[{"data":1,"prerenderedAt":198},["ShallowReactive",2],{"blog-category-product-adoption-1":3},{"posts":4,"pagination":147,"availableTags":149,"currentTag":180},[5,46,75,120],{"id":6,"uuid":7,"title":8,"slug":9,"html":10,"comment_id":11,"feature_image":12,"featured":13,"visibility":14,"created_at":15,"updated_at":16,"published_at":17,"custom_excerpt":18,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":20,"tags":26,"primary_author":39,"primary_tag":40,"url":41,"excerpt":18,"reading_time":42,"access":43,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":44,"meta_description":45,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a7148700019806d7","e1e9d950-0975-4e93-bfda-1a350de3236d","Promoting Product Adoption Using Social Learning","promoting-product-adoption-using-social-learning-2","\u003Cp>Product adoption - a focus keyword for most product-led growing B2B SaaS companies around the world. What is it and why is it THE buzzword across industries these days? If you are into product marketing or any relevant role, not a day would fly by without the mention of ‘product adoption’, right?\u003C\u002Fp>\u003Cp>In most cases, businesses, especially in the SaaS industry, tend to focus on the individual stages, rather than on the whole journey. As the legend Stephen Covey rightly said, “The whole is greater than the sum of its parts put together - Synergy, Habit Six, “\u003Cem>7 Habits of Highly Effective People\u003C\u002Fem>”. Well, in this case, we can say - a highly effective process!\u003C\u002Fp>\u003Cp>So what about product adoption and how is social learning going to help boost product adoption? Well folks, read on to grasp the facts in depth.\u003C\u002Fp>\u003Cp>\u003Cem>Also: Read more on product adoption and how you can make users love your product offerings more, right \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fproduct-adoption-help-users-love-your-product-more\u002F?ref=blog-api.saastube.io\">\u003Cem>here\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Fp>\u003Ch2 id=\"product-adoption-strategies-a-quick-glance\">Product Adoption Strategies - A Quick Glance\u003C\u002Fh2>\u003Cp>As it is already known and proven, product adoption is a key metric for any B2B SaaS company. Also known to be the opposite of customer churn, you would want to leverage your existing customers’ list value, not let them look for your alternatives. Here are a few quick pointers on key product adoption strategies that might help cut down on customer churn, which is a primary cause of concern for most B2B SaaS businesses.\u003C\u002Fp>\u003Cp>\u003Cstrong>A. \u003Cstrong>\u003Cstrong>Know and work for your user personas to the T\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Identifying your customer requirements helps your business design products to solve their pain points. With ample market research, product-market fit analyses, user segmentation, identifying their key activation points throughout their customer journeys, and tracking your product adoption metrics through detailed insights. \u003C\u002Fp>\u003Cp>\u003Cstrong>B. \u003Cstrong>\u003Cstrong>Create personalized user experiences\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>With diverse adopter profiles out there, it is only fitting that creating personalized experiences can effectively produce delightful customer experiences. Using analytics and product experience(PX) tools, you can analyze them all meticulously. Not only this, you can continue to personalize the user onboarding flows, key behavior differentiation, offering subscription plans tailored to their requirements, etc. And P.S. - do not forget to track the product adoption metrics.\u003C\u002Fp>\u003Cp>\u003Cstrong>C. \u003Cstrong>\u003Cstrong>Live and breathe the concept of product adoption\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>As they say, obsession with customer pain points can reward businesses in the best of ways. Collaborations across functional teams such as data discussions, and including product adoption metrics from level 0 to the top, can make a lot of difference! \u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>D. \u003Cstrong>\u003Cstrong>With feature adoption and retention drives, convince your customers\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>By gently nudging your customers, i.e., not so frequently though, remind them of your product features, in terms of their value to the customer problems. It is recommended to do this through emails and other channels that your customer may have signed up for. Customer segmentations play a vital role, and taking them through your offerings across categories, makes or breaks the deal.\u003C\u002Fp>\u003Cp>\u003Cem>Also read: \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F6-stages-of-product-adoption-how-customer-education-helps\u002F?ref=blog-api.saastube.io\">What are the six stages of product adoption and how does customer education help?\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\u003Ch2 id=\"social-learning-theory-what-is-it\">Social Learning Theory: What Is It?\u003C\u002Fh2>\u003Cp>Social learning, in the times of cross-customer community education, can prove to be a huge business booster. Companies like Salesforce, HubSpot, Slack, etc., to cite a few big names, have been known to use social learning to promote product adoption. \u003C\u002Fp>\u003Cp>B2B SaaS products are usually known for their complex nature and with multiple stakeholders involved in the decision-making process, social learning can help your business build and develop trust over time, effectively drive the product adoption journey and amplify the customers’ product experience as well.\u003Cbr>\u003C\u002Fp>\u003Cp>For the unacclimatized, this \u003Ca href=\"https:\u002F\u002Fwww.verywellmind.com\u002Fsocial-learning-theory-2795074?ref=blog-api.saastube.io\">theory\u003C\u002Fa>, introduced by the famous psychologist Albert Bandura proposes that the process of learning happens through observation, imitation, and modeling. Now, let us see how social learning helps in the product adoption journey.\u003C\u002Fp>\u003Ch2 id=\"implementing-social-learning-in-b2b-product-adoption\">Implementing Social Learning in B2B Product Adoption\u003C\u002Fh2>\u003Cp>\u003Cstrong>A. Social environment creation for product learning\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Create a product community, where users can engage and learn with and from each other. \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">Video creation\u003C\u002Fa>-and-collaboration, is also a preferred mode, for customer education, video tutorials, etc. \u003C\u002Fp>\u003Cp>\u003Cstrong>B. \u003Cstrong>\u003Cstrong>Using social learning strategies to promote product adoption\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Effectively utilizing learning strategies to incentivize product learning and adoption processes is a good way to boost your product adoption opportunities. For example, awarding user badges for product review\u002Fcontent review of product.\u003C\u002Fp>\u003Cp>\u003Cstrong>C. \u003Cstrong>\u003Cstrong>Social proofing in product adoption\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Promote your business product adoptions through statistical data - say the number of users who have adopted your product, or customer testimonials.\u003C\u002Fp>\u003Ch2 id=\"benefits-of-social-learning-in-product-adoption\">Benefits of Social Learning in Product Adoption\u003C\u002Fh2>\u003Cp>As for all curious readers, some benefits of social learning in the product adoption process are:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Boosts User Engagement\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Social learning can help get users to engage actively with your product. With social engagement, they would be less likely to experience challenges, getting one step closer to product adoption. Asking questions, sharing knowledge, etc can help create a sense of community.