[{"data":1,"prerenderedAt":225},["ShallowReactive",2],{"blog-page-44":3},{"posts":4,"pagination":154,"availableTags":161},[5,31,52,81,103,133],{"id":6,"uuid":7,"title":8,"slug":9,"html":10,"comment_id":11,"feature_image":12,"featured":13,"visibility":14,"created_at":15,"updated_at":16,"published_at":17,"custom_excerpt":18,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":20,"tags":26,"primary_author":27,"primary_tag":19,"url":28,"excerpt":18,"reading_time":29,"access":30,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":8,"meta_description":18,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980828","d047bd94-f9f6-46c4-8efe-3dbc9db67aca","How to Build a Knowledge Base of Step-by-Step Guides","build-a-knowledge-base-of-step-by-step-guides","\u003C!--kg-card-begin: markdown-->\u003Cp>Most support teams don't have a knowledge base problem. They have a step-by-step guide problem. The guides are missing, written in product language no customer searches for, or out of date the moment a feature ships. 81% of customers try to resolve their issue on their own before contacting support (Zendesk CX Trends Report). When the step-by-step guides aren't accurate or findable, those customers file a ticket instead. This article covers the full process — which guides to create first, how to write each one well, how to build a library of them without writing every word manually, and how to keep them working as your product changes.\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"whatitmeanstobuildaknowledgebaseofstepbystepguides\">What It Means to Build a Knowledge Base of Step-by-Step Guides\u003C\u002Fh2>\n\u003Cp>A knowledge base of step-by-step guides is a searchable, customer-facing library of product workflows. Each entry breaks a task into numbered steps — with a description and annotated screenshot per step — so customers can complete it without contacting support.\u003C\u002Fp>\n\u003Cp>To build one that actually deflects tickets, six things need to work together:\u003C\u002Fp>\n\u003Col>\n\u003Cli>The right guides — mapped to your most common support tickets, not your feature list\u003C\u002Fli>\n\u003Cli>Well-written steps — one action per step, with a screenshot that confirms the customer is in the right place\u003C\u002Fli>\n\u003Cli>A logical structure — organised by what customers are trying to do, not how your product is built\u003C\u002Fli>\n\u003Cli>A fast creation workflow — that produces a finished guide in minutes, not hours\u003C\u002Fli>\n\u003Cli>A maintenance plan — that keeps guides accurate every time your product changes\u003C\u002Fli>\n\u003Cli>In-app delivery — so customers find guides where they're actually confused, not at a URL they have to navigate to\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Miss any one of these, and a knowledge base of step-by-step guides either never gets built, or stops working within a few months of launch.\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"step1decidewhichstepbystepguidestocreatefirst\">Step 1: Decide Which Step-by-Step Guides to Create First\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Start with your most-filed support tickets — not your product's feature list.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Pull the ten most common ticket topics from the past 90 days. These become your first ten step-by-step guides. A knowledge base built from ticket data deflects tickets from day one. A knowledge base organised around product features produces documentation for product managers, not answers for confused customers.\u003C\u002Fp>\n\u003Cp>Once you have your initial list, map each guide to where it fits in the customer journey. This ensures your library covers the full customer lifecycle — not just onboarding, and not just the features your team prefers to document.\u003C\u002Fp>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">Customer Stage\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Guide Type\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Example Topics\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Onboarding\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">First-use setup guides\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Account setup, connecting integrations, inviting teammates\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Activation\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Core workflow guides\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Creating a record, running a report, submitting a form\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Adoption\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Advanced feature guides\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Setting up automation, configuring permissions, managing custom fields\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Ongoing use\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Troubleshooting guides\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Why isn't X working, how to reset Y, how to recover Z\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Admin \u002F IT\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Configuration guides\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">SSO setup, API keys, billing management\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Ch3 id=\"writeguidetitlesthewaycustomerssearch\">Write Guide Titles the Way Customers Search\u003C\u002Fh3>\n\u003Cp>The title of each step-by-step guide is the search query. Customers type what they're confused about — in plain, task-oriented language. Titles written in product language get skipped.\u003C\u002Fp>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">Don't Use (Product Language)\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Use Instead (Customer Language)\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Data Management\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">How do I export my data?\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">User Administration\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">How do I add a new team member?\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Notification Settings\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">How do I turn off email alerts?\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Integration Overview\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">How do I connect my CRM?\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Workspace Configuration\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">How do I change my account name?\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp>This framing matters beyond your help center search. ChatGPT, Google AI Overviews, and Perplexity pull answers from pages that match natural-language queries. A step-by-step guide titled and structured as a direct answer to a question is far more likely to appear in AI-generated responses than one titled as a feature name.\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"step2writestepbystepguidesthatcustomersfollowtotheend\">Step 2: Write Step-by-Step Guides That Customers Follow to the End\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Each step must describe exactly one action — with a title, description, annotated screenshot, and outcome confirmation.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Most guides that get abandoned aren't abandoned because customers give up. They're abandoned because a specific step isn't clear enough to act on. The customer pauses, loses confidence, and closes the tab. That pause becomes a support ticket.\u003C\u002Fp>\n\u003Ch3 id=\"theanatomyofastepthatworks\">The Anatomy of a Step That Works\u003C\u002Fh3>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">Step Element\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">What It Does\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Common Mistake\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">\u003Cstrong>Step title\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Names the action in task-oriented language\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Describing what happened, not what to do next\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">\u003Cstrong>Step description\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Explains what to click, type, or select — and why, if it isn't obvious\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Too vague ("click the button") or too long (paragraph of context)\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">\u003Cstrong>Annotated screenshot\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Shows exactly which UI element the step refers to\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">No annotation, or screenshot from an outdated version of the UI\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">\u003Cstrong>Outcome confirmation\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Tells the customer what they should see after completing the step\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Left out entirely — the customer doesn't know if they did it right\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp>Here is Trainn’s '\u003Ca href=\"https:\u002F\u002Fhelp.trainn.co\u002FZNn4D7XohB0-video-creation-starter\u002FQhhN8bRKnKU-how-to-share-your-videos?ref=blog-api.saastube.io\">How to Share Your Videos?\u003C\u002Fa>' guide, showing the four elements above in practice.\u003Cbr>\nWhen any of these four elements is missing, customers pause. A pause at step three of a seven-step guide usually produces a support ticket, not a completion.\u003C\u002Fp>\n\u003Ch3 id=\"keepeachguidetoonetask\">Keep Each Guide to One Task\u003C\u002Fh3>\n\u003Cp>Guides that cover more than one task have lower completion rates. If a guide runs beyond eight to ten steps, it almost always covers more than one task.\u003C\u002Fp>\n\u003Cp>Break it at the natural completion point — the moment a customer would pause and feel a sense of progress. Then link directly to the next guide. Nielsen Norman Group's research on procedural usability is consistent: users completing a task want to know when they've finished a phase. A 22-step guide reads as one enormous task. Four five-step guides, each answering one question, read as four completable tasks.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What 6,300+ Trainn guides tell us about guide length\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Across the guides published on Trainn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>The most common guide length is 11 steps\u003C\u002Fstrong> — the single most-used number across the library, landing exactly in the 8–11 step range that signals a well-scoped single task.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Four of the top five most common lengths — 9, 11, 13, and 15 steps — sit in the 9-to-15-step band.\u003C\u002Fstrong> When focused single-task guides get published, this is the band they cluster in.\u003C\u002Fli>\n\u003Cli>The longer-tail guides — 20, 30, or 50+ steps — almost always cover more than one task. Each of those would land better as two or three shorter guides linked together.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr>\n\u003Ch2 id=\"step3createstepbystepguidesatscalewithoutwritingeverythingmanually\">Step 3: Create Step-by-Step Guides at Scale Without Writing Everything Manually\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>The bottleneck in most knowledge bases is the time it takes to create each guide.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Writing a step-by-step guide by hand — every step typed, every screenshot captured, every annotation drawn — takes 45 minutes to an hour per guide. At that pace, a library of 50 guides takes a week of dedicated work. Most CS teams don't have that week. The knowledge base stays half-built, and the tickets keep coming.\u003C\u002Fp>\n\u003Cp>The way out is a creation workflow that removes writing and screenshotting from the process entirely.\u003C\u002Fp>\n\u003Ch3 id=\"howtrainngeneratesstepbystepguidesautomatically\">How Trainn Generates Step-by-Step Guides Automatically\u003C\u002Fh3>\n\u003Cp>With Trainn's \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Finteractive-guides\u002F?ref=blog-api.saastube.io\">step-by-step guides\u003C\u002Fa> feature, you record the product workflow once. Trainn handles the rest:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Detects every click, input, and navigation action as a separate step\u003C\u002Fli>\n\u003Cli>AI generates a contextual title and description for each step — no writing required\u003C\u002Fli>\n\u003Cli>Adds zoom effects and spotlight highlights to the key UI element in each screenshot\u003C\u002Fli>\n\u003Cli>Outputs a finished step-by-step guide with annotated screenshots, ready to publish\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>A guide that takes 45–60 minutes to write manually takes under 10 minutes with Trainn. That difference is what makes it possible to build a library of 100 step-by-step guides in weeks, not months.\u003C\u002Fp>\n\u003Cp>When a step needs adjusting — the description needs more detail, or a screenshot needs to be retaken — you edit that step inline without re-recording the whole workflow.\u003C\u002Fp>\n\u003Cp>"Record your product once and Trainn automatically generates instructional videos and product guides. The average time to publish? Just 5 minutes." — Trainn\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"step4organiseyourknowledgebasesocustomersfindguides\">Step 4: Organise Your Knowledge Base So Customers Find Guides\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Organise your knowledge base by what customers are trying to do — not by how your product is built.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Customers browsing a help center are not thinking in product modules. They are thinking in tasks: "I need to add someone," "I need to export this," "something isn't working." A knowledge base organised around product architecture serves the product team. One organised around customer tasks serves the customer.\u003C\u002Fp>\n\u003Ch3 id=\"threeorganisationalmodelsthatwork\">Three Organisational Models That Work\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>By customer task\u003C\u002Fstrong> works best for single-product SaaS. Sections correspond to goals: Getting Started, Managing Your Account, Running Reports. Customers navigate to the section for what they're trying to accomplish.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>By product area\u003C\u002Fstrong> works when customers clearly self-identify with a module — "I use the reporting tool" — and your module names match what customers call them. It breaks down when internal product names differ from how customers describe what they use.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>By customer type\u003C\u002Fstrong> works best for multi-role products. Separate sections for different roles — Admin guides, End-user guides, IT setup guides — reduce cognitive load for customers who only need guides relevant to their access level.\u003C\u002Fp>\n\u003Ch3 id=\"whatgoodvsweakstructurelookslike\">What Good vs. Weak Structure Looks Like\u003C\u002Fh3>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">Element\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Strong Structure\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Weak Structure\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Top-level categories\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">4–6 sections matching customer tasks or roles\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">12+ sections matching product feature names\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Guide titles\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">"How do I…" \u002F "Why can't I…" phrasing\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Feature names, internal product terms\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Guide length\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">One task, 8-11 steps\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Multiple tasks, 15+ steps\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Navigation depth\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Any guide reachable in ≤ 2 clicks\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">4+ clicks to reach a specific guide\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Related guide links\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Each guide links to the next logical task\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Guides are isolated, no onward path\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Search\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Returns results by keyword and task intent\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Returns exact title matches only\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Chr>\n\u003Ch2 id=\"step5keepstepbystepguidesaccuratewhenyourproductchanges\">Step 5: Keep Step-by-Step Guides Accurate When Your Product Changes\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Every product release is an opportunity for a step-by-step guide to show a screenshot that no longer matches the customer's screen.