[{"data":1,"prerenderedAt":223},["ShallowReactive",2],{"blog-page-49":3},{"posts":4,"pagination":148,"availableTags":154},[5,34,57,75,104,126],{"id":6,"uuid":7,"title":8,"slug":9,"html":10,"comment_id":11,"feature_image":12,"featured":13,"visibility":14,"created_at":15,"updated_at":16,"published_at":17,"custom_excerpt":18,"codeinjection_head":19,"codeinjection_foot":20,"custom_template":20,"canonical_url":20,"authors":21,"tags":28,"primary_author":29,"primary_tag":20,"url":30,"excerpt":18,"reading_time":31,"access":32,"comments":13,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":33,"meta_description":18,"email_subject":20,"frontmatter":20,"feature_image_alt":20,"feature_image_caption":20},"6a348566a7148700019806f1","4acd1871-ed12-4fc3-bb16-6980c95f1fbd","What is Digital Adoption? A Comprehensive Guide","digital-adoption","\u003Cp>Say you are running a successful SaaS email marketing tool, and you decide to expand your product line to include SMS as well . This is new audience you're trying to capture. \u003C\u002Fp>\u003Cp>A quarter later, you review your brand’s performance and find a decline since the expansion. Upon investigation, you discover that customer support tickets on SMS product have increased, leading to higher churns and downgrades.\u003C\u002Fp>\u003Cp>You reflect, “If only my customers knew how to use the product properly and my product adoption would have been stronger.\"\u003C\u002Fp>\u003Ch2 id=\"what-is-digital-adoption\">What is Digital Adoption?\u003C\u002Fh2>\u003Cp>Digital adoption is the process by which users fully embrace and utilize digital tools or software to their fullest capability. This involves learning new technologies and integrating them into everyday tasks to achieve efficiency and productivity.\u003C\u002Fp>\u003Cp>Digital Adoption can be implied in the following two categories:\u003C\u002Fp>\u003Ch3 id=\"employee-facing-digital-adoption\">Employee-facing digital adoption\u003C\u002Fh3>\u003Cp>Employee digital adoption focuses on how effectively they understand and use internal tools to maximize efficiency and productivity.\u003C\u002Fp>\u003Ch3 id=\"customer-facing-digital-adoption\">Customer-facing digital adoption\u003C\u002Fh3>\u003Cp>Customer digital adoption focuses on their ability to understand all features and capabilities of newly purchased software for maximum value. This increases product usage and reduces the likelihood of \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fchurn-rate\u002F?ref=blog-api.saastube.io\">churn\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 id=\"why-digital-adoption-matters-for-your-business\">Why Digital Adoption Matters For Your Business?\u003C\u002Fh2>\u003Cp>Digital adoption is an ongoing process that businesses must continuously manage. Effective digital adoption strategies help onboard new customers and employees and keep them informed on the latest features.\u003C\u002Fp>\u003Cp>A disruption in the digital adoption process can risk:\u003C\u002Fp>\u003Cul>\u003Cli>Reduced employees efficiency\u003C\u002Fli>\u003Cli>Increase in customer support tickets\u003C\u002Fli>\u003Cli>Gaps or delays in employee communication\u003C\u002Fli>\u003Cli>Poor customer product adoption\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This results in higher employee frustration, stress, diminished customer experience, and missed revenue opportunities.\u003C\u002Fp>\u003Cp>Let’s take a look at a few sweet statistics to understand at scale why your business needs a digital adoption strategy. \u003C\u002Fp>\u003Col>\u003Cli>A Harvey Nash study shows that \u003Ca href=\"https:\u002F\u002Fassets.website-files.com\u002F5da4969031ca1beeb3e008e0\u002F605c56307ee2be18862e9456_HarveyNashGroupTT2021.pdf?ref=blog-api.saastube.io\">73% of people believe SaaS is essential to business success.\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Foundry reports that \u003Ca href=\"https:\u002F\u002Fresources.foundryco.com\u002Fdownload\u002Fdigital-business-executive-summary?ref=blog-api.saastube.io\">93% of organizations have adopted or plan to adopt a digital-first strategy\u003C\u002Fa> to boost employee productivity and enhance customer experience.\u003C\u002Fli>\u003Cli>Walkme reports that \u003Ca href=\"https:\u002F\u002Fwww.walkme.com\u002Fthe-state-of-digital-adoption-2024\u002F?ref=blog-api.saastube.io\">38% of digital transformation efforts last year failed to meet objectives\u003C\u002Fa> due to low end-user adoption, resulting in an average wasted spend of $12.4 million.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cstrong>Looking at these stats, it tells us:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Digital transformation is essential in business, and exploring ways to digitize organizational operations is crucial.\u003C\u002Fli>\u003Cli>Ensure adoption to achieve your digital transformation goals and prevent unnecessary losses.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"the-role-of-digital-adoption-in-your-business-s-digital-transformation\">The Role of Digital Adoption in Your Business’s Digital Transformation\u003C\u002Fh2>\u003Cp>Digital transformation involves adopting new digital systems and tools that reshape company operations, including cultural shifts and innovative approaches to business challenges.\u003C\u002Fp>\u003Cp>Imagine digital transformation as a movie protagonist discovering a new power, like Luke Skywalker learning about the Force in Star Wars or Neo entering the Matrix in The Matrix. These powers enable the hero to overcome challenges, just as digital transformation empowers businesses to tackle modern obstacles.\u003C\u002Fp>\u003Cp>This is the case when your business undergoes a digital transformation. New processes, overhauls, and tools are brought in to help users tackle challenges better.\u003C\u002Fp>\u003Cp>Digital adoption is like training these protagonists undertake to master the newfound power systems to use them to their full potential and defeat the big bad.\u003C\u002Fp>\u003Cp>In the business world, the organization takes digital adoption initiatives to let its employees and customers become pros in the new systems and be more efficient with them.\u003C\u002Fp>\u003Ch2 id=\"benefits-of-digital-adoption\">Benefits of Digital Adoption\u003C\u002Fh2>\u003Cp>With global IT spending expected to hit $5 trillion in 2025, digital adoption is crucial to maximize ROI and justify this investment. Efficient technology use provides significant returns and offers the following benefits:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-1.png\" class=\"kg-image\" alt=\"Illustration showing the benefits of Digital Adoption\" loading=\"lazy\" width=\"1440\" height=\"900\">\u003C\u002Ffigure>\u003Ch3 id=\"an-ongoing-process\">An Ongoing Process\u003C\u002Fh3>\u003Cp>Digital adoption ensures the success of digital transformation efforts through continuous monitoring and adjustment. This ongoing process tracks progress and implements necessary changes to maintain smooth operations.\u003C\u002Fp>\u003Ch3 id=\"improved-decision-making\">Improved Decision Making\u003C\u002Fh3>\u003Cp>Using newly incorporated systems to their fullest potential makes sources of truth more reliable. This enables management to make calculated, fact-based decisions.\u003C\u002Fp>\u003Ch3 id=\"better-analysis-of-performance\">Better Analysis of Performance\u003C\u002Fh3>\u003Cp>Strictly following new processes enables accurate performance measurement, identification of successes and failures, detection of system gaps, and timely fixes to prevent major impacts.\u003C\u002Fp>\u003Ch3 id=\"increased-roi\">Increased ROI\u003C\u002Fh3>\u003Cp>The primary goal of digital transformation is increased ROI. Well-designed digital adoption strategies help companies achieve this goal as planned, or even ahead of schedule.\u003C\u002Fp>\u003Ch3 id=\"for-employee-facing-digital-adoption\">For Employee-Facing Digital Adoption\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-2.png\" class=\"kg-image\" alt=\"Illustration showing the benefits of employee Digital Adoption\" loading=\"lazy\" width=\"1440\" height=\"900\">\u003C\u002Ffigure>\u003Ch3 id=\"better-onboarding-process\">Better Onboarding Process\u003C\u002Fh3>\u003Cp>Improved processes streamline new employee onboarding and enhance understanding of the internal environment. This, in turn, enables customer teams to deliver a better onboarding experience, supported by more effective tools and materials.\u003C\u002Fp>\u003Ch3 id=\"increased-employee-productivity\">Increased Employee Productivity\u003C\u002Fh3>\u003Cp>Educating employees on new tools and systems increases company productivity and ensures goal achievement.\u003C\u002Fp>\u003Ch3 id=\"for-customer-facing-digital-adoption\">For Customer-Facing Digital Adoption\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-3.png\" class=\"kg-image\" alt=\"Illustration of the benefits of customer Digital Adoption\" loading=\"lazy\" width=\"1440\" height=\"900\">\u003C\u002Ffigure>\u003Ch3 id=\"reduced-customer-churn-rate\">Reduced Customer Churn Rate\u003C\u002Fh3>\u003Cp>Effective digital adoption strategies boost product adoption rates and, combined with strong customer service, increase customer satisfaction. Together, these metrics lower churn rates and build a healthy customer base.\u003C\u002Fp>\u003Ch3 id=\"increased-net-promoter-score\">Increased Net Promoter Score\u003C\u002Fh3>\u003Cp>A net promoter score (NPS) measures customer loyalty and their likelihood to recommend your tool. It also reflects the effectiveness of your digital adoption strategies. High product adoption rates improve NPS, and a strong NPS further boosts product adoption.\u003C\u002Fp>\u003Ch3 id=\"reduces-the-burden-on-customer-support\">Reduces The Burden on Customer Support\u003C\u002Fh3>\u003Cp>Effective digital adoption provides customers with resources, such as a knowledge base, to resolve issues independently, reducing the load on customer support and enabling focus on priority tasks.\u003C\u002Fp>\u003Ch2 id=\"common-digital-adoption-challenges\">Common Digital Adoption Challenges\u003C\u002Fh2>\u003Ch3 id=\"reluctance-to-change\">Reluctance to change\u003C\u002Fh3>\u003Cp>A common challenge is employee reluctance to adapt to new digital transformation plans, as established processes may feel disrupted by new systems.\u003C\u002Fp>\u003Cp>\u003Cstrong>Workaround: \u003C\u002Fstrong>Implementing a Change Management Strategy (CMS) requires clear communication about why systems are changing, the organizational benefits, which tools are being replaced, and the transition timeline.\u003C\u002Fp>\u003Cp>Addressing employee questions and concerns ensures a smooth transition by aligning everyone on the change.\u003C\u002Fp>\u003Ch3 id=\"not-providing-customers-with-good-resources\">Not providing customers with good resources\u003C\u002Fh3>\u003Cp>Introducing major software features without guidance confuses customers, hampers product adoption, and risks breaking their trust.\u003C\u002Fp>\u003Cp>\u003Cstrong>Workaround:\u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fcustomer-education\u002F?ref=blog-api.saastube.io\"> Educate customers on changes\u003C\u002Fa> and teach them how to complete tasks effectively.\u003C\u002Fp>\u003Cp>Conduct a pre-launch webinar to review changes and guide customers on navigating the software update.\u003C\u002Fp>\u003Cp>Alongside the webinar, update the knowledge base with the latest information, screenshots, and videos, and inform customers they can use it to address issues.\u003C\u002Fp>\u003Ch3 id=\"poor-selection-of-new-tools\">Poor selection of new tools\u003C\u002Fh3>\u003Cp>New tools for digital transformation must integrate well with each other and existing tools, as poor integration slows workflow, reduces productivity, and delays target goals.\u003C\u002Fp>\u003Cp>\u003Cstrong>Workaround:\u003C\u002Fstrong> Assess current workflows and select tools that emulate or improve them for easy employee adaptation.\u003C\u002Fp>\u003Cp>Inform employees about new tools, and their purpose, and gather feedback through a survey, inviting alternative tool suggestions.\u003C\u002Fp>\u003Ch3 id=\"poor-training-on-new-tools-and-systems\">Poor training on new tools and systems\u003C\u002Fh3>\u003Cp>Inadequate training and insufficient resources for new tools lead to miscommunication, process misunderstandings, and an unproductive work environment. \u003C\u002Fp>\u003Cp>\u003Cstrong>Workaround:\u003C\u002Fstrong> Develop a training strategy to teach employees task completion with new tools and workflows, and hold a live Q&A to address their issues.\u003C\u002Fp>\u003Cp>Update your internal knowledge base alongside the external one, adding information and addressing common queries.\u003C\u002Fp>\u003Ch3 id=\"lack-of-skills-to-adapt-to-the-change\">Lack of skills to adapt to the change\u003C\u002Fh3>\u003Cp>A workforce lacking the skills to use new tools delays implementation and incurs unexpected costs for training or hiring to fill the skill gap.\u003C\u002Fp>\u003Cp>\u003Cstrong>Workaround: \u003C\u002Fstrong>Identify workforce segments with skill gaps before implementing new processes and create a training plan. Begin training them on how the new processes will work.\u003C\u002Fp>\u003Cp>After implementing changes, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwhat-is-no-code-lms-and-how-to-build-your-own-lms\u002F?ref=blog-api.saastube.io\">build LMS courses with quizzes\u003C\u002Fa>, use digital adoption tools, and provide \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fin-app-tutorials\u002F?ref=blog-api.saastube.io\">in-app tutorials\u003C\u002Fa> to ease the learning curve.\u003C\u002Fp>\u003Ch3 id=\"lack-of-performance-trackers\">Lack of performance trackers\u003C\u002Fh3>\u003Cp>Tracking digital adoption performance is as crucial as implementing it. Without Key Performance Indicators (KPIs), you cannot measure if your digital transformation is effective.\u003C\u002Fp>\u003Cp>Tracking internal productivity improvements, product adoption, and customer satisfaction rates can be challenging.\u003C\u002Fp>\u003Cp>\u003Cstrong>Workaround: \u003C\u002Fstrong>Set KPIs to track both internal and external digital adoption strategy performance. Here are some KPIs you can track:\u003C\u002Fp>\u003Cul>\u003Cli>Adoption rate (both internal and external)\u003C\u002Fli>\u003Cli>Employee training completion rate\u003C\u002Fli>\u003Cli>Support ticket rates (both internal and external), etc. (KPIs are discussed further in detail in a couple of scrolls)\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"strategies-for-successful-digital-adoption\">Strategies for Successful Digital Adoption\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FSteps-to-implement.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1440\" height=\"1902\">\u003C\u002Ffigure>\u003Ch3 id=\"implement-change-management-measures\">Implement change management measures\u003C\u002Fh3>\u003Cp>Change management addresses the human aspect of organizational change, helping individuals and teams transition smoothly with minimal disruptions. Common change management measures include:\u003C\u002Fp>\u003Cp>\u003Cstrong>Communication:\u003C\u002Fstrong> Give employees an overview of current processes, related challenges, and their impact on the organization. Then, set the context to introduce changes and clarify how processes and workflows will evolve.\u003C\u002Fp>\u003Cp>\u003Cstrong>Addressing concerns:\u003C\u002Fstrong> Address employee concerns about \u003Ca href=\"https:\u002F\u002Fprismforce.com\u002Fblog\u002Fskill-adjacency?ref=blog-api.saastube.io\">skill adjacency\u003C\u002Fa>, the proposed training plan, and who they can approach for clarification.\u003C\u002Fp>\u003Cp>These measures help reduce employee resistance to change and facilitate change effectively.\u003C\u002Fp>\u003Ch3 id=\"keep-your-customers-prepared\">Keep your customers prepared\u003C\u002Fh3>\u003Cp>Create a plan to inform existing customers of major software changes, guiding them through the transformation to keep them prepared.\u003C\u002Fp>\u003Cp>Publish articles and feature videos in your knowledge base or send feature release emails explaining the changes, their purpose, and rollout timeline. Highlight the training and support provided to assist customers through the transition.