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Lesser customer support costs\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Curtail all your customer support expenses, through social learning, by helping users with resources and guides for effective product experience. With increased access to social learning resources, the higher may be the chances of product adoption\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Experience the surge in customer satisfaction\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>An increased collaboration with fellow customers can help in business revenues shooting up organically and a quick build of trust amongst the customer community as well. That folks, is a major advantage of social learning!\u003C\u002Fp>\u003Ch2 id=\"embrace-customer-education-with-trainn\">Embrace Customer Education with Trainn\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2023\u002F10\u002FGroup.png\" class=\"kg-image\" alt=\"Screenshot of Trainn's Video Creation Tool\" loading=\"lazy\" width=\"2796\" height=\"1476\">\u003C\u002Ffigure>\u003Cp>Customer education is a fundamental process in the product adoption process. We have already explained in another \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fhow-to-use-customer-education-to-drive-product-adoption\u002F?ref=blog-api.saastube.io\">blog\u003C\u002Fa>, how these two factors are connected. Reducing customer churn is a top goal for most businesses, followed by increasing customer-product engagement, and boosting revenues through up-and-cross-selling. \u003C\u002Fp>\u003Cp>Did you know that videos are the most preferred choice for customer-product adoption? Be it brand awareness, lead generation, or conversions, a well-crafted video can do the job for you! \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> is here to simplify your customer education journey. Effortlessly, bring out the best of your video-creation skills to design customer education programs for your business. Let your customers and leads explore your products and services, through your interactive product videos. \u003Ca href=\"https:\u002F\u002Fhello.trainn.co\u002Fmeetings\u002Fsumana-ammaiyappan?_ga=2.262564684.1726202297.1681232157-1296987975.1680685733&ref=blog-api.saastube.io\">Schedule a demo\u003C\u002Fa>, with Trainn’s team of experts, at your services, to help you nip all your product adoption problems in the bud!\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>","6527f934bf10582a0fd7f52b","https:\u002F\u002Fblogimages.trainn.co\u002F2023\u002F10\u002FProduct-Adoption-Image.jpg",false,"public","2023-10-12T13:48:36.000+00:00","2023-10-13T10:48:27.000+00:00","2023-10-12T14:17:14.000+00:00","What is product adoption and why is it the buzzword in the global B2B SaaS industry? How does social learning help promote product adoption? Read on to know more.",null,[21],{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},"6a348563a714870001980621","Vivekanandhan Natarajan","vivekanandhan","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fvivekanandhan\u002F",[27,33],{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},"6a348564a714870001980644","Customer Education","customer-education","Customer education empowers individuals to make informed decisions and extract maximum value from products and services. These blogs would help you spot different ways of doing so.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education\u002F",{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},"6a348564a71487000198063d","Product Adoption","product-adoption","Product adoption is the pivotal moment when users embrace and integrate a new product into their daily lives, marking the transition from curiosity to genuine value realization. These blogs will show you how you can achieve your customer's aha moment soon.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fproduct-adoption\u002F",{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},"https:\u002F\u002Fblog-api.saastube.io\u002Fpromoting-product-adoption-using-social-learning-2\u002F",4,true,"Unlocking Product Adoption through Social Learning Strategies","Discover the power of social learning in B2B SaaS product adoption. Build trust, drive along your adoption journey, and amplify your customer experience.",{"id":47,"uuid":48,"title":49,"slug":50,"html":51,"comment_id":52,"feature_image":53,"featured":13,"visibility":14,"created_at":54,"updated_at":55,"published_at":56,"custom_excerpt":57,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":58,"authors":59,"tags":67,"primary_author":69,"primary_tag":70,"url":71,"excerpt":57,"reading_time":72,"access":43,"comments":13,"og_image":19,"og_title":49,"og_description":57,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":73,"meta_description":74,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a7148700019806a3","cff8a038-e68c-4f79-a55c-4dc56729338c","6 Stages of Product Adoption & How Customer Education Helps","6-stages-of-product-adoption-how-customer-education-helps","\u003Cp>Product adoption is when your customers use your product and like it so much that they stop searching for other options. It means they feel that your product and its features are suitable for them. They are committed to using it in the future.\u003C\u002Fp>\u003Cp>Thus, to improve product adoption, you must help your customers see the value your product can bring to their business. Prioritizing the aha moment at the early stage of the onboarding experience is among the best ways. \u003Cem>\u003Cem>More on this later.\u003C\u002Fem>\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Another key way to drive product adoption and achieve higher adoption rates is through \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fhow-to-use-customer-education-to-drive-product-adoption\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">customer education\u003C\u002Fa>. By helping people learn about your product, you can increase their likelihood of \u003Ca href=\"https:\u002F\u002Fwww.paddle.com\u002Fresources\u002Fcustomer-success-team?ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">becoming successful customers\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Let's dive deep into this argument by first looking at the six stages of product adoption.\u003C\u002Fp>\u003Ch2 id=\"6-stages-of-product-adoption-powered-by-customer-education\">6 Stages of Product Adoption Powered By Customer Education\u003C\u002Fh2>\u003Cp>To begin with, it is essential to understand what are the six stages of the product adoption process. One can then explore how customer education can make a difference at each stage of adoption.\u003C\u002Fp>\u003Ch3 id=\"1-awareness\">1. Awareness\u003C\u002Fh3>\u003Cp>The awareness stage is when people become aware of your product. They learn about the features of your product and how it can help them. Sometimes, they don't realize they have a problem, or they don't know how your product can solve it. This stage helps them understand how your product will solve their problems and make their life easier.\u003C\u002Fp>\u003Cp>Things that can influence people to gain interest in your product at the awareness stage are:\u003C\u002Fp>\u003Cul>\u003Cli>Problems they have with their current way of doing things that make them want to find a solution.\u003C\u002Fli>\u003Cli>Whether they already trust your brand, which can make them more likely to try your product.