[{"data":1,"prerenderedAt":168},["ShallowReactive",2],{"blog-category-video-hacks-2":3},{"posts":4,"pagination":103,"availableTags":109,"currentTag":167},[5,48,74],{"id":6,"uuid":7,"title":8,"slug":9,"html":10,"comment_id":11,"feature_image":12,"featured":13,"visibility":14,"created_at":15,"updated_at":16,"published_at":17,"custom_excerpt":18,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":20,"tags":21,"authors":34,"primary_author":42,"primary_tag":43,"url":44,"excerpt":18,"reading_time":45,"access":46,"comments":13,"og_image":19,"og_title":8,"og_description":18,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":8,"meta_description":47,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980695","91ed88a1-fc93-4cff-a5de-7b6551833c30","5 Ways to Use Videos in Customer Lifecycle","5-ways-to-use-videos-in-customer-lifecycle","\u003Cp>Did you map out a phase-by-phase customer lifecycle management strategy? \u003C\u002Fp>\u003Cp>Does it drive the desired outcome or die soon after the initial buzz? \u003C\u002Fp>\u003Cp>The latter happens when an incorrect medium is chosen to deliver content. After all, it is not what you communicate but how you do it that matters, and that must continue throughout the customer lifecycle.\u003C\u002Fp>\u003Cp>Take the example of an e-commerce SaaS solution provider. SaaS businesses thrive on subscriptions and that comes with a loyal customer base. So, the attempts to garner loyalty begin right from the lead nurture phase.\u003C\u002Fp>\u003Cp>During this phase, businesses send out emails containing links to feature-specific blogs and articles. These could be articles introducing or explaining more about a new plugin, automation feature, or something else.\u003C\u002Fp>\u003Cp>But do readers actually open these links and engage?\u003C\u002Fp>\u003Cp>Maybe not, and that’s despite the awesome content you created.\u003C\u002Fp>\u003Cp>Why not try a medium that can drive 96% or more engagement? And build personal connections too? That’s exactly what video content does but that’s not all.\u003C\u002Fp>\u003Cp>A powerful video marketing plan can do that throughout the customer lifecycle —right from the awareness to the advocacy phase. \u003C\u002Fp>\u003Cp>Let’s dive into some interesting ways to use videos throughout your customer journey. \u003C\u002Fp>\u003Cp>For the sake of clarity, we'll try to understand how this can be done in each phase of the customer lifecycle.\u003C\u002Fp>\u003Ch1 id=\"1-creating-awareness-using-videos-in-the-customer-lifecycle\">1. Creating Awareness Using Videos in the Customer Lifecycle\u003C\u002Fh1>\u003Cp>The product awareness phase is the most difficult to crack.\u003C\u002Fp>\u003Cp>It is a period when the customer has no clue about your product, let alone its features and uses. Unless you create super engaging content, they have no reason to learn about it.\u003C\u002Fp>\u003Cp>Also, the present-day consumer is busy. So, it becomes important to deliver content they can leisurely consume in their spare time with minimal effort. Now that definitely excludes reading lengthy articles. This also helps enrich your customer experience from step 1.\u003C\u002Fp>\u003Cp>So, why not switch to what the generation wants? \u003C\u002Fp>\u003Cp>Yes, it’s time to create video content. You can make it even better by creating separate videos for the targeted customer personas. This instantaneously connects with the reader because it is solving a problem.\u003C\u002Fp>\u003Cp>However, most businesses don’t create separate content mainly due to time and cost constraints. You don’t have to be one of those businesses.\u003C\u002Fp>\u003Cp>Conduct a customer lifecycle analysis which helps asses your customer experience at different stages. This is done by assigning metrics to each stage.\u003C\u002Fp>\u003Cp>If videos work for you then check Trainn which lets you create cost-efficient educational videos in under 5 minutes. \u003C\u002Fp>\u003Cp>This gives you the flexibility to create better awareness through laser-focused videos. You can even measure engagement for each video with Trainn. You can tailor the video content according to the customer's preferences.\u003C\u002Fp>\u003Ch2 id=\"2-acquisition-simplified\">2. Acquisition Simplified\u003C\u002Fh2>\u003Cp>Once you’ve tackled the awareness phase, you’ll be communicating with an informed lead. So, things become easier because they already know what your product does and how it is going to benefit them. \u003C\u002Fp>\u003Cp>At this point, to convert them into actual customers, it’s important to further personalize video content and manage your customer lifecycle.\u003C\u002Fp>\u003Cp>You must go one step deeper and create content based on the type of customers you are dealing with.\u003C\u002Fp>\u003Cp>For example, there could be large organizations and small manufacturers showing interest in your services. \u003C\u002Fp>\u003Cp>Segregate their problems based on the sales volume and pitch a particular plan. While one group might be okay with the basic plan, the other might need something more advanced. \u003C\u002Fp>\u003Cp>So, don’t shy away from creating separate videos.\u003C\u002Fp>\u003Ch2 id=\"3-retention-is-less-of-a-hassle\">3. Retention is Less of a Hassle\u003C\u002Fh2>\u003Cp>Customer retention plays an important role in the business ecosystem as it lowers acquisition costs. \u003C\u002Fp>\u003Cp>In fact, retention is five times cheaper than acquisition. \u003C\u002Fp>\u003Cp>That’s because, in the retention stage of the customer lifecycle, you are interacting with an aware customer from your own database. Hence, there is no expensive PPC or lead generation involved.\u003C\u002Fp>\u003Cp>Still, there is a need to build a personal connection with your existing customers. That can be made possible with specialized video content delivered by in-house specialists.\u003C\u002Fp>\u003Cp>When you understand the customer lifecycle you'll also acknowledge the importance of retention to your bottomline.\u003C\u002Fp>\u003Cp>This phase in the customer journey needs informative and engaging videos that inform customers about the product's new features and updates.\u003C\u002Fp>\u003Cp>The videos should explain how these new features will benefit them greatly and also provide stepwise instructions on how they can use these updated features to the fullest.\u003C\u002Fp>\u003Cp>This makes existing customers feel special. Let them know that not everyone has access to these videos. Inform them that they have received these videos as they are prestigious customers, someone who has tried and tested your product.\u003C\u002Fp>\u003Ch2 id=\"4-time-for-growth-hacks\">4. Time for Growth Hacks\u003C\u002Fh2>\u003Cp>After controlling the churn, you can now shift your focus to getting more out of your existing customers. \u003C\u002Fp>\u003Cp>It is now time to cross-sell and upsell to an existing customer base. This is a delicate phase because you don’t want to annoy them. They’ll simply unsubscribe from the emails or quit the social media community.