[{"data":1,"prerenderedAt":215},["ShallowReactive",2],{"blog-page-58":3},{"posts":4,"pagination":161,"availableTags":166},[5,59,86,117,138],{"id":6,"uuid":7,"title":8,"slug":9,"html":10,"comment_id":11,"feature_image":12,"featured":13,"visibility":14,"created_at":15,"updated_at":16,"published_at":17,"custom_excerpt":18,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":20,"tags":26,"primary_author":51,"primary_tag":52,"url":53,"excerpt":18,"reading_time":54,"access":55,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":56,"twitter_title":19,"twitter_description":19,"meta_title":57,"meta_description":58,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198066c","c693d562-572e-4681-afd9-f0d3fc338a2b","Accelerating product adoption beyond the first session","accelerating-product-adoption-beyond-the-first-session","\u003Cp>Wish you and I were selling air conditioners. We could call it a day after the adoption stage (fit it and forget it!) and make ourselves an appreciation cocktail!\u003Cbr>Alas! We’re into the SaaS business and have to sell the same product to the same user again and again! (Renewals. duh!) Sounds like a groundhog day, doesn’t it? And if you’ve been following \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002F?ref=blog-api.saastube.io\">Trainn’s blog\u003C\u002Fa> for a while now you know that we’ve been preaching that adoption is a never-ending process, at least not at the moment of purchase\u002Fsale. \u003C\u002Fp>\u003Cp>The new buyer who was absolutely in awe of your product this week can easily top your churn chart next month. Probably all that it took to convince them was a slightly better product at a better price! \u003C\u002Fp>\u003Cp>All the lessons we taught you on taking your customers to that “aha” moment as soon as possible, to help your customer get the most out of your product, was probably something very simple, very basic. Unfortunately, your product’s actual value might not be as obvious to your customers as it is to you. The feature you thought would show them value might not be unique enough or convincing to make them stick around.\u003C\u002Fp>\u003Cp>That brings us to pay attention to the next logical steps. Now that you have deduced a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace. \u003C\u002Fp>\u003Ch3 id=\"so-how-to-drive-adoption-pre-and-post\">So how to drive adoption? Pre and Post\u003C\u002Fh3>\u003Cul>\u003Cli>You’re walking home from the office and this very \u003Cstrong>new signboard\u003C\u002Fstrong> gleaming with pop colors and lights grabs your attention. “La Pâtisserie”- the newest bakery in town opens tomorrow, right next door.\u003C\u002Fli>\u003Cli>You walk up to your room, \u003Cstrong>search \u003C\u002Fstrong>for the bakery \u003Cstrong>online\u003C\u002Fstrong> - Ah! there they are! \u003Cstrong>browse through their offerings\u003C\u002Fstrong> and you’re already in love with the menu and \u003Cstrong>want to explore more\u003C\u002Fstrong>.\u003C\u002Fli>\u003Cli>It’s morning and you drag yourself out of the bed, half-asleep, getting a whiff of freshly-baked muffins. Those muffins are your only \u003Cstrong>desire\u003C\u002Fstrong> for the next couple of minutes.\u003C\u002Fli>\u003Cli>And the \u003Cstrong>aha moment\u003C\u002Fstrong> has driven you to the store, \u003Cstrong>pay the cash,\u003C\u002Fstrong> and take your muffin home! \u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's the four-steps for a bakery adoption process. Well, I bet that your product is more complicated than a muffin.  \u003C\u002Fp>\u003Cp>We discussed the different stages in the product adoption process in our \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwho-owns-product-adoption\u002F?ref=blog-api.saastube.io\">last blog\u003C\u002Fa>. But how is the adoption process carried out to achieve the desired result of the activities at the end of each stage? \u003C\u002Fp>\u003Cp>Let’s take a closer look at how some of our favourite SaaS-stars are executing these 4 stages of an adoption cycle:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Awareness \u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Potential users are definitely unaware of your brand or product, given the number of new competitors entering the space each day. Let’s take a step back. In certain cases, your potential customer might be totally unaware of such a problem, or the importance of resolving it, or that a solution like yours exists. You are ideally looking at customers looking to find answers to questions like: What is it? and how can it be useful for me and my business? \u003C\u002Fp>\u003Cp>Remember, at this point, you are casting a wide net aiming for maximum exposure, connecting with your potential audience. \u003C\u002Fp>\u003Cp>Let’s take a look at how \u003Ca href=\"https:\u002F\u002Fbasecamp.com\u002F?ref=blog-api.saastube.io\">Basecamp\u003C\u002Fa> introduces its audience to the problem it solves for them:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBasecamp---Img1.png\" class=\"kg-image\" alt=\"Basecamp's value proposition on their website\" loading=\"lazy\" width=\"2880\" height=\"1644\">\u003Cfigcaption>Basecamp's messaging on their website\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Ah! I can’t imagine the clutter I’ve been swamped with, all these years. There are projects, emails, messages all over the place. Impossible, Stressful, and Difficult. There’s basecamp, to get more work done, quicker. Sounds interesting. Let’s know more. And that’s it. You are now aware and showing interest in a solution that might be the best to address your problem.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to figure out and crack all the ways to appear where your potential customers might hang out or probably places they look for information.\u003C\u002Fstrong> \u003C\u002Fblockquote>\u003Cp>How can you raise awareness?\u003C\u002Fp>\u003Cp> 1. Provide a clear value proposition \u003C\u002Fp>\u003Cp>   Conduct surveys \u003C\u002Fp>\u003Cp>   Analyse your recursive patterns\u003C\u002Fp>\u003Cp>   Leverage your website to clearly convey your messaging and value \u003C\u002Fp>\u003Cp> 2. Outreach strategically\u003C\u002Fp>\u003Cp>   Use social media, emails\u003C\u002Fp>\u003Cp>   Create more SEO optimized landing pages\u003C\u002Fp>\u003Cp>   Leverage the power videos for outreach\u003C\u002Fp>\u003Cp>   Create your content strategy\u003C\u002Fp>\u003Cp>   Create memes \u003C\u002Fp>\u003Cp>   Take help from influencers\u003C\u002Fp>\u003Cp>   Offer a free trial\u003C\u002Fp>\u003Cp>2.\u003Cstrong> Interest\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Hmm… sounds interesting…! How does it work? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Your potential from the audience collects information from your landing page, website, customer reviews, media publications, talks to your customer support team, or discusses with a friend who’s already using your product. \u003C\u002Fp>\u003Cp>Figuring out everything from features, functionalities, alternatives, price, plans, and trying to find a match, relevance, and ease of use and the learning curve. It is a possibility that they’ll leave you at that stage. it’s not you, not your product but the level of detailing and difficulty involved in explaining your product intuitively. \u003C\u002Fp>\u003Cp>Adding to this, your products are usually for multiple audience types. And this makes it harder at the interest stage to show how optimized your product is for each one of these groups. There’s a thin line between being the ideal solution and overloading with irrelevant tools. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> addresses this problem intuitively:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva---Img2.png\" class=\"kg-image\" alt=\"Canva's User Segmentation \" loading=\"lazy\" width=\"2876\" height=\"1584\">\u003Cfigcaption>Canva's onboarding based on user segmentation\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Personalizing the product experience is the very first point of establishing a relationship with your customers. \u003C\u002Fp>\u003Cp>Your Netflix recommendations is another great example of this. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to identify and use segmentation to group your customers to create personalized journeys. Highlight relevant features, educate them to keep their attention and empower them with all the information they need to be successful. \u003C\u002Fstrong>\u003C\u002Fblockquote>\u003Cp>What can you do to help customers consider your solution?\u003C\u002Fp>\u003Cp> 1. \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Fwhat-is-behavioral-targeting\u002F?ref=blog-api.saastube.io\">Use segmentation to personalize customer experience\u003C\u002Fa>\u003C\u002Fp>\u003Cp>   Segment users by your relevant use case\u003C\u002Fp>\u003Cp>   Create a personalized onboarding experience\u003C\u002Fp>\u003Cp> 2. Help customers with their decision process\u003C\u002Fp>\u003Cp>   Create how-to content for people just starting out\u003C\u002Fp>\u003Cp>   Educate users on topics you have expertise in\u003C\u002Fp>\u003Cp>   Stay engaged with your users throughout their interest phase\u003C\u002Fp>\u003Cp>   Leverage the power of videos\u003C\u002Fp>\u003Cp>3. \u003Cstrong>Evaluation and Testing\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>To buy or not to buy. That is the question!\u003C\u002Fem>\u003C\u002Fp>\u003Cp>All the drills above must now make sense to the customer and their inner voice must nudge them to try your product. We’re going back to \u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002Flearn\u002F?ref=blog-api.saastube.io\">Canva\u003C\u002Fa> once again.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCAnva-Video---Img-3.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1590\">\u003Cfigcaption>Canva's welcome video\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The conversion stage is all about answering the questions your prospects have about your product or service — is this tool or business trustworthy, and will this service actually help me?\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FCanva-Tutorial-Gallery---Img-4.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1592\">\u003Cfigcaption>Canva's video tutorials\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>After watching these videos, the viewer should feel comfortable, get all their questions answered and gain confidence in Canva’s ability to meet their needs. \u003C\u002Fp>\u003Cp>Product videos, customer testimonials are some great ways to get better conversions. It’s an opportunity to win people over with relatable touchpoints and give them the extra mile out of the test drive.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to offer the user a frictionless try-before-you-buy experience, pushing the paywalls post value creation. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to help customers in their evaluation phase?\u003C\u002Fp>\u003Cp> 1. Offer Free trials and have strategic capping\u003C\u002Fp>\u003Cp> 2. Help users reach the “Aha” moment of your product as quickly as possible\u003C\u002Fp>\u003Cp>   Build awareness and knowledge content through videos, walkthroughs\u003C\u002Fp>\u003Cp> 3. Personalise customer experience\u003C\u002Fp>\u003Cp>   Use tooltips, in-app nudges\u003C\u002Fp>\u003Cp>   Run targeted email campaigns\u003C\u002Fp>\u003Cp>4. \u003Cstrong>Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Acquiring a large pool of freemium customers might be an accomplishment in itself, but the real kick is in converting them into paying customers. Something going away for free can never bring you revenue and we are talking business here. So it all boils down to upselling. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fpremium?ref=blog-api.saastube.io\">Youtube!\u003C\u002Fa> We all love it. But what we don’t love are the ads that pop up in the middle of our favorite video. All our lives we’ve watched unlimited free videos and we’d never ever abandon YouTube to avoid those pesky advertisements. I’d rather pay a couple of dollars and forget ads!\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FYoutube---img-5.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2880\" height=\"1638\">\u003Cfigcaption>YouTube's Subtle upselling strategy\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cblockquote>\u003Cstrong>The objective is to refrain from having hard paywalls and hinting users more value for just a small price. This action is also an indicator that your customers adore your product and are willing to pay by choice.\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to promote adoption?\u003Cbr>\u003Cbr> 1. Never stop\u003C\u002Fp>\u003Cp> 2. Create a self-serve model to empower users\u003C\u002Fp>\u003Cp>   Create knowledge base\u003C\u002Fp>\u003Cp>   Leverage videos to onboard and educate\u003C\u002Fp>\u003Cp>   Incorporate in-app help widgets\u003C\u002Fp>\u003Cp> 3. Create user academy for comprehensive training and skill-building\u003C\u002Fp>\u003Cp>5. \u003Cstrong>Post Adoption\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Surprise! Recall the air conditioner sale that you made? \u003C\u002Fem>\u003C\u002Fp>\u003Cp>Winning over your customers doesn't stop after…. Ever! In the post-adoption phase, your customers might be losing interest in your product, not using it as frequently as they once used to. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.intercom.com\u002Fblog\u002Fchurn-retention-and-reengaging-customers\u002F?ref=blog-api.saastube.io\">Reengagement is the magic wand\u003C\u002Fa> that keeps your journey with your customers going. Go beyond tips and tricks emails, and blogs and experiment with newer mediums like videos, webinars, or even demos. \u003C\u002Fp>\u003Cp>Now all of the million words above are as generic as they can get. And so is the product adoption strategy hack that you Google. To change and impact your product adoption, you have to track it. All your teams may huddle around the meeting room table to apply the 4 or 6 steps to the adoption process. \u003C\u002Fp>\u003Cp>But only your customer’s usage data will give you some real insights, red flags, and reasons for abandonment. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>The objective is to reconnect with your customers while there is time before they lose interest in your product and churn out into the black hole. This is paramount to help you understand why your customers are inactive and to \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flearn.g2.com\u002Fuser-retention-for-saas?ref=blog-api.saastube.io\">\u003Cstrong>improve retention rates\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> by sealing all the leakage. \u003C\u002Fstrong>\u003Cbr>\u003C\u002Fblockquote>\u003Cp>How to re-engage?\u003C\u002Fp>\u003Cp> 1. Develop a holistic retention strategy\u003C\u002Fp>\u003Cp>   Realign your marketing, sales, and customer success efforts to retarget\u003C\u002Fp>\u003Cp> 2. Make use of in-app elements like tooltips to consistently help customers \u003C\u002Fp>\u003Cp> 3. Get customer feedback, even from churned customers\u003C\u002Fp>\u003Cp> 4. Promote new features with announcements, email campaigns, videos, newsletters\u003C\u002Fp>\u003Cp> 5. Step up your support game, by adding proactive messaging systems to your app\u003C\u002Fp>\u003Cp> 6. Never go cold - Send off your churning customers with a door to re-enter anytime\u003C\u002Fp>\u003Ch3 id=\"wrapping-up\">Wrapping up\u003C\u002Fh3>\u003Cp>Collecting data to find where users convert and dropoff will give your team the right direction to fix points of friction, understand users better, and make their journey towards action faster, improving their overall experience. Implementing measures to understand the adoption process better will lead to better retention and growth of your business.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","62340f13d9a9fa645f6a5f9f","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--2.png",false,"public","2022-03-18T04:48:19.000+00:00","2023-04-01T14:43:07.000+00:00","2022-03-22T05:28:45.000+00:00","After deducing a stellar adoption strategy, you need to think about a post-adoption strategy:  think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace.",null,[21],{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},"6a348563a714870001980623","Smita Ashok","smita","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fsmita\u002F",[27,33,39,45],{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},"6a348564a71487000198063d","Product Adoption","product-adoption","Product adoption is the pivotal moment when users embrace and integrate a new product into their daily lives, marking the transition from curiosity to genuine value realization. These blogs will show you how you can achieve your customer's aha moment soon.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fproduct-adoption\u002F",{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},"6a348564a71487000198063e","Customer Churn","customer-churn","Customer churn is the silent erosion of a business's foundation. With our blogs on churn, we want to remind businesses on how to nurture relationships and deliver value.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-churn\u002F",{"id":40,"name":41,"slug":42,"description":43,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":44},"6a348564a71487000198063f","Customer Journey","customer-journey","The customer journey is a dynamic expedition, filled with touch points and milestones, guiding individuals from awareness to advocacy, and revealing opportunities for meaningful engagement along the way. These blogs explore how each point of your customer journey can be made memorable for them.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-journey\u002F",{"id":46,"name":47,"slug":48,"description":49,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":50},"6a348564a714870001980646","Customer Retention","customer-retention","Customer retention is the art of fostering enduring relationships, nurturing loyalty, and continuously exceeding expectations to keep customers coming back for more. These blogs will tell you how to strike the sweet spot with your customers to have them asking for more.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-retention\u002F",{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},"https:\u002F\u002Fblog-api.saastube.io\u002Faccelerating-product-adoption-beyond-the-first-session\u002F",7,true,"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-3--1.png","Beyond product adoption ","Winning over your customers doesn't stop ever. In the post-adoption phase, re-engagement is the key to keeping your customers going on with their journey. ",{"id":60,"uuid":61,"title":62,"slug":63,"html":64,"comment_id":65,"feature_image":66,"featured":13,"visibility":14,"created_at":67,"updated_at":68,"published_at":69,"custom_excerpt":70,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":71,"authors":72,"tags":74,"primary_author":78,"primary_tag":79,"url":80,"excerpt":70,"reading_time":81,"access":55,"comments":13,"og_image":19,"og_title":82,"og_description":70,"twitter_image":83,"twitter_title":19,"twitter_description":19,"meta_title":84,"meta_description":85,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a71487000198066b","b2669b2d-1439-4776-9c6b-36ea3e626d50","The dream team - Who owns product adoption?","who-owns-product-adoption","\u003Cp>It is one of those hair-on-fire moments where everyone across your Product, Customer Success, Support, Sales, and Marketing teams has their fingers crossed - The launch day. \u003Cbr>\u003C\u002Fp>\u003Cp>Whether it’s your brand new product or a key feature, all teams and key stakeholders are busy nailing your positioning and messaging, listing out launch activities, creating content, and so much more. Bringing your product to the market is intimidating and can be tricky.\u003Cbr>Your product is now out and is racking up some impressive wins. \u003C\u002Fp>\u003Cp>\u003Cbr>But….\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Ffinancesonline.com\u002Fsaas-statistics\u002F?ref=blog-api.saastube.io\">Your product’s user adoption starts to paint a bleak picture in no time.\u003C\u002Fa> \u003Cbr>\u003C\u002Fp>\u003Cp>With so many different modules and features, understanding the full potential of your product or a new feature can be overwhelming to the user.\u003Cbr>\u003C\u002Fp>\u003Cp>As discussed in our previous blog, product adoption is essentially a customer’s journey in learning about a new product\u002Fservice, expressing interest in it, trying it out, evaluating it and purchasing it, and finally adopting the product\u002Fservice to use it to solve a problem it intends to. \u003Cbr>\u003C\u002Fp>\u003Cp>Now, this journey might be a “buyer’s journey” to the marketing team, “product lifecycle” to a product team, or “customer\u002Fuser adoption” to a customer success team. \u003Cbr>\u003C\u002Fp>\u003Cp>So what’s the actual process like and who are the stakeholders responsible for crafting this journey?\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"4-stages-of-the-product-adoption-journey\">4 stages of the product adoption journey\u003Cbr>\u003C\u002Fh3>\u003Cul>\u003Cli>Awareness\u003C\u002Fli>\u003Cli>Interest\u003C\u002Fli>\u003Cli>Evaluation and Testing\u003C\u002Fli>\u003Cli>Adoption\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>However, when setting out to build a product adoption process, every department (both product and customer-facing), needs to examine and align their behaviors to build a successful process. Because we don’t want to put the cart before the horse.