Loom Pricing: Plans, Costs, and the Atlassian Seat Trap

If you're trying to price Loom, the plans are public, but the sticker is only part of the story. Loom publishes a free Starter tier and two paid tiers, keeps Enterprise quote-only, and gates its AI features behind a higher per-seat plan, so the real number depends on how many creators you have, whether you need the AI tier, and what the free caps push you to upgrade for.

This page lays out what Loom actually costs in 2026, the true total cost of ownership beyond the base fee, and who it's worth it for, especially if your job is producing product videos customers watch.

Key Takeaways

• Loom publishes a free Starter tier and two paid tiers, and keeps Enterprise quote-only. Business is $18 per user per month (about $15 with annual billing), Business + AI is $24 per user per month (about $20 with annual billing), and Starter is $0.
• Billing is per user. Every paid Creator seat is charged; annual billing saves up to 17% over monthly.
• Starter is capped at 25 videos per person and 5 minutes per recording, so teams that record often are pushed onto a paid seat.
• Loom AI (auto edits, summaries, and meeting recaps) sits on the Business + AI tier, so the AI features cost more per seat than the base Business plan.
• Reviewers rate Loom 4.7 on G2 and describe it as fast and easy for async recording; some report that the per-seat price rose after the Atlassian acquisition and that the value is thin for a record-and-share tool.
• Worth it for teams that need quick internal async messages; likely more per-seat cost and fewer output formats than teams need if the real goal is polished video customers watch, plus a matching guide and walkthrough.

How Much Does Loom Cost in 2026?

Loom uses a per-user subscription with four options: Starter, Business, Business + AI, and Enterprise. Three have published prices, and Enterprise is quote-only. Loom was acquired by Atlassian, and annual billing lowers the per-seat rate; Loom advertises a saving of up to 17% for paying annually instead of monthly.

Plan	Price	Billing	What it covers
Starter	$0	Per user, free	Up to 50 members, 25 videos per person, 5 minutes per recording, video up to 720p, transcriptions in 50+ languages, comments and reactions
Business	$18/user/mo (about $15 annual)	Annual or monthly, self-serve	Everything in Starter, plus unlimited videos, unlimited recording time, video up to 4k, basic waveform editing, remove Loom branding, upload and download, engagement insights
Business + AI	$24/user/mo (about $20 annual)	Annual or monthly, self-serve	Everything in Business, plus Loom AI: auto titles, summaries, chapters and tasks, video-to-text, filler and silence removal, edit by transcript, auto meeting notes and recaps
Enterprise	Custom, contact sales	Annual, sales-led	Everything in Business + AI, plus SSO and SCIM, Salesforce integration, 99.95% uptime SLA, custom data retention, advanced admin controls, dedicated account manager

Pricing reflects Loom's published plans as of August 2026; the lower per-seat rates require annual billing, and the Enterprise tier is quote-only.

What Does Loom Cost in Practice?

The plan price is the floor. A realistic Loom budget accounts for several things beyond the base subscription.

First, per-user billing. Every person who records on a paid plan counts as a Creator seat, so cost scales with the size of your recording team rather than with usage. On Business at $18 per user billed monthly, a team of ten runs about $180 per month; on annual billing the same team is closer to $150 per month, or roughly $1,800 a year (estimate).

Second, the Starter caps. The free tier stops at 25 videos per person and 5 minutes per recording, with video quality up to 720p. A team that records regularly, or that needs a video longer than five minutes, hits those limits quickly and moves to a paid seat to clear them.

Third, the AI tier. Loom AI, which handles auto titles, summaries, filler-word removal, and meeting recaps, sits on the Business + AI plan at $24 per user rather than the $18 Business plan. Adding the AI features raises the per-seat rate by about a third.

Fourth, the output you still have to build elsewhere. Loom records and shares a video. A step-by-step guide, an interactive walkthrough, or a translated version is not part of the plan, so those formats come from separate tools with their own line items.

Fifth, Enterprise-gated controls. SSO and SCIM, Salesforce integration, a 99.95% uptime SLA, and custom data-retention policies sit only in the quote-only Enterprise tier. Teams that need them for security or scale pay the custom rate.

Sixth, annual lock-in. The lower per-seat rates require an annual commitment. If a Creator is deactivated mid-cycle, the seat forfeits its fees and access for the rest of that billing cycle, so mid-term changes do not reduce the bill.