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>SaaS products ship updates every two to four weeks. When a UI element moves, a button is renamed, or a workflow changes, every guide that covers that area becomes inaccurate. If those guides were written manually, updating them requires the same effort as creating them. That debt compounds faster than most teams can pay it down.\u003C\u002Fp>\n\u003Cp>72% of customers prefer finding answers on their own rather than contacting support (Forrester Research). When those customers open a step-by-step guide and the screenshot at step two doesn't match their screen, they don't try a different guide — they lose trust in the knowledge base and file a ticket.\u003C\u002Fp>\n\u003Ch3 id=\"buildamaintenancetriggerintoyourreleaseprocess\">Build a Maintenance Trigger Into Your Release Process\u003C\u002Fh3>\n\u003Cp>Assign an owner to each section of your knowledge base. Every product release that changes a UI element, renames a feature, or modifies a workflow should flag the affected guides for review. Set a review window — completed before the release ships, not discovered by a customer after.\u003C\u002Fp>\n\u003Cp>When updating a guide, review each of these:\u003C\u002Fp>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">What to Review\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">What to Update\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Screenshots at each step\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Replace any showing outdated UI elements\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Step descriptions\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Revise references to renamed menus, buttons, or fields\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Step count\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Add steps if the workflow gained required actions; remove if it was simplified\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Outcome confirmations\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Update if the confirmation screen or message changed\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Related guide links\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Verify that linked guides are also still accurate\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp>With Trainn, updating a step-by-step guide means editing the affected step inline — swap the screenshot, revise the description — and publishing. The update propagates instantly to every place the guide is live: the \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fknowledge-base-software\u002F?ref=blog-api.saastube.io\">knowledge base\u003C\u002Fa>, in-app widget, and any course it is part of. No re-recording. No re-publishing separately to each channel.\u003C\u002Fp>\n\u003Cp>"When a new feature is out, we just update a couple of slides on the video, push the video live in 10 minutes, and customers can benefit right away. Educating 12,000 customers in real-time felt easy." — Shambhavi Pandey, General Manager, Restroworks\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"step6deliverstepbystepguidesinsidetheproductnotjustataurl\">Step 6: Deliver Step-by-Step Guides Inside the Product, Not Just at a URL\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>In-app delivery is where ticket deflection actually happens — not at an external help center.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>A knowledge base at help.yourcompany.com requires customers to know it exists, remember the URL, leave the product, and search for what they need — all while they are mid-workflow and confused. Most customers don't do this. They file a ticket instead.\u003C\u002Fp>\n\u003Cp>Gartner's research on self-service identifies contextual, in-product help as the highest-deflection model. Self-service costs $0.10 per contact versus $8.01 for live agent support — an 80x cost gap (Gartner). But that gap only closes when the help is in front of customers where confusion happens.\u003C\u002Fp>\n\u003Cp>Both surfaces serve a role. The external \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fknowledge-base-software\u002F?ref=blog-api.saastube.io\">knowledge base\u003C\u002Fa> supports SEO, pre-sale research, and customers who prefer to browse on their own. The in-app widget catches customers mid-workflow, at the exact moment they're stuck, without requiring them to leave the product. Both are needed — but in-app delivery is what produces consistent ticket deflection.\u003C\u002Fp>\n\u003Cp>Trainn's \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fin-app-tutorials\u002F?ref=blog-api.saastube.io\">in-app tutorials\u003C\u002Fa> widget embeds your full library of step-by-step guides inside your product without engineering. Setup takes approximately 20 seconds. The right guide appears where the customer is confused — no tab-switching required.\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"step7measurewhetheryourstepbystepguidesareworking\">Step 7: Measure Whether Your Step-by-Step Guides Are Working\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Track completion rate and per-step drop-off — not just page views.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Page views tell you a guide was opened. They don't tell you whether it helped. Completion rate tells you whether customers followed it to the end. Per-step drop-off tells you exactly which step caused them to stop.\u003C\u002Fp>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">Metric\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">What It Measures\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">What Low Performance Signals\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Guide view count\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Is the guide discoverable?\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Guide not surfaced in search or in-app; title doesn't match search intent\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Guide completion rate\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Is the guide clear enough to follow?\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">A step is confusing, outdated, or too vague\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Per-step drop-off\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Which specific step causes customers to abandon?\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">That step needs a better description or a retaken screenshot\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Follow-up ticket rate\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Did the guide actually resolve the problem?\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Guide answers the wrong question, or stops one step too early\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">In-app vs. help center access\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Where are customers finding guides?\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Most access is external — in-app delivery needs improvement\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp>\u003Cstrong>A benchmark for “good” based on\u003C\u002Fstrong> 6,300+ guides and 61,000+ learner sessions on Trainn\u003C\u002Fp>\n\u003Cp>Most teams measuring guide performance for the first time don't know what "good" looks like. Trainn's own data offers a baseline: across 61,000+ learner sessions, 69% of customers who start a guide complete it end-to-end, and 82% get at least halfway through.\u003C\u002Fp>\n\u003Cp>Use those as soft benchmarks, not hard targets. A guide landing at 50% completion isn't broken — but it's worth opening to see where the drop-off is. A guide landing at 20% probably has a specific step that's confusing the customer enough to send them to support instead.\u003C\u002Fp>\n\u003Cp>When a guide has high views and low completion, it is findable but not followable. When it has high completion but high follow-up tickets, it is answering the wrong question. Both problems are fixable — but only if you are measuring at the guide level, not just tracking total knowledge base traffic.\u003C\u002Fp>\n\u003Cp>Trainn's analytics dashboard surfaces all five metrics per step-by-step guide, across every delivery channel. Support leads can see which guides are actively deflecting tickets and which ones need to be improved — without waiting for a quarterly review to surface the issue.\u003C\u002Fp>\n\u003Chr>\n\u003Ch3 id=\"howtrainnusesthisplaybookforitsownknowledgebase\">\u003Cstrong>How Trainn Uses This Playbook for Its Own Knowledge Base\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>We didn't write this guide as theory. Trainn's own customer-facing \u003Ca href=\"https:\u002F\u002Fhelp.trainn.co\u002F?ref=blog-api.saastube.io\">knowledge base\u003C\u002Fa> was built using the same playbook covered above. Here's what it looks like in practice, with real numbers from January 2025 to May 2026.\u003C\u002Fp>\n\u003Cp>The hub holds \u003Cstrong>77 published step-by-step guides\u003C\u002Fstrong> organised across seven product areas: Video Creation, Guides, In-App Tutorials, Knowledge Hub, Academy, Administration, and Release Notes. Each section follows the "Starter Kit → Editing → Sharing → FAQs" structure — so a customer landing on Video Creation can either learn from scratch or jump straight to a specific question. Over the 17 months covered here, the knowledge base served \u003Cstrong>5,152 content views from 1,603 unique visitors\u003C\u002Fstrong>, with an average engagement time of 3 minutes 32 seconds per session.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FTrainn-knowledge-base-analytics.png?ref=blog-api.saastube.io\">image showing Trainn knowledge base analytics\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cem>[SCREENSHOT: Trainn Knowledge Hub Analytics dashboard — Total Views 5,152 \u002F Unique Visitors 1,603 \u002F Avg Engagement 3m 32s \u002F Total Training Time Saved 94hrs 41m]\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>A few patterns from the data that map directly to the advice in this article:\u003C\u002Fp>\n\u003Col>\n\u003Cli>\n\u003Ch4 id=\"asmallnumberofguidesdomostofthework\">\u003Cstrong>A small number of guides do most of the work\u003C\u002Fstrong>\u003C\u002Fh4>\n\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Across 77 published guides, the top 10 alone drive roughly 12% of all views. The most-viewed guide — "Navigating Trainn's Video Creation Tool" — pulled 155 views with an average engagement time of 7 minutes 17 seconds, suggesting customers use it as a true learning resource rather than a quick lookup. The rest of the top 5 ("Types of user roles," "How to share & Export videos using Trainn," "Adding new users," "Upgrade Trainn subscription") cover the moments where customers most often get stuck — onboarding, sharing content, managing access, and billing.\u003C\u002Fp>\n\u003Cp>This is the playbook from Step 1 in action: build guides around what customers are actively confused about, not around what your product team finds easiest to document. Ticket data points you to those topics. The view counts then validate that you picked right.\u003C\u002Fp>\n\u003Cp>\u003Cem>\u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FKnOLWEDGE-BASE---Top-performing-guides.png?ref=blog-api.saastube.io\">Image showing top performing guides in Trainn's knowledge base\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>\u003Cem>[SCREENSHOT: Top Performing Guides — Knowledge Hub]\u003C\u002Fem>\u003C\u002Fp>\n\u003Ch4 id=\"differentguidetypesservedifferentjobs\">\u003Cstrong>Different guide types serve different jobs\u003C\u002Fstrong>\u003C\u002Fh4>\n\u003Cp>Engagement times across Trainn's top guides vary by an order of magnitude — from 7 minutes 17 seconds on a deep learning guide ("Navigating Trainn's Video Creation Tool") to 28 seconds on a focused task ("How to Share Your Videos?"). Both are working correctly. A customer searching "how do I share a video" wants the answer in under a minute. A customer exploring how to use the creation tool is doing structured learning.\u003C\u002Fp>\n\u003Cp>The takeaway for your knowledge base: don't optimise every guide for the same engagement number. Optimise quick-task guides for fast completion. Optimise learning guides for depth and time spent.\u003C\u002Fp>\n\u003Ch4 id=\"whatthedashboardtellsusaboutthebroaderlibrary\">\u003Cstrong>What the dashboard tells us about the broader library\u003C\u002Fstrong>\u003C\u002Fh4>\n\u003Cp>Beyond the top 10, Trainn's knowledge base shows the classic long-tail pattern — most guides land in the 1-15 view range over 17 months. That isn't a sign those guides are failing. It's a sign that each one serves a specific customer question that comes up occasionally rather than constantly. The right benchmark for a knowledge base isn't "every guide gets thousands of views." It's "every guide answers a real question that, when it comes up, gets answered in seconds instead of becoming a ticket."\u003C\u002Fp>\n\u003Cp>Over the full 17-month window, Trainn's knowledge base added up to \u003Cstrong>94 hours and 41 minutes of cumulative learner engagement\u003C\u002Fstrong> — time customers spent self-serving in the help center rather than waiting in a support queue.\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"thebusinesscasewhataknowledgebaseofstepbystepguidesisworth\">The Business Case: What a Knowledge Base of Step-by-Step Guides Is Worth\u003C\u002Fh2>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">Metric\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Source\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Figure\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Customers who try self-service before calling support\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Zendesk CX Trends Report\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">81%\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Customers who prefer finding answers independently\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Forrester Research\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">72%\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Cost per self-service contact\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Gartner\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">$0.10\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Cost per live agent contact\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Gartner\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">$8.01\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Cost gap between self-service and live support\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Gartner\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">80x\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Monthly savings for a 3,000-ticket team at 40% deflection\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">At $15–$20 per ticket\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">$18,000–$24,000\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Annual savings at the same deflection rate\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">At $15–$20 per ticket\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">$216,000–$288,000\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp>For most SaaS CS teams, the investment in building a library of step-by-step guides is a rounding error compared to the cost of not having one.\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"howtrainnhelpsyoubuildaknowledgebaseofstepbystepguides\">\u003Cstrong>How Trainn Helps You Build a Knowledge Base of Step-by-Step Guides\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cp>Trainn handles both layers — guide creation and delivery — from a single platform. Here is how to go from a blank library to a published, searchable knowledge base with an in-app widget, without writing a single guide manually.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 1: Install the Trainn Chrome extension.\u003C\u002Fstrong>\u003Cbr>\nDownload the Trainn Chrome extension — it is the starting point for recording guides into your knowledge base.\u003Cbr>\n\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FInstall-the-Chrome-extension--1.png\" alt=\"Image showing to install-the-Chrome-extension\" loading=\"lazy\">\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 2: Open Trainn and create a new guide\u003C\u002Fstrong>\u003Cbr>\nGo to the Library page. Click 'Create' and select 'Create Guide'.\u003Cbr>\n\u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FOpen-Trainn-and-your-Product-workflow-1.png?ref=blog-api.saastube.io\">Image showing Open-Trainn-and-your-Product-workflow\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 3: Record the product workflow\u003C\u002Fstrong>\u003Cbr>\nClick 'Record'. Select the tab you want to record and proceed with 'Share' to start recording. Perform the workflow the way you would normally show it to a customer.