\u003C\u002Fp>\u003Ch3 id=\"conduct-employee-skill-assessments\">Conduct employee skill assessments\u003C\u002Fh3>\u003Cp>After implementing new systems and tools, conduct skill assessments to \u003Ca href=\"https:\u002F\u002Fprismforce.com\u002Fblog\u002Fskill-gap?ref=blog-api.saastube.io\">identify employee skill gaps\u003C\u002Fa> for adapting to the transformation. Follow up with post-test surveys to determine specific training needs.\u003C\u002Fp>\u003Ch3 id=\"training-strategy\">Training strategy\u003C\u002Fh3>\u003Cp>After completing tests and surveys to clarify employee training needs, determine the training methods. Here are ways to train both employees and customers.\u003C\u002Fp>\u003Cp>\u003Cstrong>LMS Courses: \u003C\u002Fstrong>LMS courses provide structured training, tailored for specific teams and customer segments to maximize effectiveness.\u003C\u002Fp>\u003Cp>\u003Cstrong>Webinars and Live Sessions: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fvirtual-instructor-led-training\u002F?ref=blog-api.saastube.io\">Live training sessions and webinars\u003C\u002Fa> allow interaction with trainers for real-time query resolution. Like LMS courses, they can be tailored for specific teams and customer groups to offer niche-focused training.\u003C\u002Fp>\u003Ch3 id=\"using-digital-adoption-platforms\">Using Digital Adoption Platforms\u003C\u002Fh3>\u003Cp>Digital Adoption Platform is software that integrates with your tool to provide in-app guidance as users navigate. It can support both new internal tools and the latest version of your software.\u003C\u002Fp>\u003Cp>Some tools also integrate with your existing knowledge base and let users search for answers directly from the tool.\u003C\u002Fp>\u003Ch3 id=\"updating-your-knowledge-base\">Updating your knowledge base\u003C\u002Fh3>\u003Cp>Plan and update your knowledge base for both internal and external users. Incorporate assessment and survey feedback to build a valuable FAQ section alongside updated information.\u003C\u002Fp>\u003Cp>Enabling users to self-serve during organizational change reduces the burden on \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fcustomer-success\u002F?ref=blog-api.saastube.io\">customer success\u003C\u002Fa>, customer support, and internal support teams.\u003C\u002Fp>\u003Ch3 id=\"regular-kpi-tracking\">Regular KPI tracking\u003C\u002Fh3>\u003Cp>Setting and tracking KPIs are the best way to numerically measure the performance of your digital adoption strategies. Here are some important KPIs to measure:\u003C\u002Fp>\u003Cp>\u003Cstrong>Adoption Rate: \u003C\u002Fstrong>Use this for both internal and external users to track adoption rates for new internal tools and customer enablement software\u003C\u002Fp>\u003Cp>\u003Cstrong>Net Promoter Score:\u003C\u002Fstrong> An increase in your net promoter score after transformation likely indicates greater customer adoption of your software.\u003C\u002Fp>\u003Cp>\u003Cstrong>LMS Course Completion Rate:\u003C\u002Fstrong> Course Completion Rate shows how many users have completed courses, providing insight into the effectiveness of your training measures.\u003C\u002Fp>\u003Cp>\u003Cstrong>Knowledge Base Article Visits: \u003C\u002Fstrong>Identify the most visited and longest-viewed articles to pinpoint where users may be struggling, allowing you to offer additional support in those areas.\u003C\u002Fp>\u003Cp>\u003Cstrong>Support Ticket Rates: \u003C\u002Fstrong>Support tickets from internal and external users indicate the effectiveness of your training measures. If support tickets increase over time, re-evaluate your training programs.\u003C\u002Fp>\u003Cp>\u003Cstrong>Productivity Difference:\u003C\u002Fstrong> Compare employee productivity before and after adoption to assess the success of your transformation efforts.\u003C\u002Fp>\u003Ch3 id=\"collect-feedback-from-your-stakeholders\">Collect feedback from your stakeholders\u003C\u002Fh3>\u003Cp>While numerical and factual metrics help statistics, that’s only one-half of understanding your users. The other half involves direct feedback from them. Frame a set of feedback questions for your users to get insights and relate them to your KPIs. \u003C\u002Fp>\u003Cp>Following these measures will help you understand how your digital adoption strategies have been working.\u003C\u002Fp>\u003Ch2 id=\"digital-adoption-best-practices\">Digital Adoption Best Practices\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002Fbest-practices-1.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1440\" height=\"800\">\u003C\u002Ffigure>\u003Ch3 id=\"use-multiple-training-modes\">Use multiple training modes\u003C\u002Fh3>\u003Cp>In your training strategy, incorporate multiple modes:\u003C\u002Fp>\u003Cul>\u003Cli>An in-app guidance for live navigation help\u003C\u002Fli>\u003Cli>A comprehensive knowledge base (articles, videos, guides, etc)\u003C\u002Fli>\u003Cli>A structured learning course with LMS\u003C\u002Fli>\u003Cli>Live webinars to address users on a live platform\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Various training modes support users at different stages of their learning journey, enabling efficient training at scale.\u003C\u002Fp>\u003Ch3 id=\"maintain-transparency-with-your-users\">Maintain transparency with your users\u003C\u002Fh3>\u003Cp>Transparency eases the change process for users and should be maintained throughout. Inform users of potential adoption issues and how employees will be supported. Transparency builds trust and provides security, reducing employee confusion, stress, and turnover.\u003C\u002Fp>\u003Ch3 id=\"personalize-your-training-with-use-cases\">Personalize your training with use cases\u003C\u002Fh3>\u003Cp>Personalize training methods for different users to ensure effective knowledge sharing. \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fhow-to-use-data-to-personalize-customer-education\u002F?ref=blog-api.saastube.io\">Tailor training for various teams and customer segments\u003C\u002Fa> according to their specific use cases to enhance tool adoption.\u003C\u002Fp>\u003Ch3 id=\"maintain-milestones-during-adoption\">Maintain milestones during adoption\u003C\u002Fh3>\u003Cp>Milestones benefit both users and management. They help management track adoption progress, while users are encouraged to reach milestones through small rewards, with a significant reward upon full adoption.\u003C\u002Fp>\u003Cp>It can boost employee morale and motivate them to be active in the digital adoption process. Here’s one from me: I’ll buy you lunch if you tell me what you’ve learned so far (I promise to send you tasty PNG food images on successful task completion).\u003C\u002Fp>\u003Ch3 id=\"plan-out-the-tools-for-digital-adoption\">Plan out the tools for digital adoption\u003C\u002Fh3>\u003Cp>Plan digital adoption strategies with tools that support each other, such as an in-app guidance tool integrated with your LMS or knowledge base that supports your content formats. This streamlines user help services and strengthens your overall training plan.\u003C\u002Fp>\u003Ch2 id=\"examples-of-digital-adoption\">Examples of Digital Adoption\u003C\u002Fh2>\u003Ch3 id=\"how-webengage-leveraged-an-lms-for-retention\">How WebEngage leveraged an LMS for retention\u003C\u002Fh3>\u003Cp>WebEngage enables businesses to create personalized customer experiences and automate retention campaigns at scale. To support growth, they partnered with Trainn to build an LMS Academy.\u003C\u002Fp>\u003Cp>A key goal was to help customers find WebEngage-certified talent, supporting product adoption and retention.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FChirag-quote.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1442\" height=\"994\">\u003C\u002Ffigure>\u003Cp>With Trainn’s support, they built their academy from ideation to launch in just one month. Users spend an average of 111 minutes (1 hour and 51 minutes) on the Academy gaining knowledge.\u003C\u002Fp>\u003Cp>Read more about our journey with \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomers\u002Fhow-webengage-launched-the-webengage-academy-in-record-time\u002F?ref=blog-api.saastube.io\">WebEngage and their academy launch\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 id=\"trends-in-digital-adoption-to-watch-out-for\">Trends in Digital Adoption to Watch Out For\u003C\u002Fh2>\u003Ch3 id=\"ai-and-machine-learning-for-digital-transformation\">AI and machine learning for digital transformation\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Fresources.foundryco.com\u002Fdownload\u002Fdigital-business-executive-summary?ref=blog-api.saastube.io\">Foundry reports\u003C\u002Fa> that 84% of IT organizations are exploring or using AI and machine learning to achieve digital-first status. Cloud-native platforms and AI engineering are top choices for digital transformation.\u003C\u002Fp>\u003Cp>This identifies the \u003Ca href=\"https:\u002F\u002Fprismforce.com\u002Fblog\u002Fupskilling-and-reskilling?ref=blog-api.saastube.io\">upskilling training\u003C\u002Fa> needed for your current workforce and initiates your digital adoption strategies.\u003C\u002Fp>\u003Ch3 id=\"increase-in-the-number-of-saas-apps-used\">Increase in the number of SaaS apps used\u003C\u002Fh3>\u003Cp>Despite an average decline in SaaS app usage from 2022 to 2023, \u003Ca href=\"https:\u002F\u002Fwww.bettercloud.com\u002Fmonitor\u002Fthe-2024-state-of-saasops-report\u002F?ref=blog-api.saastube.io\">BetterCloud research\u003C\u002Fa> reports a 29% year-over-year growth in SaaS apps among medium-sized companies.\u003C\u002Fp>\u003Cp>If your SaaS tool serves this group, assess and implement digital adoption measures to differentiate from the competition.\u003C\u002Fp>\u003Ch3 id=\"dependency-on-multiple-software-applications\">Dependency on multiple software applications\u003C\u002Fh3>\u003Cp>A \u003Ca href=\"https:\u002F\u002Fwhatfix.com\u002Fresources\u002Fwhitepapers\u002Fdigital-adoption-trends-report\u002F?ref=blog-api.saastube.io\">Whatfix study\u003C\u002Fa> found that 93% of employees rely on at least three software applications daily, and 85% perform tasks that span multiple applications each day.\u003C\u002Fp>\u003Cp>\u003Cstrong>Customer-facing digital adoption:\u003C\u002Fstrong> Focus your strategies on \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fcustomer-education\u002F?ref=blog-api.saastube.io\">educating customers \u003C\u002Fa>by integrating with their existing tech stack.\u003C\u002Fp>\u003Cp>\u003Cstrong>Employee-facing digital adoption:\u003C\u002Fstrong> Your new tools must integrate with your existing workflow, prioritizing key systems to avoid major operational disruptions.\u003C\u002Fp>\u003Ch3 id=\"increase-in-digital-adoption-investments\">Increase in digital adoption investments\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.walkme.com\u002Fthe-state-of-digital-adoption-2024\u002F?ref=blog-api.saastube.io\">Walkme’s research\u003C\u002Fa> shows a 63% increase in digital adoption investments from 2022 to 2023, primarily supporting content development, process automation, AI, and in-depth training.\u003C\u002Fp>\u003Cp>If you’ve started your digital adoption process, know that you might have competition in this race. Invest in digital adoption tools that help you automate parts of the process such as content creation for your LMS and knowledge base.\u003C\u002Fp>\u003Ch2 id=\"accelerate-your-digital-adoption-journey-with-trainn\">Accelerate Your Digital Adoption Journey with Trainn\u003C\u002Fh2>\u003Cp>Trainn is a no-code training platform for customers and employees, offering \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">product videos\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Finteractive-guides\u002F?ref=blog-api.saastube.io\">interactive guides\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fin-app-tutorials\u002F?ref=blog-api.saastube.io\">in-app tutorial\u003C\u002Fa>, a \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fknowledge-base-software\u002F?ref=blog-api.saastube.io\">knowledge base\u003C\u002Fa>,  and an \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fsaas-lms\u002F?ref=blog-api.saastube.io\">LMS\u003C\u002Fa>  in one solution. Trainn automates content creation, the most time-consuming part of building a customer education hub. \u003C\u002Fp>\u003Cp>Just record your screen, and it transforms into an interactive guide or product video with AI voiceovers, highlights, and zooms.\u003C\u002Fp>\u003Cp>With easy content creation, you can launch your knowledge base, in-app tutorial and academy within a month, free of design or developer dependencies. \u003C\u002Fp>\u003Cp>The knowledge base serves as a self-service center, allowing customers to resolve queries independently. The academy enables structured courses to certify users.\u003C\u002Fp>\u003Cp>If all of this sounds too good to be true, try it out with our 14-day free trial - who knows, our date with your digital adoption journey might lead to a second one ;)\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Cp id=\"trainn-editorial-team\">Reviewed by: \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fauthors\u002Ftrainn-editorial-team\u002F?ref=blog-api.saastube.io\" >Trainn Editorial Team\u003C\u002Fa>\u003C\u002Fp>\u003C!--kg-card-end: html-->","66d1ab33573049681610f2f3","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FFeature-image.png",false,"public","2024-08-30T11:21:23.000+00:00","2025-12-22T11:04:33.000+00:00","2024-08-30T11:41:13.000+00:00","Wondering how to increase the product adoption in your company?Digital adoption is what you need. Learn what it is, and how you can implement it.","\u003Cscript type=\"application\u002Fld+json\">\n{\n  \"@context\": \"https:\u002F\u002Fschema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\",\n      \"name\": \"Trainn\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002F\",\n      \"address\": {\n            \"@type\":\"PostalAddress\",\n            \"streetAddress\":\"300 Delaware Ave, Ste 210 #225\",\n            \"addressLocality\":\"Wilmington\",\n            \"addressRegion\":\"Delaware\",\n            \"postalCode\":\"19801\",\n            \"addressCountry\":\"US\"\n          },\n      \"logo\": {\n        \"@type\": \"ImageObject\",\n        \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#logo\",\n        \"url\": \"https:\u002F\u002Ftrainn.co\u002F_nuxt\u002Fimg\u002Fcb-trainn-logo.fcd5d1c.svg\",\n        \"width\": 108,\n        \"height\": 53\n      },\n      \"sameAs\": [\n        \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Ftrainn\u002F\"\n      ],\n      \"knowsAbout\": [\n       \"SaaS\",\n        \"Digital adoption\",\n        \"Customer education\",\n        \"Customer onboarding\",\n        \"Customer training\",\n        \"Customer enablement\",\n        \"Product adoption\",\n        \"Churn reduction\",\n        \"Customer retention\",\n        \"Customer satisfaction\",\n        \"AI video creation\",\n        \"LMS\",\n        \"LMS content creation\",\n        \"LMS Course creation\"\n        ]\n    },\n    {\n      \"@type\": \"WebSite\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#website\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002F\",\n      \"name\": \"Trainn\",\n      \"inLanguage\": \"en-US\",\n      \"publisher\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\" }\n    },\n    {\n      \"@type\": \"Blog\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002F#blog\",\n      \"name\": \"Trainn Blog\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002F\",\n      \"inLanguage\": \"en-US\",\n      \"publisher\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\" }\n    },\n    {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FFeature-image.png#primary\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FFeature-image.png\",\n      \"width\": 971,\n      \"height\": 546\n    },\n    {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-1.png#digitaladoptionbenefits\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-1.png\",\n      \"width\": 1440,\n      \"height\": 900\n    },\n    {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-2.png#employeebenefits\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-2.png\",\n      \"width\": 1440,\n      \"height\": 900\n    },\n    {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-3.png#customerbenefits\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-3.png\",\n      \"width\": 