Create Tutorial Videos

Tutorial videos are essentially a type of instructional video. An instructional video focuses on explaining the "what" and "why" about something. For example: What is Trainn and why should you use it for customer education can be a perfect instructional video, while a tutorial video answers the "how" i.e. how can you use Trainn for customer education.

In short, while tutorial videos focus on providing, step-by-step guidance on how to execute a particular task, an instructional video is focused on explaining the underlying concepts, and frameworks.

Yes. Our 14-day free trial lets you access all our video creation tools to create perfect tutorial videos for your products. After our trial, we offer a very affordable price of $49/month for our creator suite, which adds up to less than $0.5/video.

Additionally, our creator suite includes interactive tutorial creation, which means you not only get to create videos, but also interactive and instructional guides.

Creating effective tutorial videos requires thoughtful planning and execution:

• Define clear objectives: Determine exactly what task or feature you're teaching.
• Create a logical structure: Outline the steps in order from basic to advanced.
• Keep it concise: Focus on one specific task per video to maintain viewer attention.
• Use visual cues: Highlight important elements with zoom effects or annotations.
• Provide clear narration: Use professional voiceover to guide viewers through each step.
• Include practice opportunities: Suggest ways for viewers to apply what they've learned.

Trainn automates many of these best practices, detecting steps automatically and adding professional elements like narration, transitions, and highlights without manual editing.

Tutorial videos deliver significant benefits for both businesses and users:

• Improve product adoption: Utilize tutorial videos to educate existing and new users on adopting and seeing continuous value in your product.
• Highlight feature updates: In addition to feature update emails, use engaging tutorial videos to inform and excite customers about how to use new features visually.
• Reduce support ticket volume: Comprehensive tutorial videos enable customers to troubleshoot issues independently, leading to a reduction in the number of support tickets.
• Offer consistent messaging: Tutorial videos guarantee a standardized and consistent training experience for all customers, minimizing confusion and errors.
• Reach global audience: By using tutorial videos, SaaS companies can transcend geographical barriers and effectively educate and support customers worldwide.

The ideal length for a tutorial video depends on several factors:

• Topic complexity: More complex topics may require longer explanations.
• Audience attention span: Today's viewers generally prefer shorter content.
• Platform requirements: Different distribution channels have different optimal lengths.

As a general guideline:

• Feature-specific tutorials: 1-2 minutes
• Workflow demonstrations: 2-4 minutes
• Complex process tutorials: 4-7 minutes

Research shows completion rates drop significantly after 6 minutes, so even for complex topics, consider breaking content into a series of shorter videos rather than creating one lengthy tutorial.