Uncovering Loom's Hidden Costs

Loom's plans start at $0–$24 per user per month, but several feature-gating thresholds push the real cost higher before you get the workflow you actually need.

Tiered Feature Gating

• Loom AI locked behind the $24/mo Business + AI tier: Auto-video enhancement, video-to-text, and auto-meeting recaps sit above the $18/mo Business plan, which only includes basic waveform editing.
• Advanced editing requires Business + AI: Filler-word removal and edit-by-transcript are part of the AI tier, not the base Business plan.
• SSO, SCIM, and Salesforce integration gated to Enterprise: These sit behind a custom, sales-led Enterprise quote.

Creator Scalability & Hard Caps

• Starter caps at 25 videos and 5 minutes per recording: Video quality on Starter also tops out at 720p, pushing regular recorders to a paid seat.
• No guide or walkthrough format at any tier: Loom records and shares video only; a step-by-step guide or interactive walkthrough needs a separate tool.
• Per-user billing compounds fast: Every recorder on a paid plan is a separate seat, so cost scales directly with team size.

Enterprise & Compliance Overhead

• Advanced security restricted: SSO, SCIM, and a 99.95% uptime SLA sit only in the quote-only Enterprise tier.
• Compliance features Enterprise-only: EBA compliance and downloadable user insights require Enterprise.
• Annual lock-in: Deactivating a seat mid-cycle forfeits its remaining fees and access for that billing cycle.

What You Get for the Price

• Starter ($0 per user): Up to 50 members, 25 videos per person, 5 minutes per recording, video up to 720p, screen and camera recording, transcriptions in 50+ languages, comments and reactions, and core integrations.
• Business ($18 per user per month; about $15 with annual billing): Everything in Starter, plus unlimited videos, unlimited recording time, video up to 4k, basic waveform editing, trim and stitch, custom branding, upload and download, engagement insights, and password-protected videos.
• Business + AI ($24 per user per month; about $20 with annual billing): Everything in Business, plus the Loom AI suite: auto titles, summaries, chapters and tasks, video-to-text, filler-word and silence removal, edit by transcript, and auto meeting notes and recaps.
• Enterprise (custom quote): Everything in Business + AI, plus SSO and SCIM, Salesforce integration, a 99.95% uptime SLA, custom data-retention policies, advanced admin controls, and a dedicated account manager.
• Billing terms: Plans are per user, and only paid Creator seats are billed; Starter members can be added at no cost up to the tier limit. Annual billing is required for the advertised saving of up to 17%. Starter, Business, and Business + AI are self-serve; Enterprise is sales-led. A 14-day free trial is available on the Business + AI tier, and deactivating a seat mid-cycle forfeits the remaining fees and access for that cycle.

Is Loom Worth It? Who It's Best For, and Who Should Look Elsewhere

Loom is worth it for a team whose primary job is quick internal async messages, recorded from the browser and shared as a link. Loom is a widely used tool for record-and-share async video, and if a team mainly needs to fire off a fast walkthrough or a piece of feedback, the per-seat cost is manageable and the recording flow is direct.

The value is weaker if your real deliverable is video customers actually watch, or if you need more than a raw recording. A polished narration, contextual zooms, a matching step-by-step guide, an interactive walkthrough, and a translated version are not part of the plan, so the effective cost climbs once you add the tools that produce them. Teams that record often on the free tier, that want the AI features, or that will scale the number of Creators tend to pay more per seat, and for a smaller set of output formats, than the job needs.

Also, check out: Trainn vs video creation tools

Loom Limitations That Affect Value

1. A growing video library gets harder to manage

Keeping a shared library organized, and finding a specific recording later, is an admin cost that rises with the number of videos and seats.

2. The free tier's caps push you to a paid seat

Starter stops at 25 videos per person and 5 minutes per recording, so a team that records regularly reaches the limit and upgrades to keep going.

3. The value is thin for a record-and-share tool

Reviewers weigh the per-seat price against what the plan does, and some report the cost is high for a tool that records and does basic editing.

4. The per-seat price moved up after the acquisition

Loom is now owned by Atlassian, and some long-time users report a higher per-seat rate without a matching change in what the plan does.

