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Published on: 08 Nov , 2026
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Kajabi's case is simple and it is a good one: run courses, email, funnels, community, and checkout from one login, on one bill.
Many of its reviewers stay for exactly that, and some of them pay less for Kajabi than they used to pay for the separate tools it replaced.
What gets less attention is what that one bill is measured in. Kajabi sizes every plan by your contact list, not by your sales or your students.
When the list outgrows the plan, the account follows a fixed path: a warning, an email, 30 days to act, and then a lock.
So choosing a Kajabi alternative comes down to two questions. How fast is your list growing, and which parts of the all-in-one do you actually use? This guide compares eight platforms on both: what each one replaces, what each plan caps, and what it costs.
To make this an objective, useful guide to Kajabi alternatives, the Trainn team researched every platform in depth and leaned on real user experience rather than vendor claims. Here is the approach we took:
Most people leaving Kajabi want to keep at least one thing it does, usually email. The table shows what each entry plan caps and whether email marketing is built in.
| Platform | Best For | Starting Price | What the Entry Plan Caps | Email Marketing Built In | Free Trial | Rating |
|---|---|---|---|---|---|---|
| Trainn | SaaS teams training customers on their product | $19/mo; academy on Scale (quote) | Monthly active learner tier on Scale; no contact cap | No; course notifications only | 14 days, no card | 4.6/5 on G2 (88) |
| Kartra | Keeping an all-in-one built on funnels and email | $52/mo, billed annually | 500 contacts, 1 course, 5% fee | Yes, unlimited emails | 14 days | 3.9/5 on G2 (62) |
| Thinkific | Course-first businesses with large lists | $82/mo, billed annually | 10,000 current students, 2 admins | Yes, email automation | 30 days | 4.4/5 on G2 (427) |
| Podia | Many small products, small list | $42/mo, billed annually | 100 email subscribers, 5% fee | Yes | 14 days, no card | 4.4/5 on G2 (26) |
| systeme.io | An all-in-one at the lowest cost | Free | 2,000 contacts, 1 course | Yes | Free plan | 4.8/5 on G2 (751) |
| LearnWorlds | Interactive courses | $44/mo, billed annually | 1,000 monthly active learners; $5 per enrollment | From Pro Trainer, as monthly credits | 30 days | 4.7/5 on G2 (404) |
| Circle | Courses inside a paid community | $89/mo, billed annually | 3 admins, 20 spaces, 2% fee | Add-on, $99/mo | 14 days, no card | 4.5/5 on G2 (555) |
| Teachable | Simple course sales through one checkout | $29/mo, billed annually | 5 products, 7.5% fee | Yes | 7 days | 3.8/5 on G2 (52) |
| Kajabi (for reference) | Courses, email, and funnels in one place | $143/mo, billed annually | 2,500 contacts, 5 products | Yes | 30-day money-back | 4.1/5 on G2 (93) |
Three of these platforms, Kartra, Podia, and systeme.io, price on contacts or email subscribers the way Kajabi does. The others price on students, learners, products, or admins, so a growing email list does not change the plan you need.
Kajabi publishes three plans. Each one caps contacts and products, and the cap you hit first usually decides your plan.
| Plan | Monthly | Billed Annually | Contacts | Products | Admins | Communities | AI Credits |
|---|---|---|---|---|---|---|---|
| Basic | $179 | $143/mo | 2,500 | 5 | 2 | 1 | 0 |
| Growth | $249 | $199/mo | 25,000 | 50 | 11 | 1 | 500 |
| Pro | $499 | $399/mo | 100,000 | Unlimited | 26 | 3 | 1,000 |
A few rules on the pricing page change the real number:
In 2025, Kajabi announced new prices across its plans.
For customers already on Kajabi, its pricing update says: "For existing Heroes, new pricing takes effect on January 13, 2026." It adds: "Starting January 13, 2026, legacy plans will be priced the same as our new plans."
The same update raised the price of an extra 5,000 contacts from $20 to $25. Founder and Beta plans were not affected.
Kajabi's help center is direct about what renewal looks like after that: "Kajabi does not offer price locks or renewal discounts to offset price increases."
That is why price shows up across Kajabi's reviews. One Trustpilot reviewer in the US wrote in September 2026: "I'm on a legacy Pro plan, for which I now pay $4,788 per year."
On Kajabi, list growth rather than course sales is usually what forces a plan decision. Every fact in this section comes from Kajabi's own help center and pricing page.
Kajabi's help article on contact usage limits sets out what happens, step by step.
One line in the same article matters as much as the lock: "Your customers' user experience will not change." Your students keep learning. You lose access to the rest of the account, from the course editor to email and pages, until you upgrade or remove contacts.
The article does not define what counts as a contact, so check your contact count against your plan before a launch or a lead magnet adds a few thousand names.
