Product videos and guides for MarTech software

Most MarTech software companies need one type of product video for each stage of the customer lifecycle where customers get stuck. For MarTech software, that means:

• Product demo videos: Show marketers a welcome journey running across email, SMS and push, with previews of every path before launch.
• Customer onboarding videos: Take a new customer from connecting their store to their first journey live, with consent set up correctly.
• Product training videos: Teach marketers the deeper tools: advanced segments, experiment paths and exit rules.
• Implementation & setup guides: Walk developers and marketers through SDK setup, imports and warehouse sync.
• Release notes videos: Explain new permissions, new channels and SDK changes customers must act on.
• Help center & support videos: Answer the questions marketers ask before every campaign, like a journey that didn't start.

Trainn creates each of these from screen recordings. See how video creation works.

Feature adoption measures how many customers use a feature, and how often, after it's released. For MarTech software, the most useful measures are tied to campaign results:

• Adoption rate: the share of active accounts that have used a feature, such as experiment paths or advanced segments.
• Time to first use: how long after release, or after onboarding, customers first try it.
• Repeat use: whether accounts keep using it in later campaigns.
• Training signals: who watched the lesson or release video for that feature, and where they stopped.

Watching which customers viewed a feature video shows who to nudge. See Trainn video analytics.

Let the people who know each workflow record it, and let AI do the editing. At most MarTech software companies that means solutions engineer, product marketing manager, onboarding specialist and customer success manager, none of whom need video skills:

• Record the workflow once in a test account, at a normal pace, with no script or studio microphone.
• Let AI edit. Trainn's AI video agent writes the narration, removes pauses and mistakes, adds zooms and applies your branding.
• Reuse recorded calls. Upload a past onboarding or training call and get short, focused videos from it.
• Keep a reviewer in the loop. The agent never publishes on its own, so a product or compliance reviewer approves every video.
• Get a guide for free. Every video also becomes a step-by-step guide.

For a method, see how to turn screen recordings into tutorial videos.

Create each video and step-by-step guide once, then publish it wherever marketing teams already look for help, so the answer reaches them inside their work instead of on your website:

• Inside the product. Short walkthroughs shown as in-app guides help marketing teams on the exact screen where they get stuck.
• In the help center. A video and its guide embedded in each help center article answer questions without a support ticket.
• In a branded academy. Onboarding and role-based courses can sit in a branded customer academy, so new users can start on day one.
• In emails and support replies. One share link works everywhere, and when a screen changes the same link shows the updated video.

WebEngage, an engagement and retention automation platform, launched the WebEngage Academy within a month by uploading the product videos its team had already made into Trainn. According to the WebEngage customer story:

• Fast launch. The academy went live in about a month.
• No rebuild needed. Existing videos were uploaded rather than recreated.
• Self-paced learning for customers.

Trainn's Creator plan costs $19 per month and starts with a 3-day free trial. That's long enough to record one real workflow from your MarTech software, such as one setup or support workflow, and publish it as a video and a step-by-step guide before you pay.

• Creator plan: $19 per month for one creator, with up to 15 videos and guides.
• More creators or more content: compare every plan on the Trainn pricing page.