Loom vs. Trainn: Pricing Comparison

On paper, Loom's $18/mo Business plan looks like the cheaper start. But Business doesn't include AI editing or enhancement, that's the $24/mo Business + AI tier, and Loom never adds a guide, translation, or knowledge hub at any price. Trainn's $19/mo Creator plan bundles AI-generated video and guides with voiceover from the first dollar, and Trainn's team plans add a knowledge hub and LMS that Loom doesn't offer at all.

Feature	Loom	Trainn
Entry price	Free Starter — 25 videos, 5-min cap, 720p	$19/mo Creator plan, 3-day trial
Starting paid price	$18/user/mo (Business, about $15 annual)	$19/mo (Creator plan)
AI editing / voiceover	Business + AI tier and up ($24/mo)	Included from $19/mo
Step-by-step guide generation	Not offered (video recording only)	Included from $19/mo, alongside video
Translation	Not offered at any tier	30+ languages on the Scale plan ($10,000/yr, published)
Knowledge base / LMS / in-app tutorials	Not offered at any tier	Included from the Scale plan up
Custom branding	Business tier and up	Scale plan and up
SSO / enterprise security	Enterprise, custom quote (no published price)	Enterprise, published at $39,900/yr
Best for	Teams that need quick async video messages	Teams that need video, guides, and delivery in one platform

For a team that only needs quick async video messages, Loom's Starter or Business tier is enough. For a team that wants video, step-by-step guides, translation, and a place to host and track them all in one bill, Trainn covers more of that job at the same or lower entry price.

Introducing Trainn, the Loom Alternative For Videos Customers Actually Watch

Trainn is an AI video and guide creation tool that turns one screen recording into a narrated video, a step-by-step guide, and an interactive walkthrough. With Trainn producing the content, your team can spend its time helping customers instead of re-recording and polishing videos.

For a team weighing Loom's cost against the job it needs done, the value math looks different.

1. Published pricing, starting at $19 per month. Trainn lists every plan openly, from the $19 per month Creator plan up to its team tiers, so you can price it without a sales call and start a free trial on your own workflows before you commit.
2. One tool, not a base plan plus a paid AI tier. Video, step-by-step guides, and interactive walkthroughs come from a single recording, and translation into 30+ languages is included, not a higher-tier unlock or a separate subscription.
3. Less time turning raw capture into finished output. Trainn adds zooms, spotlights, and a cleaned AI voiceover automatically, so you edit text instead of a timeline.

Unlike other creation tools, Trainn also lets you host, deliver, and track the content you create, so your videos don't end up scattered across Vimeo, Google Drive, and email.

For a team that needs quick internal async messages, Loom can be a reasonable fit. For product videos customers watch, Trainn does that specific job with one recording and less overhead.

Frequently Asked Questions

Is Loom free? Yes, Loom has a free Starter tier at $0. It allows up to 50 members and 25 videos per person, with a 5-minute cap per recording and video quality up to 720p. Unlimited videos, longer recordings, and higher quality require a paid Business seat.

How much does Loom cost per month? Loom is billed per user. Business is $18 per user per month (about $15 with annual billing), and Business + AI is $24 per user per month (about $20 with annual billing). Starter is $0, and Enterprise is quote-only, so there is no public monthly figure for it.

How much does Loom cost for a business or team? Cost scales with the number of paid Creator seats. A ten-person team on Business runs about $180 per month billed monthly, or roughly $150 per month with annual billing (estimate). Adding the Loom AI features moves the team to Business + AI at $24 per user, which raises the per-seat rate by about a third.

What is Loom's Starter plan? Starter is Loom's free tier. It includes screen and camera recording, transcriptions in 50+ languages, comments and reactions, and core integrations, but it caps each person at 25 videos and each recording at 5 minutes, with video up to 720p.

How do I cancel a Loom subscription? You cancel or change a paid plan in your workspace billing settings. On annual plans, deactivating a Creator mid-cycle forfeits the seat's fees and access for the rest of that billing cycle, so a mid-term cancellation does not refund the unused time.

What are the best alternatives to Loom? For teams whose deliverable is video customers actually watch, Trainn creates a narrated video, a step-by-step guide, and an interactive walkthrough from one recording, with published per-plan pricing from $19 per month, a free trial, and translation into 30+ languages included. Other tools in the category include Guidde, Scribe, and Tango, each suited to different formats.

See the value on your own workflows. Start a free trial from $19 per month or book a Trainn demo.