Product training videos for MarTech software

Start with the advanced workflows established marketing teams use least, record each one as a short lesson in a test account, and group the lessons into courses by role. A simple process for MarTech software:

• Pick the workflows that matter after day 30. For example: build segments from SQL or catalog data, test journey variations with experiment paths and set exit rules so customers leave a journey once they convert.
• Record each workflow once at a normal pace. No script or studio microphone is needed.
• Let AI handle the editing. Trainn's AI video agent writes the narration, removes mistakes and adds zooms, and can turn a recorded training call into short lessons.
• Add chapters so viewers can jump to the exact step they need instead of replaying the whole lesson.
• Group lessons into courses by role and share one link per course, for example in a customer training academy.

For more on planning, see building a customer training program.

Partly. AI can draft a script from a document, but the most accurate training videos for MarTech software come from recording the real product, because documents go out of date and don't show the actual screens. A practical approach:

• Use the document as your outline. Follow its steps while you record the workflow in a test account.
• Let AI write the narration from what you do on screen. Trainn turns your clicks or your spoken explanation into a clean AI voiceover.
• Reuse recorded training calls. Upload a past webinar and Trainn's AI video agent cuts it into short, focused lessons.
• Keep a written version too. Trainn turns every video into a step-by-step guide, so the document stays useful and matches the screens.

See how to add AI voiceover to training videos.

Measure customer training ROI by comparing what trained marketing teams do differently with the cost of training them: wider feature use, fewer support tickets and less live-training time for your team. What to track for MarTech software:

• Use of advanced features taught in lessons, such as “build segments from SQL or catalog data”, before and after customers complete the course.
• Support tickets on trained topics, for example questions about “test journey variations with experiment paths”.
• Hours of live training replaced. Every self-paced lesson a customer completes is time your team didn't spend repeating the same session.
• Completion and drop-off for each lesson, to see which ones work and which need fixing.

Trainn's video analytics show who watched each lesson and where viewers stopped.

Trainn's Creator plan costs $19 per month and starts with a 3-day free trial. That's long enough to record one real workflow from your MarTech software, such as “build segments from SQL or catalog data”, and publish it as a video and a step-by-step guide before you pay.

• Creator plan: $19 per month for one creator, with up to 15 videos and guides.
• More creators or more content: compare every plan on the Trainn pricing page.