\u003C\u002Fp>\u003Cp>Sending too many emails and notifications can drive away your existing customers.\u003C\u002Fp>\u003Cp>Here, a data-driven strategy is crucial and with \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fsaas-customer-education\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">Trainn\u003C\u002Fa>, it’s simpler. Its video analytics dashboard provides detailed insights. It becomes easier to measure customer engagement and identify high-intent leads.\u003C\u002Fp>\u003Cp>You can then explore cross-sell and upsell opportunities with these prospective leads and convert them into full-fledged customers.\u003C\u002Fp>\u003Ch2 id=\"5-advocacy\">5. Advocacy\u003C\u002Fh2>\u003Cp>Loyal customers are the best brand ambassadors any business can have. However, earning customer loyalty isn’t easy. Businesses must go the extra mile to earn that loyalty. It depends on how you create positive sentiment around your brand.\u003C\u002Fp>\u003Cp>You can do that by including customer success stories in each video followed by a testimonial. This is great for lead generation and also for creating a strong sense of community on social media platforms.\u003C\u002Fp>\u003Cp>You can create and deliver video content to customers to make them aware of the features, updates, functionality, and uses of the product. This goes a long way in boosting customer satisfaction. \u003C\u002Fp>\u003Cp>Effective onboarding, ongoing customer support, and attractive rewards are some more ways to foster loyalty.\u003C\u002Fp>\u003Cp>SaaS businesses thrive on customer loyalty. Unlike physical products, it’s not a one-off deal. In the world of physical goods, conversion is followed by disengagement.\u003C\u002Fp>\u003Cp>That phase simply does not exist in the SaaS customer lifecycle as there’s scope for repeat business. Once the leads are generated through external promotions, they can be reused several times. This lowers the overall customer acquisition costs and optimizes revenues.\u003C\u002Fp>\u003Cp>However, that’s not easy. There are a bunch of competitors out there eager to lure customers. This is quite evident from the 20% \u003Ca href=\"https:\u002F\u002Ffinancesonline.com\u002Fsaas-software-statistics\u002F?ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">average churn rate in the SaaS industry.\u003C\u002Fa>\u003C\u002Fp>\u003Cp>This is for businesses netting over $10 million annually. These are people who’ve done their product and market research. Still, they end up losing 20%.\u003C\u002Fp>\u003Cp>Everyone is creating great products, but the winner is almost always the one constantly talking about and promoting their products. Doing that effectively is crucial, and text-based content isn’t the answer.\u003C\u002Fp>\u003Cp>Your customers don’t want to do the hard work and read a block of text. Technology is changing and so are customer expectations.\u003C\u002Fp>\u003Cp>With the rising internet speeds, consumers now seek content they can sit back and consume. Nothing fits in better than videos. Make them informative and there’s no looking back.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fapp.trainn.co\u002Fsign_up?_ga=2.12646129.79585094.1681226801-849059721.1680615247&ref=blog-api.saastube.io\" rel=\"noopener noreferrer\">Trainn\u003C\u002Fa> lets you build educational video content throughout the customer lifecycle. In under 5 minutes, you can build great videos, track engagement, and do much more. Want to know more? Let's talk.\u003C\u002Fp>","644a3a02b0f3140eb72c93cb","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F04\u002FArtboard-1-copy-5@2x-100.jpg",false,"public","2023-04-27T09:01:54.000+00:00","2023-09-13T11:17:34.000+00:00","2023-04-27T09:06:15.000+00:00","Using videos in the customer lifecycle can be the game-changer you need for your B2B SaaS business. Here’s how you can use it to drive higher engagement and more repeat sales.",null,"https:\u002F\u002Ftrainn.co\u002Fblog\u002F5-ways-to-use-videos-in-customer-lifecycle\u002F",[22,28],{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},"6a348564a714870001980645","Video Hacks","video-hacks","Trainn's video hacks are tried and tested. These creative shortcuts and techniques unlock the power of visual storytelling, elevating the quality, engagement, and effectiveness of video content.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-hacks\u002F",{"id":29,"name":30,"slug":31,"description":32,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":33},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",[35],{"id":36,"name":37,"slug":38,"profile_image":39,"cover_image":19,"bio":40,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":41},"6a348563a714870001980624","Sinduja Krishnakumar","sinduja","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F03\u002FScreen-Shot-2023-03-31-at-7.41.15-PM.png","I am an AI slayer who Batmans her way to humanize content with the help of algorithms and SEO. Currently revamping customer education with Trainn.","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsinduja\u002F",{"id":36,"name":37,"slug":38,"profile_image":39,"cover_image":19,"bio":40,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":41},{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},"https:\u002F\u002Fblog-api.saastube.io\u002F5-ways-to-use-videos-in-customer-lifecycle\u002F",5,true,"Here’s how you can use videos in your customer lifecycle to drive higher engagement and more repeat sales.",{"id":49,"uuid":50,"title":51,"slug":52,"html":53,"comment_id":54,"feature_image":55,"featured":13,"visibility":14,"created_at":56,"updated_at":57,"published_at":58,"custom_excerpt":59,"codeinjection_head":60,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"tags":61,"authors":64,"primary_author":66,"primary_tag":67,"url":68,"excerpt":59,"reading_time":69,"access":46,"comments":13,"og_image":19,"og_title":70,"og_description":71,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":72,"meta_description":73,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980693","f7774d86-63f7-405a-8183-3cf5dfe29dc0","How to Make a Product Demo Video in Six Steps","how-to-make-a-product-demo-video","\u003Cp>Recording a product demo takes about 90 seconds. Everything after you press stop is where the hours go. Writing the script, recording voiceover, cutting the timeline, placing zooms, syncing audio to frame, then applying brand styles.\u003C\u002Fp>\u003Cp>That gap is why demo videos sit unfinished. It is also why the person who knows the product best is rarely the person who ships the video.\u003C\u002Fp>\u003Cp>By the end of this guide you will have one published product demo video, plus a written guide built from the same recording. It is written for software teams recording a screen, not for anyone filming a physical product. Budget about 30 minutes of working time for a 90-second demo once your demo account is ready.