[{"data":1,"prerenderedAt":32},["ShallowReactive",2],{"blog-post-what-is-tourial":3},{"post":4,"recommendedBlogs":30,"chosenCategory":31,"safeJson":31,"isDynamic":11},{"id":5,"uuid":6,"title":7,"slug":8,"html":9,"comment_id":5,"feature_image":10,"featured":11,"visibility":12,"created_at":13,"updated_at":14,"published_at":15,"custom_excerpt":16,"codeinjection_head":17,"codeinjection_foot":17,"custom_template":17,"canonical_url":17,"tags":18,"authors":19,"primary_author":25,"primary_tag":17,"url":26,"excerpt":16,"reading_time":27,"access":28,"comments":11,"og_image":17,"og_title":17,"og_description":17,"twitter_image":17,"twitter_title":17,"twitter_description":17,"meta_title":29,"meta_description":16,"email_subject":17,"frontmatter":17,"feature_image_alt":17,"feature_image_caption":17},"6a82966f6a3cde000110435a","848f70c0-ab67-441b-a13a-841c5b328249","What Is Tourial? Product Tours Built for Demand Gen","what-is-tourial","\u003Cp>If you're comparing tools to build self-guided product tours for marketing, Tourial has probably come up.\u003C\u002Fp>\n\u003Cp>It's positioned as an interactive demo builder for marketing and sales, with screenshot and workflow capture published across web, email, and social.\u003C\u002Fp>\n\u003Cp>The real question is whether a static, capture-based tour is the right format, and whether the product is still a focus after its shift toward Navless.\u003C\u002Fp>\n\u003Cp>This article breaks down what Tourial is, what it does, what it costs, where users hit friction, and who should look at a video-plus-walkthrough alternative instead.\u003C\u002Fp>\n\u003Ch2 id=\"key-takeaways\">Key Takeaways\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>What it is:\u003C\u002Fstrong> Tourial is an interactive-demo and micro-tour platform for marketing and sales, now operating as part of Navless.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Pricing shape:\u003C\u002Fstrong> Two plan names, Engage and Scale, with no public prices and a free trial available.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Core capability:\u003C\u002Fstrong> AI-assisted micro-tour builder, tour-center hubs, workflow capture, analytics, and marketing-stack integrations.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>What users like:\u003C\u002Fstrong> hands-on support and easy per-audience customization of tours.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>What users flag:\u003C\u002Fstrong> no simultaneous collaboration or offline editing, and static captures that need updating when the product changes.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Best for:\u003C\u002Fstrong> mid-market marketing and demand-gen teams. Teams whose deliverable is a narrated video should weigh a video-first tool.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"what-is-tourial\">What Is Tourial?\u003C\u002Fh2>\n\u003Cp>Tourial is an interactive-demo and micro-tour platform for marketing and sales teams, using screenshot and workflow capture to publish self-guided product tours across websites, email, and social. It sits in the interactive-demo category and now operates as part of Navless.\u003C\u002Fp>\n\u003Ch2 id=\"key-features-of-tourial\">Key Features of Tourial\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>An AI-assisted micro-tour builder, with unlimited interactive tours.\u003C\u002Fli>\n\u003Cli>Tour centers that group tours by persona or use case.\u003C\u002Fli>\n\u003Cli>A workflow-capture Chrome extension for product screens and click paths.\u003C\u002Fli>\n\u003Cli>Engagement analytics on what prospects click.\u003C\u002Fli>\n\u003Cli>Integrations with HubSpot, Salesforce, Marketo, and Pardot.\u003C\u002Fli>\n\u003Cli>Guided workshops and studio services as paid add-ons.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"tourial-pricing\">Tourial Pricing\u003C\u002Fh2>\n\u003Cp>Tourial lists plan names without public prices. The snapshot below reflects what is on the Tourial pricing page; treat dollar figures as estimates.