\u003Cbr>\n\u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FClick-record-and-perform-the-workflow-2.png?ref=blog-api.saastube.io\">Image showing to record the workflow\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 4: Stop recording and the step-by-step guide is generated.\u003C\u002Fstrong>\u003Cbr>\nClick 'Stop sharing'. Trainn automatically captures every action and generates screenshots with zooms and spotlights to highlight each action and contextual step descriptions.\u003Cbr>\n\u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FStop-recording--1.png?ref=blog-api.saastube.io\">Image showing Stop-recording\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 5: Review, edit, and publish\u003C\u002Fstrong>\u003Cbr>\nReview each step individually — swap screenshots, adjust zooms or spotlights, edit descriptions, blur sensitive data, and reorder steps as needed. Once done, Publish the guide\u003Cbr>\n\u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FReview-and-edit-1.png?ref=blog-api.saastube.io\">image showing to Review-and-edit\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 6:Organise guides into collections\u003C\u002Fstrong>\u003Cbr>\nGroup related step-by-step guides into different collections for specific use cases, or features for onboarding flows and feature adoption sequences. \u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FOrganize-into-collections.png?ref=blog-api.saastube.io\">Image showing to Organize into collections\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 7: Publish your knowledge base and embed the in-app widget\u003C\u002Fstrong>\u003Cbr>\nAdd your collections to the knowledge base and publish it. You can also embed the knowledge base directly inside your product using the in-app widget - without relying on developers.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Step 8: Track and iterate.\u003C\u002Fstrong>\u003Cbr>\nMonitor per-guide views, step-level drop-off, and completion rates. Use the data to identify which guides need improvement, which topics are missing, and which customer segments are engaging with the knowledge base. A guide with high views and low completion needs editing.\u003Cbr>\n\u003Ca href=\"https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F05\u002FTrainn-knowledge-base-analytics-1.png?ref=blog-api.saastube.io\">Image showing on Trainn-knowledge base analytics\u003C\u002Fa>\u003C\u002Fp>\n\u003Chr>\n\u003Ch2 id=\"startbuildingyourknowledgebaseofstepbystepguidesthisweek\">Start Building Your Knowledge Base of Step-by-Step Guides This Week\u003C\u002Fh2>\n\u003Cp>The gap between a knowledge base customers use and one that collects dust is not the platform. It is whether the step-by-step guides inside it cover real customer problems, are written clearly enough to follow, stay accurate with every product release, and appear inside the product where confusion actually happens.\u003C\u002Fp>\n\u003Cp>Trainn handles the creation and maintenance side. Record a product workflow — Trainn generates the step-by-step guide automatically, with AI-written descriptions and annotated screenshots at every step. Publish to your knowledge base and in-app widget in one step. When a feature changes, edit the affected step inline and every channel updates at once.\u003C\u002Fp>\n\u003Cp>Start with your top ten ticket topics. Record the workflows. Ship the first ten step-by-step guides this week.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Start your free 14-day Trainn trial →\u003C\u002Fa>\u003C\u002Fp>\n\u003Ch2 id=\"frequentlyaskedquestions\">Frequently Asked Questions\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>What is a knowledge base of step-by-step guides?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>A knowledge base of step-by-step guides is a searchable, customer-facing library of product workflows. Each guide breaks a task into numbered steps — with a description and annotated screenshot per step — so customers can resolve questions without contacting support. The most effective versions also deliver these guides inside the product via an in-app widget.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How do I decide which step-by-step guides to build first?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Pull your ten most-filed support ticket topics from the past 90 days. These are your first ten guides. A knowledge base built from ticket data deflects tickets immediately. Starting from your product's feature list produces documentation that no confused customer is actively searching for.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How do I create step-by-step guides without writing everything manually?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Use a screen-recording-based guide creator. With Trainn, you record the product workflow and the platform auto-detects each step, writes AI-generated titles and descriptions, and adds annotated screenshots — no manual writing needed. A guide that takes 45–60 minutes to write by hand takes under 10 minutes with Trainn.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How do I keep step-by-step guides accurate when the product changes?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Assign a guide owner per section and build a review trigger into your release process. Every UI change or renamed feature should flag the affected guides. With Trainn, you edit the changed step inline and publish — the update propagates instantly across every channel where the guide is live, including the knowledge base and in-app widget.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How do I get customers to use the knowledge base instead of filing tickets?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Deliver step-by-step guides inside the product via an in-app widget. A help center at an external URL depends on customers remembering it exists. An in-app knowledge base surfaces the right guide at the moment a customer is stuck — inside the product, without requiring them to leave their current workflow.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How many steps should a step-by-step guide have?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Each guide should cover one task in three to eight steps. More than ten steps usually means the guide covers more than one task. Break it at the natural completion point — where a customer would pause and feel progress — and link directly to the next guide. Shorter, focused guides have significantly higher completion rates than long, multi-task walkthroughs.\u003C\u002Fp>\n\u003Chr>\n\u003C!--kg-card-end: markdown-->","6a1591abb09d8106ab4d6a99","https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F06\u002FArtboard-1-copy@2x-100.jpg",false,"public","2026-05-26T12:27:23.000+00:00","2026-06-01T05:03:48.000+00:00","2026-05-26T13:20:43.000+00:00","Learn how to plan, create, and maintain a knowledge base of step-by-step guides that customers actually use — and reduce support tickets from week one.",null,[21],{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},"6a348563a714870001980629","Chethna NK","chethna","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fchethna\u002F",[],{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},"https:\u002F\u002Fblog-api.saastube.io\u002Fbuild-a-knowledge-base-of-step-by-step-guides\u002F",16,true,{"id":32,"uuid":33,"title":34,"slug":35,"html":36,"comment_id":37,"feature_image":38,"featured":13,"visibility":14,"created_at":39,"updated_at":40,"published_at":41,"custom_excerpt":42,"codeinjection_head":43,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":44,"tags":46,"primary_author":47,"primary_tag":19,"url":48,"excerpt":42,"reading_time":49,"access":30,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":50,"meta_description":51,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a7148700019807f7","9cde8510-191f-42c3-8c66-37579f414fbc","Best 6 Camtasia Alternatives for Creating Product Videos at Scale (2025)","camtasia-alternatives","\u003Cp>\u003Cbr>For years, Camtasia has been the go-to for teams creating professional videos. What sets it apart is its depth of timeline editing capabilities, which give users full control over producing professional-grade videos that stand out.\u003C\u002Fp>\u003Cp>But here's what changed: SaaS moves fast. Your product updates weekly. Your training videos need to keep pace with the content. And your team doesn't have 4 hours to spend editing a 2-minute \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Faitools\u002Fdemo-maker\u002F?ref=blog-api.saastube.io\">product demo video\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Enter the new generation of tools - built for speed and scale, not complexity.\u003C\u002Fp>\u003Cp>Modern platforms like \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> solve this differently. Instead of \"master these 47 editing features to produce one good video,\" they ask: \"What if your first recording was your final product?\"\u003C\u002Fp>\u003Ch2 id=\"3-reasons-why-saas-teams-are-moving-beyond-camtasia\">\u003Cstrong>3 Reasons Why SaaS Teams Are Moving Beyond Camtasia\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fh2>\u003Cp>\u003Cstrong>1. Camtasia's Learning Curve Kills Momentum\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Camtasia's extensive editing features come with a significant downside: complexity. The platform requires considerable time to master, making it less ideal for teams that need to create videos quickly. Simpler alternatives offer intuitive interfaces where you just record, review, and publish.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. You Can't Create Videos Faster Than Your Product Evolves\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When features change weekly, re-editing videos in Camtasia is painful. Modern tools make updates simple: edit the transcript, update just the outdated clip, and hit publish. \u003C\u002Fp>\u003Cp>\u003Cstrong>3. Automations in Camtasia Feel Like Add-Ons\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Camtasia's text-to-speech, zooms, and translations work, but feel disconnected. You still spend time stitching them together. Next-gen platforms automate the entire process: record → polish → translate → publish, all in one workflow and one tool. \u003C\u002Fp>\u003Cp>The platforms below solved these problems by prioritizing what most SaaS teams actually need: speed, simplicity, and the ability to create quality \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">product and training videos\u003C\u002Fa> at scale.\u003C\u002Fp>\u003Ch2 id=\"camtasia-alternatives-how-i-tested-and-evaluated\">\u003Cstrong>Camtasia Alternatives: How I Tested and Evaluated\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>To give you honest, practical recommendations, we tested each tool the same way: recorded a typical SaaS product demo, used the platform's editing and automation features, and evaluated how easy it was to share the final video.\u003Cbr>\u003Cbr>I focused on five criteria that matter most when replacing Camtasia:\u003Cbr>\u003Cbr>\u003Cstrong>1. Recording flexibility\u003C\u002Fstrong> – Does it support browser recording, desktop recording (Windows\u002FMac), or both?\u003Cbr>\u003Cbr>\u003Cstrong>2. Editing simplicity\u003C\u002Fstrong> – How intuitive is the interface compared to Camtasia's timeline editor?\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Automation power\u003C\u002Fstrong> – How much manual work gets eliminated? We tested AI voiceovers, auto-zooms on clicks, spotlight effects, pause removal, and more to see what's actually automated versus what requires manual editing.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Multilingual support\u003C\u002Fstrong> – Can it make content accessible globally through subtitle or voiceover translations? Critical for teams serving international audiences.\u003C\u002Fp>\u003Cp>\u003Cstrong>5. Collaboration & sharing\u003C\u002Fstrong> – Does it support cloud editing, team feedback on timelines, and simple link sharing? We evaluated how well teams can work together.\u003C\u002Fp>\u003Ch2 id=\"camtasia-alternatives-compared-side-by-side-feature-breakdown\">\u003Cstrong>Camtasia Alternatives Compared: Side-by-Side Feature Breakdown\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>I’ve selected six leading alternatives that addresses Camtasia's biggest challenges while each bringing something unique to the table.\u003C\u002Fp>\u003Cp>Here's a side-by-side comparison of important features to create product videos at scale:\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003Cstyle type=\"text\u002Fcss\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:9px 6px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:9px 6px;word-break:normal;}\n.tg .tg-o7ju{border-color:#000000;font-size:small;text-align:left;vertical-align:top}\n.tg .tg-f31l{border-color:#000000;font-size:small;font-weight:bold;text-align:left;vertical-align:top}\n.tg .tg-x4mw{border-color:#000000;font-size:small;font-weight:bold;position:-webkit-sticky;position:sticky;text-align:center;\n  top:-1px;vertical-align:top;will-change:transform}\n\u003C\u002Fstyle>\n\u003Ctable class=\"tg\">\u003Cthead>\n  \u003Ctr>\n    \u003Cth class=\"tg-x4mw\">Feature\u003C\u002Fth>\n    \u003Cth class=\"tg-x4mw\">Trainn\u003C\u002Fth>\n    \u003Cth class=\"tg-x4mw\">WeVideo\u003C\u002Fth>\n    \u003Cth class=\"tg-x4mw\">Synthesia\u003C\u002Fth>\n    \u003Cth class=\"tg-x4mw\">Screencastify\u003C\u002Fth>\n    \u003Cth class=\"tg-x4mw\">Loom\u003C\u002Fth>\n    \u003Cth class=\"tg-x4mw\">Screen Studio\u003C\u002Fth>\n  \u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Chrome Screen recording\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Desktop screen recording\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅ \u003Cbr>\u003Cspan style=\"font-style:normal;text-decoration:none\">Only MacOs\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">AI voiceover \u002F narrations\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal;text-decoration:none\">✅\u003C\u002Fspan>\u003Cbr>Text to speech\u003Cbr> only\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Language translations\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌ \u003Cbr>\u003Cspan style=\"font-style:normal;text-decoration:none\">Only generated\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-style:normal;text-decoration:none\">subtitles\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌ \u003Cbr>\u003Cspan style=\"font-style:normal;text-decoration:none\">Only subtitles\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-style:normal;text-decoration:none\">can be \u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-style:normal;text-decoration:none\">translated\u003C\u002Fspan>\u003Cbr>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Editing tools (trim, split, speed)\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal\">❌\u003C\u002Fspan>\u003Cbr>Only trim\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal\">❌\u003C\u002Fspan>\u003Cbr>Script-based \u003Cbr>editing\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal\">✅\u003C\u002Fspan>\u003Cbr>Only split\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Auto-apply zooms and spotlights\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal\">❌\u003C\u002Fspan>\u003Cbr>Manually \u003Cbr>add zooms\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal\">❌\u003C\u002Fspan>\u003Cbr>Manually \u003Cbr>add zooms\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal;text-decoration:none\">✅\u003C\u002Fspan> \u003Cbr>Auto-add \u003Cbr>zooms\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Export options\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Link sharing\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Cloud editing\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">\u003Cspan style=\"font-style:normal\">✅\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-f31l\">Video analytics\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">✅\u003C\u002Ftd>\n    \u003Ctd class=\"tg-o7ju\">❌\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cp>Let's explore each tool in detail to help you find the best fit for your needs.\u003C\u002Fp>\u003Ch3 id=\"1-trainn\">\u003Cstrong>#1 Trainn\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Best for:\u003C\u002Fstrong> Creating product videos at scale\u003Cbr>\u003Cstrong>Who is it for:\u003C\u002Fstrong> Perfect for SaaS companies and their customer education, product training and onboarding teams\u003Cbr>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> is built for one thing: turning plain screen recordings into publish-ready videos without the editing headache. Just record your screen, and Trainn's AI automatically handles the rest.