\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003C!--\nKey Takeaways box for: How to Make a Product Demo Video\nHow to use in Ghost: in the editor, type \u002Fhtml to add an HTML card, then paste\neverything below (inside \u003Cdiv>...\u003C\u002Fdiv>). Inline styles are used because Ghost's\nHTML card strips \u003Cstyle> blocks but keeps inline styling.\n-->\n\u003Cdiv style=\"background:#e7f0fe;border-left:4px solid #1f6feb;border-radius:6px;padding:16px 20px;margin:24px 0;\">\n  \u003Cp style=\"margin:0 0 10px;font-weight:700;font-size:16px;\">Key takeaways\u003C\u002Fp>\n  \u003Cul style=\"margin:0;padding-left:20px;\">\n    \u003Cli style=\"margin-bottom:6px;\">\u003Cstrong>Six steps, in order:\u003C\u002Fstrong> pick one workflow, write a light script (or skip it), set up a clean environment, record, add a voiceover, and edit.\u003C\u002Fli>\n    \u003Cli style=\"margin-bottom:6px;\">\u003Cstrong>Recording is the easy part.\u003C\u002Fstrong> The editing after you hit stop is where most demos stall.\u003C\u002Fli>\n    \u003Cli style=\"margin-bottom:6px;\">\u003Cstrong>One video, one job.\u003C\u002Fstrong> Keep it to a single workflow and outcome, and split anything bigger into more than one video.\u003C\u002Fli>\n    \u003Cli style=\"margin-bottom:6px;\">\u003Cstrong>Aim for under two minutes.\u003C\u002Fstrong> Open on the outcome, and end on a single call to action.\u003C\u002Fli>\n    \u003Cli style=\"margin:0;\">\u003Cstrong>Skip the manual editing.\u003C\u002Fstrong> An AI video and guide creation tool can do about 95% of the production, so a product expert can publish without a video editor.\u003C\u002Fli>\n  \u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C!--kg-card-end: html-->\n\u003Ch2 id=\"what-you-need-before-you-start\">\u003Cstrong>What You Need Before You Start\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cul>\u003Cli>A demo account with realistic data, kept separate from any live customer account\u003C\u002Fli>\u003Cli>A screen recorder. Browser-based works for web products; desktop capture for installed software\u003C\u002Fli>\u003Cli>One workflow you can perform without stopping to think\u003C\u002Fli>\u003Cli>Roughly 30 uninterrupted minutes\u003C\u002Fli>\u003C\u002Ful>\u003Cp>You do not need a camera, a microphone, lighting, or a finished script. That advice comes from physical product video production and does not apply here.\u003C\u002Fp>\u003Ch2 id=\"step-1-scope-the-demo-to-one-job\">\u003Cstrong>Step 1: Scope the Demo to One Job\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Write one sentence in this shape: by the end, the viewer can do one specific thing. If the sentence needs the word \"and,\" you have two videos.\u003C\u002Fp>\u003Cp>\"By the end, the viewer can build and share a custom report\" is one job. \"By the end, the viewer understands our reporting module\" is a tour, and tours lose people early.\u003C\u002Fp>\u003Cp>Name the payoff screen before you go further. If you cannot point to the single screen where the outcome appears, the scope is still too wide.\u003C\u002Fp>\u003Cp>Length follows scope. Wistia's 2026 State of Video Report found educational video earns the highest engagement of any type. It also found viewers watch roughly half of a video under one minute. Put the payoff early either way.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002Ftrainn-product-demo-video-map-click-path.png\" class=\"kg-image\" alt=\"A one-sentence demo goal written above a five-step click list\" loading=\"lazy\" width=\"620\" height=\"349\">\u003C\u002Ffigure>\u003Ch2 id=\"step-2-map-the-click-path-before-you-write-anything\">\u003Cstrong>Step 2: Map the Click Path Before You Write Anything\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Open a blank note and list the clicks in order. Not sentences. Just the sequence.\u003C\u002Fp>\u003Col>\u003Cli>Reports, then New report\u003C\u002Fli>\u003Cli>Choose the data source\u003C\u002Fli>\u003Cli>Drag Revenue into columns\u003C\u002Fli>\u003Cli>Filter to the last 30 days\u003C\u002Fli>\u003Cli>Save, then Share, then copy the link\u003C\u002Fli>\u003C\u002Fol>\u003Cp>That takes about four minutes and does two things a script cannot. It surfaces dead steps you would otherwise record by accident. It also tells you exactly which demo data to fix first.\u003C\u002Fp>\u003Cp>Skip the script for now. Writing narration before you record forces you to imagine a workflow you could simply perform. It is the step where most demo videos stall.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002Fstep-02-map-the-click-path-1.png\" class=\"kg-image\" alt=\"A numbered click path note shown next to the app screen it maps\" loading=\"lazy\" width=\"1601\" height=\"901\">\u003C\u002Ffigure>\u003Ch2 id=\"step-3-set-up-a-clean-recording-environment\">\u003Cstrong>Step 3: Set Up a Clean Recording Environment\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Most editing time is spent fixing recording decisions. Ten minutes here removes most of it.\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003Ctable style=\"border:none;border-collapse:collapse;\">\u003Ccolgroup>\u003Ccol width=\"280\">\u003Ccol width=\"344\">\u003C\u002Fcolgroup>\u003Cthead>\u003Ctr style=\"height:0pt\">\u003Cth style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Check\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fth>\u003Cth style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Why it matters\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Record at 1920x1080, browser zoom at 100%\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Matches most embeds and avoids text that blurs when scaled\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Close other tabs, hide bookmarks, mute notifications\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">A notification popup is the most common reason to re-record\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Use a demo account with realistic names and numbers\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Placeholder data reads as fake and costs you the viewer's trust\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Turn off autofill and password prompts\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Both interrupt the flow at the wrong moment\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Decide on cursor visibility now\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Changing your mind later means recording again\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Plan where you will pause\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Deliberate pauses become clean cut points\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002Ftrainn-product-demo-video-clean-recording-setup.png\" class=\"kg-image\" alt=\"A browser prepared for recording with tabs closed and notifications disabled\" loading=\"lazy\" width=\"620\" height=\"349\">\u003C\u002Ffigure>\u003Ch2 id=\"step-4-record-the-workflow-in-one-silent-take\">\u003Cstrong>Step 4: Record the Workflow in One Silent Take\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Do not narrate while you record. Speaking and clicking at the same time is what forces retakes, because one stumble ruins an otherwise clean capture.