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"customer-education-can-help-create-product-awareness\">Customer Education Can Help Create Product Awareness\u003C\u002Fh3>\u003Cp>You can help people understand what your product is all about by \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F5-tips-for-creating-effective-b2b-customer-education-content\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">creating educational materials\u003C\u002Fa>. These educational materials can include things like blog posts, videos, and social media posts. The idea is to explain the benefits of your product and how it can solve people's problems.\u003C\u002Fp>\u003Ch3 id=\"2-interest\">2. Interest\u003C\u002Fh3>\u003Cp>During the interest stage, potential customers start to take a closer look at your product. They want to learn more about how it works and how it can help them.\u003C\u002Fp>\u003Cp>To engage people at this stage, you can:\u003C\u002Fp>\u003Cul>\u003Cli>Make it easy for them to find the answers they need. This can be done through a chatbot or an interactive help center.\u003C\u002Fli>\u003Cli>Offer free trials, demos, and early access programs to attract innovators and early adopters.\u003C\u002Fli>\u003Cli>Make sure your product can address potential customers' specific needs and use cases.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>By doing these things, you can help potential customers understand how your product can benefit them and build excitement around it. Once this happens, they will surely progress to the next stage.\u003C\u002Fp>\u003Ch3 id=\"customer-education-can-help-build-customer-interest\">Customer Education Can Help Build Customer Interest\u003C\u002Fh3>\u003Cp>Educational resources that go into the details of your product's features and how it works can make a huge difference.\u003C\u002Fp>\u003Cp>These resources can include things like \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fproduct-demo-video-maker\u002F?ref=blog-api.saastube.io\">product demos\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">how-to videos\u003C\u002Fa>, and user guides.\u003C\u002Fp>\u003Cp>Customer education can also help address pricing concerns. So, create content explaining the value of your product compared to that of competitors and provide use-case examples.\u003C\u002Fp>\u003Ch3 id=\"3-evaluation\">3. Evaluation\u003C\u002Fh3>\u003Cp>Next in the stages of product adoption is evaluation. At this stage, potential customers compare your product with other options and decide whether they want to try it or pass.\u003C\u002Fp>\u003Cp>Things that influence prospective customers to prioritize your products at this stage of the customer journey are:\u003C\u002Fp>\u003Cul>\u003Cli>How your product compares to the competition.\u003C\u002Fli>\u003Cli>What do other customers think of it?\u003C\u002Fli>\u003Cli>How much does it cost, and what additional features are available?\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"how-customer-education-can-help-at-this-user-adoption-stage\">How Customer Education Can Help at this User Adoption Stage\u003C\u002Fh3>\u003Cp>Here is how you can help customers in evaluating your product through customer education:\u003C\u002Fp>\u003Cul>\u003Cli>Create comparison resources that show how your product stacks up against those offered by competitors. These resources can be in the form of feature comparison charts, case studies, or user testimonials that highlight your USPs. Have a look at how we've done this.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fapi.portal.peppercontent.in\u002Ffiles\u002F1aEwjO2xd4Z\" class=\"kg-image\" alt=\"Trainn\" loading=\"lazy\">\u003C\u002Ffigure>\u003Cul>\u003Cli>Host webinars and demos to showcase your product's capabilities and answer any questions that potential customers may have.\u003C\u002Fli>\u003Cli>Offer free trials or freemium accounts to allow potential customers to test your product before committing to a purchase.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"4-trial\">4. Trial\u003C\u002Fh3>\u003Cp>The product trial stage is when potential customers try out your product's core features to better understand its value.\u003C\u002Fp>\u003Cp>This is a critical stage. It allows users to see firsthand how your product can benefit them and determine whether it is worth investing in it.\u003C\u002Fp>\u003Ch3 id=\"how-customer-education-helps-here\">How Customer Education Helps Here\u003C\u002Fh3>\u003Cp>Customer education can be essential at this stage. During the \u003Ca href=\"https:\u002F\u002Fwww.saashub.com\u002Fposts\u002Foafdtmfkjkbg-turbocharge-customer-onboarding-through-self-service?ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">onboarding process\u003C\u002Fa>, users may have questions about how to get the most out of your product. They would want to know how to use specific features or how the product can solve their particular problems.\u003C\u002Fp>\u003Cp>The onboarding process is the stage where you have the best chance to get your users closer to adoption.\u003C\u002Fp>\u003Cp>You should use educational resources such as tutorials, how-to guides, and customer support to help users achieve success. These resources can help them navigate through your product and realize value faster.\u003C\u002Fp>\u003Ch3 id=\"5-activation\">5. Activation\u003C\u002Fh3>\u003Cp>Activation is when users experience value from your product for the first time. This often happens by completing a key action or task. It helps them see the benefits of using your product and decide if they want to invest in it.\u003C\u002Fp>\u003Cp>Assuming that there are several substitutes for your product in the market, you don't have much time to convince users to stick with your product.\u003C\u002Fp>\u003Cp>Thus, the earlier your users know your product value and experience the 'aha moment,' the better your chances are to convert them into paying customers.\u003C\u002Fp>\u003Ch3 id=\"how-customer-education-can-help-users-see-product-value\">How Customer Education Can Help Users See Product Value\u003C\u002Fh3>\u003Cp>Providing user-friendly onboarding materials, tutorials, and training can help users achieve their role-based goals.\u003C\u002Fp>\u003Cp>They can then realize value from your product quickly. Such efforts drive the product adoption process and improve customer engagement.\u003C\u002Fp>\u003Ch3 id=\"6-adoption\">6. Adoption\u003C\u002Fh3>\u003Cp>In the final stage, activated users are ready to be convinced to keep using the product and pay for it.\u003C\u002Fp>\u003Cp>Product teams need to show them the ongoing value of the product and convince them that it is worth paying for.\u003C\u002Fp>\u003Cp>For SaaS products with free trials, this means getting users to start paying. For other products, it means getting users to renew.\u003C\u002Fp>\u003Ch3 id=\"customer-education-helps-improve-product-adoption\">Customer Education Helps Improve Product Adoption\u003C\u002Fh3>\u003Cp>Here are some ways in which you can use education to drive the product adoption process as well as ensure better customer retention:\u003C\u002Fp>\u003Cul>\u003Cli>Provide ongoing training and resources to help users get the most out of your product. You can do this through tutorials, knowledge base articles, and webinars.\u003C\u002Fli>\u003Cli>Offer personalized support to help users troubleshoot issues and answer questions through channels like email, live chat, or phone.\u003C\u002Fli>\u003Cli>Provide regular updates on new features and improvements to entice users to try new features.\u003C\u002Fli>\u003Cli>Encourage user feedback and incorporate it into future product development. This will show users that you value their input and are committed to improving the product based on their needs.