\u003C\u002Fp>\u003Cp>What does \"the rest\" mean? Your videos get intelligent zooms and spotlights, AI voiceovers (or use your own voice), one-click translations to 25+ languages, custom thumbnails, and video summaries—all in minutes. \u003C\u002Fp>\u003Cp>For \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Faitools\u002Fdemo-maker\u002F?ref=blog-api.saastube.io\">product demos\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Faitools\u002Fai-training-video-generator\u002F?ref=blog-api.saastube.io\">training videos\u003C\u002Fa>, and sales enablement, Trainn eliminates the bottleneck that trips up most teams: the gap between \"we recorded it\" and \"it's ready to share.\"\u003C\u002Fp>\u003Cp>Trainn is used for \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fsolutions\u002Fcustomer-training-platform\u002F?ref=blog-api.saastube.io\">customer training\u003C\u002Fa>, sales enablement, employee onboarding, and \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Faitools\u002Fdemo-maker\u002F?ref=blog-api.saastube.io\">product demos\u003C\u002Fa>. It reduces the time delay between \"we recorded it\" and \"it's ready to share.\"\u003Cbr>\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003Cstyle type=\"text\u002Fcss\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-fymr{border-color:inherit;font-weight:bold;text-align:left;vertical-align:top}\n.tg .tg-0pky{border-color:inherit;text-align:left;vertical-align:top}\n\u003C\u002Fstyle>\n\u003Ctable class=\"tg\">\u003Cthead>\n  \u003Ctr>\n    \u003Cth class=\"tg-fymr\">\u003Cspan style=\"font-style:normal;text-decoration:none;color:#000\">Pros\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-fymr\">\u003Cspan style=\"font-style:normal;text-decoration:none;color:#000\">Cons \u003C\u002Fspan>\u003C\u002Fth>\n  \u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0pky\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Automations - narrations, zooms, spotlights, convert your voice to an AI voiceover.\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0pky\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Limited third-party integrations\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0pky\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Clip-by-clip editor for seamless editing\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0pky\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">No avatar-based presenter videos\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0pky\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000\">One-click translation from English to 25+ global languages\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0pky\">\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0pky\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Translate English video to 25+ languages in 1 click\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0pky\">\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0pky\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Brand styles - Preset brand settings to your videos and save time \u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0pky\">\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cp>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fpricing\u002F?ref=blog-api.saastube.io\">\u003Cstrong>Pricing\u003C\u002Fstrong>\u003C\u002Fa>\u003Cbr>Launch - $2,400\u002Fyear\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fapp.trainn.co\u002Fsign_up?ref=blog-api.saastube.io\">\u003Cstrong>Free trial available for 14 days\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F11\u002FCamtasia-alternatives---Trainn-user-review.png\" class=\"kg-image\" alt=\"image of Camtasia alternatives - Trainn's G2 user review\" loading=\"lazy\" width=\"1910\" height=\"686\">\u003C\u002Ffigure>\u003Cp>\u003Cstrong>Trainn vs Camtasia\u003C\u002Fstrong>\u003Cbr>If Camtasia is for perfectionists, Trainn is for pragmatists. Trainn is purpose-built for SaaS teams creating 10+ videos monthly without the resources (or patience) for deep editing. You get studio-quality output at a fraction of the time and learning curve. Cloud-based, zero software to install, and you get videos shipped faster than your product updates.\u003C\u002Fp>\u003Ch3 id=\"2-wevideo\">\u003Cstrong>#2 WeVideo\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Best for:\u003C\u002Fstrong> Collaborative Video Editing\u003Cbr>\u003Cstrong>Who is it for: \u003C\u002Fstrong>Learning & Development, Marketing teams\u003Cbr>WeVideo is a cloud-based video editing platform designed for team collaboration. Multiple users can co-edit projects and share time-stamped feedback directly on the video timeline. \u003C\u002Fp>\u003Cp>The platform enables you to add interactive elements, such as multiple-choice quizzes, open-ended questions, and discussions, to make videos more engaging. It's ideal for small businesses creating internal training videos without needing advanced editing features.\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003Cstyle type=\"text\u002Fcss\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-1wig{font-weight:bold;text-align:left;vertical-align:top}\n.tg .tg-0lax{text-align:left;vertical-align:top}\n\u003C\u002Fstyle>\n\u003Ctable class=\"tg\">\u003Cthead>\n  \u003Ctr>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Pros\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Cons\u003C\u002Fspan>\u003C\u002Fth>\n  \u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Cloud-based editing\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">No language translations\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Share timeline-specific feedback\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Basic AI features - No auto-generated Zooms & spotlights, \u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Auto-generated quizzes, subtitles, noise reduction\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cp>\u003Cstrong>Pricing\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003Cstyle type=\"text\u002Fcss\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-1wig{font-weight:bold;text-align:left;vertical-align:top}\n.tg .tg-0lax{text-align:left;vertical-align:top}\n\u003C\u002Fstyle>\n\u003Ctable class=\"tg\">\u003Cthead>\n  \u003Ctr>\n    \u003Cth class=\"tg-1wig\">PLAN \u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Creators\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Teams\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Enterprise\u003C\u002Fspan>\u003C\u002Fth>\n  \u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n    \u003Ctd class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Billed annually\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$20\u002Fmonth\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$52\u002Fmonth\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Contact support\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Billed monthly\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$28\u002Fmonth\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$75\u002Fmonth\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Contact support\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F11\u002FCamtasia-alternatives---WeVideo-user-review.png\" class=\"kg-image\" alt=\"image of camtasia alternatives - WeVideo's g2 user review\" loading=\"lazy\" width=\"1910\" height=\"522\">\u003C\u002Ffigure>\u003Cp>\u003Cstrong>WeVideo vs Camtasia\u003C\u002Fstrong>\u003Cbr>WeVideo excels with cloud-based editing and real-time collaboration, while Camtasia is a desktop-centric recorder.\u003C\u002Fp>\u003Ch3 id=\"3-loom\">\u003Cstrong>#3 Loom\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Best for\u003C\u002Fstrong> - Asynchronous Communication\u003Cbr>\u003Cstrong>Who is it for\u003C\u002Fstrong> - Sales team, Product team, Support teams to share demo or updates\u003Cbr>Loom is built for quick video communication when your team is distributed across time zones or schedules don't align. Instead of coordinating live meetings, you can record your screen to share updates, demos, or feedback, and your teammates can respond with timestamped comments and reactions at their own convenience.\u003C\u002Fp>\u003Cp>On the production side, Loom’s AI features help you save time by automatically generating titles, summaries, and chapter markers.\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003Cstyle type=\"text\u002Fcss\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-1wig{font-weight:bold;text-align:left;vertical-align:top}\n.tg .tg-0lax{text-align:left;vertical-align:top}\n\u003C\u002Fstyle>\n\u003Ctable class=\"tg\">\u003Cthead>\n  \u003Ctr>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Pros\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Cons\u003C\u002Fspan>\u003C\u002Fth>\n  \u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Share timestamp-based feedback \u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Only basic editing - you can trim & split, but cannot insert clips in mid-video\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Automatically removes silences and filler words\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Translates only subtitles and not the audio\u002Fvoiceover\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Transcript-based editing \u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">AI voiceovers are not available\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">AI-generated titles, summaries & chapters\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cp>\u003Cstrong>Pricing\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C!--kg-card-begin: html-->\n\u003Cstyle type=\"text\u002Fcss\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-1wig{font-weight:bold;text-align:left;vertical-align:top}\n.tg .tg-0lax{text-align:left;vertical-align:top}\n\u003C\u002Fstyle>\n\u003Ctable class=\"tg\">\u003Cthead>\n  \u003Ctr>\n    \u003Cth class=\"tg-1wig\">Plan\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Starters \u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Business\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Business + AI\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Enterprise\u003C\u002Fspan>\u003C\u002Fth>\n  \u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n    \u003Ctd class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Billed Annually\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Free\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$15\u002Fmonth\u002Fuser\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$20\u002F\u003C\u002Fspan>\u003Cspan style=\"font-weight:400;font-style:normal\">month\u002Fuser\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Contact support\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-1wig\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Billed Monthly\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Free\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$18\u002Fmonth\u002Fuser\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">$24\u002Fmonth\u002Fuser\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-0lax\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Contact support\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\u003C\u002Ftable>\n\u003C!--kg-card-end: html-->\n\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F11\u002FCamtasia-alternatives---Loom-user-review.png\" class=\"kg-image\" alt=\"image of camtasia alternatives- Loom's G2 User review\" loading=\"lazy\" width=\"1910\" height=\"682\">\u003C\u002Ffigure>\u003Cp>\u003Cstrong>Loom vs Camtasia\u003C\u002Fstrong>\u003Cbr>Loom is designed for quickly creating and sharing short one-time training videos internally within teams, while Camtasia’s full-scale editing capabilities make it less ideal for large volumes of videos at scale.\u003C\u002Fp>","6908ce83b09d8106ab4d5e11","https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F11\u002Fcamtasia-alternatives-to-create-product-videos-at-scale.jpg","2025-11-03T15:47:15.000+00:00","2026-09-23T08:00:31.000+00:00","2025-11-03T17:56:26.000+00:00","Looking for Camtasia alternatives? 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You can download and use Camtasia's video editing software for free. However, there are limitations in these free versions:\nCamtasia online (Browser-based app ) - You can only perform basic trimming edits and record your screen for up to 5 minutes.\nCamtasia editor (Desktop app) - You can export videos, but with the Camtasia watermark.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What should I prioritise when choosing a Camtasia alternative?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Prioritize these five key factors based on your specific requirements:\nUse case - Start by identifying what type of content you're creating. Quick demos for internal teams? In-depth product walkthroughs for customer onboarding? Multi-lingual training content for global audiences? Different tools excel at different content types, so match your primary use case.\nAutomation level - Look for tools that automate your manual editing tasks. Automatic voiceovers, one-click translations, and removing awkward silences; these features save hours. The goal should be: Less time wrestling with editing software, more time crafting your message.\nScalability - How many videos will you create on a weekly or monthly basis? High-volume production (20+ videos) needs automation features and substantial cloud storage. Lower volumes can use simpler tools and basic storage without overpaying.\nPricing - Compare per-user pricing versus flat-rate plans based on your team size. Per-user pricing works well for small teams (2-5 people) where costs scale predictably. Flat-rate or tier-based plans make more sense for larger teams (10+ creators) to avoid per-seat expenses adding up.\nUpdate frequency - Consider how often your videos will need updates. Product features evolve, processes change, and so the training videos require updates. Choose tools that make updates simple, rather than forcing you to re-record and rebuild videos from scratch every time something changes.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is the best alternative to Camtasia?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"If you're creating product videos at scale, Trainn is the best alternative to Camtasia.Here’s why: Trainn eliminates those tedious hours of manual editing by automatically turning your screen recordings into polished, studio-quality videos.\nHow it works: Just record your workflow. Trainn's AI takes care of everything else. It generates a polished video with :\nAuto-zooms and spotlights on your clicks\nContextual AI narrations and voiceovers\nVideo titles, summaries, and thumbnails\nUnnecessary pauses are removed\nOne-click translations into multiple languages\nOnce published, you can share, export, and embed them anywhere. Trainn also offers built-in hosting through its Knowledge Hub and Academy for centralized content management.\n\nOther good options for Camtasia alternatives:\nScreen Studio – If you're on a Mac and want polished videos with zero effort\nLoom – Perfect for quick async updates with your team\nWeVideo & Screencastify – Great for teams that need to collaborate in real-time\nSynthesia – Ideal for creating avatar-based training videos across multiple languages.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n\u003C\u002Fscript>\n\n",[45],{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},[],{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},"https:\u002F\u002Fblog-api.saastube.io\u002Fcamtasia-alternatives\u002F",7,"Best 6 Camtasia Alternatives for Creating Product Videos (2025)","Tired of Camtasia's complexity? Here are 6 simpler alternatives for 10x faster product video creation at scale. ",{"id":53,"uuid":54,"title":55,"slug":56,"html":57,"comment_id":58,"feature_image":59,"featured":13,"visibility":14,"created_at":60,"updated_at":61,"published_at":62,"custom_excerpt":19,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":63,"tags":69,"primary_author":76,"primary_tag":77,"url":78,"excerpt":79,"reading_time":80,"access":30,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a7148700019807f6","e5bae5c4-464c-4f9f-926a-3a9c9464e861","Trainn AI Governance","ai-governance","\u003Cp>Learn how Trainn delivers responsible AI that meets enterprise standards\u003C\u002Fp>\u003Ch2 id=\"ai-governance-faqs\">\u003Cstrong>AI Governance FAQs\u003C\u002Fstrong>\u003C\u002Fh2>\u003Col>\u003Cli>\u003Cstrong>Is customer data used to train the Trainn AI Model(s)?\u003C\u002Fstrong>\u003Cbr>No. Trainn does not use customer data, including any inputs or outputs, to train or pre-train its AI models.\u003Cbr>\u003C\u002Fli>\u003Cli>\u003Cstrong>Who owns the videos that are created by the service?\u003C\u002Fstrong>\u003Cbr>The customer retains full ownership of all videos and content created with Trainn.\u003Cbr>\u003C\u002Fli>\u003Cli>\u003Cstrong>How does Trainn prevent misuse or creation of inappropriate content?\u003C\u002Fstrong>\u003Cbr>Trainn has comprehensive content moderation systems in place to prevent the platform from being used for malicious purposes or in ways that violate our Terms of Service.\u003Cbr>\u003C\u002Fli>\u003Cli>\u003Cstrong>Once the subscription ends, what will happen to the content created on Trainn?