\u003Cbr>\u003C\u002Fp>\u003Cblockquote>For example, the type of goals, objectives, and metrics someone in an awareness stage has is completely different from what they’ll have in the adoption stage. In some companies, that journey begins with Marketing. And the marketing teams and customer success teams in most companies work in silos that jeopardize the customer’s experience that’s promised to them from the one actually delivered.\u003Cbr>\u003C\u002Fblockquote>\u003Cp>\u003Cbr>So each stage in the product adoption journey must align with the functional responsibilities of various departments and teams. Together, they can create a meaningful product adoption journey increasing user engagement and shortening the TTV.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"what-s-the-adoption-process-like\">What’s the adoption process like?\u003C\u002Fh3>\u003Col>\u003Cli>\u003Cstrong>Product Awareness\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Anytime I had a cut or a wound I’d simply grab a \u003Cem>Band-Aid\u003C\u002Fem> to cover it up. I’d carry warm water in \u003Cem>Thermos\u003C\u002Fem>. When I need to search, I \u003Cem>Google\u003C\u002Fem> it!\u003C\u002Fp>\u003Cp>Did you notice something? The words above are “brands” not nouns or verbs. That’s brand awareness! \u003C\u002Fp>\u003Cp>It’s the very first stage of your product adoption journey. And more so with the lengthy B2B sales cycles, where awareness isn’t a one-time effort. It’s important to stay top of mind throughout the buyer’s journey - from initial research to the final purchasing discussions. From launch to every feature release, the customer must be aware.\u003Cbr>\u003Cbr>2. \u003Cstrong>Product Interest\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Once a customer considers buying your product, they level up to the second stage: Interest. One of the best and easiest experiments to consider here is just ask! This is especially applicable to the B2B space. There's little to no harm in calling a few existing customers to get some feedback on your product, feature in terms of how it appeals to them, any suggested improvements they would love, who among the trial users would like to pay up for a subscription. This can go a long way in gauging interest and developing the newer version of improvements. \u003Cbr>\u003C\u002Fp>\u003Cp>As your experiments give you a better idea of how widely your new product or feature might be adopted, a basic landing page, an in-app banner, and a short video can provide ways to help your prospects and existing customers reach out to you. \u003Cbr>\u003Cbr>3. \u003Cstrong>Evaluation and Testing\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp>The next stage is when a customer knows what they want, and evaluates your new product or feature. With continuous development, SaaS companies need to keep their customers up-to-date closer to their purchase dates; using demos, walkthrough videos, tutorials, etc. It’s important to help customers make a long-term decision upfront so both the customer and you can benefit from better ROI.\u003Cbr>\u003Cbr>4. \u003Cstrong>Product Adoption\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cp>Finally, the customer is all set to make a purchase. The customer chooses your product to fulfill his goals adopting it as the right solution. However, the customer might need high-touch customer support from their CSM or account manager to use your product to its full potential starting from an intuitive onboarding process. Once this is done, the customer is fully onboarded and integrates your product into his existing tech stack.  \u003C\u002Fp>\u003Cp>\u003Cem>You’ve now completed a product adoption cycle!\u003C\u002Fem>\u003C\u002Fp>\u003Ch3 id=\"who-s-responsible\">Who’s responsible?\u003Cbr>\u003C\u002Fh3>\u003Cp>\u003Cem>Your entire team.\u003C\u002Fem> \u003Cbr>\u003C\u002Fp>\u003Cp>While this might sound right theoretically, it’s important that all your departments work together continuously to \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fproduct-adoption-help-users-love-your-product-more\u002F?ref=blog-api.saastube.io\">measure all related metrics\u003C\u002Fa> and make sure that your customers are getting the right ROI they want from your product. \u003Cbr>\u003C\u002Fp>\u003Cblockquote>Product, Product Marketing, Sales and Marketing, Customer Success and Support teams must all work towards the same goals: raise awareness, drive product adoption, and secure business opportunities to grow your company. A strong product adoption strategy and implementation is a result of multiple simultaneous efforts. Just running ads won’t get you any far!\u003C\u002Fblockquote>\u003Ch3 id=\"crafting-a-meaningful-product-adoption-journey-is-a-team-game\">Crafting a meaningful product adoption journey is a team game\u003C\u002Fh3>\u003Col>\u003Cli>Product\u002F Product Management team\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cbr>The product management team holds responsibility for ideating and delivering a product and its features. The critical decision-making role owned by this team often determines the how, when, why, and what of your product and\u002For its features. They must and in most cases do take into consideration the market influence, in terms of their customer's needs and competitive landscape. They strategize and manage the feasibility and technical requirements of a product and its launch. The product management team is responsible for creating software that reduces the time-to-value for its customers through intuitive UI, the flexibility of the product, reliable and consistent performance\u003C\u002Fp>\u003Cp>2. PMMs and the Marketing team\u003Cbr>\u003C\u002Fp>\u003Cp>The marketing team is dynamic and impactful, responsible for driving awareness and promoting business and product(s). They own the GTM strategy, and design & author campaigns. \u003Cbr>Leverage research and competitor insights to develop product narrative, market, and customer segmentation and strategize growth. Strategize and create content, educate customers, promote thought leadership. These activities generate leads through demand generation campaigns and account-based marketing, enabling sales teams to further acquire new customers.\u003Cbr>\u003C\u002Fp>\u003Cp>3. Sales team\u003Cbr>\u003C\u002Fp>\u003Cp>For B2B businesses relationship building is critical, in order to be successful. Most companies rely on their sales teams to drive customer acquisition. With the right insights from the marketing team, the sales team focuses their actions on identifying the different decision-makers, their problems, and opportunities. \u003Cbr>\u003C\u002Fp>\u003Cp>With high-quality, relevant content for narratives, demos, and conversations from the marketing team, the sales team can take a shot at converting a new business opportunity into a deal, building and converting it into a long-term relationship through cross-selling and upselling by communicating value.