Releases ship faster than videos get updated
Problem
Releases every two weeks outpace manual updates.
How to handle it
Update only the changed clip.
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Release notes videos for MarTech software
Trainn is an AI-powered product video and guide creation platform that turns screen recordings of your MarTech product into release notes videos and step-by-step guides, with AI voiceover, zooms and subtitles added automatically. Share one link per release that updates itself whenever the video changes.
3-day free trial, then $19/month.
What are release notes videos for MarTech software?
Release notes videos for MarTech software are short videos that show customers what changed, such as new permissions or an SDK update, and what to do now. Releases arrive every few weeks, and some changes break campaigns if customers miss them. Trainn creates release videos from recordings and writes the matching article.
Common release notes workflows for MarTech software
| Workflow | Who records it | Best format | Sensitive data on screen | What triggers an update |
|---|---|---|---|---|
| Explain new granular permissions | Product manager | Video | User names | Permission changes |
| Announce a messaging template builder for a new channel | Product marketing manager | Video | Template content | Builder changes |
| Explain an SDK update that needs code changes | Solutions engineer | Step-by-step guide | Code snippets | SDK version changes |
| Explain the end of a plugin and how to move off it | Solutions engineer | Step-by-step guide | Plugin settings | Retirement date changes |
| Introduce quick single-profile creation | Product marketing manager | Video | Contact details | Profile tools change |
What makes release notes hard for MarTech software teams?
Customers miss features that would help them
Problem
A new channel ships and marketers never try it.
How to handle it
Show the feature in use.
Global customers need updates in their language
Problem
Marketing teams outside English-speaking markets learn late.
How to handle it
Publish each release in every supported language.
How Trainn creates release notes videos for MarTech software
- Solves: Customers miss features that would help them
Trainn's AI video agent
Record the new feature once. Trainn's AI video agent writes the narration and adds zooms, ready for review. See how video creation works.
- Solves: Customers miss features that would help them
Generate Release Notes
Pick the release's videos and guides; Trainn writes a release notes article.
- Solves: Releases ship faster than videos get updated
Clip-by-clip editor
Replace only the clip that changed.
-
Translate release videos into 30+ languages; Linked Videos keep each copy in sync.
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One link in emails and the product, updated everywhere.
- Solves: Customers miss features that would help them
Video Description
Trainn writes a short summary under each video.
Enterprise security, privacy and compliance
- ISO 27001 certified
- SOC 2 Type 2 attested
- GDPR compliant
Recording MarTech workflows safely
- Record releases in a staging account with sample data.
- Use throwaway keys when showing SDK changes.
- Blur anything real with Blur a Spot. Automatic blur through Trainn's AI video agent is coming soon.
How MarTech teams use Trainn
Feature live, video updated in 10 minutes
The dealbreaker was the update on-the-go feature. When a new feature is out, you can just update a couple of slides on the video, push the video live in 10 minutes, and customers can benefit from the video right away. Educating 12,000 customers in real-time felt easy.
Shambhavi Pandey
Lead Customer Research
Source: RestroWorks Academy (previous Posist) customer story
Frequently asked questions
What should release notes for MarTech software include?
Release notes for MarTech software should tell customers what changed, who it affects, what to do now and where to find the details, with a short video for any change that moves a screen or changes a step. Include:
- What changed, in plain words, with the customer benefit first.
- Who it affects, so each role knows whether to act.
- What to do now, especially for changes with a deadline.
- A short video for visual changes. For example: explain new granular permissions, announce a messaging template builder for a new channel and explain an SDK update that needs code changes.
- Links to the updated guide or help article, so customers can come back to it later.
Trainn's Generate Release Notes writes the article from your release videos. See how to turn screen recordings into release notes videos.
Should every release note include a video?
No. Make a video when a change moves a screen, changes a step or needs customers to act; small fixes and wording changes can stay in the written notes. A simple rule for MarTech software:
- Video: new or redesigned workflows, such as “explain new granular permissions” or “announce a messaging template builder for a new channel”.
- Video plus step-by-step guide: changes customers must act on before a deadline.
- Text only: bug fixes, performance improvements and minor label changes.
- Update, don't duplicate. If an existing help video shows the old screen, replace that clip instead of adding a new video.
Trainn's clip-by-clip editor replaces only the changed clip, and every shared link updates.
How long should a release notes video be?
Keep each release notes video under a minute and focused on one change: 15–30 seconds for a simple announcement, and up to a minute when customers need to see a new step. Tips:
- One change per video, so customers can find and share the exact update they need.
- Show the new step in the product, not slides about it.
- Add captions, because many people watch release videos without sound.
- Translate for global customers. Trainn translates each video into 30+ languages and keeps translated copies in sync.
Trainn's AI video agent turns a quick screen recording into a narrated release video on the same day.
How much does Trainn cost?
Trainn's Creator plan costs $19 per month and starts with a 3-day free trial. That's long enough to record one real workflow from your MarTech software, such as “explain new granular permissions”, and publish it as a video and a step-by-step guide before you pay.
- Creator plan: $19 per month for one creator, with up to 15 videos and guides.
- More creators or more content: compare every plan on the Trainn pricing page.
Related
Trainn is an AI-powered product video and guide creation platform that turns screen recordings into product demo videos, training videos, onboarding videos, step-by-step guides, and interactive walkthroughs. Trainn also delivers this content externally through a branded no-code LMS, or in-app through embedded tutorials to train customers at scale.
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