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EPISODE 04

Vicky Kennedy

FOUNDER , ECHTUS

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Building Attribution Models for Customer Education Programs to Prove ROI.

Vicky Kennedy delves into the crucial role of strategic customer education for driving targeted outcomes. She talks about building competency-based training and establishing attribution models for effective teams.

PART 1

Targeted Customer Education to Drive Measurable Results

PART 2

There’s no such thing as a trained customer

The Finer Details of This Episode
  • 01 What do you mean by “targeted customer education”
  • 02 How to build a targeted customer education program ?
  • 03 Builidng competency based learning
  • 04 Should you monetize your training program?
  • 05 Building attribution models for customer education
  • 06 Moving from engagement metrics to efficacy metrics to measure training success
  • 07 Shifting the perception of customer education

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