Vivian Toledo
HEAD OF CUSTOMER SUCCESS
Building a Culture of Customer Education in Brazilian SaaS Companies
Vivian uncovers why many Brazilian SaaS companies neglect customer education resulting in lack of awareness about self-serve resources among Brazilian customers
PART 1
Why Brazilian companies haven't prioritized on customer education yet?
PART 2
Shifting focus from technical-focused customer training to strategic customer success
The Finer Details of This Episode
- 01 Impact of Brazilian culture on customer education
- 02 Why Brazilian SaaS Companies Overlook Customer Education
- 03 Strategies for Garnering Buy-in for Your Customer Education Program
- 04 The Influence of Customer Education on Key Customer Success Metrics
- 05 Limitations of Traditional One-on-One Customer Training Approaches
- 06 The Necessity of Self-Serve Resources for Every Customer Success Team
- 07 Identifying the North Star Metric for Your Customer Education Program
- 08 Strategies to Encourage Customers to Utilize Self-Serve Resources
- 09 How to Conduct a Trial Run of Your Customer Education Program
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