\u003C\u002Fp>\n\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth style=\"text-align:left\">Plan\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">Price\u003C\u002Fth>\n\u003Cth style=\"text-align:left\">What you get\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Engage\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Custom (estimate)\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">AI tour generation, unlimited tours, 5 seats, analytics\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd style=\"text-align:left\">Scale\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Custom (estimate)\u003C\u002Ftd>\n\u003Ctd style=\"text-align:left\">Uncapped seats, advanced roles, dedicated CSM, premium SSO add-on\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003Cp>A free trial is offered, but prices are not public. Third-party estimates put contracts in the low five figures per year. Confirm directly with the vendor.\u003C\u002Fp>\n\u003Cdiv style=\"background:#f4f5f7;border-radius:16px;padding:24px 28px;margin:28px 0;box-sizing:border-box;width:100%;overflow-wrap:anywhere;\">\n\u003Cstrong>See the detailed pricing breakdown:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Ftourial-pricing\u002F?ref=blog-api.saastube.io\" style=\"text-decoration:underline;text-underline-offset:2px;\">Tourial pricing and plan limits\u003C\u002Fa>\n\u003C\u002Fdiv>\n\u003Ch2 id=\"who-tourial-is-best-for-and-who-should-look-elsewhere\">Who Tourial Is Best For, and Who Should Look Elsewhere\u003C\u002Fh2>\n\u003Cp>Tourial fits mid-market marketing, demand-gen, and SDR teams that want top-of-funnel, self-guided tours to embed on web pages, emails, and social, owned by marketing.\u003C\u002Fp>\n\u003Cp>It's a weaker fit for teams needing a live product sandbox, technical evaluations, or a narrated video customers watch. As a capture-based tour, content also needs manual updates when the product changes, and the vendor has pivoted its parent brand toward Navless.\u003C\u002Fp>\n\u003Cdiv style=\"background:#f4f5f7;border-radius:16px;padding:24px 28px;margin:28px 0;box-sizing:border-box;width:100%;overflow-wrap:anywhere;\">\n\u003Cstrong>Also compare:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Farcade-vs-tourial\u002F?ref=blog-api.saastube.io\" style=\"text-decoration:underline;text-underline-offset:2px;\">Arcade vs Tourial\u003C\u002Fa>\u003Cbr>\\n\u003Cstrong>Also compare:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Fcamtasia-vs-tourial\u002F?ref=blog-api.saastube.io\" style=\"text-decoration:underline;text-underline-offset:2px;\">Camtasia vs Tourial\u003C\u002Fa>\n\u003C\u002Fdiv>\n\u003Cp>For a broader category view, explore this \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fproduct-videos\u002Ftools-to-create-product-demo-videos\u002F?ref=blog-api.saastube.io\">relevant tools guide\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2 id=\"tourial-limitations\">Tourial Limitations\u003C\u002Fh2>\n\u003Cp>Tourial has a thin, shifting review base (its G2 profile now redirects to Navless), so the frictions below are limited and should be confirmed before publishing.\u003C\u002Fp>\n\u003Ch3 id=\"no-simultaneous-collaboration-or-offline-editing\">No simultaneous collaboration or offline editing\u003C\u002Fh3>\n\u003Cdiv style=\"position:relative;max-width:720px;margin:22px 0;background:#fafafc;border:1px solid #ececf3;border-radius:16px;padding:28px 32px 22px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\u003Cdiv style=\"position:absolute;top:-18px;left:-14px;width:44px;height:44px;border-radius:50%;background:#ece9fb;display:flex;align-items:center;justify-content:center;box-shadow:0 1px 2px rgba(17,24,39,0.05);\">\u003Csvg width=\"22\" height=\"22\" viewBox=\"0 0 27 27\" fill=\"none\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\u003Cpath d=\"M5.91698 18.6542C4.88698 17.5602 4.33398 