Published on: 25 Aug , 2026
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If you're trying to price Arcade, the plans are public, but the sticker is only part of the story. Arcade publishes rates for Free and Growth and keeps Enterprise quote-only, and the real number depends on how many seats you have, the tier your must-have features sit in, and how many AI credits your videos consume.
This page lays out what Arcade actually costs in 2026, the true total cost of ownership beyond the base fee, and who it's worth it for, especially if your job is producing product videos and guides customers use.
Arcade uses a per-seat subscription with three tiers: Free, Growth, and Enterprise. Two tiers have published prices, and Enterprise is quote-only. Annual billing lowers the per-seat rate; Arcade advertises a 15% saving for paying annually instead of monthly.
| Plan | Price | Billing | What it covers |
|---|---|---|---|
| Free | $0 | Per seat, free, 1 seat | Unlimited AI demos, 1 published demo, 1 published video, unlimited views, AI voiceovers, 200 AI credits per month; Arcade watermark |
| Growth | $50/seat/mo ($42.50 annual) | Annual or monthly, self-serve, up to 10 users | Everything in Free, plus watermark removal, custom branding, MP4 and GIF exports, advanced insights, AI translations, demo branching, CTAs and forms, integrations, team workspace, 800 AI credits per month |
| Enterprise | Custom, contact sales | Annual, sales-led, multiple users | Everything in Growth, plus SSO, custom domains, role-based access, multiple teams, HTML capture, API, native Salesforce, version history, up to 10 Brand Kits, dedicated CSM, 100,000 AI credits per year |
Pricing reflects Arcade's published plans as of August 2026; the lower per-seat rate requires annual billing, and the Enterprise tier is quote-only.
The plan price is the floor. A realistic Arcade budget accounts for several things beyond the base subscription.
First, per-seat billing on Growth. Every person who needs a Growth seat is billed individually, so cost scales with the size of your creation team rather than with usage. On Growth at $50 per seat billed monthly, five seats run $250 per month, or $3,000 a year; billed annually at $42.50 per seat the same team is about $2,550 a year. Growth allows up to 10 users, so a full team roughly doubles that.
Second, the Free tier's publishing caps. Free is limited to one published demo and one published video, one seat, and carries an Arcade watermark. Any team that needs a second published asset, a second creator, or watermark-free output moves to Growth, so the real starting point for most teams is the paid tier.
Third, features that live above the base plan. Removing the watermark, custom branding, MP4 and GIF exports, advanced insights, AI translations, demo branching, lead-capture forms, and integrations all begin on Growth. A team that needs any client-facing polish or analytics is on Growth, not Free.
Fourth, credit consumption for AI video. Interactive demos are credit-free, but AI videos cost 50 credits per 30 seconds and visuals cost 50 credits each. Growth's 800 monthly credits work out to roughly eight minutes of AI video, or about 16 visuals, per month before you buy more. Teams that lean on AI video rather than click-through demos can reach the cap and pay for top-ups.
Fifth, Enterprise-gated essentials. SSO, custom domains, role-based access, multiple teams, HTML capture, API access, native Salesforce, and version history sit only in the quote-only Enterprise tier. Teams that need them for security, scale, or governance pay the custom rate.
Sixth, the annual commitment. The 15% saving requires paying for the year up front. On monthly billing the per-seat rate is the higher $50.
Seventh, the add-seat rate to confirm. Arcade's billing FAQ lists additional Growth seats at $150 per month, which does not match the $50 per-seat card rate on the same pricing page. Confirm the current per-seat cost with Arcade before you size a team budget.
Arcade's published range runs from $0 on Free to $50 per seat per month on Growth ($42.50 annual), with Enterprise held to a custom quote – but tiered feature gating, per-seat scaling, and credit caps push the real cost of a working setup well past the sticker price.
Arcade is worth it for a team whose primary deliverable is a click-through interactive demo, captured from the browser and shared as a self-guided product tour. If a marketing or PLG team lives in Growth and mainly needs polished, embeddable demos, the per-seat cost is manageable and the capture is quick.
The value is weaker if your real deliverable is a narrated video and a guide customers watch and follow, or if your needs cross tiers. Watermark removal, custom branding, analytics, and translations each require Growth, and SSO, custom domains, role-based access, and HTML capture require the quote-only Enterprise tier, so the effective cost climbs once you add what you need. Teams that also want the AI video, the written guide, and the interactive walkthrough from a single recording tend to stitch several tools together around Arcade, or pay up the tier ladder for pieces they won't fully use.
Also, check out: Trainn vs guide-creation tools
Watermark removal and custom branding start on Growth, and reviewers still want more design control once there, so the polish most teams expect is a paid step up rather than a default.
One thing I dislike is that advanced customization options are limited. Sometimes I want more control over design or branding.
Basic and advanced insights begin on Growth, and reviewers report the depth still lags behind what they want, so richer measurement is part of the effective cost rather than a baseline.
