564a714870001980645","Video Hacks","video-hacks","Trainn's video hacks are tried and tested. These creative shortcuts and techniques unlock the power of visual storytelling, elevating the quality, engagement, and effectiveness of video content.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-hacks\u002F",1793275713918]