\u003C\u002Fp>\u003Cp>Click through the path with your mouth shut. Move at teaching speed, which is roughly half your working speed. Pause about one second after each meaningful click, and never scroll while you think. Aimless scrolling is the hardest thing to cut cleanly.\u003C\u002Fp>\u003Cp>If you misclick, keep going. A misclick costs two seconds to trim later. A restart costs the whole take.\u003C\u002Fp>\u003Cp>End the recording on the payoff screen rather than navigating away from it. That final frame usually becomes your thumbnail.\u003C\u002Fp>\u003Cp>One note on desktop software. Browser recording allows richer automation, because the recorder can read the interface. Desktop capture is full screen, so plan a tighter click path and expect fewer automatic effects.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002Ftrainn-product-demo-video-record-silent-take.gif\" class=\"kg-image\" alt=\"Recording a product workflow with the Trainn screen recorder\" loading=\"lazy\" width=\"620\" height=\"349\">\u003C\u002Ffigure>\u003Ch2 id=\"step-5-add-narration-zooms-and-branding\">\u003Cstrong>Step 5: Add Narration, Zooms, and Branding\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Now write the words, with the recording in front of you. One line per step. Say what the viewer is about to see, not what they just saw.\u003C\u002Fp>\u003Cp>Cut every sentence that describes the interface, such as \"now I'll click the blue button in the top right.\" Replace it with the reason: \"filter to the last 30 days so the report matches your billing cycle.\"\u003C\u002Fp>\u003Cp>Then add the production layer. Zooms on the field being filled, spotlights on meaningful clicks, subtitles, and your brand colors, intro, and outro.\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-blue\">\u003Cdiv class=\"kg-callout-emoji\">💡\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">\u003Cb>\u003Cstrong style=\"white-space: pre-wrap;\">The faster path through this step\u003C\u002Fstrong>\u003C\u002Fb>\u003Cbr>This is the step that decides whether the video ships. Done by hand it means a timeline editor, keyframes, and a separate voiceover tool.\u003Cbr>\u003Cbr>Trainn's AI video and guide creation tool reads the recording as a workflow rather than a sequence of frames, so the same step runs in four moves. Upload the silent take. Review the script it drafted from your clicks, editing text rather than a timeline. Pick a voice. Check the zooms and spotlights it placed on the meaningful actions.\u003Cbr>Brand colors, intro, and outro are set once at the workspace level and applied to every video after that.\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002Ftrainn-product-demo-video-narration-zooms-branding.gif\" class=\"kg-image\" alt=\"Editing a drafted narration script as text while zooms land on the active field in Trainn\" loading=\"lazy\" width=\"620\" height=\"349\">\u003C\u002Ffigure>\u003Ch2 id=\"step-6-publish-in-the-formats-your-viewers-use\">\u003Cstrong>Step 6: Publish in the Formats Your Viewers Use\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>One recording should produce more than one asset. A video for people who watch. A written step-by-step guide for people who skim. An interactive walkthrough for people who want to click through it themselves.\u003C\u002Fp>\u003Cp>Trainn generates all three from the same silent take, along with one-click translation into 30+ languages. Unlike other creation tools, it also hosts and tracks what you publish, so your demos do not scatter across Vimeo, Google Drive, and email.\u003C\u002Fp>\u003Cp>Then place each one where the question actually gets asked. The pricing page for a website demo. The welcome sequence for onboarding. The help center article for a support answer.\u003C\u002Fp>\u003Cp>Maintain at the clip level. When one screen changes, replace that clip instead of re-recording the video. That is the difference between a library that stays current and one that goes stale two releases after launch.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002Ftrainn-product-demo-video-three-output-formats.png\" class=\"kg-image\" alt=\"One recording published as a video, a step-by-step guide, and an interactive walkthrough\" loading=\"lazy\" width=\"620\" height=\"353\">\u003C\u002Ffigure>\u003Ch2 id=\"avoid-five-mistakes-that-sink-demo-videos\">\u003Cstrong>Avoid Five Mistakes That Sink Demo Videos\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003C!--kg-card-begin: html-->\n\u003Ctable style=\"border:none;border-collapse:collapse;\">\u003Ccolgroup>\u003Ccol width=\"147\">\u003Ccol width=\"240\">\u003Ccol width=\"237\">\u003C\u002Fcolgroup>\u003Cthead>\u003Ctr style=\"height:0pt\">\u003Cth style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Mistake\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fth>\u003Cth style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">What it looks like\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fth>\u003Cth style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\" scope=\"col\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The fix\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Touring the product\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Every tab visited, no outcome reached\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Scope to one job and name the payoff screen\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Front-loading context\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">40 seconds of company background before any screen\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Open on the result, then show the path to it\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Narrating the interface\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">\"Now I click the button on the right\"\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Say why the step exists, not where the button is\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Fake demo data\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Test records, placeholder names, empty states\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Build one realistic demo account and reuse it\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height:0pt\">\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Publishing and forgetting\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">The video shows a UI two releases old\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#ffffff;padding:5.5pt 7pt 5.5pt 7pt;overflow:hidden;overflow-wrap:break-word;\">\u003Cp dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"font-size:10pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Set a review date and replace clips, not videos\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cp>The last one is the expensive mistake. A stale demo teaches a workflow that no longer exists, and it generates the support tickets it was meant to prevent.