Analytics could use some improvement (some lag between viewing the walkthrough and appearing on analytics page).
Arcade centers on interactive demos, and reviewers note the AI video and voiceover output is where other tools do more, so a team that wants a polished narrated video may still need a second tool.
Some features around building videos could be improved. Some competitors in this space are better in the AI voiceover and templating features.
Arcade's cheapest paid tier, Growth, runs $50 per seat per month (or $42.50 annually) and covers interactive demo creation, watermark removal, and AI translations – but it doesn't include a knowledge base, LMS, or in-app tutorials at any tier, and reviewers say its video and voiceover output trails dedicated video tools. Trainn's $19 per month Creator plan starts below Arcade's paid tier and bundles video, guides, and interactive walkthroughs from a single recording.
| Feature | Arcade | Trainn |
|---|---|---|
| Entry price | $0 (Free, 1 seat, 1 published demo, 1 published video) | $19/mo Creator plan, 3-day trial |
| Starting paid price | $50/seat/mo, or $42.50/seat/mo billed annually (Growth) | $19/mo (Creator plan) |
| Interactive demo creation | Credit-free, unlimited across all tiers (Free, Growth, Enterprise) | Included from $19/mo, alongside guides |
| AI voiceover | Included from Free, though reviewers say the video and voiceover output trails dedicated video tools | Included from $19/mo |
| Translation | AI translations begin on Growth ($50/seat/mo) | 30+ languages on the Scale plan ($10,000/yr, published) |
| Knowledge base / LMS / in-app tutorials | Not offered at any tier | Included from the Scale plan up |
| Custom branding | Begins on Growth ($50/seat/mo) | Scale plan and up |
| SSO / enterprise security | Enterprise-only, custom quote required | Enterprise, published at $39,900/yr |
| Best for | Teams whose main deliverable is a click-through interactive demo | Teams that need video, guides, and delivery in one platform |
For a team whose only job is producing click-through interactive demos, Arcade's free or Growth tier is enough. For a team that also needs narrated video, translation, and a documentation home for what it creates, Trainn's $19 per month Creator plan starts lower than Arcade's paid tier and bundles video, guides, and hosting that Arcade splits across tiers or doesn't offer at all.
Trainn is an AI video and guide creation tool that turns one screen recording into a narrated video, a step-by-step guide, and an interactive walkthrough. With Trainn producing all three from a single capture, your team gets the demo, the video, and the documentation without recording each one separately.
For a team weighing Arcade's cost against the job it needs done, the value math looks different.
Unlike other creation tools, Trainn also lets you host, deliver, and track the content you create, so your videos and walkthroughs don't end up scattered across separate tools.
The biggest benefit for us is having AI video creation, guides, LMS distribution, and analytics, all in one place.

For an interactive-demo-first team, Arcade can be a reasonable fit. For a narrated video, a guide, and a walkthrough customers watch and follow, Trainn does that job with one recording and less overhead.
How much does Arcade cost per month? Arcade is billed per seat. Growth is $50 per seat per month, or $42.50 per seat per month billed annually, and Free is $0 for one seat. Enterprise is quote-only, so there is no public monthly figure for it.
Does Arcade have a free plan and a free trial? Yes to the free plan, with limits. The Free plan allows one published demo and one published video with an Arcade watermark, one seat, and 200 AI credits per month, and it has no time limit. Paid features are on Growth and Enterprise.
How do Arcade's AI credits work? Interactive demos are credit-free. AI videos cost 50 credits per 30 seconds and visuals cost 50 credits each. Free includes 200 credits per month, Growth includes 800 per month, and Enterprise includes 100,000 per year. Additional credits can be topped up on Growth or arranged through a CSM on Enterprise.
What is the difference between Arcade's Growth and Enterprise plans? Growth ($50 per seat per month, or $42.50 annual) adds watermark removal, custom branding, exports, advanced insights, AI translations, branching, forms, and integrations, for up to 10 users. Enterprise is a custom quote and adds SSO, custom domains, role-based access, multiple teams, HTML capture, API access, native Salesforce, version history, and a dedicated CSM.
Is Arcade worth the price? For a team whose main output is a click-through interactive demo, the per-seat cost is reasonable and the capture is fast. For teams that need watermark removal, custom branding, analytics, translations, SSO, or custom domains, the effective cost rises through Growth and the quote-only Enterprise tier, so it is worth mapping your must-haves to the tier they live in before committing.
What are the best alternatives to Arcade? For teams whose deliverable is a narrated video and a guide customers watch and follow, Trainn creates a narrated video, a step-by-step guide, and an interactive walkthrough from one recording, with published per-plan pricing from $19 per month, a free trial, and translation into 30+ languages included. Other tools in the category include Storylane, Supademo, and Navattic, each suited to different demo formats.
See the value on your own workflows. Start a free trial from $19 per month or book a Trainn demo.