16.3332 4.33398 14.3442C4.33398 10.8442 6.79098 7.70725 10.364 6.15625L11.257 7.53425C7.92199 9.33825 7.26998 11.6792 7.00998 13.1552C7.54698 12.8772 8.24998 12.7802 8.93898 12.8442C10.743 13.0112 12.165 14.4923 12.165 16.3333C12.165 17.2615 11.7962 18.1517 11.1399 18.8081C10.4835 19.4645 9.59324 19.8333 8.66498 19.8333C7.59198 19.8333 6.56598 19.3432 5.91698 18.6542V18.6542ZM15.917 18.6542C14.887 17.5602 14.334 16.3332 14.334 14.3442C14.334 10.8442 16.791 7.70725 20.364 6.15625L21.257 7.53425C17.922 9.33825 17.27 11.6792 17.01 13.1552C17.547 12.8772 18.25 12.7802 18.939 12.8442C20.743 13.0112 22.165 14.4923 22.165 16.3333C22.165 17.2615 21.7962 18.1517 21.1399 18.8081C20.4835 19.4645 19.5932 19.8333 18.665 19.8333C17.592 19.8333 16.566 19.3432 15.917 18.6542V18.6542Z\" fill=\"#3C1485\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cp style=\"font-size:18px;line-height:1.5;font-weight:700;color:#111827;margin:2px 0 18px;\">I can't say I actively dislike anything, but an area of opportunity could be the ability to edit offline or to collaborate online with other users simultaneously.\u003C\u002Fp>\u003Cdiv style=\"display:flex;align-items:flex-end;justify-content:space-between;gap:16px;\">\u003Cdiv style=\"line-height:1.4;\">\u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Freviews\u002Fproduct\u002Ftourial?ref=blog-api.saastube.io\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"font-size:15px;font-weight:600;color:#111827;text-decoration:underline;text-underline-offset:2px;\">Digital Marketing Manager\u003C\u002Fa>\u003Cdiv style=\"font-size:13px;color:#6b7280;\">Software, Gartner Peer Insights\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Freviews\u002Fproduct\u002Ftourial?ref=blog-api.saastube.io\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Read a Tourial review on Gartner Peer Insights\" style=\"flex:none;display:inline-flex;align-items:center;font-size:13px;font-weight:600;color:#4f46e5;text-decoration:none;white-space:nowrap;\">View on Gartner Peer Insights ›\u003C\u002Fa>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003Cp>Without real-time collaboration, a team building tours together works around the tool.\u003C\u002Fp>\n\u003Cdiv style=\"background:#f4f5f7;border-radius:16px;padding:24px 28px;margin:28px 0;box-sizing:border-box;width:100%;overflow-wrap:anywhere;\">\n\u003Cstrong>Read the detailed review:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fblog\u002Ftourial-reviews\u002F?ref=blog-api.saastube.io\" style=\"text-decoration:underline;text-underline-offset:2px;\">Tourial review\u003C\u002Fa>\n\u003C\u002Fdiv>\n\u003Ch2 id=\"introducing-trainn-the-tourial-alternative-for-videos-and-walkthroughs-from-one-recording\">Introducing Trainn, the Tourial Alternative For Videos and Walkthroughs From One Recording\u003C\u002Fh2>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002F?ref=blog-api.saastube.io\">Trainn\u003C\u002Fa> is an \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fvideo-creation\u002F?ref=blog-api.saastube.io\">AI video and guide creation tool\u003C\u002Fa> that turns one screen recording into a narrated video, a \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fstep-by-step-guide-generator\u002F?ref=blog-api.saastube.io\">step-by-step guide\u003C\u002Fa>, and an \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Finteractive-guides\u002F?ref=blog-api.saastube.io\">interactive walkthrough\u003C\u002Fa> at the same time. With Trainn, you get the click-through walkthrough buyers can explore and a narrated video they can watch, both from the same recording.\u003C\u002Fp>\n\u003Cp>Trainn reads the recording as a workflow and breaks it into clips, one per interaction. When the product changes, you swap the outdated clip instead of rebuilding the demo, and every place it is embedded updates.\u003C\u002Fp>\n\u003Ch2 id=\"why-trainn-is-better-for-content-that-stays-current\">Why Trainn Is Better for Content That Stays Current\u003C\u002Fh2>\n\u003Col>\n\u003Cli>\u003Cstrong>A narrated video and an interactive walkthrough from one recording.