\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-blue\">\u003Cdiv class=\"kg-callout-emoji\">💡\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">\u003Cb>\u003Cstrong style=\"white-space: pre-wrap;\">Where this workflow is the wrong fit\u003C\u002Fstrong>\u003C\u002Fb>\u003Cbr>Some people want timeline-level control over every keyframe, transition, and audio crossfade. If that is the job, Camtasia, Premiere, and DaVinci Resolve are the right tools. Clip-based, text-driven editing is built for people who should not have to edit video at all.\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Ch2 id=\"confirm-what-you-built\">\u003Cstrong>Confirm What You Built\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>You should now have a demo video scoped to one job, a written guide covering the same steps, and a place for both to live. Teams working this way report large shifts in output. Posist moved from seven days per video to seven videos per day. ServiceNow cut production time 50% and tripled weekly output.\u003C\u002Fp>\u003Cp>Next, repeat the process for your highest-volume support question. That is usually the demo with the fastest payback.\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-button-card kg-align-center\">\u003Ca href=\"https:\u002F\u002Fhello.trainn.co\u002Fmeetings\u002Fmansi-jawandhiya?ref=blog-api.saastube.io\" class=\"kg-btn kg-btn-accent\">Book a Trainn demo\u003C\u002Fa>\u003C\u002Fdiv>\u003Ch2 id=\"frequently-asked-questions\">\u003Cstrong>Frequently Asked Questions\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"how-do-you-prepare-a-demo-video\">\u003Cstrong>How do you prepare a demo video?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Preparation is three things. Pick the one job the demo will show, list the clicks in order, and set up a demo account with realistic data. Narration is written after recording, not before. Preparing this way usually takes under 10 minutes.\u003C\u002Fp>\u003Ch3 id=\"how-do-you-structure-a-product-demo\">\u003Cstrong>How do you structure a product demo?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Open on the outcome, show the shortest path to it, then close with one next step. Skip the company introduction. A website demo works best between 60 and 90 seconds; a sales follow-up runs two to four minutes.\u003C\u002Fp>\u003Ch3 id=\"can-ai-create-a-demo-video\">\u003Cstrong>Can AI create a demo video?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>AI cannot perform your workflow, but it can handle everything after the recording. Current tools draft the script from your on-screen actions, generate voiceover, place zooms and spotlights, add subtitles, and apply brand settings. You still record the workflow yourself.\u003C\u002Fp>\u003Ch3 id=\"how-do-you-create-a-demo-video-for-software\">\u003Cstrong>How do you create a demo video for software?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Record the screen rather than filming anything. Software demos need a clean browser or app window, a demo account with realistic data, and a defined click path. Camera, lighting, and microphone advice applies to physical product videos, not software.\u003C\u002Fp>\u003Ch3 id=\"how-do-you-make-a-demo-video-of-your-website\">\u003Cstrong>How do you make a demo video of your website?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Same workflow, with one change. Record at 1920x1080 and check how the page renders at that width first. Website demos usually show a visitor journey rather than a logged-in workflow, so start from the page a real visitor would land on.\u003C\u002Fp>\u003Ch2 id=\"related-reading\">\u003Cstrong>Related Reading\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cul>\u003Cli>Product demo video maker (trainn.co\u002Fproduct-demo-video-maker)\u003C\u002Fli>\u003Cli>Create a software demo video (trainn.co\u002Fcreate-instructional-videos\u002Fsoftware-demo-video)\u003C\u002Fli>\u003Cli>Best AI tools to create product videos for software products (trainn.co\u002Fproduct-videos\u002Fai-tools-to-create-product-videos)\u003C\u002Fli>\u003Cli>How to turn product updates into feature demo videos (trainn.co\u002Fblog\u002Fturn-product-updates-into-feature-demo-videos)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>","6449855db0f3140eb72c939e","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F04\u002FTHG_M591_03.png","2023-04-26T20:11:09.000+00:00","2026-08-20T11:25:02.000+00:00","2023-04-26T20:19:44.000+00:00","Recording a product demo takes 90 seconds. Everything after you press stop is where the hours go. Here is the six-step workflow that removes it.","\u003Cscript type=\"application\u002Fld+json\">\n{\n  \"@context\": \"https:\u002F\u002Fschema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\",\n      \"name\": \"Trainn\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002F\",\n      \"description\": \"Trainn is an AI video and guide creation tool and customer education platform for SaaS companies. One screen recording produces a video, a step-by-step guide, and an interactive walkthrough, with AI voiceover, auto-zoom, subtitles, and one-click translation.\",\n      \"foundingDate\": \"2020\",\n      \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"addressLocality\": \"North Bethesda\",\n        \"addressRegion\": \"MD\",\n        \"postalCode\": \"20852\",\n        \"addressCountry\": \"US\"\n      },\n      \"parentOrganization\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Chargebee\",\n        \"url\": \"https:\u002F\u002Fwww.chargebee.com\u002F\"\n      },\n      \"sameAs\": [\n        \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Ftrainn\"\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002Fproduct-videos\u002Fhow-to-make-a-product-demo-video\u002F#faq\",\n      \"publisher\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\" },\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How do you prepare a demo video?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Preparation is three things. Pick the one job the demo will show, list the clicks in order, and set up a demo account with realistic data. Narration is written after recording, not before. Preparing this way usually takes under 10 minutes.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How do you structure a product demo?