[{"data":1,"prerenderedAt":61},["ShallowReactive",2],{"blog-post-corporate-videos-with-real-life-examples":3},{"post":4,"recommendedBlogs":38,"chosenCategory":22,"safeJson":60,"isDynamic":12},{"id":5,"uuid":6,"title":7,"slug":8,"html":9,"comment_id":10,"feature_image":11,"featured":12,"visibility":13,"created_at":14,"updated_at":15,"published_at":15,"custom_excerpt":16,"codeinjection_head":17,"codeinjection_foot":17,"custom_template":17,"canonical_url":17,"tags":18,"authors":25,"primary_author":31,"primary_tag":32,"url":33,"excerpt":16,"reading_time":34,"access":35,"comments":12,"og_image":17,"og_title":17,"og_description":17,"twitter_image":17,"twitter_title":17,"twitter_description":17,"meta_title":36,"meta_description":37,"email_subject":17,"frontmatter":17,"feature_image_alt":17,"feature_image_caption":17},"6a348566a7148700019806df","dac6a3e1-c048-47bd-9ac1-21fb0f624565","Elevate Your Corporate Videos with 7 Captivating Strategies and Real-life Examples (2024)","corporate-videos-with-real-life-examples","\u003Cp>Corporate videos have emerged as a versatile medium for businesses to engage their audience and communicate their brand story. However, creating compelling videos that grab attention can be challenging. In this post, we explore seven innovative techniques to make your corporate videos more interesting, supported by real-world examples of companies doing it right.\u003C\u002Fp>\u003Ch2 id=\"what-is-a-corporate-video\">\u003Cstrong>What is a Corporate Video?\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Corporate videos are audiovisual content produced by brands to serve a business purpose, such as promoting products, enhancing the company image, online marketing, internal communications, and more. They achieve these goals creatively by building engagement and sharing the company's message.\u003C\u002Fp>\u003Ch2 id=\"1-power-of-storytelling\">\u003Cstrong>1. Power of Storytelling\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cstrong>The art of storytelling and its role in creating compelling corporate videos\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>Human beings are innately wired to respond to stories. Skillful storytelling gives meaning and context to your brand while evoking emotion from your audience. Outdoor clothing and gear company \u003Ca href=\"https:\u002F\u002Fwww.patagonia.com\u002Fhome\u002F?ref=blog-api.saastube.io\">Patagonia\u003C\u002Fa> creates short films featuring brand ambassadors going on inspirational journeys, merging product marketing with compelling narratives.\u003Cbr>\u003C\u002Fp>\u003Cp>Develop a clear and concise narrative that aligns with your brand's values and goals\u003C\u002Fp>\u003Cp>Every great story has a strong plotline. Define your core brand identities and shape a story structure that communicates your values for authentic branding. Technology giant Cisco’s “\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=EFiFw5AF_mM&ref=blog-api.saastube.io\">Tomorrow Starts Here\u003C\u002Fa>” video campaign tells inspiring stories of global problem-solving powered by its networks.\u003Cbr>\u003C\u002Fp>\u003Cp>Every brand has defining moments that encapsulate its reason for existence. Identify your origin stories and integrate real customer testimonials to tug the heartstrings of your viewers. \u003Ca href=\"https:\u002F\u002Fwww.dove.com\u002Fus\u002Fen\u002Fstories\u002Fcampaigns.html?ref=blog-api.saastube.io\">Dove’s “Real Beauty\u003C\u002Fa>” campaign challenged conventional beauty standards by featuring real women of diverse shapes, sizes, and backgrounds. Their advertisements showcased unretouched photos and celebrated natural beauty. This campaign struck a chord with viewers, emphasizing authenticity and self-acceptance. It became a global movement, encouraging women to embrace their unique beauty.\u003C\u002Fp>\u003Ch2 id=\"2-creativity-and-innovation\">\u003Cstrong>2. Creativity and Innovation\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Corporate videos don't have to be dry or predictable. Injecting creativity through humor, unique visuals, or unconventional storytelling can make your videos far more engaging and memorable. Don't be afraid to take risks and think outside the traditional corporate box. An innovative concept executed well can make your brand stand out in a crowded market.\u003Cbr>\u003C\u002Fp>\u003Cp>Thinking outside the conventional corporate video styles requires immense creativity. Brands like \u003Ca href=\"https:\u002F\u002Fwww.artworkflowhq.com\u002Fresources\u002Fdollar-shave-club-branding-strategy?ref=blog-api.saastube.io\">Dollar Shave Club\u003C\u002Fa> leverage humor and quirk in their videos, winning viewer's attention with fresh ideas. \u003Ca href=\"https:\u002F\u002Fbernardmarr.com\u002Fthe-astonishing-ways-bbva-spains-second-largest-bank-uses-ai-to-transform-itself\u002F?ref=blog-api.saastube.io\">Spanish bank BBVA envisioned a futuristic world\u003C\u002Fa> in its imaginative corporate video focusing on innovation.