\u003C\u002Fstrong>\u003Cbr>When you cancel your subscription, your content remains accessible for 30 days, giving you time to export or back up your materials. After 30 days, all content is automatically deleted from our system.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cbr>\u003C\u002Fp>","68efa433b09d8106ab4d5de2","https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F11\u002F01@2x.png","2025-10-15T13:40:03.000+00:00","2025-11-06T07:22:13.000+00:00","2025-10-15T13:57:27.000+00:00",[64],{"id":65,"name":66,"slug":67,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":68},"6a348563a714870001980627","Vaishnavi K","vaishnavi","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fvaishnavi\u002F",[70],{"id":71,"name":72,"slug":73,"description":74,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":75},"6a348564a714870001980641","LMS","lms","LMS (Learning Management System) is the digital gateway to knowledge, enabling organizations to efficiently create, deliver, and track educational content, empowering learners to acquire skills and expertise at their own pace. These blogs will tell you how to set up an efficient LMS for success.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Flms\u002F",{"id":65,"name":66,"slug":67,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":68},{"id":71,"name":72,"slug":73,"description":74,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":75},"https:\u002F\u002Fblog-api.saastube.io\u002Fai-governance\u002F","Learn how Trainn delivers responsible AI that meets enterprise standards\n\n\nAI Governance FAQs\n\n 1. Is customer data used to train the Trainn AI Model(s)?\n    No. Trainn does not use customer data, including any inputs or outputs, to train or pre-train its AI models.\n    \n 2. Who owns the videos that are created by the service?\n    The customer retains full ownership of all videos and content created with Trainn.\n    \n 3. How does Trainn prevent misuse or creation of inappropriate content?\n    Tr",1,{"id":82,"uuid":83,"title":84,"slug":85,"html":86,"comment_id":87,"feature_image":88,"featured":13,"visibility":14,"created_at":89,"updated_at":90,"published_at":90,"custom_excerpt":91,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"tags":92,"authors":93,"primary_author":100,"primary_tag":19,"url":101,"excerpt":91,"reading_time":49,"access":30,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":102,"meta_description":91,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198073a","99c86285-0fbb-48dd-9a2b-a4f965bbfe31","Managing Customer Expectations with Artificial Intelligence in a 24\u002F7 World","managing-customer-expectations-with-ai","\u003Cp>\u003Cstrong>Artificial intelligence\u003C\u002Fstrong> is no longer a futuristic concept—it’s here, transforming the way businesses meet customer expectations.\u003C\u002Fp>\u003Cp>As \u003Cstrong>AI tools like chatbots\u003C\u002Fstrong> and natural language processing continue to become more prominent, businesses are facing new challenges: How do you ensure that AI not only meets these growing demands but also builds trust and loyalty along the way? After all, 73% of customers believe AI can improve their overall experience, and they aren’t wrong.\u003C\u002Fp>\u003Cp>In this blog, we’ll explore how AI optimizes customer support and what steps you can take to manage customer expectations in this always-on world.\u003C\u002Fp>\u003Ch2 id=\"the-shift-to-24-7-customer-expectations-in-the-age-of-ai\">\u003Cstrong>The Shift to 24\u002F7 Customer Expectations in the Age of AI\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Let’s face it: we live in a world where customers expect to get answers right when needed, no matter the time. Gone are the days when customer support could clock out at 5 p.m. or only operate on weekdays. Now, customers expect businesses to be there for them 24\u002F7.\u003C\u002Fp>\u003Cp>And it's not just a passing trend. According to reports, 64% of consumers expect companies to provide support around the clock. The challenge for businesses is meeting those expectations without burning out their team.\u003C\u002Fp>\u003Cp>Enter AI. With \u003Ca href=\"https:\u002F\u002Fwww.proprofschat.com\u002Fblog\u002Fbest-ai-chatbots\u002F?ref=blog-api.saastube.io\">\u003Cstrong>AI chatbots\u003C\u002Fstrong>\u003C\u002Fa> and natural language processing (NLP), companies are finding a way to be available 24\u002F7 without compromising quality. These tools allow businesses to respond instantly at any time of day (or night), keeping the customer experience seamless and efficient.\u003C\u002Fp>\u003Cp>With AI handling routine queries and automating responses, your team can focus on more complex tasks while customers get the support they need whenever they need it. This shift in customer expectations is just getting started.\u003C\u002Fp>\u003Ch2 id=\"understanding-the-new-customer-mindset\">\u003Cstrong>Understanding the New Customer Mindset\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Today’s customers have higher expectations and less patience than ever. They’re not just looking for quick answers; they expect seamless, personalized, and always-available support.\u003C\u002Fp>\u003Cp>Here’s what’s shaping the new customer mindset:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Always On, Always Connected\u003C\u002Fstrong>\u003Cbr>Customers now live in a 24\u002F7 digital world. Whether it's 2 p.m. or 2 a.m., they expect companies to be available and responsive.\u003Cbr>\u003C\u002Fli>\u003Cli>\u003Cstrong>Faster Isn’t Fast Enough\u003C\u002Fstrong>\u003Cbr>Speed matters. A Salesforce study found that 80% of customers say a company's experience is as important as its products or services. Delayed responses can quickly turn interest into frustration.\u003Cbr>\u003C\u002Fli>\u003Cli>\u003Cstrong>Personalization Is Non-Negotiable\u003C\u002Fstrong>\u003Cbr>Customers want companies to know what they’ve purchased, what issues they've had, and what solutions fit their needs. Blanket responses no longer cut it.\u003Cbr>\u003C\u002Fli>\u003Cli>\u003Cstrong>Trust Is Built Through Experience\u003C\u002Fstrong>\u003Cbr>According to research by Hyken, 87% of consumers are more likely to trust a company that delivers a great customer experience. Every interaction is an opportunity to build—or break—trust.\u003Cbr>\u003C\u002Fli>\u003Cli>\u003Cstrong>Proactive Support Is Expected\u003C\u002Fstrong>\u003Cbr>Customers don’t just want help when they ask for it; they expect businesses to anticipate their needs. AI tools make proactive support possible by spotting issues before they become problems.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Meeting this new mindset isn't just about adding more support channels—it's about rethinking how you engage, solve problems, and build lasting customer relationships.\u003C\u002Fp>\u003Cp>Artificial intelligence is quickly becoming the key to making that possible.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXdNfjLXnxA2lMd2nrjNsmR_LNfuamz5q1hExgLgIYa6j-fnNaAvoLGpr4gP8hJXwBBL-ZMEcWVDxUkJd1cyUskjfJEseahKEhvZp8g1aA6cyt2-c4hAuBfKxZ5OJbjuf04zWRQSOw?key=9lPNyiLiTY0Fb_3O_nOsrL9r\" class=\"kg-image\" alt=\"Infographic of statistics of the most popular AI tools in customer service\" loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"what-is-artificial-intelligence-in-customer-support\">\u003Cstrong>What is Artificial Intelligence in Customer Support?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>When you reach out to a company and get an instant reply—even in the middle of the night—chances are, you’re talking to AI.\u003C\u002Fp>\u003Cp>Artificial intelligence in customer support is all about using smart machines to handle support tasks that once needed a human touch. It means faster answers, smarter conversations, and way less waiting around.\u003C\u002Fp>\u003Cp>At its core, AI taps into technologies like \u003Cstrong>natural language processing (NLP)\u003C\u002Fstrong> and machine learning to understand what customers are asking and respond in a way that feels natural (sometimes even human-like).\u003C\u002Fp>\u003Cp>Whether it’s an AI chatbot solving basic questions, a virtual assistant suggesting products, or an automated system proactively flagging issues before they happen, AI is working behind the scenes to make customer support smoother and more efficient.\u003C\u002Fp>\u003Cp>And the best part? It doesn’t just help businesses—it helps customers too. People get quicker responses, more accurate help, and a way more personalized experience, all without needing to sit on hold for half an hour.\u003C\u002Fp>\u003Cp>So, while traditional customer support relied heavily on human teams, today, AI is stepping in to take over the repetitive stuff, freeing up real agents to focus on complex, high-touch problems that need a human brain.\u003C\u002Fp>\u003Ch2 id=\"key-benefits-of-ai-for-customer-expectation-management\">\u003Cstrong>Key Benefits of AI for Customer Expectation Management\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXesxocg0IE8IoWJN-otZvFKgtfGp2_j1--QkSmjM4PHDhk4FWKdVCRG2UWVJcvmFIq1X7wZ4GNpCDxwX35UGmO5nDoSXCDLYPQBcBaljHVRR4n27UKX5RDp0iECE7UorkiObs2y-g?key=9lPNyiLiTY0Fb_3O_nOsrL9r\" class=\"kg-image\" alt=\"Illustration of 10 benefits of AI customer support\" loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>AI is not just about automating tasks—it’s about understanding and managing customer expectations in a way never possible. As customer demands evolve, businesses must keep up, and AI is here to help.\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Faster Response Times\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>With AI-powered chatbots and virtual assistants, customers no longer have to wait long hours for a response. AI can handle multiple queries simultaneously, ensuring every customer instantly gets the attention they need.\u003C\u002Fp>\u003Cp>Studies show that \u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fservice\u002Fstate-of-service-report?ref=blog-api.saastube.io#:~:text=Unfortunately%2C%20a%20consistent%20challenge%20that%20reps%20face%20is%20having%20the%20time%20to%20deliver%20on%20those%20expectations%2C%20especially%20considering%20that%2082%25%20of%20service%20pros%20say%20customers%20expect%20their%20requests%20to%20be%20resolved%20immediately%2C%20with%20a%20desired%20timeline%20of%20less%20than%20three%20hours.\">82% of consumers \u003C\u002Fa>expect an immediate response to their inquiries. AI delivers on this expectation, providing rapid, accurate replies 24\u002F7.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. 24\u002F7 Availability\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Customer expectations are shifting towards a world where help is available around the clock. AI-powered systems ensure that businesses can meet this demand, offering support even outside regular working hours.\u003C\u002Fp>\u003Cp>This kind of always-on availability is especially critical for global businesses catering to customers across different time zones.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Personalized Interactions at Scale\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI doesn’t just provide generic answers—it customizes its responses based on customer data. AI tailors interactions to each customer using machine learning and natural language processing, providing a more personal touch.\u003C\u002Fp>\u003Cp>For instance, AI can recommend features based on a customer’s past interactions, creating a more relevant and engaging product experience. This level of personalization is something customers now expect, and AI makes it possible at scale.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Proactive Support\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Rather than waiting for a customer to reach out with a problem, AI can anticipate issues before they arise. By analyzing customer behavior and system data, AI can predict potential issues and offer solutions before they escalate. This proactive approach leads to higher customer satisfaction, as customers feel that businesses are one step ahead in solving their problems. 87% of consumers say they are more likely to trust a brand that proactively addresses their needs.\u003C\u002Fp>\u003Cp>\u003Cstrong>5. Consistency Across Channels\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI ensures that the support customers receive will be consistent regardless of how they contact your support—via chat, email, or social media.\u003C\u002Fp>\u003Cp>This omnichannel consistency is vital today, where customers expect a seamless experience across multiple platforms.\u003C\u002Fp>\u003Cp>AI helps ensure that every touchpoint delivers the same quality of support, maintaining the integrity of your brand experience.\u003C\u002Fp>\u003Cp>\u003Cstrong>6. Cost-Effective Support\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI enables businesses to handle more customer queries without expanding their support teams. By automating repetitive tasks, AI allows human agents to focus on more complex issues that require empathy and critical thinking.\u003C\u002Fp>\u003Cp>This saves on operational costs and ensures that your team can manage customer expectations more effectively without getting overwhelmed.\u003C\u002Fp>\u003Cp>Watch the following video to learn how to create and add Live Chat software to your website in just 5 minutes.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-embed-card kg-card-hascaption\">\u003Ciframe width=\"356\" height=\"200\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FT_B58avEgj4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"How to Create & Add Live Chat Software to Your Website in Under 5 Mins\">\u003C\u002Fiframe>\u003Cfigcaption>How to Create & Add Live Chat Software to Your Website in Under 5 Mins\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 id=\"ai-chatbots-and-deflection-is-your-customer-learning-or-just-getting-an-answer\">\u003Cstrong>AI Chatbots and Deflection: Is Your Customer Learning or Just Getting an Answer?\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>AI chatbots are great at stepping in when your support team can’t—responding instantly, handling multiple queries, and deflecting basic questions without sweat. But there’s a catch: in the rush to offer quick resolutions, are we helping customers \u003Cem>learn\u003C\u002Fem>, or just helping them \u003Cem>leave\u003C\u002Fem>?\u003C\u002Fp>\u003Cp>Sometimes, deflection becomes just that—deflecting. Bots answer the question, close the chat, and move on.\u003C\u002Fp>\u003Cp>But customers don’t always walk away with a better understanding of their issue. Instead, they’re getting short-term fixes that don’t build long-term trust. This can lead to repeated questions, frustration, and a missed opportunity to strengthen the customer relationship.\u003C\u002Fp>\u003Cp>That’s where smart design—and a more thoughtful approach—comes in. Let’s discuss how to improve this.\u003C\u002Fp>\u003Ch3 id=\"best-practices-to-make-ai-chatbots-more-than-just-fast\">\u003Cstrong>Best Practices to Make AI Chatbots More Than Just Fast\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cstrong>1. Teach, don’t just tell.\u003C\u002Fstrong>\u003Cbr>Design chatbot flows that explain the “why” behind the answer. Offering helpful links, visuals, or follow-up prompts can make the interaction feel more like a conversation and less like a transaction.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Escalate with empathy.\u003C\u002Fstrong>\u003Cbr>Not every question fits a script—and that’s okay. Tools like \u003Ca href=\"https:\u002F\u002Fwww.proprofschat.com\u002F?ref=blog-api.saastube.io\">\u003Cem>ProProfs Live Chat\u003C\u002Fem>\u003C\u002Fa>, which combines AI chatbots with live human support, help businesses stay responsive without exhausting their teams. Having a solution in place that can automatically handle basic queries while escalating issues when necessary is key to staying efficient and customer-centric.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfRHIYbSB9PGlXM-MbaueX5FCCxw8-EudyoIkP6hr7fcapuJQJgdMX83U8cWTBN4VGBVXAEM31BsRsbTUBd5dh5YfcbDuaBHqniTVJgIw8Zc-A_Y5D0GILsYotq7bBY5zea9FaK?key=9lPNyiLiTY0Fb_3O_nOsrL9r\" class=\"kg-image\" alt=\"Promotional image of ProProfs's AI chatbot\" loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>\u003Cstrong>3. Ask better questions upfront.\u003C\u002Fstrong>\u003Cbr>Instead of jumping to answers, a good AI chatbot should ask clarifying questions to get to the root of the problem. This helps avoid irrelevant or half-right replies that leave customers feeling unseen.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Keep learning from your customers.\u003C\u002Fstrong>\u003Cbr>Use feedback loops and performance data to refine chatbot responses regularly. If users are bouncing or reopening tickets, it’s a sign that your bot might be giving answers, but not solving problems.\u003C\u002Fp>\u003Cp>\u003Cstrong>5. Give them more than an answer.