How To Make A Tutorial Video For Customer Education

Learn how to make compelling tutorial videos for customer education. Empower your B2B SaaS business with this comprehensive guide as your ticket to success.

How To Make A Tutorial Video For Customer Education

As a business, you might find yourself in a situation where you need to explain complex product features to your users to encourage them to take advantage of your offerings. While the traditional way of doing this is by writing long documents, the modern approach is to create customer education tutorial videos.

Creating a tutorial video doesn’t have to be complicated or time-consuming. With the help of the right tools and techniques, you can create an engaging tutorial video for customer education in no time. Here’s a guide on how to go about doing that:

Understanding the Role of Tutorial Videos in Customer Education

Picture this: you're trying to explain a difficult concept or feature to your customers. But words alone aren't cutting it. That's where knowing how to make software tutorial videos using editing tools becomes a game-changer!

These powerful tools can save the day by improving product adoption, reducing support requests, and increasing user satisfaction.

Key Elements of a Successful Tutorial Video

Making a successful tutorial video requires a perfect blend of storytelling and practicality. Here are some elements that go into making an effective tutorial video:

1. Storyboarding

Before you even think about shooting the video, it's important to create a storyboard or script outlining the purpose, structure, content, and visuals. Doing this helps you stay organized and focused on the final product.

2. Clear Visuals

It's essential to use clear visuals and graphics in order for users to understand the tutorial. Use arrows, circles, and other shapes to make your tutorial more understandable. Keep fonts simple and easy to read. Also, focus on highlighting key features within the video by using pan and zoom and other methods.

3. Engaging Audio

Audio is a key part of any tutorial video. It's important to select the right tone and volume for your videos. Choose music, sound effects, or other audio elements that add to the user’s experience.

4. User-friendly Format

A tutorial video should be easy to follow and understand by the viewer. Use subtitles if necessary, break down complex content into smaller chunks, and have shorter tutorials if possible. This will ensure that the viewer has a better understanding of the tutorial.

5. Test Your Video

Before publishing your tutorial, make sure to test it first. Ask friends and colleagues for their feedback on how well they understand the video and what improvements can be made. Doing this will help you make sure that your tutorial video is user-friendly and provides the best value to the viewers.

Factors to Check While Choosing the Best Video Tutorial Software

Ah, the quest for the perfect video tutorial software begins! Choosing the right tool can elevate the video creation process. Let's look at factors that will help you choose the best video tutorial software for your videos.


First on our checklist is user-friendliness. You don't want software that requires a Ph.D. in rocket science to operate. Look for intuitive interfaces that show how to make software tutorial videos as easy as tying your shoelaces. A free trial or free version would be a cherry on top.


Next up is functionality. You need software that offers high functionality and editing options while creating video tutorials. Screen recording, editing tools, and annotations should be on your must-have list.

After all, a tutorial video without visuals is like a burger without the patty—sad and no fun.

Compatible with Other Tools

Compatibility is another crucial factor. Your chosen software should play well with others. Just like a harmonious orchestra. Make sure it integrates with your existing tools and platforms. This will make your workflow a symphony of efficiency.

It should be able to work seamlessly with your screen recording tool, recording software, and royalty-free music platforms.

Easy to Scale

As your B2B SaaS business grows, so will your video and audio content needs. Scalability is essential. Find software that can handle your expanding empire of tutorial videos. But without breaking a sweat.

Customer Support

Last but not least is user support. Look for providers that have your back when you're knee-deep in video creation mayhem.

Reliable customer support and ample resources can save you from potential hair-pulling moments.

Step-by-Step Guide to Creating a Tutorial Video

Let's get our hands dirty and uncover the secrets to creating a remarkable tutorial video. Think of it as a recipe—minus the eggs and flour. And with Zing by Trainn—the world's most powerful and easiest video creation tool, creating a tutorial video is a cakewalk. It involves just four steps. They are:

Recording The Content

With Trainn, you can easily record your computer screen to create a tutorial that will be easy to follow. All you have to do is select the “Record Screen” option, and you're off to the races. You can even use the 'Google Chrome Extension' that further simplifies the capture process. Recording content is a breeze with Trainn.

Adding Voiceovers

No tutorial video is complete without a voiceover. Adding one to your video will make it more engaging and easier to follow. To do this, just type in what you want to say in the text box and let Trainn weave its magic. Its powerful text-to-speech technology will convert it into a high-quality voiceover in no time. Most importantly, the voiceovers will sound like they’re coming from a real person - no robotic or monotone sound.

Editing & Enhancing the Video

Now it's time to take your tutorial video up a notch with some great editing and enhancing features. Add captions, zooms, spotlights, transitions, and many more features to your video. The best part—you don't need to have any video editing experience.

Sharing Your Video

The last step is to share your amazing tutorial video with the world. With Trainn, you can easily upload your videos to popular platforms in just a few clicks. Just copy+paste the embed code and your video will be up and running in no time.

So what are you waiting for? Start creating amazing tutorial videos with Zing by Trainn today!

Optimizing Tutorial Videos for Maximum Impact

Now that you have created the perfect tutorial video, it's time to make sure it reaches the right audience. Optimize your video content for search engines and video platforms. Promote your training videos vitally. Distribute them far and wide using social media, ensuring they land in the hands of those needing them most.

Track performance metrics like a detective on the case, and gather viewer feedback to fuel your journey of continuous improvement. Your customers' insights are priceless—treasure them!


Congrats! You've made it through this epic journey of creating tutorial videos. With this valuable knowledge of how to make a tutorial video, you can educate your users like never before.

Choose the best video tutorial software that fits your needs. It should also infuse your videos with humor and creativity to entertain your audience. Let's conquer the world of customer education. One tutorial video at a time!

When it comes to creating world-class tutorial videos, Trainn wins the race any day. Our video tutorial software is a game-changer for businesses like yours. It's super easy to use and packed with powerful features.

With Trainn, you can create amazing tutorial videos with just a few clicks in just 5 minutes. From recording your screen to editing like a pro, we've got you covered.

Get ready to impress your customers and elevate your training program with Trainn's simple and effective software. Psst! Here are more secret resources for your help. Thank me later.

Now let's make some learning tutorials that are worthy of a standing ovation!

You can do it - let's go! 🚀💪

Vivekanandhan Natarajan

PUBLISHED ON: 8/7/2023