Here is the monthly price at different list sizes, using only Kajabi's published plan prices and its published rate of $125 a month for each extra block of 25,000 contacts.
| Contacts on Your List | Plan That Covers Them | Per Month, Billed Annually | Per Month, Billed Monthly |
|---|---|---|---|
| Up to 2,500 | Basic | $143 | $179 |
| 2,501 to 25,000 | Growth | $199 | $249 |
| 25,001 to 50,000 | Growth plus one 25,000-contact block | $324 | $374 |
| 25,001 to 100,000 | Pro | $399 | $499 |
| 100,001 to 125,000 | Pro plus one 25,000-contact block | $524 | $624 |
Two patterns stand out.
Between 25,001 and 50,000 contacts, Growth with one contact block costs less than Pro, unless you need Pro's unlimited products or extra websites. And the price steps happen at list sizes, so a free lead magnet can move your bill before it moves your revenue.
If you do decide to move, Kajabi's help center sets the terms.
None of this is unusual for a hosted platform. But it means the best time to choose an alternative is before the list hits 90%, not after the lock.
Kajabi's reviews agree on what it does well. They also agree, across platforms, on what pushes people to look elsewhere.
| Platform | Rating | Most Praised | Most Criticized |
|---|---|---|---|
| G2 | 4.1/5 from 93 reviews | Ease of use, email marketing, and the all-in-one | Support, expense, and lack of customization |
| Capterra | 4.4/5 from 230 reviews; customer service 4.1 | Everything in one place (23 of 50 reviews we read) and ease of use (20) | Price (19 of 50, critical), reliability (8), and support |
| Trustpilot | 3.4/5 from about 2,347 reviews; 75% five-star, 9% one-star | Individual support experiences | AI-first support, price, and email deliverability |
What users praise. The all-in-one is the main reason people choose Kajabi and the main reason they stay. In the 50 Capterra reviews we read, 23 praised having everything in one place and 20 praised ease of use.
Ibrahim A., an admin in marketing and advertising, put it simply on Capterra in April 2026: "I didn't have to deal with multiple tools, which is a big plus." For some businesses, that consolidation is cheaper, not just simpler:
We make about half a million a year using Kajabi and pay $300/month. Before we switched everything over, we were paying $750 a month just for Convertkit.
Price is the most common complaint, and it appears on every review platform.
Price or cost came up critically in 19 of the 50 Capterra reviews we read. "Expensive" is among the top dislike themes in G2's review summary, and price came up in recent Trustpilot reviews as well.
The biggest downside is the pricing. Kajabi is powerful, but it can feel expensive, especially for beginners or smaller creators who are still validating their offer.
On r/kajabi, a thread titled "Anyone else looking to get off Kajabi because of the price increases?" asked what people had switched to.
The original poster wanted courses, email, funnels, scheduling, and CRM "without having to duct-tape 6 tools together." One reply captured both sides of the trade:
Not having to duct-tape a bunch of separate tools together is why I went with Kajabi about 2 years ago. I'm happy, but damn it sure is expensive.
Support is the second recurring theme. "Poor customer support" is the most mentioned dislike in G2's review summary for Kajabi, and Kajabi's customer service score on Capterra is 4.1 out of 5, below its overall 4.4.
In the recent Trustpilot reviews we read, support drew six negative reviews and five positive ones. Three of the negative reviews were specifically about AI-first support. Experiences vary, but the pattern is consistent enough to ask about before you commit to any platform.
The third theme is the flip side of the all-in-one. Some reviewers pay for features they do not use, while the tools they do use feel less complete than a dedicated product.
I felt the cost was so high, there are a lot of features included that I didn't utilize that was factored into the cost of the platform
A business owner reviewing on Capterra in February 2026 gave Kajabi five stars and still wrote: "The email marketing is very basic and the shopping cart doesn't have all the features that I'd like."
"Lack of customization" sits among G2's top dislike themes too, and a handful of recent Trustpilot reviewers raised email deliverability.
The r/kajabi thread above framed the real choice. You can replace all of Kajabi with another all-in-one, or replace only the part you use most and connect the rest. This table shows what each alternative covers natively, from each vendor's own pricing and feature pages.