\u003C\u002Fstrong>\u003Cbr>Link to tutorials, FAQs, or short explainers beyond the immediate fix. Helping customers help themselves builds confidence and cuts down on future requests.\u003C\u002Fp>\u003Cp>At its best, AI isn’t just a shortcut to resolution—it’s a bridge to understanding. When chatbots are built with care and paired with live support where needed, they do more than deflect tickets—they drive meaningful, lasting customer value.\u003C\u002Fp>\u003Ch2 id=\"ai-and-the-next-phase-of-customer-expectations\">\u003Cstrong>AI and the Next Phase of Customer Expectations\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>AI isn't just shaping how we serve customers today; it’s setting the tone for the future of customer experience. As more businesses invest heavily in AI, the bar for what customers expect keeps rising.\u003C\u002Fp>\u003Cp>In fact, according to Genesys, 83% of organizations are already using AI to transform their customer experience, with 41% leveraging generative AI, virtual assistants, and AI chatbots to stay ahead.\u003C\u002Fp>\u003Cp>The next phase of AI-driven customer support will move beyond simply answering queries faster. It’s about creating deeper, more intuitive, and proactive experiences..\u003C\u002Fp>\u003Cp>Tools that blend automation and live support, like ProProfs Live Chat, will likely play an even bigger role. They can intelligently route conversations, maintain continuity, and deliver a seamless experience across multiple touchpoints, without customers feeling the \"handoff\" between AI and human agents.\u003C\u002Fp>","682b03c1fd3fc764c461aa69","https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F05\u002FCustomer-Success-Guide-Cover-Image.png","2025-05-19T10:11:13.000+00:00","2025-05-19T10:49:55.000+00:00","Learn how Artificial Intelligence helps manage customer expectations. Explore how 24\u002F7 service, chatbots, and personalization enhance customer experiences.",[],[94],{"id":95,"name":96,"slug":97,"profile_image":19,"cover_image":19,"bio":98,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":99},"6a348563a714870001980628","Omar Sheriff","omar","Hello, My name is Omar Sheriff","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fomar\u002F",{"id":95,"name":96,"slug":97,"profile_image":19,"cover_image":19,"bio":98,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":99},"https:\u002F\u002Fblog-api.saastube.io\u002Fmanaging-customer-expectations-with-ai\u002F","The Art of Managing Customer Expectations in a 24\u002F7 World",{"id":104,"uuid":105,"title":106,"slug":107,"html":108,"comment_id":109,"feature_image":110,"featured":13,"visibility":14,"created_at":111,"updated_at":112,"published_at":113,"custom_excerpt":114,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"tags":115,"authors":122,"primary_author":128,"primary_tag":129,"url":130,"excerpt":114,"reading_time":131,"access":30,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":106,"meta_description":132,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980739","5ad3dcd1-a838-42c8-88e2-55a8d603afbc","16 Must Follow Customer Educators in 2025","16-must-follow-customer-educators-in-2025","\u003Cp>Customer education is ever-evolving, and staying connected with the industry isn’t just helpful- it's absolutely essential! \u003C\u002Fp>\u003Cp>In this blog, we've \u003Cstrong>compiled a list of 16 experts\u003C\u002Fstrong> who are driving innovations, sharing practical insights on customer education on a regular basis, and following them in 2025 is the one of the best things you can do for your professional growth.\u003C\u002Fp>\u003Cp>P.S. Reach out to them on LinkedIn for a virtual coffee—we promise you all of them are very nice!\u003C\u002Fp>\u003Chr>\u003Ch2 id=\"16-must-follow-customer-educators-in-2025\">16 Must Follow Customer Educators in 2025\u003C\u002Fh2>\u003Cp>\u003C\u002Fp>\u003Ch3 id=\"dan-braithwaite\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdanjamesbraithwaite\u002F?ref=blog-api.saastube.io\">Dan Braithwaite\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Senior Director of Product Training @Mediaocean\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Dan is your go-to guru for all things VILT (Virtual Instructor-Led Training)! He has developed a \u003Cstrong>proven process\u003C\u002Fstrong> for conducting VILT sessions that consistently achieve impressive NPS scores (80-90+). The next time your organization asks you to lead a virtual training, you'll know exactly who to consult for that secret sauce!\u003C\u002Fp>\u003Cp>\u003Cbr>P.S. Dan has some good recommendations if you're hunting for the perfect platform to host your VILT sessions.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Dan:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>🎧 Podcast:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-educated-podcast\u002Fart-of-virtual-instructor-led-training-programs\u002F?ref=blog-api.saastube.io\">The Art of Virtual Instructor-Led Training\u003C\u002Fa> (One of our topmost listened to podcast episodes)\u003C\u002Fli>\u003Cli>\u003Cstrong>📖 Blog:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainingindustry.com\u002Farticles\u002Fmeasurement-and-analytics\u002Fmeasuring-training-outcomes-in-customer-education\u002F?ref=blog-api.saastube.io\">Measuring Training Outcomes in Customer Education\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"jason-gorman\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjpgorman\u002F?ref=blog-api.saastube.io\">Jason Gorman\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Founder @ Jackrabbit LX\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Here's an interesting fact: Jason's company partnered with the Grammy's to create their first course! If you want to follow someone who has actively tested the impact of using AI to create learning programs, Jason is your go-to expert. What began as an experiment using AI for 25% of tasks has evolved to implementing AI for 75% of the work at JackrabbitLX (we cover this in detail in our podcast).\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Jason:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>🎧 \u003Cstrong>Podcast:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-educated-podcast\u002Freduce-training-creation-time-with-ai\u002F?ref=blog-api.saastube.io\">How Jason Gorman Uses Gen AI to Cut Training Creation Time by 60%?\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Jason on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjpgorman\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"dr-philippa-hardman\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdr-philippa-hardman-057851120\u002F?ref=blog-api.saastube.io\">Dr Philippa Hardman\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Co-founder @ Epiphany\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Dr. Philippa Hardman uniquely blends learning science research with real-world design in ways few others can. She's a pioneer in \u003Cstrong>applying AI to instructional design\u003C\u002Fstrong>—demonstrating how AI can accelerate course creation and personalization without sacrificing quality.\u003C\u002Fp>\u003Cp>We recommend following her because in 2025, when many are experimenting with AI in education, her evidence-based guidance serves as a compass for what truly works, grounded in solid research.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Philippa:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>🎧 \u003Cstrong>Podcast:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fsparkwise.co\u002Fmagazine\u002F5-insights-from-dr-philippa-hardman-on-how-ai-will-disrupt-transform-learning-design?ref=blog-api.saastube.io#:~:text=Currently%20an%20affiliated%20scholar%20at,approach%20to%20training%20and%20development\">How AI and Learning Science Can Create more Engaging, Effective Learning Experiences Faster\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fsubstack.com\u002F@learningfuturesdigest?ref=blog-api.saastube.io\">Sign up for Philippa’s Newsletter\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Philippa on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdr-philippa-hardman-057851120\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"vicky-kennedy\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fvickykennedy\u002F?ref=blog-api.saastube.io\">Vicky Kennedy\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Founder @ Echtus\u003C\u002Fem>\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp>Vicky Kennedy is the person to follow if you want to understand the \"why\" behind customer education. Her LinkedIn content, for example, stands out because she explores the behind-the-scenes factors involved in creating successful education programs, always making for an interesting read!\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Vicky:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>▶️ \u003Cstrong>Webinar: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8s4IRQnvbmA&ref=blog-api.saastube.io\">Getting Executive Buy-In for Education & Training \u003C\u002Fa>\u003C\u002Fli>\u003Cli>▶️ \u003Cstrong>Webinar:\u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=YtFPaEtZAzc&list=PL5X9dIgqUCxoNYqjaTuZAOPwy6s5ZJzfU&index=2&ref=blog-api.saastube.io\">How to Build a Certification Program for Product Users\u003C\u002Fa>\u003C\u002Fli>\u003Cli>🎧 \u003Cstrong>Podcast:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-educated-podcast\u002Ftargeted-customer-education-to-drive-measurable-results\u002F?ref=blog-api.saastube.io\">Driving Targeted Customer Education Programs to Prove ROI \u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Vicky on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fvickykennedy\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"debbie-smith\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdebbiecareysmith\u002F?ref=blog-api.saastube.io\">Debbie Smith\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Senior Director @Visier Inc\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Every customer education team faces the same challenge: How do I prove the impact of customer education on my business? Debbie is an expert at answering this question. With over 20 years of experience in education, she's one of the most \u003Cstrong>notable figures in customer education\u003C\u002Fstrong>, regularly appearing on podcasts and webinars. For the latest insights, following her is a must! \u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Debbie\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>▶️ Watch how Debbie tackles one of the most underrated yet important questions: \"\u003Ca href=\"https:\u002F\u002Fpulselibrary.gainsight.com\u002Fvideo\u002Fproduct-training-vs-customer-education-why-the-transition-is-critical-for-customer-success?ref=blog-api.saastube.io\">Product Training vs Customer Education\u003C\u002Fa>\" — a session from Gainsight's Pulse. (A must-listen!)\u003C\u002Fli>\u003Cli>Follow Debbie on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdebbiecareysmith\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"eric-mistry\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fericmistry\u002F?ref=blog-api.saastube.io\">Eric Mistry\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Customer Education Manager @ Smartcat\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Eric Mistry is the “Tony Stark of Customer Education” because he has this innate ability to mix AI & automation with customer education to make it productive and more data-driven (the one thing we educators really need!). Eric has designed over 30 automations during his time at Contentsquare (formerly Heap). We've covered his three most important automations in our podcast with him—highly recommend listening!\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Eric\u003C\u002Fstrong>: \u003C\u002Fp>\u003Cp>Eric's automation episode with the Customer Educated Podcast is our most listened-to episode, with listenership increasing every month!\u003C\u002Fp>\u003Cul>\u003Cli>🎧 \u003Cstrong>Podcast: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-educated-podcast\u002Fcustomer-education-automations\u002F?ref=blog-api.saastube.io\">Building Automation to Drive Data-Driven Customer Education Programs\u003C\u002Fa>\u003C\u002Fli>\u003Cli>📖 \u003Cstrong>Guide: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002F21366891.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F21366891\u002FCustomer%20Education%20Automations%20Guide-1.pdf?ref=blog-api.saastube.io\">Download Eric’s Customer Education Automation Guide (No-Sign Up)\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Eric on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fericmistry\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"heidi-kirby\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fheidiekirby\u002F?ref=blog-api.saastube.io\">Heidi Kirby\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Chief Learning & Experience Officer @ Parta.io\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Disclosure\u003C\u002Fstrong>: Heidi isn't technically a customer educator—she's an L&D consultant. She definitely must be on this list because of her comprehensive experience in creating impactful learning programs. If you're interested in instructional design (she has a PhD in the field), training needs analysis or learning strategy, her LinkedIn content is essential reading.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Heidi\u003C\u002Fstrong>: \u003C\u002Fp>\u003Cul>\u003Cli>▶️ \u003Cstrong>Webinar: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Flive\u002FLyFn_AV3a-4?ref=blog-api.saastube.io\">Ultimate Guide to How to Work Better with SMEs\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.getusefulstuff.com\u002Fconnect\u002Fcommunity?ref=blog-api.saastube.io\">Heidi’s L&D Community\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Heidi on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fheidiekirby\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"lokesh-r-sahal\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flokeshsahal\u002F?ref=blog-api.saastube.io\">Lokesh R Sahal\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Founder @ Check N Click Learning and Technologies\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>As co-founder of Check N Click Learning, Lokesh has \u003Cstrong>delivered 2000+ hours of training programs. \u003C\u002Fstrong>To add to this Lokesh’s Instructional design courses on Udemy are one of the top-ranked courses for Instructional Design. With over 2,786 students pursuing his courses, Lokesh has truly made a mark in the learning industry.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Lokesh\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>📖 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fcheck-n-click.com\u002Fmastering-customer-education\u002F?ref=blog-api.saastube.io\">Measuring Customer Education E-Book\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>\u003Cstrong>📖 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.udemy.com\u002Fuser\u002Fcheck-n-click-learning-and-technologies-2\u002F?srsltid=AfmBOop3HksaJj2LRx5qMM5robzETre9lKHnGcBaFQrmVodJAc9Y45tr&ref=blog-api.saastube.io\">Check N Click Learning Udemy Courses\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Lokesh on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flokeshsahal\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"joe-ryan\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoeryantrainer\u002F?ref=blog-api.saastube.io\">Joe Ryan\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Head of Customer Enablement at Maltego Technologies\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If you've been searching Google for the best customer education resources, stop! Joe Ryan has already done the work for you. His \u003Cstrong>Customer Ed Weekly newsletter\u003C\u002Fstrong> offers a curated collection of articles, blogs, webinars, podcasts, and more. The list updates every week, and Joe has a unique talent for discovering resources that rarely appear in typical searches.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Joe\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>📖 \u003C\u002Fstrong>Subscribe to the \u003Ca href=\"https:\u002F\u002Fcustomered.substack.com\u002F?ref=blog-api.saastube.io\">Customer Ed Weekly newsletter\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Joe on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoeryantrainer\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"shannon-howard\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshannonlagassehoward\u002F?ref=blog-api.saastube.io\">Shannon Howard\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Director of Customer & Content Marketing @ Intellum\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Shannon might not be your typical customer educator, as her title suggests \"marketing.\" However, she makes this list because of her exceptional ability to identify the hottest education trends and connect with industry experts to create impactful content through blogs, webinars, and roundtables. We definitely recommend hitting that follow button on LinkedIn!