Create Product Videos for Marketing

Have you ever watched a product video that made you think - “Wow, what a great product?”. A well-crafted product video has the power to motivate an audience, prompting them to consider taking action- whether it is signing up for a trial or making a purchase. These videos serve as an invaluable tool for marketing teams to showcase the unique value proposition of their products by highlighting key features, functionalities, and benefits.

Product videos can significantly increase a user’s understanding of your digital products. During Pre-sales, product videos help increase conversion rates and can lead to higher sales. In case of post-sales, they can lead to higher product adoption and help in decreasing time to value for your customers. Marketers leveraging videos for feature awareness and updates outperform those relying solely on support documents and individual calls

If simplicity in video creation with professionalism in output is your goal, then Trainn is your go-to solution. Install the Trainn browser extension, hit record while you share your screen, and follow through with your product workflows. Trainn records your product workflows in full HD, with auto-zooms, spotlights, and AI voiceovers added in. With advanced editing features and an easy-to-follow format of slide-by-slide video tracks, editing with Trainn is a breeze. From professional video designers to people with zero experience in creating videos, Trainn treats everyone the same. Try it out now .

In today’s SaaS market, the average sales cycle is 84 days, and often many deals go unmet due to a prolonged lack of decision from the buyer's side. Sellers now have the option to help buyers make better decisions, by proving the true value of their products using videos. Statistics show that 89% of people say watching a video has convinced them to buy a product or service. A great product video can help convince your prospects to convert or even upsell to your current customers. Get started on creating world-class product videos for marketing with Trainn.

Any product video used by marketing teams to showcase the value proposition of the product can be considered as a product video for marketing. For example, the marketing team at Trainn created a product video to showcase the newly released automated AI voiceover feature, a feature where Trainn’s AI captures your product workflows and automatically generates voiceovers.

• Understand your target audience: Dive deep into your target audience - their needs, preferences and pain points

• Write a script: Once you understand your target audience, write a script which addresses how your product solves the customers pain points

• Choose a video creation tool: Trainn helps you create studio-quality product videos for marketing without any designer dependencies, its AI-powered video creation suite adds auto-zooms, spotlights and AI voiceovers that make your videos stand out.

• Include a CTA: Every video needs a CTA, so that your audience can take action. Add a CTA to your video within Trainn.

• Track and analyze performance: Monitor video views, engagement and conversion rates to make sure your video is working well.

• Collect feedback: Collecting feedback is an important and often forgotten part of sharing videos. Collecting feedback allows you to optimize future product videos for better results.