Elevate Your Corporate Videos with 7 Captivating Strategies and Real-life Examples (2024)

Think beyond ads! Corporate videos showcase brands, explain products, & boost training. Used for marketing, internal comms & more.

Elevate Your Corporate Videos with 7 Captivating Strategies and Real-life Examples (2024)

Corporate videos have emerged as a versatile medium for businesses to engage their audience and communicate their brand story. However, creating compelling videos that grab attention can be challenging. In this post, we explore seven innovative techniques to make your corporate videos more interesting, supported by real-world examples of companies doing it right.

What is a Corporate Video?

Corporate videos are audiovisual content produced by brands to serve a business purpose, such as promoting products, enhancing the company image, online marketing, internal communications, and more. They achieve these goals creatively by building engagement and sharing the company's message.

1. Power of Storytelling

The art of storytelling and its role in creating compelling corporate videos

Human beings are innately wired to respond to stories. Skillful storytelling gives meaning and context to your brand while evoking emotion from your audience. Outdoor clothing and gear company Patagonia creates short films featuring brand ambassadors going on inspirational journeys, merging product marketing with compelling narratives.

Develop a clear and concise narrative that aligns with your brand's values and goals

Every great story has a strong plotline. Define your core brand identities and shape a story structure that communicates your values for authentic branding. Technology giant Cisco’s “Tomorrow Starts Here” video campaign tells inspiring stories of global problem-solving powered by its networks.

Every brand has defining moments that encapsulate its reason for existence. Identify your origin stories and integrate real customer testimonials to tug the heartstrings of your viewers. Dove’s “Real Beauty” campaign challenged conventional beauty standards by featuring real women of diverse shapes, sizes, and backgrounds. Their advertisements showcased unretouched photos and celebrated natural beauty. This campaign struck a chord with viewers, emphasizing authenticity and self-acceptance. It became a global movement, encouraging women to embrace their unique beauty.

2. Creativity and Innovation

Corporate videos don't have to be dry or predictable. Injecting creativity through humor, unique visuals, or unconventional storytelling can make your videos far more engaging and memorable. Don't be afraid to take risks and think outside the traditional corporate box. An innovative concept executed well can make your brand stand out in a crowded market.

Thinking outside the conventional corporate video styles requires immense creativity. Brands like Dollar Shave Club leverage humor and quirk in their videos, winning viewer's attention with fresh ideas. Spanish bank BBVA envisioned a futuristic world in its imaginative corporate video focusing on innovation.

3. The Art of Visual Communication

With corporate training videos, you're not just conveying information – you're taking the viewer on a visual journey. Powerful visuals through animation, graphics, footage styles, and cinematography can simplify complex topics and ideas. Master the art of visual communication to connect with your audience and leave a lasting impression..

Cisco's "Data Lake" video explaining a complex concept uses striking animations and graphics, demonstrating best practices for visual communication. Software company Basecamp excels in capturing authentic footage reflecting its work culture.

4. Crafting an Immersive Auditory Experience

Sound design is an often overlooked but crucial element of corporate videography. Audio has the power to emotionally resonate and create immersive environments that visuals alone cannot. Embrace creative soundscapes, music scores, vocal performances, and spatial audio to elevate your videos into multisensory experiences.

Creative audio is hugely impactful when paired thoughtfully with visuals, as seen in Slack’s corporate video centering on user testimonials.

5. Engagement through Interactive Multimedia

The future of corporate video is interactive and immersive. Emerging technologies like VR, AR, and interactive video can transform passive watching into active engagement. When viewers can control narratives, click through layers of info, or be transported to new realities, they'll be more invested in your brand's story.

Meta’s corporate video highlights the potential of the metaverse, emphasizing how it will enable endless possibilities across various domains. From immersive education and training to healthcare, the metaverse is poised to have a significant impact. Although virtual, its effects will be tangible and transformative.

6. Inclusivity and Accessibility

Ensuring your videos are inclusive and accessible isn't just good ethics – it expands your potential audience. Use subtitles, translations, and audio descriptions, and showcase diversity in casts and environments. This connects with more viewers while demonstrating your brand's values around equality.

Microsoft empowers employees with disabilities through its inclusive hiring policies communicated via moving corporate videos.

7. Measuring Success and Continuous Improvement

Like any marketing initiative, corporate videos require diligent performance tracking through qualitative feedback and quantitative metrics. Armed with deep insights, you can continuously optimize content strategies, creative approaches, and targeting to maximize ROI over time. An agile, data-driven process elevates your videos.

Leading companies diligently track video performance using in-depth analytics across metrics like completion rate, clicks, CTR, conversions, and beyond. They gather additional qualitative data through focus groups and surveys. Insights obtained guide future video optimization efforts.

Powerful Corporate Video Examples:

1. Slack: Showcasing customer success stories: Slack's customer testimonial videos powerfully showcase how their product positively impacts real businesses. By putting authentic customer stories front and center, they demonstrate the transformative value of their platform in a relatable, credible way. These types of videos resonate far more than generic product overviews. Research shows that customer testimonials have the highest effectiveness rating for content marketing at 89%.

2. Patagonia spotlighting inspirational brand ambassadors: Patagonia has built a video strategy around spotlighting inspiring ambassadors and athletes who embody their brand's adventurous spirit and environmental ethos. This approach aligns their corporate messaging with aspirational visuals of people living out Patagonia's values. These emotionally resonant videos strengthen brand affinity - data indicates consumers are 65% more likely to purchase after watching a brand video.

3. Verizon: Immersive XR-driven video experiences: Verizon is pioneering immersive corporate video by creating mind-bending XR experiences that blur physical and digital realities. Using cutting-edge technologies like volumetric capture, augmented reality, and 360° VR video, they can transport audiences into their 5G world like never before. This aligns with trends showing interactive video is 32% more memorable than passive video.

Moreover, the corporate video production quality across all three brands' videos is exceptional, underscoring their substantial investment. High-quality videos convey authority and credibility - 64% of people prefer watching videos from brands over reading text on the same topic. Thoughtful storytelling, visual creativity, and technical mastery make these corporate videos truly powerful marketing assets.

Conclusion: Elevating Corporate Videos to New Heights

As this blog demonstrates, integrating storytelling, innovation, striking visuals, evocative sound, interactivity, and inclusivity can profoundly impact corporate videos. Strategically leveraging these techniques ushers in memorable brand-focused video content that captivates modern audiences.

We encourage you to push boundaries and breathe fresh life into your company’s videos. Partner with specialists proficient in crafting creative productions that deliver true business returns.

The examples are intended to inspire experimentation with the seven highlighted techniques for making genuinely interesting and results-driven corporate videos. Get started on building better branding and engagement fueled by your vibrant video presence.

Enjoy creating your product demo videos using Trainn.co's video creation platform. Let us help build demo videos that inform, inspire, and ignite action among your customers.


Why should businesses invest in corporate videos?

Corporate videos offer numerous benefits including effective marketing, better brand messaging, enhanced recruitment efforts, positive PR, increased employee engagement, and more. Videos deliver ROI by building awareness and affinity for your brand.

What are some types of corporate videos?

Common corporate video types include brand films, product demos, testimonials, brand stories, event coverage, internal communications, onboarding videos, company culture videos, CEO messages, explainer animations, and more.

How much do corporate video productions cost?

Corporate video production costs vary greatly based on aspects like length, format, animation usage, and more, roughly ranging from $1,000 to $500,000+. Having a clear, brief, and measurable objective helps streamline production and control costs.


PUBLISHED ON: 3/12/2024