\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Shannon: \u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>\u003Cstrong>\u003Cstrong>🎧 \u003C\u002Fstrong>\u003C\u002Fstrong>Podcast: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-educated-podcast\u002Fmarketing-and-customer-education-team-alignment\u002F?ref=blog-api.saastube.io\">Importance of Collaboration Between Marketing and Education Teams.\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Cstrong>\u003Cstrong>\u003Cstrong>📖 \u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>Shannon’s \u003Ca href=\"https:\u002F\u002Fmarketingpowerups.com\u002Fpodcast\u002Fshannon-howard-customer-marketing\u002F?ref=blog-api.saastube.io\">Customer Education \u003C\u002Fa>Blueprint\u003C\u002Fli>\u003Cli>Follow \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshannonlagassehoward\u002F?ref=blog-api.saastube.io\">Shannon\u003C\u002Fa> to join her roundtable sessions\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"daniel-quick\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdanielrquick\u002F?ref=blog-api.saastube.io\">Daniel Quick\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>CEO @ Scaled Agile\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Daniel Quick has held several impressive roles, including Head of Customer Education at Asana and SVP at Thought Industries, making him a celebrated thought leader in customer education. His book, \"\u003Ca href=\"https:\u002F\u002Fwww.amazon.in\u002FCustomer-Education-Daniel-Quick\u002Fdp\u002F1119822505?ref=blog-api.saastube.io\">The Customer Education Playbook\u003C\u002Fa>,\" is a must-read for everyone working in customer education. \u003C\u002Fp>\u003Cul>\u003Cli>Follow Daniel on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdanielrquick\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"evan-hall\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fevanrnhall\u002F?ref=blog-api.saastube.io\">Evan Hall\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Consultant\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Evan Hall is a specialist in customer education strategy. His extensive experience across various areas of education gives him the ability to discuss any education-related topic with confidence. Evan is someone you can always reach out to for fresh ideas.\u003C\u002Fp>\u003Cp>P.S. Evan has helped us out at the Customer Educated Podcast while researching topics.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Evan\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>📖 Blog: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.intellum.com\u002Fresources\u002Fblog\u002Frepurpose-training-content-by-role?ref=blog-api.saastube.io\">How to repurpose training content for different user roles\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Evan on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fevanrnhall\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"blair-mishleau\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmishleaub\u002F?ref=blog-api.saastube.io\">Blair Mishleau\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Custom Education Program Manager @ Clever Inc\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Blair is a must-follow for anyone looking for productivity and efficiency hacks in customer education. His LinkedIn series \"\u003Cstrong>2% Better\u003C\u002Fstrong>\" covers operational improvements his team has successfully implemented that you can adopt too. While he primarily covers education-related topics, he also shares other productivity insights that are definitely worth noting.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Blair:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7178813046461517825\u002F?ref=blog-api.saastube.io\">2% Better\u003C\u002Fa> by Blair\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"kristine-kukich\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkristinekukich\u002F?ref=blog-api.saastube.io\">Kristine Kukich\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Principal Owner @ The Training Sherpa\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Kristine Kukich is someone you can approach to discuss anything under the customer education umbrella, thanks to her 20+ years of experience in education & training. She's one of our top educators to watch who regularly discusses AI in customer education.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Kristine:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>🎧 \u003Cstrong>Webinar\u003C\u002Fstrong>: \u003Ca href=\"http:\u002F\u002Fwww.youtube.com\u002F@mixology7259?ref=blog-api.saastube.io\">Mixology Episodes\u003C\u002Fa> ( Customer Education + Customer Marketing)\u003C\u002Fli>\u003Cli>\u003Cstrong>📖 Blog: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fmembers.cedma.org\u002Fpage\u002Fhowgenerativeaiistransformingcustomereducationassessments?ref=blog-api.saastube.io\">How Generative AI is transforming Customer Education Assessments\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Cstrong>📖 Blog: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fmembers.cedma.org\u002Fpage\u002Fintroductiontoaivirtualtutors?ref=blog-api.saastube.io\">An Introduction to AI Virtual Tutors\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Kristine on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkristinekukich\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"roberto-aiello\">\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frobertoaiello\u002F?ref=blog-api.saastube.io\">Roberto Aiello\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Sr. Learning Experience Designer @ Personio\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Roberto is an expert in instructional design who recently launched a LinkedIn series called \"Learn One, Share One,\" where he shares AI tool discoveries and productivity hacks. His practical insights are valuable for anyone looking to improve their workflows in learning design.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Roberto:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7273492465939075073\u002F?ref=blog-api.saastube.io\">Learn One, Share One\u003C\u002Fa> series by Roberto\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Ch3 id=\"alex-turkovic\"> \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falexturkovic\u002F?ref=blog-api.saastube.io\">Alex Turkovic\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>\u003Cem>Sr. Director, Customer Experience @ Belfry\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Alex Turkovic is well-known among both customer success and education professionals. His Digital CX podcast is a goldmine of content for Customer Success professionals and is a must-listen. We recommend following Alex for all things related to digital customer success.\u003C\u002Fp>\u003Cp>\u003Cstrong>Resources from Alex\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>🎧 \u003Ca href=\"https:\u002F\u002Fdigitalcustomersuccess.com\u002F?ref=blog-api.saastube.io\">Digital CX Podcast \u003C\u002Fa>( A Must Follow)\u003C\u002Fli>\u003Cli>🎧 \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-educated-podcast\u002Fnps-surveys-for-customer-feedbacks\u002F?ref=blog-api.saastube.io\">Leveraging NPS Surveys to Drive Customer Feedback for Education Teams\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Follow Alex on \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falexturkovic\u002F?ref=blog-api.saastube.io\">Linkedin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Chr>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>","67c5cdecfd3fc764c461a86e","https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F03\u002FBlog-Customer-Educators-1.png","2025-03-03T15:42:36.000+00:00","2025-03-05T07:27:11.000+00:00","2025-03-04T16:10:09.000+00:00","Discover 16 experts driving innovation in customer education. From VILT specialists to AI pioneers, these thought leaders are sharing insights that will boost your professional growth in 2025.",[116],{"id":117,"name":118,"slug":119,"description":120,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":121},"6a348564a714870001980644","Customer Education","customer-education","Customer education empowers individuals to make informed decisions and extract maximum value from products and services. These blogs would help you spot different ways of doing so.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education\u002F",[123],{"id":124,"name":125,"slug":126,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":127},"6a348563a71487000198062a","Akash Anil","akash","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fakash\u002F",{"id":124,"name":125,"slug":126,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":127},{"id":117,"name":118,"slug":119,"description":120,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":121},"https:\u002F\u002Fblog-api.saastube.io\u002F16-must-follow-customer-educators-in-2025\u002F",5,"Discover our list of 16 customer education experts to follow in 2025, recognized for their thought leadership and valuable contributions to the field.",{"id":134,"uuid":135,"title":136,"slug":137,"html":138,"comment_id":139,"feature_image":140,"featured":13,"visibility":14,"created_at":141,"updated_at":142,"published_at":143,"custom_excerpt":144,"codeinjection_head":145,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"tags":146,"authors":148,"primary_author":150,"primary_tag":151,"url":152,"excerpt":144,"reading_time":49,"access":30,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":153,"meta_description":144,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198070e","ab138192-8376-49da-89d7-511b67e72fac","What is an LMS? A Guide for SaaS Companies","lms-meaning","\u003Ch2 id=\"lms-meaning\">LMS - Meaning\u003C\u002Fh2>\u003Cp>An LMS, or Learning Management System, is a software platform that helps SaaS companies create, manage, deliver, and track training content. Think of it as your virtual training school where all your structured learning materials live and where you can monitor everyone's progress.\u003C\u002Fp>\u003Ch2 id=\"what-is-an-lms-used-for\">What is an LMS Used For?\u003C\u002Fh2>\u003Cp>We know SaaS companies use LMS to train, but who is the audience?\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002FWhat-is-an-lms.jpg\" class=\"kg-image\" alt=\"explaining what is an LMS and what is an LMS used for?\" loading=\"lazy\" width=\"1000\" height=\"648\">\u003C\u002Ffigure>\u003Ch3 id=\"1-external-training\">1. External Training\u003C\u002Fh3>\u003Cp>Your audience for external training mostly comprises customers and partners. Customers need to understand how to use your product effectively to see its value and stick around long-term. \u003C\u002Fp>\u003Cp>Meanwhile, partners – whether they're resellers, integrators, or consultants – need comprehensive training to represent your product accurately in the market.\u003C\u002Fp>\u003Ch3 id=\"2-internal-training\">2. Internal Training\u003C\u002Fh3>\u003Cp>Your audience for internal training is mostly employees and other internal stakeholders. New hires require onboarding to understand your company culture, products, and processes. \u003C\u002Fp>\u003Cp>Existing employees need ongoing training to stay updated with new features, compliance requirements, and industry developments.\u003C\u002Fp>\u003Ch3 id=\"3-skills-development-and-certification-programs\">3. Skills Development and Certification Programs\u003C\u002Fh3>\u003Cp>These programs go beyond basic training to create experts within your ecosystem. Certifications can be provided when learners pass certain courses in your LMS. These certifications build credibility and are an indication of mastery of your platform. \u003C\u002Fp>\u003Cp>This proven expertise is not only beneficial for your brand’s reputation, and product’s capabilities but also provides better career growth for your employees and customers.\u003C\u002Fp>\u003Ch3 id=\"real-world-impact-webengage-academy\">Real-world Impact: WebEngage Academy\u003C\u002Fh3>\u003Cp>Check out \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomers\u002Fhow-webengage-launched-the-webengage-academy-in-record-time\u002F?ref=blog-api.saastube.io\">WebEngage’s story\u003C\u002Fa>: They needed a fast way to train retention marketers on their platform. Using Trainn’s LMS, they launched their \u003Ca href=\"https:\u002F\u002Fwebengage.com\u002Facademy\u002F?ref=blog-api.saastube.io\">WebEngage Academy\u003C\u002Fa> in just 4 weeks. \u003C\u002Fp>\u003Cp>\u003Cstrong>The results were impressive:\u003C\u002Fstrong> Their users love it so much that they spend nearly 2 hours diving into the content on average. \u003C\u002Fp>\u003Cp>Their Academy successfully created a pool of certified professionals who understand retention marketing and the WebEngage platform.\u003C\u002Fp>\u003Cp>Their success demonstrates how a well-implemented LMS can not only facilitate learning but also drive business growth by creating skilled professionals in your ecosystem.\u003C\u002Fp>\u003Ch2 id=\"traditional-training-vs-lms-training\">Traditional Training vs LMS Training\u003C\u002Fh2>\u003Cp>Have you ever wondered what makes LMS training different from sharing training materials through regular channels like email or shared drives? \u003C\u002Fp>\u003Cp>Here's a clear comparison that shows why an LMS brings structure and efficiency to your training process:\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Cstyle type=\"text\u002Fcss\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-x5q1{font-size:16px;text-align:left;vertical-align:top}\n.tg .tg-9nvi{background-color:#FFF;border-color:inherit;color:#313134;font-size:16px;text-align:left;vertical-align:top}\n.tg .tg-mf2n{background-color:#FFF;border-color:inherit;color:#313134;font-size:16px;font-weight:bold;text-align:left;\n  vertical-align:top}\n\u003C\u002Fstyle>\n\u003Ctable class=\"tg\">\u003Cthead>\n  \u003Ctr>\n    \u003Cth class=\"tg-mf2n\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Aspect\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-mf2n\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Traditional Training\u003C\u002Fspan>\u003C\u002Fth>\n    \u003Cth class=\"tg-mf2n\">\u003Cspan style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">LMS Training\u003C\u002Fspan>\u003C\u002Fth>\n  \u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n  \u003Ctr>\n    \u003Ctd class=\"tg-mf2n\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Accessibility\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-9nvi\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Training materials are spread across emails, PDFs, and cloud storage like Google Drive.\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-9nvi\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">All of your training material can be accessed through a single LMS portal. \u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-mf2n\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Learning Structure\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-9nvi\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Traditional training struggles to provide structure to learning.\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-9nvi\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">LMS helps you build a structured learning experience. \u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-mf2n\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Progress tracking\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-9nvi\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Tracking learner progress is nearly impossible\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-9nvi\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">LMS tools make it easy to track learner progress\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-x5q1\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">ROI correlation\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-x5q1\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Training cannot be correlated with ROI due to limited to no tracking\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-x5q1\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Training can be easily correlated with ROI with a bunch of trackable KPIs\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n  \u003Ctr>\n    \u003Ctd class=\"tg-x5q1\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Content engagement\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-x5q1\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Engagement is low since training is static\u003C\u002Fspan>\u003C\u002Ftd>\n    \u003Ctd class=\"tg-x5q1\">\u003Cspan style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Engagement is high with quizzes and certification assessments.\u003C\u002Fspan>\u003C\u002Ftd>\n  \u003C\u002Ftr>\n\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Ch2 id=\"how-does-an-lms-work\">How does an LMS work?