INSPIRING CHANGE THROUGH CONVERSATIONS
Uncovering Expert Voices in Customer Education
A TRAINN ORIGINAL PODCAST
Tune into engaging conversations with industry pros from diverse SaaS teams
who’ve scaled their customer education
programs to the peak
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- Episode 05
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- Episode 02
- Episode 01
Eric Mistry
Strategy & Shared Services Operations Manager , Contentsquare (Heap)
Building automations to drive data-driven customer education programs
Discover how Eric Mistry builts automations for the customer education team at Heap, saving hours of manual and repetitive work. Learn his strategies on how to make your customer education program more data driven and much more.
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PART 1
Exploring the power of automations for customer education teams
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PART 2
How Eric's automations save 20 hours per week of instructor time and how he builds them.
Vicky Kennedy
FOUNDER , ECHTUS
Building Attribution Models for Customer Education Programs to Prove ROI
Vicky Kennedy delves into the crucial role of strategic customer education for driving targeted outcomes. She talks about building competency-based training and establishing attribution models for effective teams.
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PART 1
Targeted Customer Education to Drive Measurable Results
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PART 2
There’s no such thing as a trained customer
Vivian Toledo
HEAD OF CUSTOMER SUCCESS
Building a Culture of Customer Education in Brazilian SaaS Companies
Vivian uncovers why many Brazilian SaaS companies neglect customer education resulting in lack of awareness about self-serve resources among Brazilian customers.
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PART 1
Why Brazilian companies haven't prioritized on customer education yet ?
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PART 2
Shifting focus from technical-focused customer training to strategic customer success
Raman Bindra
CUSTOMER SUCCESS LEADER
Can Happy Customers Churn?
A happy customer and loyal customer are not the same! Raman Bindra dives into addressing the reason for unanticipated churns and how customer education helps organizations deal with them.
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PART 1
Debunking The Myth About Happy Customers Churning
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PART 2
Measuring Product Adoption, Effective CSM Tactics, Post Churn analysis
Monica Sindwani
PRINCIPAL PARTNER EDUCATION SPECIALIST
Building a Customer Education Program from Scratch for Startups
Monica shares her journey scaling Agentsync’s customer education program from 0 to 1. She shares her strategies, and blueprints from scaling the program successfully from seed to unicorn stage
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PART 1
Leveraging the power of support tickets to build a customer education program
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PART 2
Conducting webinars, setting up help centres and when to monetize on training programsÂ
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