EPISODE 04
Vicky Kennedy
FOUNDER , ECHTUS

Building Attribution Models for Customer Education Programs to
Prove ROI.
Vicky Kennedy delves into the crucial role of strategic customer
education for driving targeted outcomes. She talks about building
competency-based training and establishing attribution models for
effective teams.
PART 1
Targeted Customer Education to Drive Measurable Results
PART 2
There’s no such thing as a trained customer
The Finer Details of This Episode
- 01 What do you mean by “targeted customer
education”
- 02 How to build a targeted customer education
program ?
- 03 Builidng competency based learning
- 04 Should you monetize your training program?
- 05 Building attribution models for customer
education
- 06 Moving from engagement metrics to efficacy
metrics to measure training success
- 07 Shifting the perception of customer education