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Open on the outcome, show the shortest path to it, then close with one next step. Skip the company introduction. A website demo works best between 60 and 90 seconds, and a sales follow-up runs two to four minutes.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Can AI create a demo video?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"AI cannot perform your workflow, but it can handle everything after the recording. Current tools draft the script from your on-screen actions, generate voiceover, place zooms and spotlights, add subtitles, and apply brand settings. You still record the workflow yourself.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How do you create a demo video for software?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Record the screen rather than filming anything. Software demos need a clean browser or app window, a demo account with realistic data, and a defined click path. Camera, lighting, and microphone advice applies to physical product videos, not software.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How do you make a demo video of your website?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Same workflow, with one change. Record at 1920x1080 and check how the page renders at that width first. Website demos usually show a visitor journey rather than a logged-in workflow, so start from the page a real visitor would land on.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n\u003C\u002Fscript>",[62,63],{"id":29,"name":30,"slug":31,"description":32,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":33},{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},[65],{"id":36,"name":37,"slug":38,"profile_image":39,"cover_image":19,"bio":40,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":41},{"id":36,"name":37,"slug":38,"profile_image":39,"cover_image":19,"bio":40,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":41},{"id":29,"name":30,"slug":31,"description":32,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":33},"https:\u002F\u002Fblog-api.saastube.io\u002Fhow-to-make-a-product-demo-video\u002F",7,"Make product demo videos in 3 steps (with a twist)","Learn how to create effective product demo videos for your B2B SaaS company with these tips and tricks.","How to Make a Product Demo Video in Six Steps | Trainn","Make a product demo video in six steps: scope one job, map the click path, record one silent take, then publish a video and a written guide.",{"id":75,"uuid":76,"title":77,"slug":78,"html":79,"comment_id":80,"feature_image":81,"featured":13,"visibility":14,"created_at":82,"updated_at":83,"published_at":84,"custom_excerpt":85,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":86,"tags":87,"authors":95,"primary_author":97,"primary_tag":98,"url":99,"excerpt":85,"reading_time":45,"access":46,"comments":13,"og_image":19,"og_title":100,"og_description":85,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":101,"meta_description":102,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198067f","eadb0461-55e3-47e3-9abd-e825ac06dfbf","How to Use Videos in your Customer Education Strategy?","how-to-use-videos-in-customer-education-5-ways","\u003Cp>Customer education is seen to evolve and upgrade along with the spikes in our technological developments.\u003C\u002Fp>\u003Cp>It all started in the 1980s with the rise of the internet. Many companies began offering complex products and services. Providing customers with the knowledge and skills to understand complex products became increasingly important.\u003C\u002Fp>\u003Cp>Then came the SaaS-ification of technology in the early 2000s. B2B SaaS (Business-to-Business Software as a Service) has been around since the 1990s, but With the rise of cloud computing and the availability of high-speed internet connections, customer education made a massive makeover.\u003C\u002Fp>\u003Cp>With technology simplifying everyday tasks, companies in tech were pressurized to develop better ways to deliver their product.\u003C\u002Fp>\u003Cp>Moreover, by this time, the SaaS market has become crowded and competitive. This made companies realize that providing a superior customer experience is essential to building customer loyalty and customer retention.\u003C\u002Fp>\u003Cp>Today, customer education is critical to many SaaS companies' customer journey. Businesses invest significant resources into creating educational content and programs that help their customer base achieve their goals.\u003C\u002Fp>\u003Ch2 id=\"why-are-videos-used-in-customer-education\">Why are Videos Used in Customer Education?\u003C\u002Fh2>\u003Cp>Videos have become an increasingly important tool in customer training programs to engage customers and provide them with the information they need to make informed decisions.\u003C\u002Fp>\u003Cp>Mainly companies started using videos in customer education for several reasons.\u003C\u002Fp>\u003Cp>First, videos are highly engaging and can capture viewers' attention more effectively than other forms of content.\u003C\u002Fp>\u003Cp>Second, videos allow companies to demonstrate their products or services in a way that is easy for customers to understand. This can be especially helpful for complex or technical products that may be difficult to explain in writing. This takes the weight off the customer support teams by reducing support tickets.\u003C\u002Fp>\u003Cp>Third, videos can build customer trust by showcasing the company's expertise and providing valuable information. This helps with customer retention in the long run.\u003C\u002Fp>\u003Cp>Finally, videos can be easily shared and distributed online, helping your company reach a large audience.\u003C\u002Fp>\u003Cp>This shift toward on-demand video isn't just a trend within SaaS — the broader \u003Ca href=\"https:\u002F\u002Fwww.datamintelligence.com\u002Fresearch-report\u002Fvideo-on-demand-market?ref=blog-api.saastube.io\">Video on Demand Market\u003C\u002Fa> is expanding as enterprises increasingly use video to drive product adoption, customer onboarding, and self-serve support.\u003C\u002Fp>\u003Ch2 id=\"5-ways-to-use-videos-in-customer-education\">5 Ways to Use Videos in Customer Education\u003C\u002Fh2>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhound-studio.com\u002F?ref=blog-api.saastube.io\">Hound Studio specializes in 2D and 3D animation and video creation\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>They suggest that \u003Ca href=\"https:\u002F\u002Fhound-studio.com\u002Fblog\u002Fwhat-are-best-ways-use-explainer-video-educate-customers\u002F?ref=blog-api.saastube.io\">videos in customer education are more effective in teaching customers how to use your product and unpacking complicated concepts.\u003C\u002Fa> It helps deep dive with ease into the product with close guidance from your explainer videos.\u003C\u002Fp>\u003Cp>There are several ways that B2B SaaS companies can use videos in building their customer education strategy.