A B2B SaaS Businesses’ Guide to Great Product Feature Videos

Product feature videos are a popular marketing tool. Businesses use them to showcase their products to potential customers. Having a well-crafted product video is key to any business' successful marketing strategy.

B2B SaaS businesses need to create product feature videos to show potential customers what their products can do or launch product updates. This step-by-step guide will show you how to create a product video that wows your audience. Such videos can help you close more deals and increase product adoption.

In this blog post, we'll show you how to create product videos that highlight your product. And its features and benefits!

Understanding the “why”

A product video is a short video that demonstrates a product's features and benefits. Companies can showcase their products in an engaging and informative way through great product videos. This leads to increased sales and existing customer satisfaction. For instance, including product videos on the website has yielded an 86% increase in conversions.

Creating feature videos can be a rewarding process if done correctly. It requires careful planning, attention to detail, and a creative approach.

Businesses can create great product feature videos by addressing the challenges. This way, they can also capitalize on the opportunities. These videos communicate their message and engage with their audience effectively.

Preparing for product feature videos

Creating feature videos is a challenging task. It requires attention to detail and a lot of planning. Some points to remember are:

Defining the goals and objectives of the video

Ask yourself what its purpose is. Is it to sell a product or service, educate viewers on a specific topic, or simply entertain?

Conducting thorough research on the new feature

When it comes to introducing a new feature, the product teams must do research. This means taking the time to analyze your target market. And determining if the feature is something that they would value.

Outlining the key benefits and value proposition

It's crucial to outline a product's benefits and value proposition to potential customers. The next step is to effectively share them with your target audience. Your new feature release videos can help you achieve that.

Identifying the target audience for the video

Once you have a clear understanding of your goals, you can identify your target audience, message, and video tone.

Developing a script and storyboard

This is an essential step in creating any great product feature video. A script is the backbone of the whole project. With a storyboard, you can see how each shot fits into the overall narrative. It also guides you on how to film it to achieve your vision.
After this, all you need to do is produce your product video. Check out how you can create a product video in three easy steps here!

Tips for creating effective feature videos

Choosing the right video format and style for product release videos

When it comes to creating a product release video, choosing the right format and style is crucial. Will it be an animated explainer video, a live-action product showcase, or a customer review?

Each format has its benefits and drawbacks. So, it's essential to choose one that suits your product and brand identity.

Using engaging visuals and animations

A product video's biggest challenge is to keep the audience engaged throughout. Visual storytelling techniques, such as including animations or captivating visuals, can help here.
Read: Five Ways to make your customer product video engaging

Including clear and concise narration or voice-over

When creating product demo videos, it's important to deliver the message clearly and concisely. A well-executed narration or voice-over can also help build trust with the audience. It also makes the product more relatable.

Showcasing the new product in action

A product video's main goal is to show potential customers how the product works. Further, it shows what benefits it can offer. Thus, use a combination of live-action footage, animations, and voiceovers to convey these.

Read: 5 Easy Ways to Solve for Training Video Production

Demonstrating use cases and real-world examples

Including real-world examples can help customers understand how the product would fit into their lives. This makes it easier for them to make an informed purchase decision. You can also show how your product solves pain points by providing a solution to a specific problem.

Tools and software to create a good product video

Product video creation tools are essential for creating engaging and informative product videos.

For beginners, there are plenty of user-friendly tools available. These require little-to-no technical expertise. Some of these tools even come with built-in editing features. This allows you to create high-quality videos with minimal effort.

Some popular tools for product video creation include:

Trainn

Wouldn't it be great if you could create stunning animation videos of your product in just five minutes? Well, now you can with Zing by Trainn!

The platform offers a user-friendly Chrome extension. This allows you to record and edit your screen. Further, you can also add voiceovers and share your video creations.

Its innovative technology captures every step as you walk through your screen recording. This makes it effortless to put together a professional-looking video. Even without any technical knowledge!

And the best part is Trainn’s analytics dashboard. This gives valuable insight into how well your videos are performing. This will allow you to refine and optimize future content.

So why wait? Try Zing by Trainn today!

Take the first step towards creating exceptional animated videos for your digital products!

Adobe Premiere Pro

Adobe Premiere Pro is a powerful software to create high-quality product videos. You can create videos that are engaging, informative, and visually appealing.

This video editing software helps you edit videos and add special effects. This makes your products look more attractive to potential customers.

Whether you're a seasoned professional or just starting, Adobe Premiere Pro can help!

Apart from these two, you can also try screen-recording tools. Some examples are Zoom, Microsoft PowerPoint, or Filmora, to create videos.

Read: How to make videos with screen recording

Product feature videos are one of the best ways to promote your product or business. They are an effective and engaging way of showcasing what makes your product so great. And without the need to explain in text. They are also great during feature launches or product announcements.

Despite the challenges, creating product feature videos also presents a lot of opportunities. Plus, sharing them across various social media posts on platforms can increase their visibility.

By investing in creating high-quality product videos, businesses can save time and money. This is done by reducing the need for customer support. Thus, focus on customer education and user experience using product videos today! This will help you reap the many benefits that come along with it!

Learn how to deliver high-quality customer education and training programs at scale. Check out Trainn today!