| Platform | Courses | Email Marketing | Landing Pages and Funnels | Community | Checkout |
|---|---|---|---|---|---|
| Trainn | Academy, on Scale | Course notifications only | Not included | Discussion forums | Stripe paywall |
| Kartra | 1 on Essentials; unlimited from Starter | Unlimited emails (10,000/mo on Essentials) | Landing pages and funnels | Forums inside membership sites | Stripe, PayPal, Braintree, or Authorize.net |
| Thinkific | Unlimited on every plan | Email automation on every plan | Course and bundle landing pages | 1 community on Start | Native checkout |
| Podia | Yes | Newsletters, sequences, automations | Landing pages and website | Spaces and group chats | Built-in checkout |
| systeme.io | 1 free; 5 on Startup | Unlimited emails | Sales funnels and websites | Community builder | Stripe or PayPal |
| LearnWorlds | Yes | From Pro Trainer, as credits | From Pro Trainer | Every plan | Your Stripe or PayPal account |
| Circle | Yes | Email Hub add-on, $99/mo | Website | The core product | Payments, 2% fee on Professional |
| Teachable | 5 products on Starter | Built-in email marketing | Site builder | Builder plan and up | Teachable Payments |
| Kajabi (for reference) | 5 products on Basic | Unlimited marketing emails | Unlimited landing pages and funnels | 1 on Basic and Growth | Kajabi Payments |
If email is what you rely on most, Kartra, Podia, and systeme.io keep it in the same product.
If courses are the core and email can live in a separate tool, Thinkific, Teachable, and LearnWorlds give you a stronger course platform. If the community is the product, Circle starts there.
Each platform below is built for a different job. Start from the one that matches what you are building, and what you would keep from Kajabi.
Trainn is an AI-powered product video and guide creation platform with a customer academy built on top.
Its AI video agent reads a screen recording as a workflow rather than a sequence of frames, then generates a narrated video, a step-by-step guide with annotated screenshots, and an interactive walkthrough from that single recording.
Kajabi is built to market and sell knowledge products to an audience. Trainn is built for a different kind of course: teaching customers how to use your software, where the lesson is a product workflow and the product changes every release.
The same platform delivers that training through Academy courses, a branded Knowledge Hub, or in-app tutorials, and reports on who completed what.
Best for: B2B SaaS customer education, customer success, and onboarding teams training customers and partners on their product.
Trainn's pricing starts at $19/month on the Creator plan, and the academy starts on Scale.
Trainn MCP is included on every plan. Launch, Scale, and Enterprise come with a 14-day free trial, no credit card, and you can run a real academy with real learners during it.
Ratings: 4.6/5 on G2 from 88 reviews
ServiceNow's 15-person multimedia team supports more than 200 technical writers. It tested tools on people with no video background first, and Trainn is the one they could use:
When we put Trainn in front of people who had little to no experience creating videos, we saw them being able to create them fairly easily.

Verdict: Choose Trainn when the course you need teaches customers your own software, and keeping it accurate after every release matters as much as launching it.
Kartra is an all-in-one marketing platform with funnels, landing pages, email automation, checkouts, and membership sites with courses. Of the platforms here, it covers the most of what Kajabi covers in one product.
Best for: Creators and coaches whose business runs on funnels and email sequences, and who want to keep everything in one tool.
Kartra's pricing starts at $59/month, or $52/month billed annually.
At 2,500 contacts, Kartra Starter is $99 a month billed annually against $143 for Kajabi Basic. The gap narrows as the list grows, because Kartra's Growth plan includes 12,500 contacts where Kajabi's includes 25,000.
Ratings: 3.9/5 on G2 from 62 reviews
Verdict: Choose Kartra if you want to keep a single all-in-one built around funnels and email. Trade-off: the bill still grows with your contact list.
Thinkific is a course platform for creators and education businesses, with email automation, landing pages, and communities built in, and a tier built for selling to organizations.
Best for: Course businesses whose courses are the main product, and who want to sell to individuals and companies from the same platform.
Thinkific's pricing starts at $109/month, or $82/month billed annually.
Ratings: 4.4/5 on G2 from 427 reviews
Verdict: Choose Thinkific if courses are your business and you want pricing that ignores the size of your list. Trade-off: SSO and SCORM sit behind a quote.
Podia is an all-in-one for selling courses, digital downloads, memberships, and coaching, with a website, email marketing, and community built in. It covers most of the same ground as Kajabi with fewer settings to manage.
Best for: Solo creators and small teams selling a mix of courses and digital products to a modest email list.
Podia's pricing starts at $42/month, billed annually at $504.
Card processing through Stripe or PayPal is charged separately at 2.9% + 30¢.
Ratings: 4.4/5 on G2 from 26 reviews
Verdict: Choose Podia if you sell many small products to a small list and want the simplest setup. Trade-off: the email caps rule it out for large lists.
systeme.io is an all-in-one marketing platform with funnels, email, courses, community, and a free plan that does not expire. It was the most recommended option in an r/smallbusiness thread from a creator looking for a cheaper Kajabi alternative.
Best for: New creators testing a first course, and budget-conscious sellers who want funnels and email in the same product.
systeme.io's pricing starts at $0.
Annual billing gives two months free.
