Customer Onboarding
What is Customer Onboarding?
Customer onboarding is how a company guides a new customer to first value. It covers the steps after purchase, setup, training, and early support that turn a signup into real use. Strong onboarding shortens time-to-value and lowers early churn. Weak onboarding is where most customers quietly disengage before they build a habit.
What Customer Onboarding Includes
Onboarding usually moves through a few stages, though the labels vary by company:
* Welcome and kicko