1440,\n      \"height\": 900\n    },\n {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FSteps-to-implement.png#implementation\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FSteps-to-implement.png\",\n      \"width\": 1440,\n      \"height\": 1902\n    },\n{\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002Fbest-practices-1.png#bestpractices\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002Fbest-practices-1.png\",\n      \"width\": 1440,\n      \"height\": 800 \n    },\n {\n      \"@type\": \"ImageObject\",\n      \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FChirag-quote.png#review\",\n      \"url\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FChirag-quote.png\",\n      \"width\": 1442,\n      \"height\": 994\n    },\n    {\n      \"@type\": \"WebPage\",\n      \"@id\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fdigital-adoption\u002F#webpage\",\n      \"url\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fdigital-adoption\u002F\",\n      \"name\": \"Digital Adoption 101: All You Need to Know - 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Trainn\",\n      \"description\": \"Digital adoption refers to the process of learning and utilizing new digital technologies to their full potential to maximize ROI\",\n      \"author\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#omar-sheriff\" },\n      \"publisher\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\" },\n      \"mainEntityOfPage\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fdigital-adoption\u002F#webpage\" },\n      \"isPartOf\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002Fblog\u002F#blog\" },\n      \"image\": [\n        { \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FFeature-image.png#primary\" },\n        { \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-1.png#digitaladoptionbenefits\" },\n        { \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-2.png#employeebenefits\" },\n        { \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FBenefits-3.png#customerbenefits\" },\n        { \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FSteps-to-implement.png#implementation\" },\n        { \"@id\": \"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F08\u002FChirag-quote.png#review\" }\n      ],\n      \"datePublished\": \"2024-08-30T11:41:13.000+00:00\",\n      \"dateModified\": \"2025-08-25T07:47:17.000+00:00\",\n      \"inLanguage\": \"en-US\",\n      \"keywords\": \"digital adoption, digital transformation, digital adoption strategies\",\n      \"about\": [\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Digital Adoption\"\n        }, \n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Digital Transformation\",\n          \"sameAs\": \"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FDigital_transformation\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Digital Adoption Strategies\"\n        }\n      ],\n      \"isAccessibleForFree\": true,\n      \"copyrightHolder\": { \"@id\": \"https:\u002F\u002Ftrainn.co\u002F#organization\" },\n      \"copyrightYear\": 2025\n    }\n  ]\n}\n\u003C\u002Fscript>",null,[22],{"id":23,"name":24,"slug":25,"profile_image":20,"cover_image":20,"bio":26,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":27},"6a348563a714870001980628","Omar Sheriff","omar","Hello, My name is Omar Sheriff","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fomar\u002F",[],{"id":23,"name":24,"slug":25,"profile_image":20,"cover_image":20,"bio":26,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":27},"https:\u002F\u002Fblog-api.saastube.io\u002Fdigital-adoption\u002F",11,true,"Digital Adoption 101: All You Need to Know - Trainn",{"id":35,"uuid":36,"title":37,"slug":38,"html":39,"comment_id":40,"feature_image":41,"featured":13,"visibility":14,"created_at":42,"updated_at":43,"published_at":44,"custom_excerpt":45,"codeinjection_head":20,"codeinjection_foot":20,"custom_template":20,"canonical_url":20,"authors":46,"tags":52,"primary_author":53,"primary_tag":20,"url":54,"excerpt":45,"reading_time":55,"access":32,"comments":13,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":37,"meta_description":56,"email_subject":20,"frontmatter":20,"feature_image_alt":20,"feature_image_caption":20},"6a348566a7148700019806f5","da275da3-25db-44b8-bd01-be5c2c4a97d3","The Essential Types of Content for Your Knowledge Base","types-of-content-for-a-knowledge-base","\u003Cp>Imagine you’re on a road trip without a map or GPS. You might stop to ask for directions,  take random turns, or even face dead ends. Eventually, when you reach your destination, after all the wrong turns and unnecessary stress, you’ll regret not having a map along the way.\u003C\u002Fp>\u003Cp>Similarly, navigating new software or trying to understand company operations without proper guidance can be overwhelming and inefficient. This is why creating a well-structured \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fknowledge-base-software\u002F?ref=blog-api.saastube.io\">knowledge base\u003C\u002Fa> is necessary, which acts as a map, guiding users through the process. Whether the process is easy or difficult, the map should guide the user efficiently.\u003C\u002Fp>\u003Cp>The efficiency level boils down to the types of content used in the knowledge base. But how do you know what types of content to use? That’s decided by two factors - Your product’s complexity and its technicality.\u003C\u002Fp>\u003Ch2 id=\"product-complexity\">\u003Cstrong>\u003Cstrong>Product Complexity\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>This describes the learning curve of your product, whether is it easy to learn and use the features or not. For instance, a low-complexity product is intuitive and straightforward, requiring minimal instruction or explanations. In contrast, a high-complexity product involves features and functions that users might need guidance for.\u003C\u002Fp>\u003Ch2 id=\"product-technicality\">\u003Cstrong>\u003Cstrong>Product Technicality\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>This describes the range of technical knowledge required like coding to use the product. Less technical products can be used without specialized technical skills, while highly technical products may require users to have a certain level of technical expertise.\u003C\u002Fp>\u003Cp>For example, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> is built to be user-friendly and easy to use without any coding skills required (a shameless plug, I know), so we can say Trainn has a low product complexity and technicality.\u003C\u002Fp>\u003Cp>Meanwhile, pretty much any tool that heavily relies on a code-based interface, like \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fen\u002F?ref=blog-api.saastube.io\">Snowflake\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.datadoghq.com\u002F?ref=blog-api.saastube.io\">Datadog\u003C\u002Fa> has a high product complexity and technicality and requires users to have good coding knowledge.\u003C\u002Fp>\u003Cp>Now that we know what these terms mean, let’s look at how they help with deciding the type of content for your knowledge base.\u003C\u002Fp>\u003Ch3 id=\"low-complexity-and-technicality\">\u003Cstrong>\u003Cstrong>Low complexity and technicality\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>For products that are both easy to learn and use and require basic to no technical skills, then a straightforward knowledge base with simple guides and bite-sized videos to cover the basic features is more than enough.\u003C\u002Fp>\u003Ch3 id=\"high-complexity-or-technicality\">\u003Cstrong>\u003Cstrong>High complexity or technicality\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>If the product is highly complex to learn or requires an average to a high degree of technical knowledge, then the knowledge base needs to be intricate with a mix of text documents, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Finteractive-guides\u002F?ref=blog-api.saastube.io\">guides\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">videos\u003C\u002Fa>. Detailed documentation provides in-depth information on all aspects of the product, be it product features or technical details.\u003C\u002Fp>\u003Cp>Videos and interactive guides offer visual demonstrations of both basic and advanced features. They can also be used to complement the documents.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXdJWPh9XyCpo2KdBNEyIHTPZKaPfbzt8yq2sOJKu-z5kl8E_pR4z5JU2E53ZdTA2TgPkMniFyI6MnGY3OFOa5xs5l1uEeBntFIdBjmMytyvU7vCUzliliE0FZcJ73fXRmvci5-erYoAd8avCUNi5W0A6RHj?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>With that said, let’s look at how these content types can be used for different purposes in a knowledge base:\u003C\u002Fp>\u003Ch2 id=\"documents\">\u003Cstrong>\u003Cstrong>Documents\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Documents are the backbone of the knowledge base, providing a structured way to communicate essential information about various aspects of products, services, and organizational protocols. These pieces of content are meticulously organized and crafted to break down intricate details into understandable chunks. Documents can be crafted into FAQs, glossaries, policies, product manuals, and release notes.\u003C\u002Fp>\u003Ch3 id=\"faqs\">\u003Cstrong>\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>In the FAQ section, you will find answers to some common questions that people might find useful such as, ”What is the subscription period?” “number of days for delivery of product?” etc.\u003C\u002Fp>\u003Cp>This section provides straightforward and quick information for the users, instead of waiting for responses from the customer support team.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cstrong>FAQs in an Internal Knowledge Base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Employees use this, to get queries about certain company policies such as leave entitlements, benefits, and payroll.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cstrong>FAQs in an External knowledge base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For customers, it clarifies common queries that users have about products or services or any procedure during pre or post-purchase, Which includes installation or account setup.\u003C\u002Fp>\u003Ch3 id=\"glossaries\">\u003Cstrong>\u003Cstrong>Glossaries\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Do you remember turning to the glossary of your textbooks to find the meanings of difficult words? Similarly, the glossary in a knowledge base helps users by explaining technical or complex terms for those who find it new.\u003C\u002Fp>\u003Cp>Personio, an all-in-one HR platform aimed at European SMEs, created an HR lexicon. Its \u003Ca href=\"https:\u002F\u002Fwww.personio.com\u002Fhr-lexicon\u002F?ref=blog-api.saastube.io\">HR glossary pages\u003C\u002Fa> offer comprehensive definitions, strategies, and templates for today's important HR topics.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXe8PaZDxAvirexkhc5KanLKveosYNgeVpKiL17DPFSwz-iO-2CbZWmw2oZw06ivXUsrE3RQ9tBRmfUCCWXKXOGZOQkEeBupVKFkaABwLzi6_t8h6Fbq2M7t07UyCNITdwU2OOoJbyMCIFmyqOQSxxb3tBI?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>\u003Cbr>\u003Cstrong>\u003Cstrong>Glossaries in an Internal Knowledge Base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It includes terms related to the system, processes, and industry-specific keywords. For instance, a tech company might maintain a glossary that explains some terms that are used company-wide, so that everyone is on the same page.\u003Cbr>\u003Cbr>\u003Cstrong>\u003Cstrong>Glossaries in an External Knowledge Base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Sometimes, customers may find it difficult to understand certain product features, especially when technical terms are used to explain them. In such cases, a well-structured glossary can be highly beneficial, providing users with simplified explanations of complex terms. Similarly, if a user wants to reword a complicated sentence or make technical content easier to comprehend, a \u003Ca href=\"https:\u002F\u002Fparaphrasetool.online\u002F?ref=blog-api.saastube.io\">paraphrase tool\u003C\u002Fa> can be incredibly useful, ensuring the content remains clear while preserving its original meaning. This way, when customers explore a new product and encounter difficult terms, they can quickly refer to the glossary or use a paraphrasing tool for better understanding.\u003C\u002Fp>\u003Ch3 id=\"company-guidelines\">\u003Cstrong>\u003Cstrong>Company guidelines\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>This is an internal knowledge base specific document that contains the company’s official rules and regulations. These documents provide clear instructions on how to conduct themselves, handle specific situations, and adhere to operational protocols. This helps in creating a harmonious and productive workplace where everyone knows what is expected of them and operates within established boundaries.\u003C\u002Fp>\u003Ch3 id=\"product-manuals\">\u003Cstrong>\u003Cstrong>Product manuals\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>It is a tech-savvy friend who explains everything clearly, from setting up and operating the products to solving any hiccups on the way. This helps the users to understand the product features, usage, and troubleshooting, making them unlock the full potential of the product or services. For example, \u003Ca href=\"https:\u002F\u002Fslack.com\u002Fintl\u002Fen-in\u002Fhelp\u002Fcategories\u002F200111606?ref=blog-api.saastube.io\">Slack\u003C\u002Fa> has provided a complete manual on letting users know how to use their tool’s features.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXdj03aHz-2sk7UHwQ2FOE9CvksrL4Bz3T-tLY_Y_e_XQ5Nf6NYfiYxmMR5bs3DgM6ZB7bUNHa6qs9IdMsCL8SOGsbhQiSZK7_GzAh2zQkvo5TnTK9UF9pYnrETVRTcinRthzpl4G-Fn211AUHzwljTtdLGq?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>\u003Cstrong>\u003Cstrong>Manuals in an Internal Knowledge Base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It provides information about the tools, systems, and products used within an organization that employees can utilize efficiently. These manuals help train employees, especially the customer support roles by familiarizing them with every aspect of the product, ensuring that they can assist customers and resolve inquiries promptly.\u003Cbr>\u003Cbr>\u003Cstrong>\u003Cstrong>Manuals in an External Knowledge Base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Product manuals act as a key in understanding steps or instructions on product installation and its usage so that it enhances customer experience and satisfaction.\u003C\u002Fp>\u003Ch3 id=\"release-notes\">\u003Cstrong>\u003Cstrong>Release notes\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Release notes are documents that notify users with detailed summaries of the latest enhancements, bug fixes, and changes implemented in each software update.  You can have a look at how \u003Ca href=\"https:\u002F\u002Fsupport.humly.com\u002Frelease-notes-1.29?ref=blog-api.saastube.io\">Humly\u003C\u002Fa> notifies the updates made with detailed summaries.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXcOlVTZAp-5rQ30BkZW048ACNkAvdlH-9ioRPGiLZ6NIabhosaO1WJerXG-1i2c1MvdKmVgRIoZT_NhsKCno9ERN_qHZEywPj985lop7S9LrYtjrSjR2bkm_vr3r4R-fACjeOdM5wB-i82ySzxSuY5EU_aV?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>\u003Cstrong>\u003Cstrong>Release notes in an Internal Knowledge Base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It's crucial to keep the team updated about the improvements made to the systems, tools, or products, to have the daily operational goals aligned.\u003C\u002Fp>\u003Cul>\u003Cli>The sales team uses release notes to help with their sales pitches.\u003C\u002Fli>\u003Cli>The customer support team uses them to assist customers with the latest information.\u003C\u002Fli>\u003Cli>The marketing team refers to the release notes to help them write content.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>\u003Cstrong>Release notes in an External Knowledge Base\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It's crafted to keep users updated on the newest features, improvements, and fixes in products or services, enabling them to understand the advantages of recent updates.