\u003Cbr>\u003Cbr>4. Customer Success team\u003C\u002Fp>\u003Cp>The customer success team ensures your users get the maximum value out of your product. Their structured approach fuels revenue generation by increasing customer loyalty, better product reviews. \u003C\u002Fp>\u003Cp>The customer-facing nature of the CS team gives them a great opportunity to understand customer pain points, their thought process, usage patterns, feature requirements, and their reason for churning out. All this information and data can help your product team make educated changes to your product, helping your product to mature meaningfully.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"4-tips-to-help-teams-increase-product-adoption\">4 tips to help teams increase product adoption\u003C\u002Fh3>\u003Cp>\u003Cbr>\u003Cbr>1. \u003Cstrong>Create strategic onboarding processes\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>It’s extremely important to educate customers on how to use your product and that makes onboarding one of the biggest priorities for SaaS products. Onboarding should ideally focus on features they need to learn, based on the goals they aim to complete with quick wins that can get customers up to speed as fast as possible. Incorporating walkthrough videos, demos and in-app widgets are some intuitive ways to get started with a compelling onboarding. \u003Cbr>\u003C\u002Fp>\u003Cp>2. \u003Cstrong>Leverage the power of email marketing\u003C\u002Fstrong>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.campaignmonitor.com\u002Fcompany\u002Fannual-report\u002F2019\u002F?ref=blog-api.saastube.io\">Email marketing has a whopping ROI of $42 for every dollar spent.\u003C\u002Fa> Segmenting your users into well-defined mailing lists can help give your customers the little nudge needed to fully adopt your product.\u003Cbr>For example, sending a how-to video guide to a user who just completed a purchase might be the right way to leverage your emails. \u003Cbr>For a subscription-based service, sending out new offers, renewal reminders might be the tipping point to get them to renew and continue with your product.\u003Cbr>\u003C\u002Fp>\u003Cp>3. \u003Cstrong>Online Video training\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>One of the best mediums for creating and providing content and training to users and customers is video. Videos can be a major contributor to your efforts to build a product adoption strategy. Instructional videos, walkthroughs, demo videos, how-to’s, video knowledge base, video academy can be a great aid to offer self-serve to customers. \u003Cbr>\u003Cbr>4. \u003Cstrong>Creating an academy\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A robust adoption strategy must incorporate ways to nurture users to strive for expertise while also building a community of expert users. Academy and certifications can provide learning resources and a way to increase the levels of competence and adoption among users by providing rewards, badges.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"conclusion\">Conclusion\u003C\u002Fh3>\u003Cp>For most product companies, the emphasis on the product is on technology implementation. Though that is primary, what’s needed to grow and sustain your product and business is a plan to purposefully build adoption to increase the ROI for those using that technology.\u003C\u002Fp>\u003Cp>\u003Cem>In our next, we’ll talk about leveraging video as a part of a successful product adoption strategy.\u003C\u002Fem>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","622a3a24d9a9fa645f6a5ed9","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FBlog-2.png","2022-03-10T17:49:24.000+00:00","2023-09-14T09:04:50.000+00:00","2022-03-11T12:53:02.000+00:00","Each stage in the product adoption journey must align with the functional responsibilities of various departments and teams. Together, they can create a meaningful product adoption journey increasing user engagement and shortening the TTV","https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwho-owns-product-adoption\u002F",[73],{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},[75,76,77],{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},{"id":46,"name":47,"slug":48,"description":49,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":50},{"id":22,"name":23,"slug":24,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":25},{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},"https:\u002F\u002Fblog-api.saastube.io\u002Fwho-owns-product-adoption\u002F",6,"Who owns product adoption?","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F03\u002FTwitter---Blog-Two.png","The dream team-Who owns product adoption?","Each stage in the product adoption journey must align with the functional responsibilities of various departments to create a meaningful impact.",{"id":87,"uuid":88,"title":89,"slug":90,"html":91,"comment_id":92,"feature_image":93,"featured":55,"visibility":14,"created_at":94,"updated_at":95,"published_at":96,"custom_excerpt":97,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":98,"tags":104,"primary_author":111,"primary_tag":112,"url":113,"excerpt":97,"reading_time":114,"access":55,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":115,"meta_description":116,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980669","a1739ea9-3444-46a3-ba8e-75d8db9a986c","Welcoming 2022, Cha-Ching!","trainn-seed-fundraise-2022","\u003Cp>We are Vivekanandhan and Sumana. Co-founders of Trainn.\u003Cbr>\u003C\u002Fp>\u003Cp>We’re super happy to announce that Trainn has raised seed funding of $700K USD led by Speciale Invest joined by Arka Venture Labs and angel investors including Chargebee founders, Freshworks CTO Shan Krishnasamy, Tracxn co-founder Abhishek Goyal among others.\u003Cbr>These funds will propel our team's expansion, fuel go-to-market programs, and accelerate product development.\u003Cbr>\u003C\u002Fp>\u003Cp>Before taking a look at the not-so-distant future, let’s rewind and look at how everything has evolved to where Trainn stands today.\u003Cbr>\u003C\u002Fp>\u003Cp>We started this company with a simple mission: Help teams accelerate product adoption. And we feel accomplished every time we help you improve your customer’s experience and successfully gain one more loyal customer!\u003Cbr>\u003C\u002Fp>\u003Cp>While we’d love to also focus on how we do what we do, we want to take a few minutes to explain \u003Cem>why\u003C\u002Fem> we do what we are doing. \u003Cbr>\u003C\u002Fp>\u003Cp>Customers often need to navigate a learning curve, to drive value from a software they have newly signed up for. Quite similar to hardware! And in today’s highly competitive SaaS landscape, an effective customer education and onboarding process can crucially impact customer engagement, retention and churn. Your SaaS product might be a game-changer, but if the end-user doesn’t know how to take advantage of its features, you will struggle to drive usage and adoption. \u003Cbr>\u003C\u002Fp>\u003Cp>But what does the existing framework for onboarding and education look like? \u003Cbr>Almost 2 years back when we started out, we observed multiple SaaS products. My co-founder and I noticed one thing - However complex the product may be, a majority of the companies are still using text and image documentation to train their customers on how to use their product.