Keka is India’s leading employee-centric HR platform, trusted by over 10,000 businesses worldwide. Since its launch eight years ago, Keka has grown purely through customer love and loyalty, with zero advertising spend.
As Keka grew and expanded globally, its customer base was exploding.
Sakshi Sharma , the Learning and Knowledge Management Lead at Keka, and her team faced a demand-and-supply crisis.
With a growing list of 500 customers in the pipeline, Sakshi’s team of five trainers couldn’t keep up. Each trainer spent four hours daily delivering the same repetitive sessions, trying to guide new users through Keka’s platform. This left her trainers drained and her customers underprepared.
The strain didn’t end there. Creating content was another roadblock. Sakshi’s content team of two video editors relied on Adobe, which was too slow for Keka’s rapid pace. "Creating a single pre-boarding video took an entire day," Sakshi recalls.
With plans to enter the US and European markets, Sakshi explains "We couldn't expect international customers to align with our available training slots. We needed to offer training that could scale without compromising quality."
The stakes were particularly high given Keka's business model. Customers experience the Keka platform in their 30-day onboarding period before making payment. If customers don't understand the platform during these initial 30 days, all our sales efforts go to waste," Sakshi emphasizes. "But when they grasp it well, they stay with us." So, training was crucial.
With limited trainers, slow content creation, and an impending international rollout, Sakshi and the team knew they needed a scalable solution. But hiring more trainers and content creators wasn’t the smartest answer; Keka needed a way to deliver consistent, high-quality training without sacrificing time, budget, or team morale.
As Sakshi explored LMS solutions, her key criteria were clear: the need for one solution that could handle both video creation and customer training without adding to their budget or workflow complexity.
After comparing options like Skilljar, Clueso, Intellum, and Trainn, she was particularly impressed by Trainn. While Skilljar offered robust LMS features and Clueso provided AI video creation, Trainn emerged as the perfect blend of both worlds, offering:
Superior AI capabilities compared to Skilljar
Comprehensive LMS features that Clueso lacked
Cost-effective single-platform solution
With Trainn, Keka launched "Keka University," a full-fledged training academy. Customers now receive credentials to Keka University on day one of onboarding and gain access to a library of videos, quizzes, and interactive walkthroughs.
In just a week, the team built Version 1 of the University, then ran a successful pilot to measure customer engagement and content effectiveness.
Keka now offers a hybrid training experience— Keka University for self-paced learning, and 1-1 calls for personalized support.
The content team, initially skeptical of moving away from Adobe, now embraces the speed and flexibility of Trainn’s AI-powered platform. "Once they experienced creating six videos in a day – something previously impossible – they were convinced," Sakshi shares.
50% Reduction in Training Time: Training sessions that previously took four hours are now completed in just two. As customers complete modules through Keka University, they come to live sessions prepared and with a solid understanding of the platform.
6X Faster Video production: The team now produces six videos a day, a staggering increase from their previous pace of one video per day. Small edits due to product updates, which once required a complete overhaul, can now be made in minutes.
Trainers love their work: Sakshi’s team of trainers no longer feel bogged down by monotonous sessions. Instead, they cater to the needs of the customers better.
Our trainers now love their work. Instead of saying the same things repeatedly, they focus on meaningful client engagement. They review customer progress through the courses, customize learning paths, and provide targeted support where it's needed most.
Increase in customer satisfaction: Keka’s Customers are more informed and raise fewer support tickets. Feedback has been overwhelmingly positive, with customers praising the enhanced learning experience.
The continuous efforts of a team of 20 people helped set a new scalable training process in place, and as a result, Keka HR is poised for continued growth. They're already working on reducing training time further to just one hour, while continuously refining their content based on learner analytics.
If any company has a B2B business and wants to offer self-service training or client enablement, Trainn is the best product. It is very user-friendly and is completely no code. It’s not just about the tech, your support is really great. The time they take to reply is within minutes.