\u003C\u002Fp>\u003Ch2 id=\"guides\">\u003Cstrong>\u003Cstrong>Guides\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Guides act as instructors, designed to transform complex tasks into simple steps. They help you accomplish specific tasks easier with step-by-step instructions. They’re created by providing screenshots of each step and highlighting key actions in each step.\u003C\u002Fp>\u003Cp>While instructional guides help provide role-based training to employees and train customers to use product features, they can come off as not engaging. This can push people away from using these guides.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Finteractive-guides\u002F?ref=blog-api.saastube.io\">Interactive guides\u003C\u002Fa> are here to solve that problem. Interactive guides bring active participation in each step by highlighting the necessary actions and making the user click to proceed further. This helps the users quickly grasp and fully utilize the product, without any reliance on the customer support team.\u003C\u002Fp>\u003Cp>But how should you use guides in your knowledge base? Let’s see some use cases -\u003C\u002Fp>\u003Ch3 id=\"tips-and-best-practices\">\u003Cstrong>\u003Cstrong>Tips and best practices\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Guides can be used to educate users with tips that help them use the product and internal tools more effectively. This encourages employees to be more productive and for customers to use the product more.\u003C\u002Fp>\u003Cp>Check out how \u003Ca href=\"https:\u002F\u002Fsupport.monday.com\u002Fhc\u002Fen-us\u002Farticles\u002F14667682024594-Best-practices-for-adding-board-subscribers?ref=blog-api.saastube.io\">Monday\u003C\u002Fa> has provided best practices for adding board subscribers -\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXeZycrQPT42T-T-HRjbOCtpqa05t1UwU07fmKaQRjbrfD1TDKwnuFkXbE8I9V3OAmEGV6gpjs7yHdUZmmbon-WxR9tY5V8OQGabNky7yu1uayAh-jZvKOIgrEWk0f0Htu3Vd1z82-u_LeAxKrIngRbZLO0?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt=\"Monday best practices\" loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"troubleshooting\">\u003Cstrong>\u003Cstrong>Troubleshooting\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>This is your go-to resource when technical glitches disrupt your workflow. They provide resolving instructions for common issues like connectivity or software bugs. These are designed to make the daunting task of problem-solving more approachable. \u003Ca href=\"https:\u002F\u002Fsupport.bolddesk.com\u002Fkb\u002Farticle\u002F26\u002Fhow-to-troubleshoot-an-issue-%E2%80%93-when-a-user-reports-that-they-dont-have-access-to-a-particular-feature?ref=blog-api.saastube.io\">Bold Desk\u003C\u002Fa> is a great example forproviding step-by-step instructions to effectively troubleshoot issues.\u003Cbr>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXddrakVHL5MpKxbUYq5uyXna3m6MQWZ5imppbKg2ciOGjxlUUPRAGj1EnEVcLFarMQ4Ld9_aRUbxev3xdJqlroCa9P4Tiq89_aZa8CLeFbvUGKyay-YSLm-0zIFDdw4-RUBrncHqmXc2PoqlOcoNGpoV-Cw?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt=\"Bold Desk troubleshooting\" loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"process-standardization\">\u003Cstrong>\u003Cstrong>Process standardization\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>This guide provides instructions that enable users to complete routine tasks. In organizational settings, guides ensure consistency in workflows and adherence to best practices. They outline standardized procedures for tasks like project management, customer support, or compliance with industry regulations.\u003C\u002Fp>\u003Ch2 id=\"videos\">\u003Cstrong>\u003Cstrong>Videos\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>In any kind of learning experience, videos stand out as dynamic and engaging tools for conveying information. They capture attention with vibrant visuals and clear narrations and also simplify complex steps through practical demonstrations.\u003C\u002Fp>\u003Cp>Whenever you’re short on time and need a quick refresher on a detailed document, then videos come in clutch. Videos can exist inside documents or as standalone resources within a knowledge base. You can also convert guides into a video format if your customers would rather watch a 1-minute video than go through a guide.\u003C\u002Fp>\u003Cblockquote>It is more powerful when you ask a customer to listen to a 1-minute product video rather than a 24 to 30 minute video altogether or make him read a solution article\u003C\u002Fblockquote>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXck6H0VCfqMghMQMmOzFAUqw8BT6uRfpBHBg6tZ3mkA-NjE1MUc3XnVqI3-n4nV5b5zgcDgbSbKnmogcIunjHdHdSPWt59HDTMDW5peU_KmvGzyf7wyS9qKMVHuyeq5izynGfVfp4uA-gu5HPsGQEdOYBMk?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt=\"Vinay Prasad Testimonial\" loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>Videos can be used in:\u003C\u002Fp>\u003Ch3 id=\"product-demonstrations\">\u003Cstrong>\u003Cstrong>Product demonstrations\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Videos showcase product features, functionalities, and benefits in action. \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcreate-instructional-videos\u002Fcreate-product-demo-videos\u002F?ref=blog-api.saastube.io\">Product demo videos\u003C\u002Fa> highlight key selling points and help potential customers or users visualize how the product or service works in real-world scenarios.\u003Cbr>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXfl5x7THIVGu3CE1pfZ5pKT8HS6k-5h9I1o8pLUTgsfFCvYBbMion3kJeBtlGoP_lSo212hQzt1UnShGSpTDuGtbNNGtqXH5bd57JSuA2UnrDdjoCsZO5N_eglOOd7QSrwjFgumAeMQHy1dckOintnT4G6V?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt=\"Asana product demo\" loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"onboarding-new-users\">\u003Cstrong>\u003Cstrong>Onboarding new users\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcreate-instructional-videos\u002Fcreate-onboarding-videos\u002F?ref=blog-api.saastube.io\">Onboarding videos\u003C\u002Fa> introduce new users to the basics of using a product or service. They provide clear, visual instructions on how to set up accounts, navigate dashboards, and access essential features. This visual approach is not only more engaging than reading through lengthy manuals but also helps to ensure that users understand and retain the information better. An ideal example, Bolt, created a short teaser about the company, its history, team members, and their culture.\u003C\u002Fp>\u003Ch3 id=\"discovering-new-product-features\">\u003Cstrong>\u003Cstrong>Discovering new product features\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>When new features or fixes are introduced to a product, \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcreate-instructional-videos\u002Fproduct-videos-for-marketing\u002F?ref=blog-api.saastube.io\">product videos for marketing\u003C\u002Fa> provide an easy and engaging way to see how it works. This walks users through each step, highlighting the benefits and practical uses, which enables users to grasp the new features quickly and sparks excitement in trying out the latest fixes or features. Canva, for example, showcases video demonstrations of their new features and integrations.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002Fdocsz\u002FAD_4nXfd99BGsteKXFM3ZfOKZtfvUDTjim-JvZBURYeW2vdAELFUXugL4hRhXBBTVYBrLiOt2pjuJjzsIVVzYbLIKpDAYTJVRgQgRJTBekEKi0c_MX7fXNudMgP5zbseDdn-LPpeHNE6FD0TIr0DTi-hR7VLSbj6?key=8zm58KjEKfN2lA7_biz8aA\" class=\"kg-image\" alt=\"Canva new features videos\" loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>One downside with videos is the time and effort needed to create them. After all, not everyone on your team can be an expert in video editing, right? With \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa>, video creation for your knowledge base has never been easier. \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">Create videos\u003C\u002Fa>, complete with AI voiceovers, automated zooms, transitions, spotlights, blur, and more within minutes. No editing experience is needed.\u003Cbr>\u003Cbr>A well-constructed \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fglossaries\u002Fcustomer-education\u002Fwhat-is-a-knowledge-base\u002F?ref=blog-api.saastube.io\">knowledge base\u003C\u002Fa> guides users through the complexities of information with ease. Whether it's for an employee trying to understand internal processes or a customer seeking help with a product, the diverse content.\u003Cbr>\u003Cbr>From text-rich documents to interactive guides and videos, a knowledge base helps you provide the clarity and support needed in the most helpful way possible. Understand your audience and your product, create content in the appropriate formats, and add them to your knowledge base.\u003Cbr>\u003Cbr>Choosing the right types of content is important to build your knowledge base, similarly, it’s equally important to know how to choose the right knowledge base for your organization. That’s why we’ve made a comprehensive \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Funderstanding-knowledge-base-software\u002F?ref=blog-api.saastube.io\">Guide on Knowledge Base Software [2024]\u003C\u002Fa> to help you give you everything you’d need to decide on a knowledge base software. Check it out!\u003C\u002Fp>\u003Ch3>\u003C\u002Fh3>","66e14ac2573049681610f5ec","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F09\u002FDIGITAL-ADOPTION.png","2024-09-11T07:46:10.000+00:00","2025-03-10T06:19:29.000+00:00","2024-07-09T07:54:00.000+00:00","Find the right content types for your knowledge base based on your audience's needs and preferences. Consider docs, guides, or videos to fulfill the needs.",[47],{"id":48,"name":49,"slug":50,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":51},"6a348563a714870001980629","Chethna NK","chethna","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fchethna\u002F",[],{"id":48,"name":49,"slug":50,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":51},"https:\u002F\u002Fblog-api.saastube.io\u002Ftypes-of-content-for-a-knowledge-base\u002F",9,"Find the right content types for your knowledge base based on your audience's needs and preferences. Consider docs, guides, or videos to fulfill the needs",{"id":58,"uuid":59,"title":60,"slug":61,"html":62,"comment_id":63,"feature_image":64,"featured":13,"visibility":14,"created_at":65,"updated_at":66,"published_at":66,"custom_excerpt":67,"codeinjection_head":20,"codeinjection_foot":20,"custom_template":20,"canonical_url":20,"authors":68,"tags":70,"primary_author":71,"primary_tag":20,"url":72,"excerpt":67,"reading_time":73,"access":32,"comments":13,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":60,"meta_description":74,"email_subject":20,"frontmatter":20,"feature_image_alt":20,"feature_image_caption":20},"6a348566a7148700019806f0","1364a452-63e2-45d1-8630-c725ee03bc65","Why and How Should You Track Your Knowledge Base Metrics?","tracking-knowledge-base-metrics","\u003Cp>A few days ago, I was talking with a friend, let’s call him Ben, who started hitting the gym about a week back. Curious about Ben’s newfound goal, I asked him about his workout routine and how he was tracking his progress. While the workout routine was fine, I was surprised to hear he was not tracking any progress. To quote Ben exactly, “I don’t need to track it, I’ll see the difference in the mirror”. This is Ben, do not be like Ben.\u003C\u002Fp>\u003Cp>Maintaining a knowledge base is like going to the gym, not because you’ll grow muscles, instead you grow your customer retention rates. If Ben were maintaining a knowledge base the same way he maintains his workouts, he’d be making a big mistake.\u003C\u002Fp>\u003Cp>Just as how the mirror technique might be unreliable, running a knowledge base without tracking any key performance indicators can lead to missed opportunities and issues. Moreover, without KPIs, Ben wouldn’t know if his knowledge base is even working as intended.\u003C\u002Fp>\u003Cp>Setting KPIs should be a no-brainer and must be the first thing someone does after setting up a knowledge base, or workout routine for that matter. We wouldn’t want to drive to a new place without a map right?\u003C\u002Fp>\u003Ch2 id=\"setting-and-tracking-kpis-for-your-knowledge-base\">Setting and Tracking KPIs for your Knowledge Base\u003C\u002Fh2>\u003Cp>Setting KPIs starts by figuring out your goals with the knowledge base. Ask yourself, what’s the main purpose of the knowledge base?\u003C\u002Fp>\u003Cul>\u003Cli>Is it to reduce support tickets?\u003C\u002Fli>\u003Cli>Is it to provide self-service to your customers?\u003C\u002Fli>\u003Cli>Is it to onboard customers\u002Femployees more efficiently?\u003C\u002Fli>\u003Cli>Is it to drive product adoption?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>These are some examples, but once your goals are set, you’ll have a clear destination for the drive. The knowledge base map can now give us the best route in the form of KPIs, let’s see how:\u003C\u002Fp>\u003Ch3 id=\"1-support-tickets-reduction\">1. Support Tickets Reduction\u003C\u002Fh3>\u003Cp>This KPI looks at how effective the knowledge base is at deflecting or preventing support tickets from being created.\u003Cbr>\u003Cbr>\u003Cstrong>Metrics to track:\u003C\u002Fstrong>\u003Cbr>Support Ticket Rate - Check if the amount of support tickets you receive reduces over a period of time.\u003Cbr>\u003Cbr>Knowledge Base Visits - Track if the number of visits to your knowledge base has increased in the same period your support tickets have reduced.\u003C\u002Fp>\u003Cp>\u003Cstrong>How it helps: \u003C\u002Fstrong>We can say the knowledge base content is effective at reducing support tickets If the support ticket rate reduces and the knowledge base visits have increased during the same period.\u003C\u002Fp>\u003Ch3 id=\"2-support-ticket-resolution\">2. Support Ticket Resolution\u003C\u002Fh3>\u003Cp>A good knowledge base should be able to assist your customer support team like never before. Support ticket resolution looks at how the knowledge base helps with resolving tickets more efficiently.\u003C\u002Fp>\u003Cp>\u003Cstrong>Metrics to track:\u003C\u002Fstrong>\u003Cbr>Support Ticket Deflection - This lets you know the number of issues that were closed by redirecting them to the knowledge base vs the number of issues that were escalated to a support executive.\u003Cbr>\u003Cbr>Knowledge Base Articles Usage - The number of knowledge base articles that are being used to resolve customer queries.\u003Cbr>\u003Cbr>\u003Cstrong>How it helps: \u003C\u002Fstrong>The higher the numbers are in these metrics, the more efficient they are at assisting the customer support team in resolving tickets and issues, reducing the burden on them.\u003Cbr>\u003Cbr>Here’s what \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdenniswakabayashi\u002F?ref=blog-api.saastube.io\">Dennis Wakabayashi\u003C\u002Fa>, one of the top CX experts, had to say about ticket deflection measures..\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F07\u002FDenins-CX-opinion.png\" class=\"kg-image\" alt=\"Ticket Deflection and Knowledge Base | Trainn\" loading=\"lazy\" width=\"821\" height=\"439\">\u003C\u002Ffigure>\u003Ch3 id=\"3-self-service-success-rate\">3. Self-Service Success Rate\u003C\u002Fh3>\u003Cp>This KPI helps you understand the number of people who effectively use your knowledge base to get value out of it.\u003Cbr>\u003Cbr>\u003Cstrong>Metrics to track:\u003C\u002Fstrong>\u003Cbr>Knowledge Base Engagement - Track the number of people who view your knowledge base. You can also go in-depth to find the most & least viewed pages, pages where users spend the most time, etc.\u003Cbr>\u003Cbr>Search Bar Metrics - Check if your search feature is fetching relevant content based on the query. Learn about the keywords people are using to search. Find out the most used search terms that do not pull up any content.\u003Cbr>\u003Cbr>\u003Cstrong>How it helps:\u003C\u002Fstrong> Analyzing these metrics gives you a picture of how customers are using your knowledge base and if it is effective enough.\u003C\u002Fp>\u003Ch3 id=\"4-product-adoption\">4. Product Adoption\u003C\u002Fh3>\u003Cp>Any external knowledge base’s main job is to provide information related to the product and its features to help out customers. If that’s successful, then product adoption will gradually increase.