\u003C\u002Fstrong> You get the click-through experience and a video customers watch, plus the written guide, from one capture.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Updates by clip swap, not manual re-capture.\u003C\u002Fstrong> When the product changes, swap the outdated clip and the published link updates everywhere, so tours do not go stale.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A workflow the tool understands.\u003C\u002Fstrong> Trainn structures the recording for you and adds zooms and spotlights on the steps that matter.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>One recording, three formats, one source.\u003C\u002Fstrong> The video, the guide, and the walkthrough come from the same recording and stay consistent.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Unlike other creation tools, Trainn also lets you host, deliver, and track the content you create, so your videos don't end up scattered across Vimeo, Google Drive, and email.\u003C\u002Fp>\n\u003Cdiv style=\"position:relative;max-width:720px;margin:32px 0;background:#fafafc;border:1px solid #ececf3;border-radius:16px;padding:28px 32px 24px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;box-sizing:border-box;\">\u003Cdiv aria-hidden=\"true\" style=\"position:absolute;top:-18px;left:-14px;width:44px;height:44px;border-radius:50%;background:#ece9fb;display:flex;align-items:center;justify-content:center;box-shadow:0 1px 2px rgba(17,24,39,0.05);\">\u003Csvg width=\"22\" height=\"22\" viewBox=\"0 0 27 27\" fill=\"none\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\">\u003Cpath d=\"M5.91698 18.6542C4.88698 17.5602 4.33398 16.3332 4.33398 14.3442C4.33398 10.8442 6.79098 7.70725 10.364 6.15625L11.257 7.53425C7.92199 9.33825 7.26998 11.6792 7.00998 13.1552C7.54698 12.8772 8.24998 12.7802 8.93898 12.8442C10.743 13.0112 12.165 14.4923 12.165 16.3333C12.165 17.2615 11.7962 18.1517 11.1399 18.8081C10.4835 19.4645 9.59324 19.8333 8.66498 19.8333C7.59198 19.8333 6.56598 19.3432 5.91698 18.6542V18.6542ZM15.917 18.6542C14.887 17.5602 14.334 16.3332 14.334 14.3442C14.334 10.8442 16.791 7.70725 20.364 6.15625L21.257 7.53425C17.922 9.33825 17.27 11.6792 17.01 13.1552C17.547 12.8772 18.25 12.7802 18.939 12.8442C20.743 13.0112 22.165 14.4923 22.165 16.3333C22.165 17.2615 21.7962 18.1517 21.1399 18.8081C20.4835 19.4645 19.5932 19.8333 18.665 19.8333C17.592 19.8333 16.566 19.3432 15.917 18.6542V18.6542Z\" fill=\"#3C1485\">\u003C\u002Fpath>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cp style=\"font-size:18px;line-height:1.5;font-weight:700;color:#111827;margin:2px 0 22px;\">Our technical writers now create 15-20 videos per week for ServiceNow's documentation portal. With Trainn, we have cut video production time by 50%.\u003C\u002Fp>\u003Cdiv style=\"display:flex;align-items:center;gap:16px;\">\u003Cimg src=\"https:\u002F\u002Ftrainn.co\u002F_nuxt\u002Fimg\u002Ffa-lujan-waisberg.2db2a7e.png\" alt=\"Fa Lujan Waisberg, Sr. Manager, Strategic Programs at ServiceNow\" width=\"72\" height=\"72\" loading=\"lazy\" style=\"display:block;width:72px;height:72px;min-width:72px;border-radius:50%;object-fit:cover;object-position:50% 50%;border:3px solid #ffffff;box-sizing:border-box;box-shadow:0 4px 12px rgba(17,24,39,0.12);\">\u003Cdiv style=\"min-width:0;line-height:1.45;\">\u003Cdiv style=\"font-size:15px;font-weight:600;color:#111827;\">Fa Lujan Waisberg\u003C\u002Fdiv>\u003Cdiv style=\"font-size:13px;color:#6b7280;\">Sr. Manager, Strategic Programs, ServiceNow\u003C\u002Fdiv>\u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fcustomers\u002Fservicenow\u002F?ref=blog-api.saastube.io\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display:inline-block;margin-top:12px;font-size:15px;font-weight:600;color:#111827;text-decoration:none;\">\u003Cspan