Know these 5 cool ways to improve your customer experience and make them feel welcomed at every touchpoint.
Using videos in marketing can bring positive returns, as reported by 92% of video marketers.
What is more interesting is that videos can even assist SaaS businesses in delivering omnichannel customer experience.
Need more clarity? Let us first understand what omnichannel customer experience is.
Omnichannel customer experience simply means making sure your customers have the same experience with your brand, whether they interact with you online or offline. It significantly improves your customer experience with the product.
In simple words its about maintaining the same user experience wether you're online or a brick and mortar store. This requires being available to your customers and making it easy for them to engage with you throughout their shopping experience.
In terms of SaaS, omnichannel customer experience examples can be all the ways customers interact with your business. This includes phone calls, live chats, social media, follow-up emails and even in-person visits to your office.
However, managing the same experience across all these multiple channels can be tricky. You have to make sure that your communication remains the same and that customers are pleased.
One cool way to ensure a great omnichannel customer experience is to use videos. People love to interact with visual content, and videos are at the top.
Videos can be a powerful tool to connect with customers, educate them on your product or service and build brand awareness.
Here are 5 ways to improve the omnichannel customer experience using videos.
Let us start with omnichannel journeys and customer experience.
Videos can be a great companion for product marketing. No matter what your approach to attracting and nurturing customers for your SaaS product is, you will need content. And nothing can be better than videos.
In fact, 89% of people state that a video convinced them to buy a product or service.
Here is how you can use videos at two of the most critical stages of the marketing funnel.
Understanding SaaS products can be difficult. Your customers need support and training to get started with your product. Using videos in your omnichannel strategy here can be a great tool to explain your product.
Here is how you can do it.
If your customers do not get the desired value from your product, they are more likely to churn. So, if you want to make sure that your customers make the most of your product, you need to train them.
Videos as part of your multi channel strategy are a great medium to help customers get the best value from your product. The following is how you can train customers for better value.
If a customer has a query or issue with your product, you can create videos to help them troubleshoot.
You should post these videos on your website or community platform. They can be a helpful resource for users who prefer visual learning. Or it can also help people who want to solve a problem quickly without having to contact customer support.
Targeted videos can help you deliver a more engaging and effective customer experience. By tailoring videos to specific customer segments, you can create content that is more relevant and valuable.
This, in turn, can lead to higher engagement rates, improved retention and, ultimately, higher customer loyalty.
Here is how you can do it.
In conclusion, videos can be a powerful tool for creating an omnichannel customer experience in SaaS businesses.
By using videos at every stage of the customer journey, you can attract, onboard, train and engage customers in a more effective way.
By following the 5 tips listed in this article, you can leverage the power of videos. It will help you improve customer satisfaction and drive growth.
So, start using videos for customer success today.
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