\u003Cbr>\u003C\u002Fp>\u003Cp>We had several conversations with different SaaS companies to find out why people weren't using videos to train their customers.\u003Cbr>\u003C\u002Fp>\u003Cp>Our finding - Unlike other types of videos, creating product videos was not a one time activity where you create a video, export and share it with people. They are different and there is a constant need to update it whenever the product changes. Creating such videos was also time consuming, owing to complex editing and adding high quality voice overs to make it professional and needing yet another solution to host it.\u003Cbr>So we created Trainn. A video platform to create instructional and informational product videos to train and onboard customers and allow users to engage effectively with your product over the long term.\u003C\u002Fp>\u003Ch3 id=\"why-video\">Why Video?\u003Cbr>\u003C\u002Fh3>\u003Cp>There’s been a significant shift towards videos over the past few years and it’s almost become an industry norm. Videos have overtaken the written format as people’s go-to method of gaining information. With videos, you can leverage the benefits of visuals and audio making it the best of both worlds. \u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"what-this-investment-announcement-means-to-us\">What this investment announcement means to us \u003Cbr>\u003C\u002Fh3>\u003Cp>We cannot describe enough how thrilled we are about this funding. These resources will enable us to build the platform faster and better. In the upcoming months we hope to share multiple product feature releases we’ve planned for you, provide better support to serve you and onboard more talented people to help build the platform for you.\u003Cbr>\u003C\u002Fp>\u003Ch3 id=\"a-big-thank-you-\">A big thank you!\u003Cbr>\u003C\u002Fh3>\u003Cp>To our investors, friends, family, our team and customers - Thank you! \u003Cbr>And to our early adopters and customers, we’re indeed grateful to all of you that have given us the support and feedback throughout these years.\u003Cbr>\u003C\u002Fp>\u003Cp>We remain committed to creating seamless, intuitive and enjoyable video experiences for you in the future. We’re happy to turn a new page in our journey together. \u003Cbr>\u003C\u002Fp>\u003Cp>You can reach out to us at \u003Ca href=\"mailto:support@trainn.co\">support@trainn.co\u003C\u002Fa> for any discussion, if you have a question or just to say Hi!\u003Cbr>\u003C\u002Fp>\u003Cp>And yes! If our purpose and story fascinates you… \u003Ca href=\"https:\u002F\u002Ftrainn.notion.site\u002FWork-TrainnHQ-61b354c537d74840ab765bdc450178ac?ref=blog-api.saastube.io\">we’re hiring\u003C\u002Fa>!\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fp>","61e7a5c2d9a9fa645f6a5d3e","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2022\u002F01\u002FBlog-image-2.png","2022-01-19T05:46:42.000+00:00","2024-09-10T09:13:34.000+00:00","2022-01-19T06:33:52.000+00:00","    ",[99],{"id":100,"name":101,"slug":102,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":103},"6a348563a714870001980621","Vivekanandhan Natarajan","vivekanandhan","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fvivekanandhan\u002F",[105],{"id":106,"name":107,"slug":108,"description":109,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":110},"6a348564a714870001980644","Customer Education","customer-education","Customer education empowers individuals to make informed decisions and extract maximum value from products and services. These blogs would help you spot different ways of doing so.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education\u002F",{"id":100,"name":101,"slug":102,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":103},{"id":106,"name":107,"slug":108,"description":109,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":110},"https:\u002F\u002Fblog-api.saastube.io\u002Ftrainn-seed-fundraise-2022\u002F",3,"Trainn raisese $700K seed funding led by Speciale Invest","Product video creation platform Trainn raises  $700K seed funding led by Speciale Invest to help businesses onboard and educate customers effectively.",{"id":118,"uuid":119,"title":120,"slug":121,"html":122,"comment_id":123,"feature_image":124,"featured":13,"visibility":14,"created_at":125,"updated_at":126,"published_at":127,"custom_excerpt":128,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":19,"authors":129,"tags":135,"primary_author":136,"primary_tag":19,"url":137,"excerpt":128,"reading_time":114,"access":55,"comments":13,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980668","b7b64a14-d8c5-4c67-892f-307777b8e9e7","A design-first approach to improve product adoption for your software without buying tools.","design-first-product-adoption","\u003Cp>Here is the inconvenient truth. In software products, \u003Cstrong>the majority of product adoption problems could have been fixed with just better-designed user flow. \u003C\u002Fstrong>But\u003Cstrong> \u003C\u002Fstrong>we tend to outsource that problem by buying fancy software for tooltips, guides, pop-ups & notifications. \u003C\u002Fp>\u003Cp>While I have no grudge against this practice, in fact as a cautionary disclaimer that I'm one of the founders of \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> which helps to accelerate product adoption with product training videos. The intention for me write this article is to let you know the elephant in the room is a \u003Cstrong>better designed user flow\u003C\u002Fstrong>. Before fixing this, what ever tools you use for adoption will always have a leaking bucket. So let's look at fixing this problem at our product level.\u003C\u002Fp>\u003Ch3 id=\"defining-user-goals\">\u003Cu>Defining user goals\u003C\u002Fu>\u003C\u002Fh3>\u003Cp>First things first, product adoption is your problem and not user's problem. Users only care about their goals. So the moment a user has landed on your product, your time is ticking. Every second delayed to reach his goal is going to tamper successful product adoption.\u003C\u002Fp>\u003Ch3 id=\"navigating-to-reach-goals\">\u003Cu>Navigating to reach goals\u003C\u002Fu>\u003C\u002Fh3>\u003Cp>Now that you have identified the goals, you should focus on removing obstacles to reach those goals. Here is my advice, if your product is already built, by default it's going to be cluttered. The art and science to a great designed product is to de-clutter as much possible. Let's try a practical example. \u003C\u002Fp>\u003Cp>Imagine two people standing inside a bank and had to draw a pen from the bag to sign a document.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2020\u002F12\u002Ffind.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"600\">\u003C\u002Ffigure>\u003Cp>The bag on the left needs digging to search for the pen. Whereas the bag on the right is well organised and the person will know exactly where to find it. There is also a muscle memory built naturally from previous experiences.