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EPISODE 08

Shannon Howard

Director of Customer and Content Marketing,
Intellum

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Aligning Marketing and Education Teams to Elevate Customer Education Programs.

Great marketing drives successful education programs. Shannon Howard, shares her experience of using collaboration to set up content roadmaps, repurpose content and align teams to achieve business objectives through education.

PART 1

Setting up strategic collaboration between education and marketing teams

PART 2

Repurposing educational content for marketing teams, setting up content standards and ownership.

The Finer Details of This Episode
  • 01
    Importance of a marketing lens on customer education and vice versa
  • 02
    How & why to set up collaboration between marketing and education teams
  • 03
    How Shannon repurposes Intellum’s educational content
  • 04
    Planning and collaborative development of content roadmaps
  • 05
    Setting up content standards, coordination and ownership between teams
  • 06
    Setting up project briefs for remote collaboration
  • 07
    Should customer educators build a brand for themselves?
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Leveraging NPS Surveys to Drive Customer Feedbacks for Education Teams

Alex Turkovic stresses on the importance of written feedbacks rather than NPS (scores), for drive learning programs, validating training roadmaps and product feedback.

EPISODE 06
PRESENTED BY
Customer Education | podcast | Trainn | Targeted Customer Education

Trainn is a Customer Education platform built for B2B SaaS companies of all sizes to onboard, train, and educate their customers, at scale.

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