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Customer education is at the heart of the product adoption process. If you want to make sure that your efforts drive product adoption, make sure you invest in a customer education tool.\u003C\u002Fp>\u003Cp>Trainn is among the best tools for customer education. It can help you create and distribute educational content for every stage of product adoption. \u003Ca href=\"https:\u002F\u002Fapp.trainn.co\u002Fsign_up??ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">Try Trainn today\u003C\u002Fa>.\u003C\u002Fp>","646bbe981c2fd7062ba90b51","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FNumber_6.jpg","2023-05-22T19:12:24.000+00:00","2025-12-10T11:47:17.000+00:00","2023-05-22T19:16:15.000+00:00","Customer education is the key to product adoption. In this blog, you will learn how to use educational strategies to drive product adoption at each stage.","https:\u002F\u002Ftrainn.co\u002Fblog\u002F6-stages-of-product-adoption-how-customer-education-helps\u002F",[60],{"id":61,"name":62,"slug":63,"profile_image":64,"cover_image":19,"bio":65,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":66},"6a348563a714870001980624","Sinduja Krishnakumar","sinduja","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F03\u002FScreen-Shot-2023-03-31-at-7.41.15-PM.png","I am an AI slayer who Batmans her way to humanize content with the help of algorithms and SEO. Currently revamping customer education with Trainn.","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsinduja\u002F",[68],{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},{"id":61,"name":62,"slug":63,"profile_image":64,"cover_image":19,"bio":65,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":66},{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},"https:\u002F\u002Fblog-api.saastube.io\u002F6-stages-of-product-adoption-how-customer-education-helps\u002F",5,"6 Ways Customer Education Helps with Product Adoption","Customer education is the key to product adoption. This blog will teach you how to use educational strategies to drive product adoption at each stage.",{"id":76,"uuid":77,"title":78,"slug":79,"html":80,"comment_id":81,"feature_image":82,"featured":13,"visibility":14,"created_at":83,"updated_at":84,"published_at":85,"custom_excerpt":86,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":87,"tags":93,"primary_author":113,"primary_tag":114,"url":115,"excerpt":86,"reading_time":116,"access":43,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":117,"twitter_title":19,"twitter_description":19,"meta_title":118,"meta_description":119,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198066c","c693d562-572e-4681-afd9-f0d3fc338a2b","Accelerating product adoption beyond the first session","accelerating-product-adoption-beyond-the-first-session","\u003Cp>Wish you and I were selling air conditioners. We could call it a day after the adoption stage (fit it and forget it!) and make ourselves an appreciation cocktail!\u003Cbr>Alas! We’re into the SaaS business and have to sell the same product to the same user again and again! (Renewals. duh!) Sounds like a groundhog day, doesn’t it? And if you’ve been following \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F?ref=blog-api.saastube.io\">Trainn’s blog\u003C\u002Fa> for a while now you know that we’ve been preaching that adoption is a never-ending process, at least not at the moment of purchase\u002Fsale. \u003C\u002Fp>\u003Cp>The new buyer who was absolutely in awe of your product this week can easily top your churn chart next month. Probably all that it took to convince them was a slightly better product at a better price! \u003C\u002Fp>\u003Cp>All the lessons we taught you on taking your customers to that “aha” moment as soon as possible, to help your customer get the most out of your product, was probably something very simple, very basic. Unfortunately, your product’s actual value might not be as obvious to your customers as it is to you. The feature you thought would show them value might not be unique enough or convincing to make them stick around.\u003C\u002Fp>\u003Cp>That brings us to pay attention to the next logical steps. Now that you have deduced a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace. \u003C\u002Fp>\u003Ch3 id=\"so-how-to-drive-adoption-pre-and-post\">So how to drive adoption? Pre and Post\u003C\u002Fh3>\u003Cul>\u003Cli>You’re walking home from the office and this very \u003Cstrong>new signboard\u003C\u002Fstrong> gleaming with pop colors and lights grabs your attention. “La Pâtisserie”- the newest bakery in town opens tomorrow, right next door.\u003C\u002Fli>\u003Cli>You walk up to your room, \u003Cstrong>search \u003C\u002Fstrong>for the bakery \u003Cstrong>online\u003C\u002Fstrong> - Ah! there they are! \u003Cstrong>browse through their offerings\u003C\u002Fstrong> and you’re already in love with the menu and \u003Cstrong>want to explore more\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>It’s morning and you drag yourself out of the bed, half-asleep, getting a whiff of freshly-baked muffins. Those muffins are your only \u003Cstrong>desire\u003C\u002Fstrong> for the next couple of minutes.\u003C\u002Fli>\u003Cli>And the \u003Cstrong>aha moment\u003C\u002Fstrong> has driven you to the store, \u003Cstrong>pay the cash,\u003C\u002Fstrong> and take your muffin home! \u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's the four-steps for a bakery adoption process. Well, I bet that your product is more complicated than a muffin.  \u003C\u002Fp>\u003Cp>We discussed the different stages in the product adoption process in our \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwho-owns-product-adoption\u002F?ref=blog-api.saastube.io\">last blog\u003C\u002Fa>. But how is the adoption process carried out to achieve the desired result of the activities at the end of each stage? \u003C\u002Fp>\u003Cp>Let’s take a closer look at how some of our favourite SaaS-stars are executing these 4 stages of an adoption cycle:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Awareness \u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Potential users are definitely unaware of your brand or product, given the number of new competitors entering the space each day. Let’s take a step back. In certain cases, your potential customer might be totally unaware of such a problem, or the importance of resolving it, or that a solution like yours exists. You are ideally looking at customers looking to find answers to questions like: What is it? and how can it be useful for me and my business? \u003C\u002Fp>\u003Cp>Remember, at this point, you are casting a wide net aiming for maximum exposure, connecting with your potential audience. \u003C\u002Fp>\u003Cp>Let’s take a look at how \u003Ca href=\"https:\u002F\u002Fbasecamp.com\u002F?ref=blog-api.saastube.io\">Basecamp\u003C\u002Fa> introduces its audience to the problem it solves for them:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBasecamp---Img1.png\" class=\"kg-image\" alt=\"Basecamp's value proposition on their website\" loading=\"lazy\" width=\"2880\" height=\"1644\">\u003Cfigcaption>Basecamp's messaging on their website\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Ah! I can’t imagine the clutter I’ve been swamped with, all these years. There are projects, emails, messages all over the place. Impossible, Stressful, and Difficult. There’s basecamp, to get more work done, quicker. Sounds interesting. Let’s know more. And that’s it. You are now aware and showing interest in a solution that might be the best to address your problem.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to figure out and crack all the ways to appear where your potential customers might hang out or probably places they look for information.