\u003C\u002Fp>\u003Cp>Now visualise the same for your product and think through the user experience. Where are the call to actions placed? How is the main navigation designed? What is the color contrast used? What is the font size and font weight used? How is spacing done? and so on ... Ask all these questions with the intention of solving the user's goal.\u003C\u002Fp>\u003Ch3 id=\"time-steps-taken-to-reach-goals\">\u003Cu>Time & steps taken to reach goals\u003C\u002Fu>\u003C\u002Fh3>\u003Cp>Once you have cleared off the ways to navigate to reach a goal. The next design challenge lies in reducing the steps taken to reach the goal. \u003C\u002Fp>\u003Cp>Some products are straightforward with just one step to finish the main goal. A good example for this is Gmail with \"Compose\" button taking up UI prominence. While some products need to have multiple actions to finish the goal. A good example for this is Typeform where creating your first form is the primary goal.\u003C\u002Fp>\u003Cp>Not many products could be designed straightforward and simple as Gmail. So in cases where multiple steps are inevitable there are two ways to reduce the steps to reach a goal.\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Merge steps\u003C\u002Fstrong>:\u003Cbr>First plot the number of steps that users have to go through to complete the action and then see if screens can be merged together and still retaining the context. Example, forms can be grouped, a wizard like UI can be used to group actions, goals can also be broken into micro goals. \u003C\u002Fli>\u003Cli>\u003Cstrong>Template'ize steps\u003C\u002Fstrong>:\u003Cbr>This requires pre-filling data or options and presenting to users as groups. Typeform again is a great example of this.\u003C\u002Fli>\u003C\u002Fol>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2020\u002F12\u002FScreenshot-2020-12-17-at-10.19.45-PM.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2552\" height=\"1386\">\u003C\u002Ffigure>\u003Ch3 id=\"reducing-anxiety-of-what-s-going-to-happen\">\u003Cu>Reducing anxiety of what's going to happen\u003C\u002Fu>\u003C\u002Fh3>\u003Cp>The last strategy we are going to discuss is to reduce anxiety for your users. While this does not directly action to making changes in UI, it is important to understand the psychological baggage users carry while using your product.\u003C\u002Fp>\u003Cp>The best way to reduce anxiety is to show what is going to happen. This can be achieved by showing a product walkthrough video.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2020\u002F12\u002Fvideo-1.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1300\" height=\"900\">\u003Cfigcaption>Product walkthrough video during onboarding\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>I know creating high quality product videos are not that easy and requires time, money and effort. That's why we have made built Trainn to make it really easy to create product videos. You can create product videos by simply recording your screen and adding voiceovers later by using text-to-speech which converts to a human-like voice. Trainn automagically adds click highlights, merges the audio and syncs with video captions.\u003C\u002Fp>\u003Cp>Check out \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn.co\u003C\u002Fa> and start accelerating product adoption with training videos.\u003Cbr>\u003C\u002Fp>","5fd1e196d9a9fa645f6a5a53","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1493612276216-ee3925520721?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxMTc3M3wwfDF8c2VhcmNofDN8fGRlc2lnbnxlbnwwfHx8&ixlib=rb-1.2.1&q=80&w=2000","2020-12-10T08:51:34.000+00:00","2020-12-21T09:18:52.000+00:00","2020-12-17T17:14:57.000+00:00","The cat is out of the bag. You can actually build a better product adoption or onboarding flow with just a better-designed user experience. Read more to learn how...",[130],{"id":131,"name":132,"slug":133,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":134},"6a348563a714870001980622","Isaac","isaac","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fisaac\u002F",[],{"id":131,"name":132,"slug":133,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":134},"https:\u002F\u002Fblog-api.saastube.io\u002Fdesign-first-product-adoption\u002F",{"id":139,"uuid":140,"title":141,"slug":142,"html":143,"comment_id":144,"feature_image":145,"featured":13,"visibility":14,"created_at":146,"updated_at":147,"published_at":148,"custom_excerpt":149,"codeinjection_head":19,"codeinjection_foot":19,"custom_template":19,"canonical_url":150,"authors":151,"tags":153,"primary_author":154,"primary_tag":19,"url":155,"excerpt":149,"reading_time":156,"access":55,"comments":13,"og_image":157,"og_title":141,"og_description":149,"twitter_image":158,"twitter_title":141,"twitter_description":159,"meta_title":160,"meta_description":149,"email_subject":19,"frontmatter":19,"feature_image_alt":19,"feature_image_caption":19},"6a348566a714870001980667","86a81759-2f62-42b6-9979-50dad9f80505","We decided to \"eat our own dog food\" for Trainn from day one. Here is why.","we-decided-to-eat-our-own-dog-food-for-trainn-from-day-one-here-is-why","\u003Cp>In a nutshell, Trainn helps to create a self-serve product experience using product training videos. This post is about how we decided to use trainn, to train our users to create training videos within Trainn - sorry for the Trainnception 😅\u003C\u002Fp>\u003Ch2 id=\"the-trigger-\">The trigger, \u003C\u002Fh2>\u003Cp>Before launching the product to the public, we were having our team weekly catchup and just as any product owner, anxiety started to kick in and we were pondering few questions amongst us,\u003C\u002Fp>\u003Cblockquote> How are our users going to learn to use our product?\u003C\u002Fblockquote>\u003Cblockquote> Would they understand the important features?\u003C\u002Fblockquote>\u003Cp>Now one might solve these by creating in-app product walkthroughs, writing help desk articles, integrating a chat widget within the product, and wait for customers. We took a different approach. We decided to litmus test our product and measure customer self-serve experience. \u003C\u002Fp>\u003Ch2 id=\"what-did-we-do\">What did we do? \u003C\u002Fh2>\u003Cp>Using our product, we created small bite-sized \"how-to videos\" that explains all our functionalities. We have a feature, where videos can be grouped into a \u003Cstrong>collection\u003C\u002Fstrong> and shared with a unique URL. We used this feature to build a self serve \u003Ca href=\"https:\u002F\u002Fwiki.trainn.co\u002Fshare\u002F7556c6cc-20ec-441d-9189-b5fcda9d0b0d?ref=blog-api.saastube.io\">video hub\u003C\u002Fa> for our customers and made it accessible within our app. Now our customers can know everything about our product by just looking at these videos.\u003C\u002Fp>\u003Ch2 id=\"why-are-we-dogfooding\">Why are we Dogfooding?\u003C\u002Fh2>\u003Cp>Dogfooding - \"practice of an organisation using its own product\"\u003C\u002Fp>\u003Col>\u003Cli>We can realistically understand the limitations of our product from repeated usage. \u003C\u002Fli>\u003Cli>Catching bugs & UX issues is faster. If an interaction in our product is annoying for us, we definitely would want to fix it before our customers see it.