EPISODE 05
Eric Mistry
Strategy & Shared Services Operations Manager,
Contentsquare (Heap)

Building automations to drive data-driven customer education
programs.
Discover how Eric Mistry builts automations for the customer
education team at Heap, saving hours of manual and repetitive
work.
PART 1
Exploring the power of automations for customer education
teams
PART 2
How Eric's automations save 20 hours per week of instructor
time and how he builds them.
The Finer Details of This Episode
- 01 Role of automations in customer education
- 02 Common customer education tasks that can be
automated
- 03 What to automate vs what not to automate
- 04 Establishing the ideal source of truth for
training programs
- 05 How to build a chatbot on slack to answer
support queries
- 06 How Eric makes crucial data move between CRM,
LMS, google sheets and much more
- 07 How Eric automated the ILT booking process at
Contentsquare (Heap)
- 08 Resources to learn about automations