\u003C\u002Fstrong> \u003C\u002Fblockquote>\u003Cp>How can you raise awareness?\u003C\u002Fp>\u003Cp> 1. Provide a clear value proposition \u003C\u002Fp>\u003Cp>   Conduct surveys \u003C\u002Fp>\u003Cp>   Analyse your recursive patterns\u003C\u002Fp>\u003Cp>   Leverage your website to clearly convey your messaging and value \u003C\u002Fp>\u003Cp> 2. Outreach strategically\u003C\u002Fp>\u003Cp>   Use social media, emails\u003C\u002Fp>\u003Cp>   Create more SEO optimized landing pages\u003C\u002Fp>\u003Cp>   Leverage the power videos for outreach\u003C\u002Fp>\u003Cp>   Create your content strategy\u003C\u002Fp>\u003Cp>   Create memes \u003C\u002Fp>\u003Cp>   Take help from influencers\u003C\u002Fp>\u003Cp>   Offer a free trial\u003C\u002Fp>\u003Cp>2.\u003Cstrong> Interest\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Hmm… sounds interesting…! How does it work? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Your potential from the audience collects information from your landing page, website, customer reviews, media publications, talks to your customer support team, or discusses with a friend who’s already using your product. \u003C\u002Fp>\u003Cp>Figuring out everything from features, functionalities, alternatives, price, plans, and trying to find a match, relevance, and ease of use and the learning curve. It is a possibility that they’ll leave you at that stage. it’s not you, not your product but the level of detailing and difficulty involved in explaining your product intuitively. \u003C\u002Fp>\u003Cp>Adding to this, your products are usually for multiple audience types. And this makes it harder at the interest stage to show how optimized your product is for each one of these groups. There’s a thin line between being the ideal solution and overloading with irrelevant tools. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> addresses this problem intuitively:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva---Img2.png\" class=\"kg-image\" alt=\"Canva's User Segmentation \" loading=\"lazy\" width=\"2876\" height=\"1584\">\u003Cfigcaption>Canva's onboarding based on user segmentation\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Personalizing the product experience is the very first point of establishing a relationship with your customers. \u003C\u002Fp>\u003Cp>Your Netflix recommendations is another great example of this. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to identify and use segmentation to group your customers to create personalized journeys. Highlight relevant features, educate them to keep their attention and empower them with all the information they need to be successful. \u003C\u002Fstrong>\u003C\u002Fblockquote>\u003Cp>What can you do to help customers consider your solution?\u003C\u002Fp>\u003Cp> 1. \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Fwhat-is-behavioral-targeting\u002F?ref=blog-api.saastube.io\">Use segmentation to personalize customer experience\u003C\u002Fa>\u003C\u002Fp>\u003Cp>   Segment users by your relevant use case\u003C\u002Fp>\u003Cp>   Create a personalized onboarding experience\u003C\u002Fp>\u003Cp> 2. Help customers with their decision process\u003C\u002Fp>\u003Cp>   Create how-to content for people just starting out\u003C\u002Fp>\u003Cp>   Educate users on topics you have expertise in\u003C\u002Fp>\u003Cp>   Stay engaged with your users throughout their interest phase\u003C\u002Fp>\u003Cp>   Leverage the power of videos\u003C\u002Fp>\u003Cp>3. \u003Cstrong>Evaluation and Testing\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>To buy or not to buy. That is the question!\u003C\u002Fem>\u003C\u002Fp>\u003Cp>All the drills above must now make sense to the customer and their inner voice must nudge them to try your product. We’re going back to \u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002Flearn\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> once again.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCAnva-Video---Img-3.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1590\">\u003Cfigcaption>Canva's welcome video\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The conversion stage is all about answering the questions your prospects have about your product or service — is this tool or business trustworthy, and will this service actually help me?\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva-Tutorial-Gallery---Img-4.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1592\">\u003Cfigcaption>Canva's video tutorials\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>After watching these videos, the viewer should feel comfortable, get all their questions answered and gain confidence in Canva’s ability to meet their needs. \u003C\u002Fp>\u003Cp>Product videos, customer testimonials are some great ways to get better conversions. It’s an opportunity to win people over with relatable touchpoints and give them the extra mile out of the test drive.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to offer the user a frictionless try-before-you-buy experience, pushing the paywalls post value creation. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to help customers in their evaluation phase?\u003C\u002Fp>\u003Cp> 1. Offer Free trials and have strategic capping\u003C\u002Fp>\u003Cp> 2. Help users reach the “Aha” moment of your product as quickly as possible\u003C\u002Fp>\u003Cp>   Build awareness and knowledge content through videos, walkthroughs\u003C\u002Fp>\u003Cp> 3. Personalise customer experience\u003C\u002Fp>\u003Cp>   Use tooltips, in-app nudges\u003C\u002Fp>\u003Cp>   Run targeted email campaigns\u003C\u002Fp>\u003Cp>4. \u003Cstrong>Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Acquiring a large pool of freemium customers might be an accomplishment in itself, but the real kick is in converting them into paying customers. Something going away for free can never bring you revenue and we are talking business here. So it all boils down to upselling. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fpremium?ref=blog-api.saastube.io\">Youtube!\u003C\u002Fa> We all love it. But what we don’t love are the ads that pop up in the middle of our favorite video. All our lives we’ve watched unlimited free videos and we’d never ever abandon YouTube to avoid those pesky advertisements. I’d rather pay a couple of dollars and forget ads!\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FYoutube---img-5.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1638\">\u003Cfigcaption>YouTube's Subtle upselling strategy\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cblockquote>\u003Cstrong>The objective is to refrain from having hard paywalls and hinting users more value for just a small price. This action is also an indicator that your customers adore your product and are willing to pay by choice.\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to promote adoption?\u003Cbr>\u003Cbr> 1. Never stop\u003C\u002Fp>\u003Cp> 2. Create a self-serve model to empower users\u003C\u002Fp>\u003Cp>   Create knowledge base\u003C\u002Fp>\u003Cp>   Leverage videos to onboard and educate\u003C\u002Fp>\u003Cp>   Incorporate in-app help widgets\u003C\u002Fp>\u003Cp> 3. Create user academy for comprehensive training and skill-building\u003C\u002Fp>\u003Cp>5. \u003Cstrong>Post Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Surprise! Recall the air conditioner sale that you made? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Winning over your customers doesn't stop after…. Ever! In the post-adoption phase, your customers might be losing interest in your product, not using it as frequently as they once used to. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.intercom.com\u002Fblog\u002Fchurn-retention-and-reengaging-customers\u002F?ref=blog-api.saastube.io\">Reengagement is the magic wand\u003C\u002Fa> that keeps your journey with your customers going. Go beyond tips and tricks emails, and blogs and experiment with newer mediums like videos, webinars, or even demos. \u003C\u002Fp>\u003Cp>Now all of the million words above are as generic as they can get. And so is the product adoption strategy hack that you Google. To change and impact your product adoption, you have to track it. All your teams may huddle around the meeting room table to apply the 4 or 6 steps to the adoption process. \u003C\u002Fp>\u003Cp>But only your customer’s usage data will give you some real insights, red flags, and reasons for abandonment. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to reconnect with your customers while there is time before they lose interest in your product and churn out into the black hole. This is paramount to help you understand why your customers are inactive and to \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flearn.g2.com\u002Fuser-retention-for-saas?ref=blog-api.saastube.io\">\u003Cstrong>improve retention rates\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> by sealing all the leakage. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to re-engage?\u003C\u002Fp>\u003Cp> 1. Develop a holistic retention strategy\u003C\u002Fp>\u003Cp>   Realign your marketing, sales, and customer success efforts to retarget\u003C\u002Fp>\u003Cp> 2. Make use of in-app elements like tooltips to consistently help customers \u003C\u002Fp>\u003Cp> 3. Get customer feedback, even from churned customers\u003C\u002Fp>\u003Cp> 4. Promote new features with announcements, email campaigns, videos, newsletters\u003C\u002Fp>\u003Cp> 5. Step up your support game, by adding proactive messaging systems to your app\u003C\u002Fp>\u003Cp> 6. Never go cold - Send off your churning customers with a door to re-enter anytime\u003C\u002Fp>\u003Ch3 id=\"wrapping-up\">Wrapping up\u003C\u002Fh3>\u003Cp>Collecting data to find where users convert and dropoff will give your team the right direction to fix points of friction, understand users better, and make their journey towards action faster, improving their overall experience. Implementing measures to understand the adoption process better will lead to better retention and growth of your business.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","62340f13d9a9fa645f6a5f9f","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--2.png","2022-03-18T04:48:19.000+00:00","2023-04-01T14:43:07.000+00:00","2022-03-22T05:28:45.000+00:00","After deducing a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace.",[88],{"id":89,"name":90,"slug":91,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":92},"6a348563a714870001980623","Smita Ashok","smita","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsmita\u002F",[94,95,101,107],{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},{"id":96,"name":97,"slug":98,"description":99,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":100},"6a348564a71487000198063e","Customer Churn","customer-churn","Customer churn is the silent erosion of a business's foundation. With our blogs on churn, we want to remind businesses on how to nurture relationships and deliver value.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-churn\u002F",{"id":102,"name":103,"slug":104,"description":105,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":106},"6a348564a71487000198063f","Customer Journey","customer-journey","The customer journey is a dynamic expedition, filled with touch points and milestones, guiding individuals from awareness to advocacy, and revealing opportunities for meaningful engagement along the way. These blogs explore how each point of your customer journey can be made memorable for them.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-journey\u002F",{"id":108,"name":109,"slug":110,"description":111,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":112},"6a348564a714870001980646","Customer Retention","customer-retention","Customer retention is the art of fostering enduring relationships, nurturing loyalty, and continuously exceeding expectations to keep customers coming back for more. These blogs will tell you how to strike the sweet spot with your customers to have them asking for more.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-retention\u002F",{"id":89,"name":90,"slug":91,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":92},{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},"https:\u002F\u002Fblog-api.saastube.io\u002Faccelerating-product-adoption-beyond-the-first-session\u002F",7,"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--1.png","Beyond product adoption ","Winning over your customers doesn't stop ever. In the post-adoption phase, re-engagement is the key to keeping your customers going on with their journey. ",{"id":121,"uuid":122,"title":123,"slug":124,"html":125,"comment_id":126,"feature_image":127,"featured":13,"visibility":14,"created_at":128,"updated_at":129,"published_at":130,"custom_excerpt":131,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":132,"authors":133,"tags":135,"primary_author":139,"primary_tag":140,"url":141,"excerpt":131,"reading_time":142,"access":43,"comments":13,"og_image":19,"og_title":143,"og_description":131,"twitter_image":144,"twitter_title":19,"twitter_description":19,"meta_title":145,"meta_description":146,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198066b","b2669b2d-1439-4776-9c6b-36ea3e626d50","The dream team - Who owns product adoption?","who-owns-product-adoption","\u003Cp>It is one of those hair-on-fire moments where everyone across your Product, Customer Success, Support, Sales, and Marketing teams has their fingers crossed - The launch day. \u003Cbr>\u003C\u002Fp>\u003Cp>Whether it’s your brand new product or a key feature, all teams and key stakeholders are busy nailing your positioning and messaging, listing out launch activities, creating content, and so much more. Bringing your product to the market is intimidating and can be tricky.\u003Cbr>Your product is now out and is racking up some impressive wins. \u003C\u002Fp>\u003Cp>\u003Cbr>But….\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Ffinancesonline.com\u002Fsaas-statistics\u002F?ref=blog-api.saastube.io\">Your product’s user adoption starts to paint a bleak picture in no time.\u003C\u002Fa> \u003Cbr>\u003C\u002Fp>\u003Cp>With so many different modules and features, understanding the full potential of your product or a new feature can be overwhelming to the user.\u003Cbr>\u003C\u002Fp>\u003Cp>As discussed in our previous blog, product adoption is essentially a customer’s journey in learning about a new product\u002Fservice, expressing interest in it, trying it out, evaluating it and purchasing it, and finally adopting the product\u002Fservice to use it to solve a problem it intends to. \u003Cbr>\u003C\u002Fp>\u003Cp>Now, this journey might be a “buyer’s journey” to the marketing team, “product lifecycle” to a product team, or “customer\u002Fuser adoption” to a customer success team. \u003Cbr>\u003C\u002Fp>\u003Cp>So what’s the actual process like and who are the stakeholders responsible for crafting this journey?\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"4-stages-of-the-product-adoption-journey\">4 stages of the product adoption journey\u003Cbr>\u003C\u002Fh3>\u003Cul>\u003Cli>Awareness\u003C\u002Fli>\u003Cli>Interest\u003C\u002Fli>\u003Cli>Evaluation and Testing\u003C\u002Fli>\u003Cli>Adoption\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>However, when setting out to build a product adoption process, every department (both product and customer-facing), needs to examine and align their behaviors to build a successful process. Because we don’t want to put the cart before the horse.