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Published on: 10 Sep , 2026
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Loom and Tella both put screen recording in your browser, yet they're made for different kinds of video. Loom is tuned for fast work messages, a quick record and a shareable link. Tella leans toward produced content, with layouts, backgrounds, and editing that make a video look made for an audience rather than a teammate.
Our Loom vs. Tella comparison breaks down where each one fits, from features and pricing to what real users report. You'll also learn what to do when the same recording has to work as a casual video, a step-by-step guide, and a lesson you can measure.
To offer an objective, comprehensive comparison of Loom and Tella, the Trainn team conducted thorough research, tested both tools hands-on, and referred to real user experiences. Here are some details on the approach we took in making this review:
| Loom | Tella | |
|---|---|---|
| Primary output | Quick screen and camera video, shared as a link | Edited, produced video with layouts and effects |
| Built for | Async messages recorded in one take | Demo, tutorial, and social videos worth publishing |
| Standout feature | Instant one-click record and share | Record-in-takes editing, auto-zoom, backgrounds |
| Free plan | 25 videos, five-minute cap | Limited videos with Tella branding |
| Starting paid price | $18/user/mo | $13/user/mo |
| Rating | G2 4.7/5 (2,413 reviews) | Product Hunt 4.8/5; Capterra 4.5/5 |
| Best for | Fast internal video messages | Creators and teams publishing produced videos |
Pricing, ratings, and features are current as of August 2026; check each vendor's site for the latest.
Loom is a screen recorder built for async video messaging, now owned by Atlassian following its $975 million acquisition in October 2023. You record your screen, camera, and voice, then share a link in seconds.
It's built for speed: recording is one click, and the result is instantly shareable. Editing is intentionally light, since the point is to send a message, not produce a film. Reviewers who look for a Loom alternative usually hit the pricing changes since the acquisition or want more control over the finished video.
Key features:
Tella is a screen and camera recorder built for creators and teams who want to publish produced videos without opening a full editor. You record in short takes, and Tella stitches them into a clean video with automatic zooms, branded backgrounds, layouts, and transitions.
It's built for the finished product: demos, tutorials, course lessons, and social clips that need to look produced. Tella suits people who find plain screen recordings too raw and a traditional video editor too heavy.
Key features:
The table below covers the core feature set. The pricing comparison further down handles cost in detail.
| Feature | Loom | Tella |
|---|---|---|
| Core model What the tool is built around | Record fast, share a link | Record in takes, edit to produced |
| Recording style How you capture | One continuous take | Multiple takes, re-record any clip |
| Editing depth Control over the finished video | Trim and stitch | Zooms, backgrounds, layouts, transitions |
| Look of the output How produced it feels | Raw, personal, unedited | Branded and produced |
| AI features Built-in AI assistance | Titles, summaries, chapters | Auto-zoom, captions, multi-language |
| Speed to send From stop to shared | Instant link on stop | A short edit pass first |
| Output format What one recording becomes | A video | A video |
Loom and Tella sit at opposite ends of one trade-off. Loom optimizes for the seconds between finishing a recording and sending the link. Tella optimizes for how the video looks when someone presses play.
What both share is the output: a video, and only a video. Neither turns that recording into a written step-by-step guide or an interactive walkthrough, and neither hosts or measures it as training.
Three differences matter most when you evaluate them:
Both run on per-seat pricing with a free tier, but Tella is the cheaper entry point. Tella Pro is $13 per user; Loom Business is $18. Loom's higher tier adds AI; Tella's adds custom domains and branding control.
Pricing was verified in August 2026. The tables below show each plan tier with key inclusions.
Loom pricing
| Plan | Price | Key inclusions |
|---|---|---|
| Starter | $0 | 25 videos, five-minute cap, 720p |
| Business | $18/user/mo | Unlimited videos, 4K, editing tools |
| Business + AI | $24/user/mo | AI titles, summaries, video-to-text |
| Enterprise | Custom | SSO, SCIM, Salesforce integration |
Tella pricing
| Plan | Price | Key inclusions |
|---|---|---|
| Free | $0 | Limited videos, Tella branding |
| Pro | $13/user/mo | Unlimited videos, 4K export, analytics |
| Premium | $19/user/mo | Custom domain, branding removal, 60fps |
| Enterprise | Custom | SSO, SCIM, onboarding, volume pricing |
Annual billing lowers the effective monthly rate on both tools. Verify current pricing on each vendor's site.
Tella is the cheaper starting point at $13 versus Loom's $18, and its higher tier stays lower than Loom's AI plan. Loom's spend buys AI summaries and the Atlassian integration; Tella's buys branding control and export quality. Both reserve SSO and governance for a custom Enterprise plan.
Loom's reviewers love the speed of recording and sharing (G2, 2,413 reviews, 4.7/5). The most decision-relevant complaint tracks to the Atlassian acquisition and its pricing.
Acquired by Atlassian, they have increased the price 80% with no change in features.
Tella's reviewers love how produced the finished videos look (Product Hunt, 4.8/5). Its friction shows up in occasional recording bugs and a lighter feature set.
More than 50% of the time, Tella records the wrong screen for your very first video, and the restart-recording feature doesn't always work, so some segments come out corrupt.
Notice the two complaints don't overlap. Loom's users want a better price on a tool they already trust; Tella's want the recording to be more reliable. Neither is asking the same recording to also become a guide or a hosted course, and that points to the ceiling both share.
Both tools review well and serve different moments. The decision is about how finished the video needs to be:
Pick Loom when the job is a fast, personal video someone watches once. Pick Tella when the job is a produced video you'd put in front of prospects, customers, or a public feed.
Loom and Tella each produce a strong video. Neither turns that recording into the other formats an audience needs, and neither hosts or measures it as training. For customer-facing content, that ceiling gets expensive:
Trainn (by Chargebee) is an AI customer education platform built for SaaS teams to take customers from newly signed up to confidently using the product, without adding headcount. It turns a single screen recording into a studio-quality video, a step-by-step guide, and an interactive walkthrough, then delivers and measures all of it in one place.
Trainn turns one recording into several finished outputs, then handles where each one lives and whether it worked. Here's what one recording produces:
Groundplan runs customer training with a two-person team serving thousands of customers on Trainn:
We didn't want one software to make videos and another to host the course. We just wanted to do it all within the same platform.

If your team owns customer education, Trainn is the right pick. One recording becomes every format, hosted and measured in one place, so a small team ships more training without more tools.
There's no single winner here, only the right fit for the job in front of you.
See it on your own workflows: book a demo or start a 14-day free trial, and compare plans before you commit.
Is Loom or Tella better?
They optimize for different things. Loom is the pick for fast, one-take video messages. Tella is the pick for produced, produced videos you'd publish. The right choice depends on whether you need speed or polish.
Is Tella cheaper than Loom?
Yes. Tella Pro is $13 per user per month; Loom Business is $18. Tella's higher Premium tier ($19) also stays below Loom's Business + AI plan ($24). Both offer free plans and custom Enterprise pricing.
Can Loom or Tella create a written step-by-step guide?
No. Both produce video only. If you need one recording to become a video and a written guide, you would use a separate documentation tool or a platform built to produce both, such as Trainn.
Does Tella have a free plan?
Yes. Tella's free plan covers a limited number of videos with Tella branding. The Pro plan at $13 per user removes those limits and adds 4K export and analytics.
What's the best Loom or Tella alternative for customer training?
If the content is customer education that needs to be hosted, tracked, and available in more than one format, neither tool covers that alone. Trainn turns one recording into a video, a guide, and an interactive walkthrough, then hosts and measures them in a knowledge hub or academy.