\u003C\u002Fli>\u003Cli>We can set goals and A\u002FB test features with our own product and see results immediately with customers.\u003C\u002Fli>\u003Cli>We can see self-serve experience on a first-hand basis as our internal teams act like our internal customers.\u003C\u002Fli>\u003Cli>Finally, if our own product is not giving a self-serve experience to our customers. This product is not going to solve our customer's problems for sure. This helps us to put ourselves in the customer's shoes on the value perspective.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>At present our fingers are crossed, we are observing the usage pattern of our product but the true results are when more users start using it and we get heaps of data. We hope to keep you updated in our upcoming blogs about how this is shaping up.\u003C\u002Fp>\u003Ch2 id=\"what-s-next\">What's next?\u003C\u002Fh2>\u003Cp>We are currently working on a widget, which can be embedded within any product. Customers can search for videos within this widget.\u003C\u002Fp>\u003Cblockquote>On the longer run, we want this widget to be super smart. Pushing out the right content to the user at the right time.\u003C\u002Fblockquote>\u003Cp>We also have plans for a hosted video hub solution, where our customers can host these videos with a custom domain.\u003C\u002Fp>\u003Cp>Do signup with \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> if you haven't. We are on a mission to solve user adoption problems. Watch out for this space!\u003C\u002Fp>","5f52692fe5faf565177e847f","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1507813686138-954c2c879e8d?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=2000&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ","2020-09-04T16:19:59.000+00:00","2020-12-21T09:15:35.000+00:00","2020-09-03T16:20:00.000+00:00","Thought process behind using our own product for customer self-serve experience.","https:\u002F\u002Ftrainn.co\u002Fblog\u002Fwe-decided-to-eat-our-own-dog-food-for-trainn-from-day-one-here-is-why",[152],{"id":100,"name":101,"slug":102,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":103},[],{"id":100,"name":101,"slug":102,"profile_image":19,"cover_image":19,"bio":19,"website":19,"location":19,"facebook":19,"twitter":19,"threads":19,"bluesky":19,"mastodon":19,"tiktok":19,"youtube":19,"instagram":19,"linkedin":19,"meta_title":19,"meta_description":19,"url":103},"https:\u002F\u002Fblog-api.saastube.io\u002Fwe-decided-to-eat-our-own-dog-food-for-trainn-from-day-one-here-is-why\u002F",2,"https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2020\u002F09\u002Fphoto-1507813686138-954c2c879e8d-1.jpeg","https:\u002F\u002Fblog-api.saastube.io\u002Fcontent\u002Fimages\u002F2020\u002F09\u002Fphoto-1507813686138-954c2c879e8d.jpeg","Thought process behind using our own product for customer self-serve experience.\n","We decided to \"eat our own dog food\" for Trainn from day one.",{"page":162,"limit":81,"pages":163,"total":164,"next":19,"prev":165},"58",58,347,57,[167,168,169,175,176,182,183,187,193,197,198,203,209],{"id":34,"name":35,"slug":36,"description":37,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":38},{"id":106,"name":107,"slug":108,"description":109,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":110},{"id":170,"name":171,"slug":172,"description":173,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":174},"6a348564a714870001980647","Customer Experience","customer-experience","Customer experience is the sum of all moments, interactions, and emotions that leaves an indelible impression, shaping the perception and loyalty towards a brand. These blogs will help you create a lasting impression on your customer.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-experience\u002F",{"id":40,"name":41,"slug":42,"description":43,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":44},{"id":177,"name":178,"slug":179,"description":180,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":181},"6a348564a714870001980643","Customer Onboarding","customer-onboarding","Customer onboarding is the art of setting the stage for success, seamlessly guiding new users into the realm of your product or service, and ensuring a smooth and delightful initiation. This is the first step to the customer education journey and these blogs will help you make a good first impression.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-onboarding\u002F",{"id":46,"name":47,"slug":48,"description":49,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":50},{"id":184,"name":108,"slug":185,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":186},"6a8d64776a3cde00011046c2","customer-education-2","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fcustomer-education-2\u002F",{"id":188,"name":189,"slug":190,"description":191,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":192},"6a348564a714870001980641","LMS","lms","LMS (Learning Management System) is the digital gateway to knowledge, enabling organizations to efficiently create, deliver, and track educational content, empowering learners to acquire skills and expertise at their own pace. These blogs will tell you how to set up an efficient LMS for success.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Flms\u002F",{"id":194,"name":195,"slug":195,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":196},"6a8d64776a3cde00011046c3","onboarding-video","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fonboarding-video\u002F",{"id":28,"name":29,"slug":30,"description":31,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":32},{"id":199,"name":200,"slug":201,"description":19,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":202},"6a9193cfb78148000171418c","Templates","templates","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Ftemplates\u002F",{"id":204,"name":205,"slug":206,"description":207,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":208},"6a348564a714870001980642","Video Creation","video-creation","Video creation is the art of storytelling brought to life through moving images, sound, and emotion, captivating audiences and leaving a lasting impact in the digital realm. These blogs will tell you how to make the best videos that keep your users engaged when it comes to learning about your product.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-creation\u002F",{"id":210,"name":211,"slug":212,"description":213,"feature_image":19,"visibility":14,"og_image":19,"og_title":19,"og_description":19,"twitter_image":19,"twitter_title":19,"twitter_description":19,"meta_title":19,"meta_description":19,"codeinjection_head":19,"codeinjection_foot":19,"canonical_url":19,"accent_color":19,"url":214},"6a348564a714870001980645","Video Hacks","video-hacks","Trainn's video hacks are tried and tested. These creative shortcuts and techniques unlock the power of visual storytelling, elevating the quality, engagement, and effectiveness of video content.","https:\u002F\u002Fblog-api.saastube.io\u002Ftag\u002Fvideo-hacks\u002F",1792661181256]