style=\"text-decoration:underline;text-underline-offset:3px;\">Read the customer story\u003C\u002Fspan> \u003Cspan style=\"color:#4f46e5;font-weight:700;\">›\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003Cp>You can start a free trial and turn your first recording into a video, a guide, and a walkthrough in one session. If you decide to keep going, paid plans \u003Ca href=\"https:\u002F\u002Ftrainn.co\u002Fpricing\u002F?ref=blog-api.saastube.io\">start at $19 a month\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2 id=\"frequently-asked-questions\">Frequently Asked Questions\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>What is Tourial and what is it used for?\u003C\u002Fstrong>\u003Cbr>\nTourial is an interactive-demo and micro-tour platform for marketing and sales. It uses screenshot and workflow capture to publish self-guided product tours across websites, email, and social.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What is a micro tour or interactive demo?\u003C\u002Fstrong>\u003Cbr>\nA micro tour is a short, self-guided click-through of a product built from captured screens, designed to convert busy buyers. The viewer clicks through it rather than watching a video.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How much does Tourial cost?\u003C\u002Fstrong>\u003Cbr>\nTourial lists two plans, Engage and Scale, without public prices, and offers a free trial. Third-party estimates put contracts in the low five figures per year. Confirm with the vendor.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Is Tourial part of Navless?\u003C\u002Fstrong>\u003Cbr>\nYes. Tourial now operates as part of Navless, and its G2 profile redirects to Navless, so review coverage of the standalone Tourial product is thin.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Does Tourial make videos?\u003C\u002Fstrong>\u003Cbr>\nTourial produces capture-based interactive tours rather than narrated videos. If you need a video customers watch, that is a different format.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What is the best Tourial alternative for video?\u003C\u002Fstrong>\u003Cbr>\nTrainn is a common choice when you need a narrated video, not only a click-through tour. It produces a video, an interactive walkthrough, and a written guide from one recording, and updates by clip swap.\u003C\u002Fp>\n\u003Ch2 id=\"get-the-walkthrough-and-the-video-together\">Get the Walkthrough and the Video Together\u003C\u002Fh2>\n\u003Cp>If you need a video customers watch and a walkthrough they can explore, record once and let Trainn produce both, plus the guide. \u003Ca href=\"https:\u002F\u002Fapp.trainn.co\u002Fsign_up?ref=blog-api.saastube.io\">Start a free trial\u003C\u002Fa> and build your first one today.\u003C\u002Fp>\n","https:\u002F\u002Fblogimages.trainn.co\u002F2026\u002F08\u002Fwhat-is-tourial.webp",false,"public","2026-08-17T05:04:47.000+00:00","2026-09-23T14:17:02.000+00:00","2026-08-14T05:06:00.000+00:00","What is Tourial? How its interactive product tours support demand-gen campaigns and embeds, who it fits, what it costs, and a video-first alternative to consider.",null,[],[20],{"id":21,"name":22,"slug":23,"profile_image":17,"cover_image":17,"bio":17,"website":17,"location":17,"facebook":17,"twitter":17,"threads":17,"bluesky":17,"mastodon":17,"tiktok":17,"youtube":17,"instagram":17,"linkedin":17,"meta_title":17,"meta_description":17,"url":24},"6a35058e10905f00011adb15","Bharath Krishna","bharath","https:\u002F\u002Fblog-api.saastube.io\u002Fauthor\u002Fbharath\u002F",{"id":21,"name":22,"slug":23,"profile_image":17,"cover_image":17,"bio":17,"website":17,"location":17,"facebook":17,"twitter":17,"threads":17,"bluesky":17,"mastodon":17,"tiktok":17,"youtube":17,"instagram":17,"linkedin":17,"meta_title":17,"meta_description":17,"url":24},"https:\u002F\u002Fblog-api.saastube.io\u002Fwhat-is-tourial\u002F",5,true,"What Is Tourial? Demo Tours for Demand-Gen Campaigns (2026)",[],"",1793950648236]