Kajabi Review: What Users Praise and Where It Falls Short

If you're weighing Kajabi, the star ratings won't tell you much on their own. Kajabi scores 4.4 out of 5 on Capterra and 3.4 on Trustpilot, and both numbers are fair. They come from people using Kajabi in different ways.

Reviewers who run courses, email, funnels, and checkout through Kajabi tend to say it replaced several tools. Reviewers who use one or two parts of it tend to say they pay for a bundle they don't need. Where you land depends on how much of Kajabi you would use, and on a pricing rule many reviews skip: your plan is sized by your contact list.

Below, you'll find the praise and the complaints sorted by that split, so you can see which side you would likely be on.

What Is Kajabi? An Overview

Kajabi is a platform for selling online courses, coaching, memberships, and communities. It also includes email marketing, landing pages, and checkout, so you can run those offers from one account instead of several tools.

Core features of Kajabi:

• Courses, coaching, podcasts, newsletters, and digital downloads.
• Built-in email marketing, with unlimited marketing emails on every plan.
• Unlimited landing pages and sales funnels, plus a website builder.
• Community groups and spaces.
• Kajabi Payments checkout, plus AI credits and an MCP connection for AI assistants.

Kajabi Pricing in Brief

Kajabi has three published plans. Basic is $179 a month, Growth $249, and Pro $499, or $143, $199, and $399 a month billed annually.

Each plan caps contacts at 2,500, 25,000, and 100,000, and products at 5, 50, and unlimited. Extra contacts cost $125 a month per block of 25,000.

From January 13, 2026, Kajabi moved existing customers on legacy plans to current prices. Every plan carries a 30-day money-back guarantee.

Kajabi Reviews: What Users Actually Say

Kajabi's reviewers are positive on its all-in-one design and ease of setup across Capterra (4.4/5 from 230 reviews), Trustpilot (3.4/5 from about 2,347 reviews), G2 (4.1/5 from 93 reviews), and community threads on r/kajabi.

Trustpilot's lower score has a clear cause. It is where customers go when a bill or a support ticket goes wrong, so its score runs lower: 75% of its reviews are five stars, but 9% are one star, and most of those are about billing, support, or deliverability.

Three frictions come up across every source: price, including the repricing of legacy plans; support that is harder to reach; and built-in tools, such as email and checkout, that feel basic next to dedicated products.

Kajabi's strength and its main friction are the same thing: it bundles everything into one subscription. That is the reason many creators choose it, and the reason others feel they pay for more than they use. We cover the advantages first, then the drawbacks.

Kajabi Reviews: Advantages for Teams

Reviewers keep returning to the same strengths.

1. Everything in one place. Of the 50 Capterra reviews we read, 23 praised having courses, email, pages, and checkout in one product. For many reviewers, not stitching tools together is the whole point.

I didn't have to deal with multiple tools, which is a big plus.

Ibrahim A.

Admin, Marketing and Advertising, April 2026

2. Easy to set up. Ease of use came up in 20 of the 50 Capterra reviews we read, it leads G2's list of praised themes, and it is the most common praise in recent five-star Trustpilot reviews.

3. Consolidation can lower the total bill. Some reviewers pay less for Kajabi than they did for the separate tools it replaced. On r/kajabi, one business owner described the trade-off:

We make about half a million a year using Kajabi and pay $300/month. Before we switched everything over, we were paying $750 a month just for Convertkit.

u/DragonfruitDue2080

r/kajabi

The same point comes up in r/smallbusiness. u/Worth-Professional7 wrote that "Kajabi feels expensive until you try to replace it," and that "Kajabi only started making sense once I was actively selling, not before."

4. Marketing built in. Every plan includes unlimited marketing emails, landing pages, and funnels, so a creator can launch an offer without buying a separate email or funnel tool.

Kajabi Reviews: Drawbacks to Consider

The complaints are specific, and most trace back to how Kajabi prices and packages its all-in-one.

1. Price, and the repricing of legacy plans. Price came up critically in 19 of the 50 Capterra reviews we read, and "Expensive" is among G2's top dislike themes.

Long-time customers on legacy plans moved to current prices from January 13, 2026, and Kajabi's help center says it "does not offer price locks or renewal discounts."

The biggest downside is the pricing. Kajabi is powerful, but it can feel expensive, especially for beginners or smaller creators who are still validating their offer.

Tony U.

Marketing Manager, IT and Services, 11-50 employees, May 2026

On r/kajabi, a thread titled "Anyone else looking to get off Kajabi because of the price increases?" drew the same mix of loyalty and frustration. One reply captured both sides:

Not having to duct-tape a bunch of separate tools together is why I went with Kajabi about 2 years ago. I'm happy, but damn it sure is expensive.

u/basictortellini

r/kajabi

In the same thread, u/LengthinessDecent104 described moving a client off Kajabi "from $250/mo to ~$40/mo" by assembling separate tools. That is one account, and it traded Kajabi's simplicity for a self-managed setup, but it shows the gap price-sensitive creators are weighing.

One Trustpilot reviewer in the US wrote in September 2026: "I'm on a legacy Pro plan, for which I now pay $4,788 per year."

2. Support that is harder to reach. "Poor customer support" is the most mentioned dislike in G2's review summary, and Capterra rates Kajabi's customer service 4.1 out of 5, below its overall 4.4.

The complaints are mostly about reaching a person. In the recent Trustpilot reviews we read, three of the negative reviews were about AI-first support:

Experiences vary. Support also drew five positive Trustpilot reviews in the same period, and Tony U., a marketing manager on Capterra, called it "generally helpful."