\u003C\u002Fp>\u003Ch3 id=\"1-product-demos\">1. Product demos\u003C\u002Fh3>\u003Cp>Product demos are an important tool for B2B SaaS businesses to educate their customers about their products and drive engagement. These videos highlight the key features and benefits of the product in action. They also provide customers with a clear understanding of how it works and what it can do for them.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Flh3.googleusercontent.com\u002Fb6NFBQ97eb88ACq3oVAX8u9uz3i_adXNq9p8Uvrhl4HiyKZLw_vq0vqzC7Wb_xWcAByyVqpvGpdrEIi5OIcGE8wgxAyZqvYTKoLSqS9T4y9q_1iWoiLsGu0PxI5kVO70x7Y9-JFkoE7SDSd7qsxo52o\" class=\"kg-image\" alt=\"Mixpanel product video\" loading=\"lazy\">\u003Cfigcaption>Source: Mixpanel\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Ca href=\"https:\u002F\u002Fmixpanel.com\u002F?ref=blog-api.saastube.io\">Mixpanel, a self-serve product analytics tool\u003C\u002Fa>, has a webinar on how to use its product and breaks it down into tasks that are mostly created by its customers. This helps to show the product in action. This allows customers to understand the value of the product for their specific use. Consequently, customers can make informed decisions.\u003C\u002Fp>\u003Cp>Product demos can also introduce new features or updates to existing customers. This gives them a deeper understanding of the product and how it can help them achieve their goals.\u003C\u002Fp>\u003Ch3 id=\"2-instructional-videos-or-product-tutorials\">2. Instructional videos or product tutorials\u003C\u002Fh3>\u003Cp>Companies can create instructional videos that walk customers through common tasks or workflows using their products. These videos can help customers get up to speed quickly and avoid frustration and confusion.\u003C\u002Fp>\u003Cp>People often mistake product demos and product instructional videos for each other. However, they are two types of customer education videos with different goals.\u003C\u002Fp>\u003Cp>Product demos are often used to introduce new products or features to customers and help them understand the product's value proposition. Instructional videos are designed to provide customers with step-by-step guidance. They come up during the customer onboarding process.\u003C\u002Fp>\u003Cp>This guidance is on how to use a product.\u003C\u002Fp>\u003Cp>They are typically longer and more in-depth than product demos and focus on specific tasks or workflows. Instructional videos can help customers get up and running with a new product. Forming a knowledge base, they can also help customers troubleshoot common issues. Additionally, instructional videos can help customers learn advanced techniques and best practices for using the product effectively.\u003C\u002Fp>\u003Ch3 id=\"3-customer-success-stories\">3. Customer success stories\u003C\u002Fh3>\u003Cp>Companies can create videos that showcase how their products have helped other businesses achieve their goals. These videos can be a powerful way to build trust and credibility with potential customers and demonstrate the product's value.\u003C\u002Fp>\u003Cp>An example of a B2B SaaS company using customer success stories for customer education is \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fin\u002F?ref=blog-api.saastube.io\">Salesforce, a cloud-based CRM software provider\u003C\u002Fa>. Salesforce has a \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fin\u002Fcustomer-success-stories\u002F?ref=blog-api.saastube.io\">\"Customer Stories\" page\u003C\u002Fa> on its website, which features videos, case studies, and success stories from its customers.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Flh3.googleusercontent.com\u002FYfji5xQryQZfYtzcXPORmSBTxjClTVOD_B6HQFw1JCm5q-rYM8m5Zrp6q7p72Z2S1e_-jlDXtwsACK3relLB_ZmlWS8nv14oUT1HdI_c7qMy-U-cXUYAa9S2iLWPNrGlRjB4XdybbZ2Mqho3l97HpfY\" class=\"kg-image\" alt=\"Salesforce customer stories\" loading=\"lazy\">\u003Cfigcaption>Source: Salesforce\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>These stories showcase how businesses across various industries have used Salesforce's products to solve specific problems and achieve their goals.\u003C\u002Fp>\u003Cp>For example, one success story features a healthcare provider using Salesforce to streamline patient communication and improve the patient experience. By sharing these stories, Salesforce can provide real-world examples of how their products can help businesses in different industries succeed.\u003C\u002Fp>\u003Ch3 id=\"4-thought-leadership-videos\">4. Thought-leadership videos\u003C\u002Fh3>\u003Cp>B2B SaaS companies use thought leadership videos to position themselves as industry experts. They also use these videos in customer training to educate their customers about broader industry trends and issues.\u003C\u002Fp>\u003Cp>These videos can take many forms, including interviews with subject matter experts,  panel discussions, or presentations specific to an industry.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fahrefs.com\u002F?ref=blog-api.saastube.io\">Ahrefs, an all-in-one SEO toolset\u003C\u002Fa>, is famous for its videos on optimizing for SEO. Over the years, they have established themselves as the thought leaders in the SEO space. Thanks to their Youtube knowledge base of SEO help, they have become a reliable source of SEO advice.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Flh3.googleusercontent.com\u002FOGs6o2DO1NLss5oRLkraNG2VXhvVya541gYgUwSNLVPvU6ij22KDJnuotNYodkPSGXmFpXmAoR8fDP5YlZQOtHIWKSPPI6jsIU47g5FsWaYRoUS0_STs-CPdxsQowqP_V9r_knGLQhL8MCw1GBgp5V4\" class=\"kg-image\" alt=\"Ahrefs how to youtube videos\" loading=\"lazy\">\u003Cfigcaption>Source: Youtube of Ahrefs\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Thought leadership videos can help to establish the company as a thought leader in their industry. They can also build trust with their customers by providing valuable education and insights thereby improving customer retention.\u003C\u002Fp>\u003Ch3 id=\"5-in-app-videos\">5. In-app videos\u003C\u002Fh3>\u003Cp>B2B SaaS companies can embed short tutorial videos directly into their products to guide users through specific workflows or features. These videos can be accessed on-demand within the product interface, providing users with a seamless and contextual learning experience.\u003C\u002Fp>\u003Cp>In-app videos can be particularly effective for educating users who prefer to learn by doing. Customer education teams also use this for a self-serve product that needs less human involvement from support.\u003C\u002Fp>\u003Cp>An effective customer education plan will transform inexperienced buyers into devoted customers who continuously find value in your offering. Constant value is also the secret to increased revenue, quicker product growth, and long-term retention.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fsaas-customer-education\u002F?ref=blog-api.saastube.io\">Trainn is a video-first customer education tool that addresses your end-to-end customer education needs.