\u003Cbr>\u003Cbr>\u003Cstrong>Metrics to track:\u003C\u002Fstrong>\u003Cbr>Product Usage - Track how the product usage has improved since launching the knowledge base. \u003Cbr>\u003Cbr>Customer Retention Rate - This is the number of customers who continue to use the product without churning. This number should ideally increase over time due to the effects of the knowledge base.\u003Cbr>\u003Cbr>\u003Cstrong>How it helps:\u003C\u002Fstrong> An increase in product usage and customer retention rate indicates that the knowledge base is helping customers understand the product better and enabling them to use it more.\u003C\u002Fp>\u003Ch3 id=\"5-customer-onboarding-efficiency\">5. Customer Onboarding Efficiency\u003C\u002Fh3>\u003Cp>This helps you understand how efficient the knowledge base is at onboarding new customers and getting them started to use your product.\u003C\u002Fp>\u003Cp>According to \u003Ca href=\"https:\u002F\u002Fwww.wyzowl.com\u002Fonboarding-user-retention\u002F?ref=blog-api.saastube.io\">Wyzowl\u003C\u002Fa>, 86% of people say they’d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they’ve bought. So, we wouldn’t recommend skipping this KPI.\u003Cbr>\u003Cbr>\u003Cstrong>Metric to track:\u003C\u002Fstrong>\u003Cbr>Customer Onboarding Articles - Track the customer onboarding article engagement metrics such as views, time spent on the article, etc.\u003Cbr>\u003Cbr>Customer Onboarding Completion Rate - Track how fast customers are getting onboarded since implementing the knowledge base\u003Cbr>\u003Cbr>Customer Onboarding Support Rate - Check the number of onboarding-related support tickets before and after the launch of the knowledge base.\u003Cbr>\u003Cbr>\u003Cstrong>How it helps:\u003C\u002Fstrong> If the customer onboarding articles are getting good engagement, and customers can complete the onboarding faster without having to request support, your customer onboarding has just been improved.\u003C\u002Fp>\u003Ch2 id=\"assisting-metrics-for-all-kpis\">Assisting Metrics For All KPIs\u003C\u002Fh2>\u003Ch3 id=\"1-customer-feedback\">1. Customer Feedback\u003C\u002Fh3>\u003Cp>Get first-hand feedback directly from your customers through the knowledge base. They’ll let you know what articles they do and do not find useful, provide suggestions on improvement, and help you discover the need for new articles.\u003C\u002Fp>\u003Ch3 id=\"2-article-updation-rate\">2. Article Updation Rate\u003C\u002Fh3>\u003Cp>This metric is all about how frequently are you updating your knowledge base so that the contents are up-to-date for both the customers and the support team to use. Outdated information is the last thing we want in our knowledge base.\u003Cbr>\u003Cbr>Both of these metrics combined will give you an idea of how well your knowledge base is running and how satisfied your users are. You’ll be able to see room for improvement and gaps to fix as you continue to take in feedback.\u003C\u002Fp>\u003Cp>Most Knowledge Base Software has in-built analytics, you can also connect it with Google Analytics and customer support tools to track metrics that require integrations.\u003C\u002Fp>\u003Cp>I hope this blog gives you a headstart in your Knowledge Base analytics journey. Set goals, and KPIs and track them with specific metrics to keep improving your knowledge base. But don’t stop there! Analyze if your knowledge base software is well-equipped to meet your goals. Our \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Funderstanding-knowledge-base-software\u002F?ref=blog-api.saastube.io\">\u003Cstrong>Guide on Knowledge Base Software [2024]\u003C\u002Fstrong>\u003C\u002Fa> will help you choose the right knowledge base software based on your needs.\u003C\u002Fp>","668b9786573049681610f223","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F07\u002FBlog-2@2x-100.jpg","2024-07-08T07:38:46.000+00:00","2024-07-08T07:49:48.000+00:00","Tracking your knowledge base metrics is one of the important ways to realize the value that your knowledge base provides. Let's take a look at how to track them.",[69],{"id":23,"name":24,"slug":25,"profile_image":20,"cover_image":20,"bio":26,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":27},[],{"id":23,"name":24,"slug":25,"profile_image":20,"cover_image":20,"bio":26,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":27},"https:\u002F\u002Fblog-api.saastube.io\u002Ftracking-knowledge-base-metrics\u002F",5,"Tracking your knowledge base metrics is one of the important ways to realize the value it provides. Let's take a look at how to track the metrics.",{"id":76,"uuid":77,"title":78,"slug":79,"html":80,"comment_id":81,"feature_image":82,"featured":13,"visibility":14,"created_at":83,"updated_at":84,"published_at":84,"custom_excerpt":85,"codeinjection_head":20,"codeinjection_foot":20,"custom_template":20,"canonical_url":20,"authors":86,"tags":92,"primary_author":99,"primary_tag":100,"url":101,"excerpt":85,"reading_time":73,"access":32,"comments":13,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":102,"meta_description":103,"email_subject":20,"frontmatter":20,"feature_image_alt":20,"feature_image_caption":20},"6a348566a7148700019806df","dac6a3e1-c048-47bd-9ac1-21fb0f624565","Elevate Your Corporate Videos with 7 Captivating Strategies and Real-life Examples (2024)","corporate-videos-with-real-life-examples","\u003Cp>Corporate videos have emerged as a versatile medium for businesses to engage their audience and communicate their brand story. However, creating compelling videos that grab attention can be challenging. In this post, we explore seven innovative techniques to make your corporate videos more interesting, supported by real-world examples of companies doing it right.\u003C\u002Fp>\u003Ch2 id=\"what-is-a-corporate-video\">\u003Cstrong>What is a Corporate Video?\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Corporate videos are audiovisual content produced by brands to serve a business purpose, such as promoting products, enhancing the company image, online marketing, internal communications, and more. They achieve these goals creatively by building engagement and sharing the company's message.\u003C\u002Fp>\u003Ch2 id=\"1-power-of-storytelling\">\u003Cstrong>1. Power of Storytelling\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cstrong>The art of storytelling and its role in creating compelling corporate videos\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>Human beings are innately wired to respond to stories. Skillful storytelling gives meaning and context to your brand while evoking emotion from your audience. Outdoor clothing and gear company \u003Ca href=\"https:\u002F\u002Fwww.patagonia.com\u002Fhome\u002F?ref=blog-api.saastube.io\">Patagonia\u003C\u002Fa> creates short films featuring brand ambassadors going on inspirational journeys, merging product marketing with compelling narratives.\u003Cbr>\u003C\u002Fp>\u003Cp>Develop a clear and concise narrative that aligns with your brand's values and goals\u003C\u002Fp>\u003Cp>Every great story has a strong plotline. Define your core brand identities and shape a story structure that communicates your values for authentic branding. Technology giant Cisco’s “\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=EFiFw5AF_mM&ref=blog-api.saastube.io\">Tomorrow Starts Here\u003C\u002Fa>” video campaign tells inspiring stories of global problem-solving powered by its networks.\u003Cbr>\u003C\u002Fp>\u003Cp>Every brand has defining moments that encapsulate its reason for existence. Identify your origin stories and integrate real customer testimonials to tug the heartstrings of your viewers. \u003Ca href=\"https:\u002F\u002Fwww.dove.com\u002Fus\u002Fen\u002Fstories\u002Fcampaigns.html?ref=blog-api.saastube.io\">Dove’s “Real Beauty\u003C\u002Fa>” campaign challenged conventional beauty standards by featuring real women of diverse shapes, sizes, and backgrounds. Their advertisements showcased unretouched photos and celebrated natural beauty. This campaign struck a chord with viewers, emphasizing authenticity and self-acceptance. It became a global movement, encouraging women to embrace their unique beauty.\u003C\u002Fp>\u003Ch2 id=\"2-creativity-and-innovation\">\u003Cstrong>2. Creativity and Innovation\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Corporate videos don't have to be dry or predictable. Injecting creativity through humor, unique visuals, or unconventional storytelling can make your videos far more engaging and memorable. Don't be afraid to take risks and think outside the traditional corporate box. An innovative concept executed well can make your brand stand out in a crowded market.\u003Cbr>\u003C\u002Fp>\u003Cp>Thinking outside the conventional corporate video styles requires immense creativity. Brands like \u003Ca href=\"https:\u002F\u002Fwww.artworkflowhq.com\u002Fresources\u002Fdollar-shave-club-branding-strategy?ref=blog-api.saastube.io\">Dollar Shave Club\u003C\u002Fa> leverage humor and quirk in their videos, winning viewer's attention with fresh ideas. \u003Ca href=\"https:\u002F\u002Fbernardmarr.com\u002Fthe-astonishing-ways-bbva-spains-second-largest-bank-uses-ai-to-transform-itself\u002F?ref=blog-api.saastube.io\">Spanish bank BBVA envisioned a futuristic world\u003C\u002Fa> in its imaginative corporate video focusing on innovation.\u003C\u002Fp>\u003Ch2 id=\"3-the-art-of-visual-communication\">\u003Cstrong>3. The Art of Visual Communication\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>With corporate training videos, you're not just conveying information – you're taking the viewer on a visual journey. Powerful visuals through animation, graphics, footage styles, and cinematography can simplify complex topics and ideas. Master the art of visual communication to connect with your audience and leave a lasting impression..\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fblogs.cisco.com\u002Fdatacenter\u002Faccelerate-data-lake-on-cisco-data-intelligence-platform-with-nvidia-and-cloudera?ref=blog-api.saastube.io\">Cisco's\u003C\u002Fa> \"\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=scag-Ez4teE&ref=blog-api.saastube.io\">Data Lake\" video\u003C\u002Fa> explaining a complex concept uses striking animations and graphics, demonstrating best practices for visual communication. Software company Basecamp excels in capturing authentic footage \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F@37signals\u002Fplaylists?ref=blog-api.saastube.io\">reflecting its work culture\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 id=\"4-crafting-an-immersive-auditory-experience\">\u003Cstrong>4. Crafting an Immersive Auditory Experience\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Sound design is an often overlooked but crucial element of corporate videography. Audio has the power to emotionally resonate and create immersive environments that visuals alone cannot. Embrace creative soundscapes, music scores, vocal performances, and spatial audio to elevate your videos into multisensory experiences.\u003Cbr>\u003C\u002Fp>\u003Cp>Creative audio is hugely impactful when paired thoughtfully with visuals, as seen in Slack’s corporate video centering on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLWlXaxtQ7fUYtmAdtg43m7FhuwhV-uctJ&ref=blog-api.saastube.io\">user testimonials\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 id=\"5-engagement-through-interactive-multimedia\">\u003Cstrong>5. Engagement through Interactive Multimedia\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>The future of corporate video is interactive and immersive. Emerging technologies like VR, AR, and interactive video can transform passive watching into active engagement. When viewers can control narratives, click through layers of info, or be transported to new realities, they'll be more invested in your brand's story.\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=80IIEnSNwQc&ref=blog-api.saastube.io\">Meta’s corporate video\u003C\u002Fa> highlights the potential of the metaverse, emphasizing how it will enable endless possibilities across various domains. From immersive education and training to healthcare, the metaverse is poised to have a significant impact. Although virtual, its effects will be tangible and transformative.\u003Cbr>\u003C\u002Fp>\u003Ch2 id=\"6-inclusivity-and-accessibility\">\u003Cstrong>6. Inclusivity and Accessibility\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Ensuring your videos are inclusive and accessible isn't just good ethics – it expands your potential audience. Use subtitles, translations, and audio descriptions, and showcase diversity in casts and environments. This connects with more viewers while demonstrating your brand's values around equality.\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=SOcp6wkWpsQ&ref=blog-api.saastube.io\">Microsoft empowers employees with disabilities\u003C\u002Fa> through its inclusive hiring policies communicated via moving corporate videos.\u003C\u002Fp>\u003Ch2 id=\"7-measuring-success-and-continuous-improvement\">\u003Cstrong>7. Measuring Success and Continuous Improvement\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Like any marketing initiative, corporate videos require diligent performance tracking through qualitative feedback and quantitative metrics. Armed with deep insights, you can continuously optimize content strategies, creative approaches, and targeting to maximize ROI over time. An agile, data-driven process elevates your videos.\u003Cbr>\u003C\u002Fp>\u003Cp>Leading companies diligently track video performance using in-depth analytics across metrics like completion rate, clicks, CTR, conversions, and beyond. They gather additional qualitative data through focus groups and surveys. Insights obtained guide future video optimization efforts.\u003C\u002Fp>\u003Ch2 id=\"powerful-corporate-video-examples-\">\u003Cstrong>Powerful Corporate Video Examples:\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fh2>\u003Cp>1. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLWlXaxtQ7fUYtmAdtg43m7FhuwhV-uctJ&ref=blog-api.saastube.io\">\u003Cstrong>Slack: Showcasing customer success stories\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>:\u003C\u002Fstrong> Slack's customer testimonial videos powerfully showcase how their product positively impacts real businesses. By putting authentic customer stories front and center, they demonstrate the transformative value of their platform in a relatable, credible way. These types of videos resonate far more than generic product overviews. \u003Ca href=\"https:\u002F\u002Fwww.my-outreach.com\u002Ftestimonials-and-case-studies-what-are-they-and-why-are-they-a-valuable-asset\u002F?ref=blog-api.saastube.io#:~:text=They%20act%20as%20an%20endorsement,more%20attractive%20to%20potential%20customers.&text=In%20a%20study%20by%20BigCommerce,types%20in%20influencing%20purchase%20decisions.\">Research shows\u003C\u002Fa> that customer testimonials have the highest effectiveness rating for content marketing at 89%.\u003Cbr>\u003C\u002Fp>\u003Cp>2. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCl3xZ-f3cQhOHvH6f-7-ssQ?ref=blog-api.saastube.io\">\u003Cstrong>Patagonia spotlighting inspirational brand ambassadors\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>:\u003C\u002Fstrong> Patagonia has built a video strategy around spotlighting inspiring ambassadors and athletes who embody their brand's adventurous spirit and environmental ethos. This approach aligns their corporate messaging with aspirational visuals of people living out Patagonia's values. These emotionally resonant videos strengthen brand affinity - data indicates \u003Ca href=\"https:\u002F\u002Fwww.theb2bhouse.com\u002Fvideo-marketing-statistics-latest-trends-and-insight-you-need-to-know\u002F?ref=blog-api.saastube.io\">consumers are 65%\u003C\u002Fa> more likely to purchase after watching a brand video.\u003Cbr>\u003C\u002Fp>\u003Cp>3. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=96HE57f6fQM&ref=blog-api.saastube.io\">\u003Cstrong>Verizon: Immersive XR-driven video experiences\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>: \u003C\u002Fstrong>Verizon is pioneering immersive corporate video by creating mind-bending \u003Ca href=\"https:\u002F\u002Fwww.verizon.com\u002Fabout\u002Fnews\u002Fverizon-media-immersive-power?ref=blog-api.saastube.io\">XR experiences\u003C\u002Fa> that blur physical and digital realities. Using cutting-edge technologies like volumetric capture, augmented reality, and 360° VR video, they can transport audiences into their 5G world like never before. This aligns with trends showing interactive \u003Ca href=\"https:\u002F\u002Fvimeo.com\u002Fblog\u002Fpost\u002Fhow-to-make-interactive-video\u002F?ref=blog-api.saastube.io#:~:text=Interactive%20video%20ads%20are%2032,active%20participation%20and%20engagement%20required.