| Primary Purpose | Customer training at scale: videos, guides, walkthroughs, academy, analytics | Interactive product demos for sales and marketing |
| Content formats supported | Videos Step-by-step Guides Interactive Guides Help Articles | Click-through demos only. Video export is just stitched screenshots rendered as MP4 — not a real product video. |
| Video output | Full screen recording with AI voiceovers, zooms, spotlights, annotations, and branding | No real video creation. MP4 export plays back screenshots sequentially |
| AI voiceover | Contextual AI voiceover based on your actual screen actions. 100+ accents. | Basic AI voiceover on Scale ($38/mo per creator). AI voice cloning locked behind Growth ($350/mo). Lower tiers are silent or require your own recording. |
| Update content when product changes | Recapture just the changed step, auto publishes everywhere | Recapture just the changed step |
| Translations | One-click video and guide translation into 30 languages | Only demo translation into 15 languages |
| Customer training academy | Courses, quizzes, certifications built-in | Not available |
| Distribution | Knowledge hub, in-app, academy, embeds — all in just one platform | Share as links, embed, or export. No structured hosting or delivery system. |
| Learner analytics | Video-level and learner-level: engagement, completion, drop-off, course progress | Demo engagement analytics only — views, clicks, drop-off. No learner-level tracking or course completion data. |