\u003C\u002Fp>\u003Ch2 id=\"3-the-art-of-visual-communication\">\u003Cstrong>3. The Art of Visual Communication\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>With corporate training videos, you're not just conveying information – you're taking the viewer on a visual journey. Powerful visuals through animation, graphics, footage styles, and cinematography can simplify complex topics and ideas. Master the art of visual communication to connect with your audience and leave a lasting impression..\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fblogs.cisco.com\u002Fdatacenter\u002Faccelerate-data-lake-on-cisco-data-intelligence-platform-with-nvidia-and-cloudera?ref=blog-api.saastube.io\">Cisco's\u003C\u002Fa> \"\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=scag-Ez4teE&ref=blog-api.saastube.io\">Data Lake\" video\u003C\u002Fa> explaining a complex concept uses striking animations and graphics, demonstrating best practices for visual communication. Software company Basecamp excels in capturing authentic footage \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F@37signals\u002Fplaylists?ref=blog-api.saastube.io\">reflecting its work culture\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 id=\"4-crafting-an-immersive-auditory-experience\">\u003Cstrong>4. Crafting an Immersive Auditory Experience\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Sound design is an often overlooked but crucial element of corporate videography. Audio has the power to emotionally resonate and create immersive environments that visuals alone cannot. Embrace creative soundscapes, music scores, vocal performances, and spatial audio to elevate your videos into multisensory experiences.\u003Cbr>\u003C\u002Fp>\u003Cp>Creative audio is hugely impactful when paired thoughtfully with visuals, as seen in Slack’s corporate video centering on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLWlXaxtQ7fUYtmAdtg43m7FhuwhV-uctJ&ref=blog-api.saastube.io\">user testimonials\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 id=\"5-engagement-through-interactive-multimedia\">\u003Cstrong>5. Engagement through Interactive Multimedia\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>The future of corporate video is interactive and immersive. Emerging technologies like VR, AR, and interactive video can transform passive watching into active engagement. When viewers can control narratives, click through layers of info, or be transported to new realities, they'll be more invested in your brand's story.\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=80IIEnSNwQc&ref=blog-api.saastube.io\">Meta’s corporate video\u003C\u002Fa> highlights the potential of the metaverse, emphasizing how it will enable endless possibilities across various domains. From immersive education and training to healthcare, the metaverse is poised to have a significant impact. Although virtual, its effects will be tangible and transformative.\u003Cbr>\u003C\u002Fp>\u003Ch2 id=\"6-inclusivity-and-accessibility\">\u003Cstrong>6. Inclusivity and Accessibility\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Ensuring your videos are inclusive and accessible isn't just good ethics – it expands your potential audience. Use subtitles, translations, and audio descriptions, and showcase diversity in casts and environments. This connects with more viewers while demonstrating your brand's values around equality.\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=SOcp6wkWpsQ&ref=blog-api.saastube.io\">Microsoft empowers employees with disabilities\u003C\u002Fa> through its inclusive hiring policies communicated via moving corporate videos.\u003C\u002Fp>\u003Ch2 id=\"7-measuring-success-and-continuous-improvement\">\u003Cstrong>7. Measuring Success and Continuous Improvement\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Like any marketing initiative, corporate videos require diligent performance tracking through qualitative feedback and quantitative metrics. Armed with deep insights, you can continuously optimize content strategies, creative approaches, and targeting to maximize ROI over time. An agile, data-driven process elevates your videos.\u003Cbr>\u003C\u002Fp>\u003Cp>Leading companies diligently track video performance using in-depth analytics across metrics like completion rate, clicks, CTR, conversions, and beyond. They gather additional qualitative data through focus groups and surveys. Insights obtained guide future video optimization efforts.\u003C\u002Fp>\u003Ch2 id=\"powerful-corporate-video-examples-\">\u003Cstrong>Powerful Corporate Video Examples:\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fh2>\u003Cp>1. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLWlXaxtQ7fUYtmAdtg43m7FhuwhV-uctJ&ref=blog-api.saastube.io\">\u003Cstrong>Slack: Showcasing customer success stories\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>:\u003C\u002Fstrong> Slack's customer testimonial videos powerfully showcase how their product positively impacts real businesses. By putting authentic customer stories front and center, they demonstrate the transformative value of their platform in a relatable, credible way. These types of videos resonate far more than generic product overviews. \u003Ca href=\"https:\u002F\u002Fwww.my-outreach.com\u002Ftestimonials-and-case-studies-what-are-they-and-why-are-they-a-valuable-asset\u002F?ref=blog-api.saastube.io#:~:text=They%20act%20as%20an%20endorsement,more%20attractive%20to%20potential%20customers.&text=In%20a%20study%20by%20BigCommerce,types%20in%20influencing%20purchase%20decisions.\">Research shows\u003C\u002Fa> that customer testimonials have the highest effectiveness rating for content marketing at 89%.\u003Cbr>\u003C\u002Fp>\u003Cp>2. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCl3xZ-f3cQhOHvH6f-7-ssQ?ref=blog-api.saastube.io\">\u003Cstrong>Patagonia spotlighting inspirational brand ambassadors\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>:\u003C\u002Fstrong> Patagonia has built a video strategy around spotlighting inspiring ambassadors and athletes who embody their brand's adventurous spirit and environmental ethos. This approach aligns their corporate messaging with aspirational visuals of people living out Patagonia's values. These emotionally resonant videos strengthen brand affinity - data indicates \u003Ca href=\"https:\u002F\u002Fwww.theb2bhouse.com\u002Fvideo-marketing-statistics-latest-trends-and-insight-you-need-to-know\u002F?ref=blog-api.saastube.io\">consumers are 65%\u003C\u002Fa> more likely to purchase after watching a brand video.\u003Cbr>\u003C\u002Fp>\u003Cp>3. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=96HE57f6fQM&ref=blog-api.saastube.io\">\u003Cstrong>Verizon: Immersive XR-driven video experiences\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>: \u003C\u002Fstrong>Verizon is pioneering immersive corporate video by creating mind-bending \u003Ca href=\"https:\u002F\u002Fwww.verizon.com\u002Fabout\u002Fnews\u002Fverizon-media-immersive-power?ref=blog-api.saastube.io\">XR experiences\u003C\u002Fa> that blur physical and digital realities. Using cutting-edge technologies like volumetric capture, augmented reality, and 360° VR video, they can transport audiences into their 5G world like never before. This aligns with trends showing interactive \u003Ca href=\"https:\u002F\u002Fvimeo.com\u002Fblog\u002Fpost\u002Fhow-to-make-interactive-video\u002F?ref=blog-api.saastube.io#:~:text=Interactive%20video%20ads%20are%2032,active%20participation%20and%20engagement%20required.\">video is 32% more memorable\u003C\u002Fa> than passive video.\u003Cbr>\u003C\u002Fp>\u003Cp>Moreover, the corporate video production quality across all three brands' videos is exceptional, underscoring their substantial investment. High-quality videos convey authority and credibility - 64% of people \u003Ca href=\"https:\u002F\u002Fwww.rocketwheel.com\u002Fpost\u002Fvideo-marketing-statistics-2023?ref=blog-api.saastube.io\">prefer watching videos\u003C\u002Fa> from brands over reading text on the same topic. Thoughtful storytelling, visual creativity, and technical mastery make these corporate videos truly powerful marketing assets.\u003C\u002Fp>\u003Ch2 id=\"conclusion-elevating-corporate-videos-to-new-heights\">\u003Cstrong>Conclusion: Elevating Corporate Videos to New Heights\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>As this blog demonstrates, integrating storytelling, innovation, striking visuals, evocative sound, interactivity, and inclusivity can profoundly impact corporate videos. Strategically leveraging these techniques ushers in memorable brand-focused video content that captivates modern audiences.\u003Cbr>\u003C\u002Fp>\u003Cp>We encourage you to push boundaries and breathe fresh life into your company’s videos. Partner with specialists proficient in crafting creative productions that deliver true business returns.\u003Cbr>\u003C\u002Fp>\u003Cp>The examples are intended to inspire experimentation with the seven highlighted techniques for making genuinely interesting and results-driven corporate videos. Get started on building better branding and engagement fueled by your vibrant video presence.\u003Cbr>\u003C\u002Fp>\u003Cp>Enjoy creating your product demo videos using \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn.co's\u003C\u002Fa> video creation platform. Let us help build demo videos that inform, inspire, and ignite action among your customers.\u003Cbr>\u003C\u002Fp>\u003Ch2 id=\"faqs\">\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"why-should-businesses-invest-in-corporate-videos\">\u003Cstrong>Why should businesses invest in corporate videos?