\">video is 32% more memorable\u003C\u002Fa> than passive video.\u003Cbr>\u003C\u002Fp>\u003Cp>Moreover, the corporate video production quality across all three brands' videos is exceptional, underscoring their substantial investment. High-quality videos convey authority and credibility - 64% of people \u003Ca href=\"https:\u002F\u002Fwww.rocketwheel.com\u002Fpost\u002Fvideo-marketing-statistics-2023?ref=blog-api.saastube.io\">prefer watching videos\u003C\u002Fa> from brands over reading text on the same topic. Thoughtful storytelling, visual creativity, and technical mastery make these corporate videos truly powerful marketing assets.\u003C\u002Fp>\u003Ch2 id=\"conclusion-elevating-corporate-videos-to-new-heights\">\u003Cstrong>Conclusion: Elevating Corporate Videos to New Heights\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>As this blog demonstrates, integrating storytelling, innovation, striking visuals, evocative sound, interactivity, and inclusivity can profoundly impact corporate videos. Strategically leveraging these techniques ushers in memorable brand-focused video content that captivates modern audiences.\u003Cbr>\u003C\u002Fp>\u003Cp>We encourage you to push boundaries and breathe fresh life into your company’s videos. Partner with specialists proficient in crafting creative productions that deliver true business returns.\u003Cbr>\u003C\u002Fp>\u003Cp>The examples are intended to inspire experimentation with the seven highlighted techniques for making genuinely interesting and results-driven corporate videos. Get started on building better branding and engagement fueled by your vibrant video presence.\u003Cbr>\u003C\u002Fp>\u003Cp>Enjoy creating your product demo videos using \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn.co's\u003C\u002Fa> video creation platform. Let us help build demo videos that inform, inspire, and ignite action among your customers.\u003Cbr>\u003C\u002Fp>\u003Ch2 id=\"faqs\">\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"why-should-businesses-invest-in-corporate-videos\">\u003Cstrong>Why should businesses invest in corporate videos?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Corporate videos offer numerous benefits including effective marketing, better brand messaging, enhanced recruitment efforts, positive PR, increased employee engagement, and more. Videos deliver ROI by building awareness and affinity for your brand.\u003C\u002Fp>\u003Ch3 id=\"what-are-some-types-of-corporate-videos\">\u003Cstrong>What are some types of corporate videos?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Common corporate video types include brand films, product demos, testimonials, brand stories, event coverage, internal communications, onboarding videos, company culture videos, CEO messages, explainer animations, and more.\u003C\u002Fp>\u003Ch3 id=\"how-much-do-corporate-video-productions-cost\">\u003Cstrong>How much do corporate video productions cost?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Corporate video production costs vary greatly based on aspects like length, format, animation usage, and more, roughly ranging from $1,000 to $500,000+. Having a clear, brief, and measurable objective helps streamline production and control costs.\u003C\u002Fp>","65ef41a2bf10582a0fd7f8bb","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FElevate-Your-Corporate-Videos-with-7-Captivating-Strategies-and-Real-life-Examples--2024-.png","2024-03-11T17:38:42.000+00:00","2024-03-12T12:35:00.000+00:00","Think beyond ads! Corporate videos showcase brands, explain products, & boost training. Used for marketing, internal comms & more.",[87],{"id":88,"name":89,"slug":90,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":91},"6a348563a714870001980626","Delciya","delciya","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fdelciya\u002F",[93],{"id":94,"name":95,"slug":96,"description":97,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":98},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",{"id":88,"name":89,"slug":90,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":91},{"id":94,"name":95,"slug":96,"description":97,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":98},"https:\u002F\u002Fblog-api.saastube.io\u002Fcorporate-videos-with-real-life-examples\u002F","Corporate Videos: 7 Engaging Strategies & Real-life Samples","Corporate video makeover!  Master storytelling, visuals, sound & more to create captivating brand experiences. Real-world examples included!",{"id":105,"uuid":106,"title":107,"slug":108,"html":109,"comment_id":110,"feature_image":111,"featured":13,"visibility":14,"created_at":112,"updated_at":113,"published_at":114,"custom_excerpt":115,"codeinjection_head":20,"codeinjection_foot":20,"custom_template":20,"canonical_url":20,"authors":116,"tags":118,"primary_author":120,"primary_tag":121,"url":122,"excerpt":115,"reading_time":123,"access":32,"comments":13,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":124,"meta_description":125,"email_subject":20,"frontmatter":20,"feature_image_alt":20,"feature_image_caption":20},"6a348566a7148700019806dd","4d8a23c3-f7ce-4abf-8897-17df7a674bd0","How to Make an Instructional Video for a Better Customer Experience","instructional-video-for-a-better-customer-experience","\u003Cp>In today's fast-paced digital world, instructional videos have become a powerful tool for businesses to connect with their customers. By providing clear, engaging, and easy-to-follow guidance, well-crafted instructional videos can foster a sense of trust, loyalty, and advocacy among your customer base.\u003C\u002Fp>\u003Cp>As consumer expectations continue to rise, businesses must strive to deliver exceptional customer experiences. Instructional videos are a key component of this effort, empowering customers with the knowledge and skills they need to fully utilize your products or services.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>\u003Cem>\"The goal of every business should be to create a customer experience that is not just satisfactory, but truly remarkable.\" - \u003C\u002Fem>\u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshephyken?ref=blog-api.saastube.io\">\u003Cstrong>\u003Cem>Shep Hyken, Customer Service Expert\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cp>By investing in high-quality instructional videos, businesses can:\u003C\u002Fp>\u003Cul>\u003Cli>Enhance customer understanding and satisfaction\u003C\u002Fli>\u003Cli>Reduce support inquiries and associated costs\u003C\u002Fli>\u003Cli>Foster customer loyalty and advocacy\u003C\u002Fli>\u003Cli>Differentiate themselves from competitors\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In this blog post, we'll explore best practices for creating instructional videos that engage, educate, and delight your customers.\u003C\u002Fp>\u003Ch2 id=\"decoding-the-secrets-of-effective-instructional-videos\">\u003Cstrong>Decoding the Secrets of Effective Instructional Videos\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"the-art-of-storytelling\">\u003Cstrong>The Art of Storytelling\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Effective instructional videos are not just about conveying information—they're about telling a compelling story. By weaving a narrative that resonates with your audience, you can captivate their attention and make the learning experience more enjoyable and memorable.\u003C\u002Fp>\u003Cp>Leverage psychological principles, such as:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>The Hero's Journey\u003C\u002Fstrong>: Present your customer as the protagonist on a journey to overcome challenges and achieve their goals.\u003C\u002Fli>\u003Cli>\u003Cstrong>Emotional Connection\u003C\u002Fstrong>: Use emotional hooks to create empathy and foster a deeper connection with your viewers.\u003C\u002Fli>\u003Cli>\u003Cstrong>Surprise and Delight\u003C\u002Fstrong>: Incorporate unexpected elements, humor, or visually striking moments to keep viewers engaged.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For SaaS teams that need more polished storytelling, working with an \u003Ca href=\"https:\u002F\u002Fwww.webdew.com\u002Fservices\u002Fvideos\u002Fexplainer?ref=blog-api.saastube.io\">explainer video agency\u003C\u002Fa> can help turn complex product concepts into structured, easy-to-follow visual stories. \u003C\u002Fp>\u003Ch3 id=\"enhance-learning-and-retention\">\u003Cstrong>Enhance Learning and Retention\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>To create instructional videos that truly stick, incorporate techniques that enhance learning and retention:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Chunking\u003C\u002Fstrong>: Break complex topics into manageable, bite-sized pieces to avoid cognitive overload.\u003C\u002Fli>\u003Cli>\u003Cstrong>Repetition\u003C\u002Fstrong>: Reinforce key concepts through repetition and rephrasing to solidify understanding.\u003C\u002Fli>\u003Cli>\u003Cstrong>Visuals\u003C\u002Fstrong>: Use visuals, animations, and graphics to illustrate abstract concepts and simplify complex ideas.\u003C\u002Fli>\u003Cli>\u003Cstrong>Interactivity\u003C\u002Fstrong>: Engage viewers with quizzes, hotspots, or branching scenarios to encourage active learning.\u003C\u002Fli>\u003Cli>\u003Cstrong>Multi-modal Learning\u003C\u002Fstrong>: Appeal to different learning styles by incorporating visual, auditory, and kinesthetic elements.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"crafting-a-customer-centric-narrative-empathy-in-instructional-videos\">\u003Cstrong>Crafting a Customer-Centric Narrative: Empathy in Instructional Videos\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>To truly connect with your audience, it's essential to understand their pain points, learning preferences, and unique challenges. Conduct user research to gain insights into your target customers' needs and aspirations.\u003C\u002Fp>\u003Cp>Use these insights to develop a clear and concise storyline that resonates with your audience. Incorporate real-world examples and case studies that illustrate how your product or service can help customers overcome their challenges and achieve their goals.\u003C\u002Fp>\u003Cp>By demonstrating empathy and addressing your customers' specific needs, you can create a sense of trust and establish a lasting emotional connection.\u003C\u002Fp>\u003Ch2 id=\"mastering-the-art-of-simplicity-communicating-complex-ideas-clearly\">\u003Cstrong>Mastering the Art of Simplicity: Communicating Complex Ideas Clearly\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>When creating instructional videos, simplicity is key. Follow these best practices to ensure your videos are visually appealing, easy to understand, and accessible to a wide audience:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Visuals\u003C\u002Fstrong>: Use clean, uncluttered visuals and animations to convey complex concepts without overwhelming the viewer.\u003C\u002Fli>\u003Cli>\u003Cstrong>Formatting\u003C\u002Fstrong>: Choose the right video format and quality for optimal viewing across various devices and screen sizes.\u003C\u002Fli>\u003Cli>\u003Cstrong>Accessibility\u003C\u002Fstrong>: Incorporate closed captions, transcripts, and alternative text to ensure your videos are inclusive and accessible to diverse audiences.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Remember, the goal is to simplify complex ideas, not overwhelm your viewers with too much information or visual clutter.\u003C\u002Fp>\u003Ch2 id=\"elevating-the-auditory-experience-the-importance-of-sound-design\">\u003Cstrong>Elevating the Auditory Experience: The Importance of Sound Design\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Sound design plays a crucial role in creating immersive and engaging instructional videos. Follow these principles to enhance the auditory experience for your viewers:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Voiceover Narration\u003C\u002Fstrong>: Choose a clear, engaging voice that matches the tone and style of your video. Write scripts that are conversational, easy to follow, and properly paced.\u003C\u002Fli>\u003Cli>\u003Cstrong>Background Music\u003C\u002Fstrong>: Use background music sparingly and select tracks that complement the mood and tone of your video without being distracting.\u003C\u002Fli>\u003Cli>\u003Cstrong>Sound Effects\u003C\u002Fstrong>: Incorporate subtle sound effects, like ambient background noise or object-specific sounds, to enhance the realism and immersion of your videos.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Remember, the auditory experience is just as important as the visual one. Crafting a well-balanced and engaging soundscape can significantly improve the overall quality of your instructional videos.\u003C\u002Fp>\u003Ch2 id=\"embracing-inclusivity-and-accessibility\">\u003Cstrong>Embracing Inclusivity and Accessibility\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>To truly deliver exceptional customer experiences, it's crucial to ensure your instructional videos are inclusive and accessible to diverse audiences. Incorporate the following best practices:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Closed Captions and Transcripts\u003C\u002Fstrong>: Provide closed captions and transcripts to accommodate viewers with hearing impairments or preferences for text-based content.\u003C\u002Fli>\u003Cli>\u003Cstrong>Alternative Text\u003C\u002Fstrong>: Include alternative text descriptions for visuals, graphics, and animations to assist viewers with visual impairments.\u003C\u002Fli>\u003Cli>\u003Cstrong>Inclusive Language and Representation\u003C\u002Fstrong>: Use inclusive language and represent diverse backgrounds, cultures, and abilities in your videos to foster a sense of belonging for all viewers.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>By prioritizing inclusivity and accessibility, you'll not only create a better customer experience but also demonstrate your commitment to diversity, equity, and inclusion.\u003C\u002Fp>\u003Ch2 id=\"maximizing-engagement-through-interactive-multimedia\">\u003Cstrong>Maximizing Engagement through Interactive Multimedia\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>To take your instructional videos to the next level, consider incorporating interactive elements and emerging technologies:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Hotspots and Quizzes\u003C\u002Fstrong>: Integrate interactive hotspots and quizzes into your videos to encourage active engagement and reinforce key concepts.\u003C\u002Fli>\u003Cli>\u003Cstrong>Branching Scenarios\u003C\u002Fstrong>: Allow viewers to make choices and explore different paths within your videos, creating a personalized learning experience.\u003C\u002Fli>\u003Cli>\u003Cstrong>Augmented Reality (AR) and Virtual Reality (VR)\u003C\u002Fstrong>: Leverage AR and VR technologies to create immersive, hands-on learning experiences that simulate real-world scenarios.\u003C\u002Fli>\u003Cli>\u003Cstrong>User-Generated Content and Social Sharing\u003C\u002Fstrong>: Encourage viewers to share their own experiences, insights, and user-generated content, fostering a sense of community around your instructional videos.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>By embracing interactive multimedia, you can create more engaging and memorable learning experiences that keep your customers coming back for more.\u003C\u002Fp>\u003Ch2 id=\"measuring-success-and-continuous-improvement\">\u003Cstrong>Measuring Success and Continuous Improvement\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>To ensure the effectiveness of your instructional videos, it's crucial to define key performance indicators (KPIs) and continuously gather feedback from your audience. Some metrics to consider include:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Video Engagement\u003C\u002Fstrong>: Track metrics like watch time, completion rates, and drop-off points to understand how well your videos retain viewer attention.