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Explainer Video

What is a Explainer Video?

An explainer video is a short, engaging video that succinctly explains a product, service, concept, or idea in a compelling and easy-to-understand manner. It combines visuals, narration, and sometimes animation to deliver a clear and concise message to the viewer.

Benefits of Explainer Video

Explainer videos offer a plethora of benefits for businesses and creators alike. Some key advantages include:

  • Increased Engagement - Captivate your audience with visually appealing content that keeps them hooked from start to finish.
  • Enhanced Understanding - Simplify complex concepts and ideas, making it easier for viewers to grasp and retain information.
  • Higher Conversion Rates - Drive conversions by effectively showcasing the value proposition of your product or service in a persuasive and engaging format.
  • Brand Awareness - Boost brand visibility and recognition by creating memorable and shareable content that resonates with your target audience.

How Do Explainer Videos Work?

Explainer videos work by distilling complex ideas or concepts into clear, concise, and engaging visual narratives. Typically ranging from one to three minutes in length, these videos leverage a combination of animation, narration, and storytelling to simplify information and captivate viewers' attention.

By breaking down intricate topics into easily digestible segments, explainer videos effectively communicate key messages, benefits, or processes to the audience. Whether used for product demonstrations, educational content, or brand storytelling, explainer videos serve as powerful tools for conveying information memorably and engagingly, ultimately driving superior customer experiences.

What are the Types of Explainer Videos?

There are several types of explainer videos, each suited to different purposes and audiences. These include:

  • Animated Explainer Videos - Utilize animation and motion graphics to visually illustrate concepts and ideas dynamically and engagingly.
  • Live-Action Explainer Videos - Feature real people or actors to demonstrate products or services in real-life scenarios, adding authenticity and relatability.
  • Whiteboard Explainer Videos - Employ a whiteboard or blackboard-style animation to visually depict ideas and concepts as they are being narrated, creating a sense of involvement and interactivity.

What are the challenges of Creating an Explainer Video?

While explainer videos offer numerous benefits, they also present some challenges, such as:

  • Scriptwriting - Crafting a compelling script that effectively communicates your message while maintaining brevity and clarity can be challenging.
  • Visual Design - Ensuring that the visuals and animation align with your brand identity and effectively convey the intended message requires careful planning and execution.
  • Voiceover and Audio - Selecting the right voice talent and ensuring high-quality audio recording is essential for delivering a professional and engaging viewing experience.

How to Select the Right Tool for creating Explainer videos?

Choosing the right tool for creating explainer videos is crucial for achieving optimal results. Consider the following factors when selecting a tool:

  • Ease of Use- Look for user-friendly software that allows you to create professional-looking videos without requiring advanced technical skills.
  • Features and Functionality- Assess the tool's capabilities, such as animation options, customization features, and compatibility with your desired platforms.
  • Cost and Affordability- Evaluate the pricing plans and subscription models to ensure that the tool aligns with your budget and requirements.

Trainn is the world’s most powerful and easiest video creation tool you need to create professional-quality videos of your digital product. You can record, edit, add voiceover , and share your AI-powered videos in 5 mins.


  • What is the ideal length for an explainer video?

    The ideal length for an explainer video is typically between 60 to 90 seconds, as shorter videos tend to maintain higher viewer engagement.

  • How can I make my explainer video more engaging?

    To make your explainer video more engaging, focus on storytelling, use compelling visuals, incorporate humor or emotion, and include a strong call-to-action to encourage viewer interaction. Read: Five Ways to make your customer product video engaging

  • Can I repurpose my explainer video for different platforms?

    Yes, you can repurpose your explainer video for different platforms by optimizing it for specific formats and audiences. Consider adapting the content and length to suit the requirements of each platform while maintaining consistency in messaging.