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Corporate videos offer numerous benefits including effective marketing, better brand messaging, enhanced recruitment efforts, positive PR, increased employee engagement, and more. Videos deliver ROI by building awareness and affinity for your brand.\u003C\u002Fp>\u003Ch3 id=\"what-are-some-types-of-corporate-videos\">\u003Cstrong>What are some types of corporate videos?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Common corporate video types include brand films, product demos, testimonials, brand stories, event coverage, internal communications, onboarding videos, company culture videos, CEO messages, explainer animations, and more.\u003C\u002Fp>\u003Ch3 id=\"how-much-do-corporate-video-productions-cost\">\u003Cstrong>How much do corporate video productions cost?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Corporate video production costs vary greatly based on aspects like length, format, animation usage, and more, roughly ranging from $1,000 to $500,000+. Having a clear, brief, and measurable objective helps streamline production and control costs.\u003C\u002Fp>","65ef41a2bf10582a0fd7f8bb","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FElevate-Your-Corporate-Videos-with-7-Captivating-Strategies-and-Real-life-Examples--2024-.png",false,"public","2024-03-11T17:38:42.000+00:00","2024-03-12T12:35:00.000+00:00","Think beyond ads! Corporate videos showcase brands, explain products, & boost training. Used for marketing, internal comms & more.",null,[19],{"id":20,"name":21,"slug":22,"description":23,"feature_image":17,"visibility":13,"og_image":17,"og_title":17,"og_description":17,"twitter_image":17,"twitter_title":17,"twitter_description":17,"meta_title":17,"meta_description":17,"codeinjection_head":17,"codeinjection_foot":17,"canonical_url":17,"accent_color":17,"url":24},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",[26],{"id":27,"name":28,"slug":29,"profile_image":17,"cover_image":17,"bio":17,"website":17,"location":17,"facebook":17,"twitter":17,"threads":17,"bluesky":17,"mastodon":17,"tiktok":17,"youtube":17,"instagram":17,"linkedin":17,"meta_title":17,"meta_description":17,"url":30},"6a348563a714870001980626","Delciya","delciya","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fdelciya\u002F",{"id":27,"name":28,"slug":29,"profile_image":17,"cover_image":17,"bio":17,"website":17,"location":17,"facebook":17,"twitter":17,"threads":17,"bluesky":17,"mastodon":17,"tiktok":17,"youtube":17,"instagram":17,"linkedin":17,"meta_title":17,"meta_description":17,"url":30},{"id":20,"name":21,"slug":22,"description":23,"feature_image":17,"visibility":13,"og_image":17,"og_title":17,"og_description":17,"twitter_image":17,"twitter_title":17,"twitter_description":17,"meta_title":17,"meta_description":17,"codeinjection_head":17,"codeinjection_foot":17,"canonical_url":17,"accent_color":17,"url":24},"https:\u002F\u002Fblog-api.saastube.io\u002Fcorporate-videos-with-real-life-examples\u002F",5,true,"Corporate Videos: 7 Engaging Strategies & Real-life Samples","Corporate video makeover!  Master storytelling, visuals, sound & more to create captivating brand experiences. Real-world examples included!",[39,46,53],{"id":40,"slug":41,"created_at":42,"feature_image":43,"title":44,"excerpt":45},"6a9193cfb78148000171418b","customer-onboarding-video-templates","2026-08-28T13:57:35.000+00:00","https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002FArtboard-15-copy-9@2x-100.jpg","Customer Onboarding Video Templates: 5 Scripts and Why Each One Works","A template is a starting point, not a finished video. Here is the structure behind four that work, and what still has to happen after you fill them in.",{"id":47,"slug":48,"created_at":49,"feature_image":50,"title":51,"excerpt":52},"6a348566a7148700019806dd","instructional-video-for-a-better-customer-experience","2024-03-11T11:26:56.000+00:00","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FHow-to-Make-an-Instructional-Video-for-a-Better-Customer-Experience.png","How to Make an Instructional Video for a Better Customer Experience","In today's digital era, leverage instructional videos to connect with customers effectively. Drive trust, loyalty, & advocacy through clear & engaging guidance",{"id":54,"slug":55,"created_at":56,"feature_image":57,"title":58,"excerpt":59},"6a348566a7148700019806dc","why-training-videos-for-saas-businesses","2024-03-11T09:47:45.000+00:00","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FTraining-videos.png","Why Training Videos for SaaS Businesses are Crucial and How to Make One","SaaS businesses can benefit from training videos by improving user onboarding & knowledge transfer. They can also boost customer satisfaction & retention rates.","",1793275711107]