EPISODE 04
Vicky Kennedy
FOUNDER , ECHTUS
Building Attribution Models for Customer Education Programs to Prove ROI.
Vicky Kennedy delves into the crucial role of strategic customer education for driving targeted outcomes.
She talks about building competency-based training and establishing attribution models for effective teams.
PART 1
Targeted Customer Education to Drive Measurable Results
PART 2
There’s no such thing as a trained customer
The Finer Details of This Episode
- 01 What do you mean by “targeted customer education”
- 02 How to build a targeted customer education program ?
- 03 Builidng competency based learning
- 04 Should you monetize your training program?
- 05 Building attribution models for customer education
- 06 Moving from engagement metrics to efficacy metrics to measure training success
- 07 Shifting the perception of customer education