\u003C\u002Fli>\u003Cli>\u003Cstrong>Customer Satisfaction\u003C\u002Fstrong>: Conduct surveys or gather feedback to measure customer satisfaction with your instructional videos and identify areas for improvement.\u003Cbr>For instance, instructional video creation tools like Trainn collect feedback through comments at the end of each video. This helps the video creators to understand the video performance and potential areas of improvement.\u003C\u002Fli>\u003Cli>\u003Cstrong>Support Inquiries\u003C\u002Fstrong>: Monitor support inquiries related to the topics covered in your videos to assess their effectiveness in addressing customer pain points.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Analyze this data to identify opportunities for improvement and iterate on your video content. Conduct A\u002FB testing to compare different approaches and refine your instructional videos based on user feedback and performance insights.\u003C\u002Fp>\u003Cp>By continuously optimizing your videos, you'll ensure that your instructional content remains relevant, engaging, and effective in delivering exceptional customer experiences.\u003C\u002Fp>\u003Ch2 id=\"conclusion-embracing-instructional-videos-for-exceptional-customer-experiences\">\u003Cstrong>Conclusion: Embracing Instructional Videos for Exceptional Customer Experiences\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>In today's competitive landscape, delivering exceptional customer experiences is essential for businesses to thrive. Instructional videos are a powerful tool to enhance customer understanding, build loyalty, and foster advocacy.\u003C\u002Fp>\u003Cp>By following the best practices outlined in this blog post, you can create instructional videos that engage, educate, and delight your customers. From storytelling and simplicity to sound design and inclusivity, each aspect of your video production should be crafted with your customers' needs and preferences in mind.\u003C\u002Fp>\u003Cp>Remember, creating high-quality instructional videos is an ongoing process. Continuously measure your success, gather feedback, and iterate on your content to ensure your videos remain relevant and effective.\u003C\u002Fp>\u003Cp>Ready to enhance your customer experience? Explore the potential of instructional videos for engaging customer education. \u003Ca href=\"https:\u002F\u002Fhello.trainn.co\u002Fmeetings\u002Fsumana-ammaiyappan?utm_medium=email&_hsmi=2&_hsenc=p2ANqtz--FOmX-Q9IkAPYfNaFIYEtAdkMSH7SAIZLFHVDk4qcjCH3J5OUbcjbhIYrWCShK19gHn-28EqyoPSKxQY1innzOj8Q0hg&utm_content=2&utm_source=hs_email\">Schedule a call with Trainn\u003C\u002Fa> today to discover how we can add value to your business through our video production services. Let's create success together\u003C\u002Fp>\u003Ch2 id=\"faqs\">\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"what-are-the-benefits-of-instructional-videos-for-businesses\">\u003Cstrong>What are the benefits of instructional videos for businesses?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Instructional videos can enhance customer understanding and satisfaction, reduce support inquiries and associated costs, foster customer loyalty and advocacy, and differentiate businesses from their competitors.\u003C\u002Fp>\u003Ch3 id=\"how-can-i-make-my-instructional-videos-more-engaging\">\u003Cstrong>How can I make my instructional videos more engaging?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Incorporate storytelling techniques, leverage psychological principles, and use visuals, animations, and interactive elements to captivate your audience's attention and make the learning experience more enjoyable and memorable.\u003C\u002Fp>\u003Ch3 id=\"how-can-i-ensure-my-instructional-videos-are-accessible-to-diverse-audiences\">\u003Cstrong>How can I ensure my instructional videos are accessible to diverse audiences?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Include closed captions, transcripts, and alternative text descriptions, use inclusive language and representation, and follow best practices for creating visually appealing and easy-to-understand videos.\u003C\u002Fp>\u003Ch3 id=\"how-can-i-measure-the-effectiveness-of-my-instructional-videos\">\u003Cstrong>How can I measure the effectiveness of my instructional videos?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Define key performance indicators (KPIs) such as video engagement, customer satisfaction, and support inquiry metrics. Gather user feedback and conduct A\u002FB testing to continuously improve your video content.\u003C\u002Fp>\u003Ch3 id=\"what-emerging-technologies-can-i-use-to-enhance-my-instructional-videos\">\u003Cstrong>What emerging technologies can I use to enhance my instructional videos?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Consider incorporating interactive elements like hotspots, quizzes, and branching scenarios, as well as leveraging augmented reality (AR) and virtual reality (VR) technologies to create immersive learning experiences.\u003C\u002Fp>","65eeea80bf10582a0fd7f888","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FHow-to-Make-an-Instructional-Video-for-a-Better-Customer-Experience.png","2024-03-11T11:26:56.000+00:00","2026-10-04T08:03:44.000+00:00","2024-03-12T12:31:00.000+00:00","In today's digital era, leverage instructional videos to connect with customers effectively. Drive trust, loyalty, & advocacy through clear & engaging guidance",[117],{"id":88,"name":89,"slug":90,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":91},[119],{"id":94,"name":95,"slug":96,"description":97,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":98},{"id":88,"name":89,"slug":90,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":91},{"id":94,"name":95,"slug":96,"description":97,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":98},"https:\u002F\u002Fblog-api.saastube.io\u002Finstructional-video-for-a-better-customer-experience\u002F",6,"Craft Effective Customer-Focused Instructional Videos","Customers crave clarity. Instructional videos bridge the gap, boosting understanding and reducing support inquiries.  Learn how to create winning videos!",{"id":127,"uuid":128,"title":129,"slug":130,"html":131,"comment_id":132,"feature_image":133,"featured":13,"visibility":14,"created_at":134,"updated_at":135,"published_at":136,"custom_excerpt":137,"codeinjection_head":20,"codeinjection_foot":20,"custom_template":20,"canonical_url":20,"authors":138,"tags":140,"primary_author":142,"primary_tag":143,"url":144,"excerpt":137,"reading_time":145,"access":32,"comments":13,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":146,"meta_description":147,"email_subject":20,"frontmatter":20,"feature_image_alt":20,"feature_image_caption":20},"6a348566a7148700019806dc","32329b7d-1b81-42a7-b148-19358111f807","Why Training Videos for SaaS Businesses are Crucial and How to Make One","why-training-videos-for-saas-businesses","\u003Cp>In the fiercely competitive SaaS landscape, providing excellent user training is essential for success. Well-crafted training videos help onboard and educate users effectively, increasing product adoption and customer retention rates. \u003Cbr>\u003C\u002Fp>\u003Cp>Companies that invest in high-quality training resources not only empower their customers but also gain a significant advantage over their rivals. Let's dive into the world of training videos and explore how this powerful tool can level up your SaaS user experience!\u003C\u002Fp>\u003Ch2 id=\"why-training-videos-are-crucial-for-saas-businesses\">\u003Cstrong>Why Training Videos Are Crucial For SaaS Businesses\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"1-efficient-knowledge-transfer\">\u003Cstrong>1. Efficient Knowledge Transfer\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Training videos are an incredibly efficient way to transfer knowledge about your product to users. By demonstrating features, use cases, and best practices through clear visuals and narration, videos facilitate faster onboarding and adoption. \u003Ca href=\"https:\u002F\u002Fwww.wyzowl.com\u002Fvideo-marketing-statistics\u002F?ref=blog-api.saastube.io\">85 -95% of businesses believe videos\u003C\u002Fa> have helped them increase their understanding of a product or service. Furthermore, the same study found that 81% of businesses use video as a marketing tool, indicating the widespread recognition of its effectiveness in communication.\u003Cbr>\u003C\u002Fp>\u003Cp>By providing this essential knowledge upfront through training videos, you reduce roadblocks and frustrations, keeping users engaged and satisfied. \u003Ca href=\"https:\u002F\u002Fproductled.com\u002Fbook\u002Fonboarding?ref=blog-api.saastube.io\">40-60% of users who sign up\u003C\u002Fa> for a product will use it once and never come back, often due to struggling with onboarding. Comprehensive training resources can significantly mitigate this issue, boosting user retention rates.\u003C\u002Fp>\u003Ch3 id=\"2-competitive-advantage-in-the-market\">\u003Cstrong>2. Competitive Advantage in the Market\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>In today's crowded SaaS market, exceptional user training can be a key differentiator. Companies that prioritize user enablement through thoughtful training resources signal their commitment to customer success. Additionally, building strong \u003Ca href=\"https:\u002F\u002Foutreachempress.io\u002Fsaas-link-building-services\u002F?ref=blog-api.saastube.io\">SaaS backlinks\u003C\u002Fa> can improve visibility and credibility, helping your product gain more traction in the industry. \u003Ca href=\"https:\u002F\u002Fthriveagency.com\u002Fnews\u002F80-video-marketing-stats-for-2024-insights-predictions-and-more\u002F?ref=blog-api.saastube.io\">Thriveagency says, 96%\u003C\u002Fa> of marketers believe videos have helped increase user understanding of their product or service. By providing comprehensive video training, you set your company apart, empowering users with the tools and resources to maximize the value they derive from your product.\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002FOLWQ8AJNOh3p9wXdh15zs9JA-ghftnrJZ_klfHbCe8sO4gqBX9cvNSWOrAM3X1dUIvJyuJi7cLcl58e-WqfKe7BlwUIISXN9-Yj6I1fS1tn_LKzWlfP8v5wRwe8WpUiOii-Yf_tKvvPN_DuhIswz0l0\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"3-reduced-customer-queries-and-increased-customer-satisfaction\">\u003Cstrong>3. Reduced Customer Queries and Increased Customer Satisfaction\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Effective training videos can significantly reduce the number of customer support inquiries by proactively addressing common questions and use cases. Research by Zendesk indicates that providing self-service resources, such as \u003Ca href=\"https:\u002F\u002Fwww.zendesk.com\u002Fblog\u002Fsearching-for-self-service\u002F?ref=blog-api.saastube.io\">training videos, can deflect up to 67%\u003C\u002Fa> of support tickets, resulting in substantial cost savings for businesses. With their queries resolved through self-service training, users experience greater satisfaction and confidence in using your product.\u003Cbr>\u003C\u002Fp>\u003Cp>This boost in customer satisfaction leads to increased loyalty and advocacy. Companies that earn $1 billion annually can expect to earn an additional \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fpower-customer-experience-key-findings-drive-business-suvarna?ref=blog-api.saastube.io#:~:text=According%20to%20a%20study%20by,of%20investing%20in%20customer%20experience.\">$700 million within three years of investing in customer experience\u003C\u002Fa>. By providing exceptional training resources, you create a positive customer experience that fosters loyalty and turns customers into advocates for your brand.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Flh7-us.googleusercontent.com\u002FbawXOGEE941euAfIIjU9D7bn08STa7aoveiqXwiilUJoR-Dq1RrTYnbXrTvqTlYBlfT_hI9nIYcEsMkm5NwMl4Yko-V1zAoaxzvhad1oDXAiXwvnDwOr1k0ngxRmihxP1YNwDzE8oIFRv-dhSU2PHr0\" class=\"kg-image\" alt=\"Example: Trainn’s in-app learning center\" loading=\"lazy\">\u003Cfigcaption>Example: Trainn’s in-app learning center\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"4-differentiate-offerings-and-showcase-value\">\u003Cstrong>4. Differentiate Offerings and Showcase Value\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>In a sea of similar SaaS products, training videos offer a powerful way to differentiate your offerings and showcase the unique value of your solution. By highlighting specific use cases, advanced features, and best practices, you demonstrate the depth and versatility of your product, positioning it as a superior choice in the market.\u003Cbr>\u003C\u002Fp>\u003Cp>Furthermore, training videos allow you to highlight the problem-solving capabilities of your software, reinforcing its value proposition. By illustrating how your product addresses common pain points and challenges faced by your target audience, you solidify its position as an indispensable tool in your customer’s tech stack.\u003C\u002Fp>\u003Ch2 id=\"the-psychology-of-effective-training-videos\">\u003Cstrong>The Psychology of Effective Training Videos\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"1-understanding-the-cognitive-load-theory-and-its-impact-on-learning\">\u003Cstrong>1. Understanding the Cognitive Load Theory and its Impact on Learning\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>The Cognitive Load Theory suggests that the human brain has a limited capacity for processing new information. Effective training videos should minimize extraneous cognitive load and present content in a structured, intuitive way. Focusing on one concept at a time and using visuals to support explanations can greatly enhance learning and retention. By adhering to principles of cognitive load management, you ensure that users can efficiently process and retain the knowledge you provide.\u003Cbr>\u003C\u002Fp>\u003Cp>Here are the key principles of cognitive load management:\u003C\u002Fp>\u003Cul>\u003Cli>Break down complex topics into smaller, digestible chunks\u003C\u002Fli>\u003Cli>Use clear language and avoid unnecessary jargon\u003C\u002Fli>\u003Cli>Leverage visuals (diagrams, animations, examples) to support explanations\u003C\u002Fli>\u003Cli>Remove any distracting or irrelevant elements\u003C\u002Fli>\u003Cli>Guide the learner's attention to the most important information\u003C\u002Fli>\u003Cli>Present information in a logical, organized sequence\u003C\u002Fli>\u003Cli>Allow time for processing and reflection between concepts\u003C\u002Fli>\u003Cli>Use existing knowledge as a foundation for new information\u003C\u002Fli>\u003Cli>Provide opportunities for practice and application\u003C\u002Fli>\u003C\u002Ful>\u003Cp>By following these principles, you can create training videos that align with the natural limitations of the human cognitive system, ultimately facilitating more effective learning and retention.\u003C\u002Fp>\u003Ch3 id=\"2-leveraging-multimedia-learning-principles-for-better-retention\">\u003Cstrong>2. Leveraging Multimedia Learning Principles for Better Retention\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Research on multimedia learning principles demonstrates that people learn better from words and pictures than from words alone. By combining on-screen text, narration, and visuals, you create a multi-sensory learning experience that reinforces key concepts and improves knowledge retention. According to a study \u003Ca href=\"https:\u002F\u002Fwww.mheducation.ca\u002Fblog\u002Frichard-mayers-cognitive-theory-of-multimedia-learning?ref=blog-api.saastube.io\">by Richard Mayer\u003C\u002Fa>, individuals retain information better when it is presented through multiple channels, as it allows them to build more robust mental models.\u003C\u002Fp>\u003Ch3 id=\"3-emotional-design-creating-a-memorable-and-engaging-experience\">\u003Cstrong>3. Emotional Design: Creating a Memorable and Engaging Experience\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Emotional design is the practice of creating products that elicit positive emotions in users. By crafting training videos that are not only informative but also visually appealing and enjoyable to watch, you create a memorable and engaging learning experience that motivates users to continue exploring your product. Research shows that positive \u003Ca href=\"https:\u002F\u002Fsurvicate.com\u002Fcustomer-experience\u002Femotional-customer-experience\u002F?ref=blog-api.saastube.io#:~:text=Studies%20also%20reveal%20that%20positive,over%20products%20from%20generic%20brands.