\u003Cbr>\u003C\u002Fp>\u003Cblockquote>For example, the type of goals, objectives, and metrics someone in an awareness stage has is completely different from what they’ll have in the adoption stage. In some companies, that journey begins with Marketing. And the marketing teams and customer success teams in most companies work in silos that jeopardize the customer’s experience that’s promised to them from the one actually delivered.\u003Cbr>\u003C\u002Fblockquote>\u003Cp>\u003Cbr>So each stage in the product adoption journey must align with the functional responsibilities of various departments and teams. Together, they can create a meaningful product adoption journey increasing user engagement and shortening the TTV.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"what-s-the-adoption-process-like\">What’s the adoption process like?\u003C\u002Fh3>\u003Col>\u003Cli>\u003Cstrong>Product Awareness\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Anytime I had a cut or a wound I’d simply grab a \u003Cem>Band-Aid\u003C\u002Fem> to cover it up. I’d carry warm water in \u003Cem>Thermos\u003C\u002Fem>. When I need to search, I \u003Cem>Google\u003C\u002Fem> it!\u003C\u002Fp>\u003Cp>Did you notice something? The words above are “brands” not nouns or verbs. That’s brand awareness! \u003C\u002Fp>\u003Cp>It’s the very first stage of your product adoption journey. And more so with the lengthy B2B sales cycles, where awareness isn’t a one-time effort. It’s important to stay top of mind throughout the buyer’s journey - from initial research to the final purchasing discussions. From launch to every feature release, the customer must be aware.\u003Cbr>\u003Cbr>2. \u003Cstrong>Product Interest\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Once a customer considers buying your product, they level up to the second stage: Interest. One of the best and easiest experiments to consider here is just ask! This is especially applicable to the B2B space. There's little to no harm in calling a few existing customers to get some feedback on your product, feature in terms of how it appeals to them, any suggested improvements they would love, who among the trial users would like to pay up for a subscription. This can go a long way in gauging interest and developing the newer version of improvements. \u003Cbr>\u003C\u002Fp>\u003Cp>As your experiments give you a better idea of how widely your new product or feature might be adopted, a basic landing page, an in-app banner, and a short video can provide ways to help your prospects and existing customers reach out to you. \u003Cbr>\u003Cbr>3. \u003Cstrong>Evaluation and Testing\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp>The next stage is when a customer knows what they want, and evaluates your new product or feature. With continuous development, SaaS companies need to keep their customers up-to-date closer to their purchase dates; using demos, walkthrough videos, tutorials, etc. It’s important to help customers make a long-term decision upfront so both the customer and you can benefit from better ROI.\u003Cbr>\u003Cbr>4. \u003Cstrong>Product Adoption\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cp>Finally, the customer is all set to make a purchase. The customer chooses your product to fulfill his goals adopting it as the right solution. However, the customer might need high-touch customer support from their CSM or account manager to use your product to its full potential starting from an intuitive onboarding process. Once this is done, the customer is fully onboarded and integrates your product into his existing tech stack.  \u003C\u002Fp>\u003Cp>\u003Cem>You’ve now completed a product adoption cycle!\u003C\u002Fem>\u003C\u002Fp>\u003Ch3 id=\"who-s-responsible\">Who’s responsible?\u003Cbr>\u003C\u002Fh3>\u003Cp>\u003Cem>Your entire team.\u003C\u002Fem> \u003Cbr>\u003C\u002Fp>\u003Cp>While this might sound right theoretically, it’s important that all your departments work together continuously to \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fproduct-adoption-help-users-love-your-product-more\u002F?ref=blog-api.saastube.io\">measure all related metrics\u003C\u002Fa> and make sure that your customers are getting the right ROI they want from your product. \u003Cbr>\u003C\u002Fp>\u003Cblockquote>Product, Product Marketing, Sales and Marketing, Customer Success and Support teams must all work towards the same goals: raise awareness, drive product adoption, and secure business opportunities to grow your company. A strong product adoption strategy and implementation is a result of multiple simultaneous efforts. Just running ads won’t get you any far!\u003C\u002Fblockquote>\u003Ch3 id=\"crafting-a-meaningful-product-adoption-journey-is-a-team-game\">Crafting a meaningful product adoption journey is a team game\u003C\u002Fh3>\u003Col>\u003Cli>Product\u002F Product Management team\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cbr>The product management team holds responsibility for ideating and delivering a product and its features. The critical decision-making role owned by this team often determines the how, when, why, and what of your product and\u002For its features. They must and in most cases do take into consideration the market influence, in terms of their customer's needs and competitive landscape. They strategize and manage the feasibility and technical requirements of a product and its launch. The product management team is responsible for creating software that reduces the time-to-value for its customers through intuitive UI, the flexibility of the product, reliable and consistent performance\u003C\u002Fp>\u003Cp>2. PMMs and the Marketing team\u003Cbr>\u003C\u002Fp>\u003Cp>The marketing team is dynamic and impactful, responsible for driving awareness and promoting business and product(s). They own the GTM strategy, and design & author campaigns. \u003Cbr>Leverage research and competitor insights to develop product narrative, market, and customer segmentation and strategize growth. Strategize and create content, educate customers, promote thought leadership. These activities generate leads through demand generation campaigns and account-based marketing, enabling sales teams to further acquire new customers.\u003Cbr>\u003C\u002Fp>\u003Cp>3. Sales team\u003Cbr>\u003C\u002Fp>\u003Cp>For B2B businesses relationship building is critical, in order to be successful. Most companies rely on their sales teams to drive customer acquisition. With the right insights from the marketing team, the sales team focuses their actions on identifying the different decision-makers, their problems, and opportunities. \u003Cbr>\u003C\u002Fp>\u003Cp>With high-quality, relevant content for narratives, demos, and conversations from the marketing team, the sales team can take a shot at converting a new business opportunity into a deal, building and converting it into a long-term relationship through cross-selling and upselling by communicating value.\u003Cbr>\u003Cbr>4. Customer Success team\u003C\u002Fp>\u003Cp>The customer success team ensures your users get the maximum value out of your product. Their structured approach fuels revenue generation by increasing customer loyalty, better product reviews. \u003C\u002Fp>\u003Cp>The customer-facing nature of the CS team gives them a great opportunity to understand customer pain points, their thought process, usage patterns, feature requirements, and their reason for churning out. All this information and data can help your product team make educated changes to your product, helping your product to mature meaningfully.