Ratings: 4.8/5 on G2 from 751 reviews
Verdict: Choose systeme.io if you want an all-in-one at the lowest cost, or to start free. Trade-off: templates and design flexibility are limited.
LearnWorlds is a course platform with a design-focused site builder, interactive video, built-in community, and training-organization features such as SCORM and client groups on published plans.
Best for: Course creators and training businesses who want interactive video and a stronger learning experience than an all-in-one offers.
LearnWorlds' pricing starts at $49/month, or $44/month billed annually.
A 30-day free trial applies.
Ratings: 4.7/5 on G2 from 404 reviews
Verdict: Choose LearnWorlds if the course experience matters more than having marketing in the same tool. Trade-off: a 2,000 active learner ceiling below the custom tier.
Circle is a community platform with courses, events, live streams, and payments built in. It suits creators whose members pay for the community, not just the course.
Best for: Creators and brands whose members come for discussion, events, and each other, with courses as part of the membership.
Circle's pricing starts at $89/month, billed annually.
Prices shown are annual rates, with a 14-day free trial and no card required.
Ratings: 4.5/5 on G2 from 555 reviews
Verdict: Choose Circle if members pay for the community and the course is part of it. Trade-off: email is an add-on and every plan carries a transaction fee.
Teachable is an online course platform known for fast setup and a checkout that handles payments and tax. Creators often compare it directly with Kajabi when the course, not the funnel, is the product.
Best for: Creators who sell courses, coaching, and downloads through one checkout, and who do not need funnels in the same tool.
Teachable's pricing starts at $39/month, or $29/month billed annually.
A 7-day free trial applies.
Ratings: 3.8/5 on G2 from 52 reviews
Verdict: Choose Teachable if paid course sales through a simple checkout are the business. Trade-off: product caps, and a fee on learners who join without paying.
Some teams use Kajabi for something it was not designed around: an academy that teaches customers how to use a software product. If that is your job, Trainn is built for it. Four reasons.
Product training is a workflow on a screen, so Trainn starts there. The AI video agent turns one screen recording into a narrated video, a step-by-step guide, and an interactive walkthrough.
At ServiceNow, more than 200 technical writers now record procedural demos themselves, and the multimedia team reviews instead of rebuilding. Output tripled year over year.
A customer academy usually enrolls every customer, and many never log in. On Trainn's Scale plan, you pay a flat fee against a monthly active learner tier, so inactive accounts do not raise the bill.
Software changes every release, so product courses go stale. In Trainn, each video is built from individual clips, and you replace only the one that changed. Posist does this in about ten minutes after a feature ships.
Paste your release notes into Trainn MCP, and it finds the other lessons that need updating and drafts the revisions for you to review.
The same content runs in Academy courses, a branded Knowledge Hub, and in-app tutorials inside your product. Completion data flows into Salesforce and HubSpot, so a customer success manager sees who finished onboarding next to the account.
See how teams like ServiceNow, BuildOps, and WebEngage run their training on the customer stories page.
Start from what you would keep from Kajabi, then check how the new plan grows.
Get started with Trainn for free.
What are the downsides of Kajabi?
Price is the most common complaint across G2, Capterra, and Trustpilot, followed by support. Plans are sized by contacts, so a growing email list raises the bill even when sales don't. Some reviewers also find its email marketing and checkout basic compared with dedicated tools, and pay for features they rarely use.
Why is Kajabi so expensive?
Kajabi bundles courses, email, landing pages, funnels, community, and checkout into one subscription, starting at $179 a month or $143 billed annually. It sizes plans by contacts, adding $125 a month per extra 25,000. From January 13, 2026, legacy plans moved to current prices, and Kajabi offers no price locks.
What happens if you go over your Kajabi contact limit?
Kajabi shows a banner at 90% of your plan's contacts and emails you at 100%. You then have 30 days to remove contacts or upgrade. After that, the account is locked except for the Account Settings pages used to upgrade. Your students can still access their courses.
Can you export your courses from Kajabi?
Not as a full backup. Kajabi's help center says a full backup of courses isn't possible, but individual lesson videos can be downloaded manually. Contact exports are capped at your plan's contact limit, and customer data may be deleted 90 days after the account is terminated, so export before cancelling.
Is LearnWorlds better than Kajabi?
They are built for different priorities. LearnWorlds focuses on the course itself, with interactive video, built-in community, and SCORM, and prices on monthly active learners. Kajabi focuses on marketing, with email, funnels, and checkout in one product, and prices on contacts. Choose by which part of your business matters most.
What is the cheapest alternative to Kajabi?
systeme.io has a free plan that never expires, with one course, 2,000 contacts, and 0% transaction fees, and paid plans from $17 a month. Kartra Starter costs $99 a month billed annually for 2,500 contacts, against $143 for Kajabi Basic. Podia starts at $42 a month for smaller lists.