\">emotional experiences can increase customer loyalty\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 id=\"how-to-make-training-videos-for-your-saas-product-7-step-process-\">\u003Cstrong>How to Make Training Videos For Your SaaS Product [7-step process]\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"1-planning-scripting-and-storyboarding\">\u003Cstrong>1. Planning, Scripting, and Storyboarding\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Effective training videos start with thorough planning. Begin by identifying the key topics and concepts to cover, then create a detailed script and storyboard. This process ensures a logical flow of information and helps you visualize the video before production begins. By investing time in planning, you can avoid common pitfalls and create a cohesive, well-structured training resource.\u003C\u002Fp>\u003Ch3 id=\"2-choose-the-right-tools-and-software\">\u003Cstrong>2. Choose the Right Tools and Software\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Select the appropriate tools and software for creating high-quality training videos. Screen capture and video editing software, as well as tools for adding visual elements like annotations and callouts, can significantly enhance the quality and clarity of your videos. Popular options include Trainn, Camtasia, ScreenFlow, and Snagit, among others. Choosing the right tools ensures a professional-grade production that captivates your audience.\u003C\u002Fp>\u003Ch3 id=\"3-utilizing-screen-capture-and-demonstration\">\u003Cstrong>3. Utilizing Screen Capture and Demonstration\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Screen capture is a powerful technique for creating training videos that demonstrate features and workflows within your product. Combine screen capture with clear narration, annotations, and zooming to guide the viewer's attention and ensure they follow along effortlessly. By showing users exactly how to navigate and interact with your product, you eliminate guesswork and provide a seamless learning experience.\u003C\u002Fp>\u003Ch3 id=\"4-hosting-and-distributing-the-training-videos\">\u003Cstrong>4. Hosting and Distributing the Training Videos\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Hosting your training videos on a reliable platform ensures they are easily accessible to your users. Platforms like \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> provide an ideal solution for not only creating videos but also hosting, organizing, and distributing your video content, making it simple for users to find and consume the training resources they need. Additionally, these platforms often offer analytics and tracking capabilities, allowing you to monitor user engagement and gather valuable insights.\u003C\u002Fp>\u003Ch3 id=\"5-mobile-optimization\">\u003Cstrong>5. Mobile Optimization\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>With a significant portion of internet traffic coming from mobile devices, optimizing your training videos for mobile viewing is crucial. Ensure your videos are responsive, with clear visuals and captions so that users can engage with your content seamlessly across devices. Consider vertical video formats and design choices that enhance the mobile viewing experience, ensuring your training resources are accessible and effective for users on the go.\u003Cbr>\u003Cbr>Posist, an all-in-one cloud restaurant management software, wanted to create training content that is accessible at any time, anywhere. When they launched Posist Academy on mobile, it was an instant hit among its 12,000 global customers. \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomers\u002Fhow-posist-offers-customer-training-using-posist-academy\u002F?ref=blog-api.saastube.io\">Read the full customer story here.\u003C\u002Fa>\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"6-measuring-the-success-of-your-training-videos\">\u003Cstrong>6. Measuring the Success of Your Training Videos\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Regularly analyze user engagement metrics, such as video views, completion rates, and user feedback, to understand the effectiveness of your training resources. This data will inform future improvements and help you create training content that consistently resonates with your audience. Additionally, track the impact of your training videos on customer support inquiries and user retention rates to quantify their contribution to your business goals.\u003C\u002Fp>\u003Ch3 id=\"7-familiarity-and-trust-through-localization-strategies\">\u003Cstrong>7. Familiarity and Trust Through Localization Strategies\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>In today's global market, providing training resources in multiple languages is essential for reaching a wider audience. Localization not only ensures your content is accessible to diverse customers but also demonstrates your commitment to inclusivity and customer success. \u003Ca href=\"https:\u002F\u002Fcsa-research.com\u002FBlogs-Events\u002FCSA-in-the-Media\u002FPress-Releases\u002FConsumers-Prefer-their-Own-Language?ref=blog-api.saastube.io\">Report by Common Sense Advisory, 75%\u003C\u002Fa> of global consumers prefer to buy products in their native language, even if they speak English well. By offering training videos in multiple languages, you cater to these preferences and remove language barriers, fostering a sense of familiarity and trust with your brand.\u003C\u002Fp>\u003Cp>Smart video creation tools like \u003Ca href=\"http:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> can simplify the process of localization, allowing you to create training videos in various languages with ease. This streamlined approach to localization saves you time and resources, enabling you to focus on creating high-quality training content while the platform handles the intricacies of multilingual distribution.\u003C\u002Fp>\u003Cp>\u003Ca href=\"http:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> offers a comprehensive solution for creating, hosting, and distributing localized training videos, ensuring your content reaches and resonates with customers worldwide.\u003C\u002Fp>\u003Ch2 id=\"key-takeaways\">\u003Cstrong>Key Takeaways\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cul>\u003Cli>Training videos are an essential resource for SaaS businesses, driving user onboarding, adoption, satisfaction, and retention.\u003C\u002Fli>\u003Cli>By following best practices in psychology and multimedia learning, you can create effective, engaging, and memorable training content that empowers your users.\u003C\u002Fli>\u003Cli>Prioritizing training resources provides a competitive advantage, reduces support queries, and increases customer loyalty, ultimately contributing to the long-term success of your SaaS business.\u003C\u002Fli>\u003Cli>Invest in high-quality training videos to unlock the full potential of your product, differentiate your offerings, and solidify your position in the competitive SaaS landscape.\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Get started with \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa>, the comprehensive solution for creating, hosting, and distributing exceptional video training resources. Empower your users, drive adoption, and achieve success in the competitive SaaS landscape. \u003Cbr>\u003C\u002Fp>\u003Cp>Join the ranks of industry leaders who prioritize user enablement and leverage the power of training videos to gain a significant advantage in the market. Contact us to learn more and take the first step towards revolutionizing your customer experience.\u003Cbr>\u003C\u002Fp>\u003Ch2 id=\"faqs\">\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh2>\u003Ch3 id=\"why-should-i-invest-in-training-videos-for-my-saas-product\">\u003Cstrong>Why should I invest in training videos for my SaaS product?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Training videos enhance user onboarding, increase product adoption, reduce support queries, and boost customer satisfaction and retention, providing a significant competitive advantage in the market. By prioritizing user enablement through high-quality training resources, you empower your customers, differentiate your offerings, and drive long-term success for your SaaS business.\u003C\u002Fp>\u003Ch3 id=\"what-makes-a-training-video-effective\">\u003Cstrong>What makes a training video effective?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Effective training videos follow best practices for cognitive load management, multimedia learning principles, and emotional design. They are well-planned, visually engaging, and provide a memorable learning experience. By adhering to these guidelines, you create training content that resonates with users and facilitates efficient knowledge transfer.\u003C\u002Fp>\u003Ch3 id=\"how-can-i-ensure-my-training-videos-are-accessible-to-a-global-audience\">\u003Cstrong>How can I ensure my training videos are accessible to a global audience?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Utilize tools like \u003Ca href=\"http:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> to create training videos in multiple languages, ensuring your content reaches and resonates with customers worldwide. Additionally, optimize your videos for mobile viewing and consider design choices that enhance accessibility for users across devices and locations.\u003C\u002Fp>","65eed341bf10582a0fd7f85f","https:\u002F\u002Fblogimages.trainn.co\u002F2024\u002F03\u002FTraining-videos.png","2024-03-11T09:47:45.000+00:00","2025-03-10T06:21:53.000+00:00","2024-03-11T11:26:22.000+00:00","SaaS businesses can benefit from training videos by improving user onboarding & knowledge transfer. They can also boost customer satisfaction & retention rates.",[139],{"id":88,"name":89,"slug":90,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":91},[141],{"id":94,"name":95,"slug":96,"description":97,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":98},{"id":88,"name":89,"slug":90,"profile_image":20,"cover_image":20,"bio":20,"website":20,"location":20,"facebook":20,"twitter":20,"threads":20,"bluesky":20,"mastodon":20,"tiktok":20,"youtube":20,"instagram":20,"linkedin":20,"meta_title":20,"meta_description":20,"url":91},{"id":94,"name":95,"slug":96,"description":97,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":98},"https:\u002F\u002Fblog-api.saastube.io\u002Fwhy-training-videos-for-saas-businesses\u002F",7,"Why Training Videos for SaaS Businesses are Crucial & How to Make One","Drive user engagement, increase retention, & differentiate your SaaS offering with compelling training videos. Prioritize user success with Training videos",{"page":149,"limit":123,"pages":150,"total":151,"next":152,"prev":153},"49",58,347,"491",48,[155,161,167,173,179,185,191,195,201,205,211,216,217],{"id":156,"name":157,"slug":158,"description":159,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":160},"6a348564a71487000198063e","Customer Churn","customer-churn","Customer churn is the silent erosion of a business's foundation. With our blogs on churn, we want to remind businesses on how to nurture relationships and deliver value.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-churn\u002F",{"id":162,"name":163,"slug":164,"description":165,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":166},"6a348564a714870001980644","Customer Education","customer-education","Customer education empowers individuals to make informed decisions and extract maximum value from products and services. These blogs would help you spot different ways of doing so.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education\u002F",{"id":168,"name":169,"slug":170,"description":171,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":172},"6a348564a714870001980647","Customer Experience","customer-experience","Customer experience is the sum of all moments, interactions, and emotions that leaves an indelible impression, shaping the perception and loyalty towards a brand. These blogs will help you create a lasting impression on your customer.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-experience\u002F",{"id":174,"name":175,"slug":176,"description":177,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":178},"6a348564a71487000198063f","Customer Journey","customer-journey","The customer journey is a dynamic expedition, filled with touch points and milestones, guiding individuals from awareness to advocacy, and revealing opportunities for meaningful engagement along the way. These blogs explore how each point of your customer journey can be made memorable for them.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-journey\u002F",{"id":180,"name":181,"slug":182,"description":183,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":184},"6a348564a714870001980643","Customer Onboarding","customer-onboarding","Customer onboarding is the art of setting the stage for success, seamlessly guiding new users into the realm of your product or service, and ensuring a smooth and delightful initiation. This is the first step to the customer education journey and these blogs will help you make a good first impression.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-onboarding\u002F",{"id":186,"name":187,"slug":188,"description":189,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":190},"6a348564a714870001980646","Customer Retention","customer-retention","Customer retention is the art of fostering enduring relationships, nurturing loyalty, and continuously exceeding expectations to keep customers coming back for more. These blogs will tell you how to strike the sweet spot with your customers to have them asking for more.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-retention\u002F",{"id":192,"name":164,"slug":193,"description":20,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":194},"6a8d64776a3cde00011046c2","customer-education-2","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education-2\u002F",{"id":196,"name":197,"slug":198,"description":199,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":200},"6a348564a714870001980641","LMS","lms","LMS (Learning Management System) is the digital gateway to knowledge, enabling organizations to efficiently create, deliver, and track educational content, empowering learners to acquire skills and expertise at their own pace. These blogs will tell you how to set up an efficient LMS for success.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Flms\u002F",{"id":202,"name":203,"slug":203,"description":20,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":204},"6a8d64776a3cde00011046c3","onboarding-video","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fonboarding-video\u002F",{"id":206,"name":207,"slug":208,"description":209,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":210},"6a348564a71487000198063d","Product Adoption","product-adoption","Product adoption is the pivotal moment when users embrace and integrate a new product into their daily lives, marking the transition from curiosity to genuine value realization. These blogs will show you how you can achieve your customer's aha moment soon.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fproduct-adoption\u002F",{"id":212,"name":213,"slug":214,"description":20,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":215},"6a9193cfb78148000171418c","Templates","templates","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Ftemplates\u002F",{"id":94,"name":95,"slug":96,"description":97,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":98},{"id":218,"name":219,"slug":220,"description":221,"feature_image":20,"visibility":14,"og_image":20,"og_title":20,"og_description":20,"twitter_image":20,"twitter_title":20,"twitter_description":20,"meta_title":20,"meta_description":20,"codeinjection_head":20,"codeinjection_foot":20,"canonical_url":20,"accent_color":20,"url":222},"6a348564a714870001980645","Video Hacks","video-hacks","Trainn's video hacks are tried and tested. These creative shortcuts and techniques unlock the power of visual storytelling, elevating the quality, engagement, and effectiveness of video content.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-hacks\u002F",1792661181056]