\u003C\u002Fh2>\u003Cp>An LMS has two main interfaces: one for admins who create and manage training content and track key metrics. The other interface is for learners who consume this content. Let's look at how both sides work:\u003C\u002Fp>\u003Ch3 id=\"1-for-admins-course-creation-\">1. For Admins (Course Creation)\u003C\u002Fh3>\u003Cp>Creating engaging training content in an LMS is straightforward. Admins can:\u003C\u002Fp>\u003Cul>\u003Cli>Create and upload training materials like \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">videos\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Finteractive-guides\u002F?ref=blog-api.saastube.io\">product documentation\u003C\u002Fa>, PDFs, and presentations.\u003C\u002Fli>\u003Cli>Create interactive courses by combining different content types.\u003C\u002Fli>\u003Cli>Design quizzes to test learner understanding.\u003C\u002Fli>\u003Cli>Set up assessments with custom passing criteria.\u003C\u002Fli>\u003Cli>Organize content into structured learning paths.\u003C\u002Fli>\u003Cli>Monitor learner progress and engagement.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example, when creating a \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomer-onboarding-software-saas\u002F?ref=blog-api.saastube.io\">customer onboarding\u003C\u002Fa> course, an admin might start with welcome videos, follow up with feature tutorials, and end with a quiz to ensure comprehension. \u003C\u002Fp>\u003Cp>They can also set up automated reminders for learners who haven't completed their courses and create certificates that are automatically awarded upon completion.\u003C\u002Fp>\u003Ch3 id=\"2-for-learners-course-consumption-\">2. For Learners (Course Consumption)\u003C\u002Fh3>\u003Cp>Learners get a user-friendly interface where they can:\u003C\u002Fp>\u003Cul>\u003Cli>Access their assigned courses through a personal dashboard\u003C\u002Fli>\u003Cli>Track their progress through each course\u003C\u002Fli>\u003Cli>Take quizzes and assessments\u003C\u002Fli>\u003Cli>Earn certificates upon completion\u003C\u002Fli>\u003Cli>Review their learning history\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it like Netflix for learning – learners can see their progress, pick up where they left off, and move through courses at their own pace. \u003C\u002Fp>\u003Cp>When you onboard a new customer, they'll receive login credentials to their learning center, see their assigned onboarding courses, and can start learning immediately.\u003C\u002Fp>\u003Ch2 id=\"types-of-lms\">Types of LMS\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002Ftypes-of-lms.jpg\" class=\"kg-image\" alt=\"image on Types of LMS \" loading=\"lazy\" width=\"1000\" height=\"698\">\u003C\u002Ffigure>\u003Ch3 id=\"1-saas-based-lms\">1. SaaS-based LMS\u003C\u002Fh3>\u003Cp>A SaaS (Software as a Service) LMS is cloud-based and operates entirely over the internet, making it ideal for organizations that want a hassle-free solution. You don't need to worry about maintenance, updates, or infrastructure – the vendor handles everything. \u003C\u002Fp>\u003Cp>Just like how you use Slack or Salesforce, you can access your training platform from anywhere, and scale up or down based on your needs.\u003C\u002Fp>\u003Cp>\u003Cstrong>Key features:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Quick setup with no installation required\u003C\u002Fli>\u003Cli>Automatic updates and new features\u003C\u002Fli>\u003Cli>Flexible pricing models\u003C\u002Fli>\u003Cli>Built-in security and maintenance\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"2-on-premise-lms\">2. On-premise LMS\u003C\u002Fh3>\u003Cp>On-premise LMS systems give you complete control over your training infrastructure by hosting it on your own servers. This type of setup is particularly valuable for organizations with strict data security requirements or those who need extensive customization capabilities. \u003C\u002Fp>\u003Cp>You have full authority over every aspect of the system, from data storage to feature modifications.\u003C\u002Fp>\u003Cp>\u003Cstrong>Key features:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Full control over data and security\u003C\u002Fli>\u003Cli>Customization at the server level\u003C\u002Fli>\u003Cli>One-time or yearly licensing cost\u003C\u002Fli>\u003Cli>Complete privacy of sensitive content\u003C\u002Fli>\u003Cli>Download and install software updates from the vendor regularly\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"3-open-source-lms\">3. Open-source LMS\u003C\u002Fh3>\u003Cp>Open-source LMS platforms provide the foundation for you to build your own training system. Think of it as getting a fully functional training platform that you can modify to your heart's content. \u003C\u002Fp>\u003Cp>Organizations with strong technical teams often choose this option as it offers unlimited customization possibilities without licensing costs.\u003C\u002Fp>\u003Cp>\u003Cstrong>Key features:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>No licensing costs\u003C\u002Fli>\u003Cli>Complete customization freedom\u003C\u002Fli>\u003Cli>Community-driven development\u003C\u002Fli>\u003Cli>Self-hosted or cloud-hosted options\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"choosing-the-right-lms-for-you\">Choosing the Right LMS For You\u003C\u002Fh3>\u003Cp>Your choice of LMS type should depend on several key factors:\u003C\u002Fp>\u003Cp>\u003Cstrong>Technical Resources:\u003C\u002Fstrong> Do you have an IT team that can manage and maintain the system?\u003C\u002Fp>\u003Cp>\u003Cstrong>Budget Structure:\u003C\u002Fstrong> Are you looking for a pay-as-you-go model or can you make a larger upfront investment?\u003C\u002Fp>\u003Cp>\u003Cstrong>Security Requirements:\u003C\u002Fstrong> Do you need to keep all training data on your own servers?\u003C\u002Fp>\u003Cp>\u003Cstrong>Customization Needs:\u003C\u002Fstrong> How much do you need to modify the system to match your processes?\u003C\u002Fp>\u003Cp>\u003Cstrong>Scale of Operations:\u003C\u002Fstrong> How many users will you be training, and how quickly do you need to scale?\u003C\u002Fp>\u003Cp>Answering these basic questions should guide you to your most suitable choice of LMS.\u003C\u002Fp>\u003Ch2 id=\"benefits-of-lms-training\">Benefits of LMS Training\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002FBenefits-of-lms-training.jpg\" class=\"kg-image\" alt=\"Benefits of LMS training | LMS Meaning\" loading=\"lazy\" width=\"1000\" height=\"718\">\u003C\u002Ffigure>\u003Ch3 id=\"1-scalable-learning-solution\">1. Scalable Learning Solution\u003C\u002Fh3>\u003Cp>Think about having to manually email training materials to every new customer or employee. Now multiply that by hundreds. Sounds like a nightmare, right? \u003C\u002Fp>\u003Cp>An LMS eliminates this headache by providing automatic access to learning materials. When you update a course, everyone gets the latest version instantly. \u003C\u002Fp>\u003Cp>Whether you're training a small team or expanding across global markets, an LMS handles the heavy lifting of content delivery and user management without extra effort from your team.\u003C\u002Fp>\u003Ch3 id=\"2-cost-effective-training-delivery\">2. Cost-effective Training Delivery\u003C\u002Fh3>\u003Cp>While sending PDFs or sharing drive links might seem free, the hidden costs add up quickly. Think about the time your team spends organizing materials, following up on completion, and maintaining different versions of content. \u003C\u002Fp>\u003Cp>An LMS streamlines these processes, freeing up your team to focus on creating better \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fcustomer-training\u002F?ref=blog-api.saastube.io\">customer training\u003C\u002Fa> content instead of managing it. Plus, with centralized content management, you're not wasting resources on outdated or duplicate materials.\u003C\u002Fp>\u003Ch3 id=\"3-meet-customer-expectations\">3. Meet Customer Expectations\u003C\u002Fh3>\u003Cp>Customers don't want to wait for scheduled training sessions or dig through emails for help documentation. They want instant access to well-organized learning materials that help them succeed with your product. \u003C\u002Fp>\u003Cp>A \u003Ca href=\"https:\u002F\u002Fwhatfix.com\u002Fresources\u002Fwhitepapers\u002Fdigital-adoption-trends-report\u002F?ref=blog-api.saastube.io\">Whatfix Report\u003C\u002Fa> states that customers commonly find answers to their queries through an LMS or video tutorials. However, 76% say that it’s not easy for them to access and find training and help content.\u003C\u002Fp>\u003Cp>With an LMS, you meet these expectations by providing training that customers can consume at their own pace, enhancing their overall experience with your brand.\u003C\u002Fp>\u003Ch3 id=\"4-progress-tracking-and-reporting-capabilities\">4. Progress Tracking and Reporting Capabilities\u003C\u002Fh3>\u003Cp>No more chasing people for training updates or manually compiling completion reports. An LMS gives you real-time visibility into how specific courses are performing. \u003C\u002Fp>\u003Cp>Need to know the completion rates for the onboarding training module? Or want to identify which modules users find most challenging? Just pull up your LMS dashboard and look for yourself. \u003C\u002Fp>\u003Cp>These insights help you improve your training content and ensure everyone meets learning objectives.\u003C\u002Fp>\u003Ch3 id=\"5-consistent-learning-experience\">5. Consistent Learning Experience\u003C\u002Fh3>\u003Cp>Imagine if one customer has access to the latest learning material but another customer creates a support ticket complaining about their outdated material. An LMS eliminates these inconsistencies by ensuring every customer receives the same high-quality training content. \u003C\u002Fp>\u003Cp>Whether they're enterprise clients or small business users, whether they signed up today or last year, everyone gets access to the same professional, up-to-date learning experience. This consistency in training helps build trust in your product and reduces support tickets caused by outdated or mismatched information.\u003C\u002Fp>\u003Ch2 id=\"how-trainn-helps-you-setup-your-first-academy\">How Trainn Helps You Setup Your First Academy\u003C\u002Fh2>\u003Cp>Trainn is your all-in-one LMS solution for creating, managing, and delivering quality training content. From studio-quality video creation to comprehensive LMS capabilities, we make sure your LMS journey is seamless.\u003C\u002Fp>\u003Cp>\u003Cstrong>With Trainn you can:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>1.\u003C\u002Fstrong> \u003Cstrong>Create A \u003C\u002Fstrong>\u003Ca href=\"http:\u002F\u002Ftrainn.co\u002Fsaas-lms\u002F?ref=blog-api.saastube.io\">\u003Cstrong>No-Code LMS Portal\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>:\u003C\u002Fstrong> Build structured courses with chapters, AI-generated quizzes, and custom certifications in minutes.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Build-in content authoring:\u003C\u002Fstrong> Create amazing \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">product videos\u003C\u002Fa> with AI voiceovers, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Finteractive-guides\u002F?ref=blog-api.saastube.io\">instructional guides\u003C\u002Fa>, and interactive courses – no editing or design expertise needed.\u003C\u002Fp>\u003Cp>\u003Cstrong>3.\u003C\u002Fstrong> \u003Cstrong>Offer personalized learning paths:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fsaas-lms\u002Flms-learner-portal\u002F?ref=blog-api.saastube.io\">Personalize learning experiences\u003C\u002Fa> by segmenting users based on role, company, or domain.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Get \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fsaas-lms\u002Flms-reporting\u002F?ref=blog-api.saastube.io\">\u003Cstrong>Comprehensive Analytics\u003C\u002Fstrong>\u003C\u002Fa>: Track learner-level engagement, course performance, and detailed reporting and retention analysis.\u003C\u002Fp>\u003Cp>Try out \u003Ca href=\"https:\u002F\u002Fapp.trainn.co\u002Fsign_up?ref=blog-api.saastube.io\">Trainn free for 14 days\u003C\u002Fa> with all features unlocked. No credit card is required.\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Cp id=\"trainn-editorial-team\">Reviewed by: \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fauthors\u002Ftrainn-editorial-team\u002F?ref=blog-api.saastube.io\" >Trainn Editorial Team\u003C\u002Fa>\u003C\u002Fp>\u003C!--kg-card-end: html-->","679c7959fd3fc764c46192dc","https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002Flms-meaning.jpg","2025-01-31T07:18:49.000+00:00","2025-09-16T06:12:03.000+00:00","2025-01-31T12:35:37.000+00:00","An LMS, or Learning Management System, is a software platform that helps SaaS companies create, manage, deliver, and track training content.","\u003Cscript type=\"application\u002Fld+json\">\n{\n  \"@context\": \"https:\u002F\u002Fschema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\",\n      \"name\": \"Trainn\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002F\",\n      \"address\": {\n            \"@type\":\"PostalAddress\",\n            \"streetAddress\":\"300 Delaware Ave, Ste 210 #225\",\n            \"addressLocality\":\"Wilmington\",\n            \"addressRegion\":\"Delaware\",\n            \"postalCode\":\"19801\",\n            \"addressCountry\":\"US\"\n          },\n      \"logo\": {\n        \"@type\": \"ImageObject\",\n        \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#logo\",\n        \"url\": \"https:\u002F\u002Ftrainn.co\u002F_nuxt\u002Fimg\u002Fcb-trainn-logo.fcd5d1c.svg\",\n        \"width\": 108,\n        \"height\": 53\n      },\n      \"sameAs\": [\n        \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Ftrainn\u002F\"\n      ],\n      \"knowsAbout\": [\n       \"SaaS\",\n        \"Customer success\",\n        \"Customer education\",\n        \"Customer onboarding\",\n        \"Customer training\",\n        \"Customer enablement\",\n        \"Product adoption\",\n        \"Churn reduction\",\n        \"Customer retention\",\n        \"Customer satisfaction\",\n        \"AI video creation\",\n        \"LMS\",\n        \"LMS content creation\",\n        \"LMS Course creation\"\n        ]\n    },\n    {\n      \"@type\": \"WebSite\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#website\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002F\",\n      \"name\": \"Trainn\",\n      \"inLanguage\": \"en-US\",\n      \"publisher\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\" }\n    },\n    {\n      \"@type\": \"Blog\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002F#blog\",\n      \"name\": \"Trainn Blog\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002F\",\n      \"inLanguage\": \"en-US\",\n      \"publisher\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\" }\n    },\n    {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002Flms-meaning.jpg#primary\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002Flms-meaning.jpg\",\n      \"width\": 2000,\n      \"height\": 723\n    },\n    {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002FJan-Blog-One.jpg#what\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002FWhat-is-an-lms.jpg\",\n      \"width\": 1000,\n      \"height\": 648\n    },\n    {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002Ftypes-of-lms.jpg#types\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002Ftypes-of-lms.jpg\",\n      \"width\": 1000,\n      \"height\": 698\n    },\n{\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002FBenefits-of-lms-training.jpg#benefits\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2025\u002F01\u002FBenefits-of-lms-training.jpg\",\n      \"width\": 1000,\n      \"height\": 718\n    },\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002Flms-meaning\u002F#webpage\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002Flms-meaning\u002F\",\n      \"name\": \"What is an LMS? 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With our blogs on churn, we want to remind businesses on how to nurture relationships and deliver value.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-churn\u002F",{"id":117,"name":118,"slug":119,"description":120,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":121},{"id":170,"name":171,"slug":172,"description":173,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":174},"6a348564a714870001980647","Customer Experience","customer-experience","Customer experience is the sum of all moments, interactions, and emotions that leaves an indelible impression, shaping the perception and loyalty towards a brand. These blogs will help you create a lasting impression on your customer.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-experience\u002F",{"id":176,"name":177,"slug":178,"description":179,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":180},"6a348564a71487000198063f","Customer Journey","customer-journey","The customer journey is a dynamic expedition, filled with touch points and milestones, guiding individuals from awareness to advocacy, and revealing opportunities for meaningful engagement along the way. 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