\u003C\u002Fa> The best part is that you can record video tutorials of your product. You can add speech to the video for guidance. And you can even embed it in areas of your product that require more human touch.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fapp.trainn.co\u002Fsign_up??ref=blog-api.saastube.io\">Let’s hop on a call\u003C\u002Fa> to understand how videos can help you with building a customer education stategy.\u003C\u002Fp>","6400a40571a28704ea4599e8","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2023\u002F03\u002FVideo-For-CE.jpg","2023-03-02T13:26:29.000+00:00","2026-06-03T06:19:59.000+00:00","2023-03-02T13:35:34.000+00:00","With the rise of remote work and e-learning, videos provide a versatile and accessible way for customers to learn about a company's products and services from anywhere in the world. So how can we use videos to build trust and credibility with customers? ","https:\u002F\u002Ftrainn.co\u002Fblog\u002Fhow-to-use-videos-in-customer-education-5-ways\u002F",[88,89],{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},{"id":90,"name":91,"slug":92,"description":93,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":94},"6a348564a714870001980644","Customer Education","customer-education","Customer education empowers individuals to make informed decisions and extract maximum value from products and services. These blogs would help you spot different ways of doing so.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education\u002F",[96],{"id":36,"name":37,"slug":38,"profile_image":39,"cover_image":19,"bio":40,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":41},{"id":36,"name":37,"slug":38,"profile_image":39,"cover_image":19,"bio":40,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":41},{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},"https:\u002F\u002Fblog-api.saastube.io\u002Fhow-to-use-videos-in-customer-education-5-ways\u002F","How to use videos in your customer education strategy?","How to use videos to better your customer education strategy?","Spruce your customer education strategies by digging deep into insights on five ways to use videos in your customer education strategy, along with examples.",{"page":104,"limit":105,"pages":106,"total":107,"next":19,"prev":108},"2",6,2,9,1,[110,116,117,123,129,135,141,145,151,155,161,166,167],{"id":111,"name":112,"slug":113,"description":114,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":115},"6a348564a71487000198063e","Customer Churn","customer-churn","Customer churn is the silent erosion of a business's foundation. With our blogs on churn, we want to remind businesses on how to nurture relationships and deliver value.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-churn\u002F",{"id":90,"name":91,"slug":92,"description":93,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":94},{"id":118,"name":119,"slug":120,"description":121,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":122},"6a348564a714870001980647","Customer Experience","customer-experience","Customer experience is the sum of all moments, interactions, and emotions that leaves an indelible impression, shaping the perception and loyalty towards a brand. These blogs will help you create a lasting impression on your customer.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-experience\u002F",{"id":124,"name":125,"slug":126,"description":127,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":128},"6a348564a71487000198063f","Customer Journey","customer-journey","The customer journey is a dynamic expedition, filled with touch points and milestones, guiding individuals from awareness to advocacy, and revealing opportunities for meaningful engagement along the way. These blogs explore how each point of your customer journey can be made memorable for them.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-journey\u002F",{"id":130,"name":131,"slug":132,"description":133,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":134},"6a348564a714870001980643","Customer Onboarding","customer-onboarding","Customer onboarding is the art of setting the stage for success, seamlessly guiding new users into the realm of your product or service, and ensuring a smooth and delightful initiation. This is the first step to the customer education journey and these blogs will help you make a good first impression.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-onboarding\u002F",{"id":136,"name":137,"slug":138,"description":139,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":140},"6a348564a714870001980646","Customer Retention","customer-retention","Customer retention is the art of fostering enduring relationships, nurturing loyalty, and continuously exceeding expectations to keep customers coming back for more. These blogs will tell you how to strike the sweet spot with your customers to have them asking for more.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-retention\u002F",{"id":142,"name":92,"slug":143,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":144},"6a8d64776a3cde00011046c2","customer-education-2","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education-2\u002F",{"id":146,"name":147,"slug":148,"description":149,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":150},"6a348564a714870001980641","LMS","lms","LMS (Learning Management System) is the digital gateway to knowledge, enabling organizations to efficiently create, deliver, and track educational content, empowering learners to acquire skills and expertise at their own pace. These blogs will tell you how to set up an efficient LMS for success.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Flms\u002F",{"id":152,"name":153,"slug":153,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":154},"6a8d64776a3cde00011046c3","onboarding-video","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fonboarding-video\u002F",{"id":156,"name":157,"slug":158,"description":159,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":160},"6a348564a71487000198063d","Product Adoption","product-adoption","Product adoption is the pivotal moment when users embrace and integrate a new product into their daily lives, marking the transition from curiosity to genuine value realization. These blogs will show you how you can achieve your customer's aha moment soon.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fproduct-adoption\u002F",{"id":162,"name":163,"slug":164,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":165},"6a9193cfb78148000171418c","Templates","templates","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Ftemplates\u002F",{"id":29,"name":30,"slug":31,"description":32,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":33},{"id":23,"name":24,"slug":25,"description":26,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":27},1793275714221]