On r/kajabi, a Kajabi team member, u/kajabi_brian, answers troubleshooting posts directly and offers to pass payment issues to the Payments team.

3. Paying for features you don't use. The bundle that reviewers praise also means paying for parts of it that some never touch.

I felt the cost was so high, there are a lot of features included that I didn't utilize that was factored into the cost of the platform

Dr. Renata Z.

Capterra review, February 2026

4. Built-in tools that stay basic. A business owner who gave Kajabi five stars on Capterra in February 2026 still wrote: "The email marketing is very basic and the shopping cart doesn't have all the features that I'd like."

Three of the recent Trustpilot reviews we read raised email deliverability.

On r/kajabi, u/IamTaraLeslie, who moved to GoHighLevel, wrote: "I didn't realize how much kajabi was limiting me." That is one creator's view, but it reflects what users who outgrow the built-in tools tend to say.

5. A growing list can lock the account. Plans are sized by contacts, not students or sales.

Kajabi's help center says that once you pass your plan's contact limit, "You will be given 30 days to update or remove your contacts before your account is locked." Students keep access; you can only open Account Settings to upgrade.

So, Is Kajabi Worth It?

The reviews point to a clear answer that depends on how you would use it.

Kajabi is worth it if:

• You will use most of the bundle: courses plus email, funnels, and checkout.
• It replaces several paid tools, so the subscription consolidates costs rather than adding one.
• Your contact list grows roughly in step with your revenue.

Kajabi may not be worth it if:

• You mainly need course hosting and already have email and funnel tools you like.
• You grow through free lead magnets, so contacts grow faster than sales.
• You need deep email marketing or a flexible shopping cart.

Is Kajabi the Right Tool for Customer Training?

Kajabi suits creators, coaches, and educators who sell knowledge products to an audience and want marketing and delivery in one place. For selling knowledge products, the bundle is the draw, and the frictions above are the cost of having it.

A few facts set Kajabi apart: it combines courses with email, funnels, and checkout, it bills on your contact list, and it includes unlimited pages and marketing emails on every plan.

Kajabi is a weaker fit for training customers on your own software. Customer training on software needs product walkthroughs that change every release, delivery inside your product, and completion data your customer success team can see.

Funnels and contact-based pricing do not help with any of those.

For SaaS teams that train customers on their product, Trainn is an AI-powered product video and guide creation platform. Its AI video agent reads a screen recording as a workflow rather than a sequence of frames, then produces a narrated video, a step-by-step guide, and an interactive walkthrough from it, with the voiceover, zooms, and captions done for you. Trainn then delivers that training in a customer academy.

Four differences map onto the drawbacks above:

• The Academy is priced as a flat fee against a monthly active learner tier, so a growing customer list does not move you up a plan.
• One screen recording becomes a video, a guide, and a walkthrough, and when the product changes you replace one clip rather than re-record the lesson.
• Trainn MCP, included on every plan, connects Claude, ChatGPT, or Notion to your library. The assistant drafts an onboarding course from existing content, and flags and revises stale lessons from your release notes, all as drafts you review.
• Training ships to an Academy, a branded Knowledge Hub, and in-app tutorials, with learner analytics and Salesforce and HubSpot integration that show who finished.

BuildOps outgrew one-to-one customer training, then created more than 100 training videos and launched its customer Learning Center on Trainn in 45 days:

We didn't know how we would tell customers about the feature releases and changes in workflow. Now, we have Trainn.

Sabina Rana I Dangal

Head of Support, BuildOps

Read the customer story ›

If the goal is training customers on your product and proving it worked, start a free trial or compare plans before you commit.

Explore more Trainn customer stories to see how SaaS teams use Trainn in practice.

Frequently Asked Questions

Is Kajabi worth it?

It depends on how much of Kajabi you use. Kajabi rates 4.4 out of 5 on Capterra, 4.1 on G2, and 3.4 on Trustpilot. Reviewers value having courses, email, funnels, and checkout in one place. The common complaints are price, slower support, and built-in tools that feel basic next to dedicated products.

What is Kajabi used for?

Kajabi is used to create and sell knowledge products, such as online courses, coaching, memberships, podcasts, and newsletters. It combines those products with email marketing, landing pages, funnels, a website builder, community, and checkout, so a creator or small business can run its offers from one account.

How much does Kajabi cost?

Kajabi's Basic plan is $179 a month, Growth is $249, and Pro is $499, or $143, $199, and $399 a month billed annually. Plans include 2,500, 25,000, and 100,000 contacts. Extra contacts cost $125 a month per 25,000. Every plan has a 30-day money-back guarantee.

What are the main complaints about Kajabi?

The most common are price, including the January 2026 repricing of legacy plans, and support that reviewers find harder to reach, especially AI-first support. Some reviewers also pay for features they do not use, and find the email marketing and shopping cart basic compared with dedicated tools.

What happens if you go over Kajabi's contact limit?

Kajabi shows a banner at 90% of your plan's contacts and emails you at 100%. You then have 30 days to remove contacts or upgrade. After that, the account is locked except for the Account Settings pages used to upgrade. Your students can still access their courses.

What is the best Kajabi alternative for customer training?

If you train customers on your own software rather than sell courses to an audience, Trainn is the closest fit. It turns one screen recording into a video, a guide, and an interactive walkthrough, then delivers them in an academy, a Knowledge Hub, and in-app, with completion data per customer.