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"4-tips-to-help-teams-increase-product-adoption\">4 tips to help teams increase product adoption\u003C\u002Fh3>\u003Cp>\u003Cbr>\u003Cbr>1. \u003Cstrong>Create strategic onboarding processes\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>It’s extremely important to educate customers on how to use your product and that makes onboarding one of the biggest priorities for SaaS products. Onboarding should ideally focus on features they need to learn, based on the goals they aim to complete with quick wins that can get customers up to speed as fast as possible. Incorporating walkthrough videos, demos and in-app widgets are some intuitive ways to get started with a compelling onboarding. \u003Cbr>\u003C\u002Fp>\u003Cp>2. \u003Cstrong>Leverage the power of email marketing\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.campaignmonitor.com\u002Fcompany\u002Fannual-report\u002F2019\u002F?ref=blog-api.saastube.io\">Email marketing has a whopping ROI of $42 for every dollar spent.\u003C\u002Fa> Segmenting your users into well-defined mailing lists can help give your customers the little nudge needed to fully adopt your product.\u003Cbr>For example, sending a how-to video guide to a user who just completed a purchase might be the right way to leverage your emails. \u003Cbr>For a subscription-based service, sending out new offers, renewal reminders might be the tipping point to get them to renew and continue with your product.\u003Cbr>\u003C\u002Fp>\u003Cp>3. \u003Cstrong>Online Video training\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>One of the best mediums for creating and providing content and training to users and customers is video. Videos can be a major contributor to your efforts to build a product adoption strategy. Instructional videos, walkthroughs, demo videos, how-to’s, video knowledge base, video academy can be a great aid to offer self-serve to customers. \u003Cbr>\u003Cbr>4. \u003Cstrong>Creating an academy\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A robust adoption strategy must incorporate ways to nurture users to strive for expertise while also building a community of expert users. Academy and certifications can provide learning resources and a way to increase the levels of competence and adoption among users by providing rewards, badges.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"conclusion\">Conclusion\u003C\u002Fh3>\u003Cp>For most product companies, the emphasis on the product is on technology implementation. Though that is primary, what’s needed to grow and sustain your product and business is a plan to purposefully build adoption to increase the ROI for those using that technology.\u003C\u002Fp>\u003Cp>\u003Cem>In our next, we’ll talk about leveraging video as a part of a successful product adoption strategy.\u003C\u002Fem>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","622a3a24d9a9fa645f6a5ed9","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-2.png","2022-03-10T17:49:24.000+00:00","2023-09-14T09:04:50.000+00:00","2022-03-11T12:53:02.000+00:00","Each stage in the product adoption journey must align with the functional responsibilities of various departments and teams. Together, they can create a meaningful product adoption journey increasing user engagement and shortening the TTV","https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwho-owns-product-adoption\u002F",[134],{"id":89,"name":90,"slug":91,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":92},[136,137,138],{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},{"id":96,"name":97,"slug":98,"description":99,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":100},{"id":108,"name":109,"slug":110,"description":111,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":112},{"id":89,"name":90,"slug":91,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":92},{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},"https:\u002F\u002Fblog-api.saastube.io\u002Fwho-owns-product-adoption\u002F",6,"Who owns product adoption?","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FTwitter---Blog-Two.png","The dream team-Who owns product adoption?","Each stage in the product adoption journey must align with the functional responsibilities of various departments to create a meaningful impact.",{"page":148,"limit":142,"pages":148,"total":42,"next":19,"prev":19},1,[150,151,152,158,159,165,166,170,176,180,181,186,192],{"id":96,"name":97,"slug":98,"description":99,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":100},{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},{"id":153,"name":154,"slug":155,"description":156,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":157},"6a348564a714870001980647","Customer Experience","customer-experience","Customer experience is the sum of all moments, interactions, and emotions that leaves an indelible impression, shaping the perception and loyalty towards a brand. These blogs will help you create a lasting impression on your customer.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-experience\u002F",{"id":102,"name":103,"slug":104,"description":105,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":106},{"id":160,"name":161,"slug":162,"description":163,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":164},"6a348564a714870001980643","Customer Onboarding","customer-onboarding","Customer onboarding is the art of setting the stage for success, seamlessly guiding new users into the realm of your product or service, and ensuring a smooth and delightful initiation. This is the first step to the customer education journey and these blogs will help you make a good first impression.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-onboarding\u002F",{"id":108,"name":109,"slug":110,"description":111,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":112},{"id":167,"name":30,"slug":168,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":169},"6a8d64776a3cde00011046c2","customer-education-2","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education-2\u002F",{"id":171,"name":172,"slug":173,"description":174,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":175},"6a348564a714870001980641","LMS","lms","LMS (Learning Management System) is the digital gateway to knowledge, enabling organizations to efficiently create, deliver, and track educational content, empowering learners to acquire skills and expertise at their own pace. These blogs will tell you how to set up an efficient LMS for success.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Flms\u002F",{"id":177,"name":178,"slug":178,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":179},"6a8d64776a3cde00011046c3","onboarding-video","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fonboarding-video\u002F",{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},{"id":182,"name":183,"slug":184,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":185},"6a9193cfb78148000171418c","Templates","templates","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Ftemplates\u002F",{"id":187,"name":188,"slug":189,"description":190,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":191},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",{"id":193,"name":194,"slug":195,"description":196,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":197},"6a348564a714870001980645","Video Hacks","video-hacks","Trainn's video hacks are tried and tested. These creative shortcuts and techniques unlock the power of visual storytelling, elevating the quality, engagement, and effectiveness of video content.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-hacks\u002F",1793191377597]