Create Product Demo Videos
Unleash the power of your product with captivating demo videos that showcase its true value!
73%
of consumers are more likely to make a purchase after
watching a
product demo.
(Source: Adobe)
What are product demo videos?
A product demo video, also known as a product demonstration video, is a visual presentation designed to highlight a product's features, functionality, and benefits. Its main goal is to provide potential customers with a clear understanding of how the product operates and the value it brings to your organization.
Product demo videos are indispensable for SaaS companies as they serve multiple purposes. First, they aid in lead qualification, with a potential customer's interest in signing up for a demo confirming their status as a sales qualified lead. Second, the demo video demonstrates how well the product fits the customer's problem, strengthening credibility by positioning it as a reliable solution. Finally, product demo videos play a crucial role in closing the sale, as they provide specific information and facilitate additional sessions to advance the deal.
We believe a DEMO stands for:
Display- Display your products features & functionality
Engage- Capture your customers attention & interest
Market- Effectively market your product to your ICP
Opportunity- Create the ideal opportunity to convert your leads to customers.
Why use Product Demo Videos?
Increase customer engagement
Enhance customer engagement with product demo videos, which prove to be more captivating and memorable compared to written text or static images. By capturing the viewer's attention and holding their interest, these videos are highly effective in showcasing the product's value and benefits.
Boost product understanding
Product demo videos serve as a powerful tool to enhance prospect’s understanding of your product's features and use cases, leading to increased adoption. Additionally, these videos address common questions and concerns, making them instrumental in fostering confidence and interest among potential customers.
Improved conversions
Product demo videos play a pivotal role in enabling prospects to make informed decisions regarding their potential purchase. These videos guide prospects further down the sales funnel and significantly boost conversion rates, ensuring a higher likelihood of successful sales.
Implement scalable processes
Indeed, product demo videos offer scalability, allowing one video to be shared with numerous prospects and customers simultaneously. This cost-effective approach efficiently educates and markets to your target audience, maximizing the reach and impact of your marketing efforts.
How to create a product demo video in 5 minutes with Trainn?
Record
Install the Trainn browser extension and hit record. Trainn automatically captures your interactions to be used in the video.
Edit video blocks
Edit videos slide by slide like you create a power-point presentation.
Add human-like voiceover by typing
Trainn's text-to-speech tech allows you to simply type in the script and converts it into a natural-sounding voice-over.
Introducing Trainn’s Video Creation tool
Smart Screen Recorder
Download the chrome extension for Trainn’s Video Creation tool and start recording your Chrome tab, window, or entire screen in high resolution. Create dynamic product demo videos by capturing your screen, webcam feed, or both.
Capture each interaction as a separate clip with ease
Trainn brings a revolution to video clip generation, making it an effortless task. It seamlessly captures your step-by-step screen interactions, simplifying the editing and updating process. With the ability to seamlessly merge, rearrange, reorder, and delete clips, you can confidently create your product demo videos without any worries.
Zoom in-out, selective blurring and spotlight effects
Enhance the caliber of your product demo videos using our intelligent video editor that effortlessly incorporates automatic zoom effects, blurs, transitions, and spotlights. Embrace the simplicity of enhancing your content without requiring any video editing expertise. Witness professional-grade results unfold right before your eyes!
Easily arm your videos with AI voice overs and rich audio
Say goodbye to hiring voiceover artists, thanks to Trainn's state-of-the-art text-to-speech converter . Effortlessly transform your script into captivating voice-overs, offering a variety of options in over 20 global languages, accents, and tones.
Share and host your videos easily
After your sales call, sharing your product demo videos with prospective customers serves as a powerful reaffirmation of your product's value to them. Our plug-n-play distribution feature allows you to effortlessly share your videos. Simply copy and paste the embed code to seamlessly integrate videos into your product, web pages, or anywhere across the internet.
How can Saas companies use product demo videos?
Lead Generation
Embed demo videos on the website or social media to attract potential customers and generate interest in the product.
Sales Enablement
Equip sales teams with demo videos to effectively demonstrate the product's features and benefits during customer interactions.
Personalized Pitches
Tailor demo videos to address specific customer needs and pain points, creating personalized and impactful sales pitches.
Free Trials
Include demo videos in free trial offerings, guiding users through the product and encouraging them to explore its functionalities.
Customer Success
Share product demo videos with existing customers to reinforce their understanding and encourage product adoption.
6 tips for creating engaging product demo videos
Define clear objectives
Identify a goal you are trying to achieve through the product demo videos. Brainstorm on how you can visually represent your goals through videos.
Demonstrate with visuals
Highlight how to use specific features by using annotations, zooms, spotlights, and text in your product demo videos.
Create multilingual demos
Reach your global audience by creating demos with voice overs and subtitles in multiple languages.
Start strong
Attention spans are short. Make the first few seconds of your product demo videos interesting to hook your audience.
Add call-to-action button
Add a custom CTA button to your product demos and prompt viewers to take a specific action – to a support channel, free trial, etc.
Gather feedback
Encourage viewers to provide feedback for your product demos through emoji reactions, ask questions, or leave comments.
People are feeling more pressed for time. The team used Scribe to create PDF training guides. But customers always ended us asking quick 1-minute product demo videos to learn the product.
It took exactly 45 days to create over 100 product demo videos, review, and publish the Learning Center on Trainn. Having somebody record voice-overs for 100 videos wasn't sustainable. The automated text-to-voice converter is the deal-breaker.
- Sabina Rana I Dangal, Head of Support, BuildOps
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asked questions
How can I create a good product demo video?
To craft an effective product demo video, understanding your Ideal Customer Profile (ICP) is vital. Identify your target audience by aligning the video's content with the specific needs and preferences of your ICP. Emphasize the key features that resonate with your ICP's pain points and desires and utilize real-life scenarios that mirror your ICP's experiences to create relatable and engaging content.
Why do I need product demo videos?
How long should a product demo video be?
How do you shoot a product demo video?
What makes a good Saas demo?
How do I make a Saas demo video?
To craft an effective product demo video, understanding your Ideal Customer Profile (ICP) is vital. Identify your target audience by aligning the video's content with the specific needs and preferences of your ICP. Emphasize the key features that resonate with your ICP's pain points and desires and utilize real-life scenarios that mirror your ICP's experiences to create relatable and engaging content.
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Demonstrate your product’s true value, with Trainn's video
creation tool
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