AI videos
Announce Every New Feature With an AI Video Customers Watch
Most features ship to customers who never notice them. Trainn's AI turns a recording of each new feature into an announcement video.
The problem
Announce Every Release Without a Recurring Production Load
Most features are used by a small fraction of users. Pendo's product benchmarks, built on data from more than 6,800 applications, found that in top-performing products just 16% of features generate 80% of click volume. A feature nobody hears about joins the unused majority.
Teams that ship often create an announcement for every release: a tutorial, a customer update, a clip for social. Each one needs narration, emphasis, and formatting for its channel, and each one is due the week the feature ships.
That is editing dependency at release cadence: one announcement video is easy, and one per release, per channel, is a recurring production load.
The Solution
Trainn's AI Video Agent Turns a New Feature Into an Announcement Video
Trainn's AI video agent turns a screen recording of a new feature into a finished announcement video. Trainn adds the voiceover, highlights, and thumbnail. The same video then works in release emails, in-app messages, and social posts without a separate edit for each channel. This lets the announcement go out in the same week the feature ships.
The features
Three Trainn Features That Help You Create AI Feature Announcement Videos
Generate AI Voiceover
Record the feature in action without speaking. Trainn writes a contextual script from the on-screen actions and voices it, so the announcement is narrated from the first draft. The script can be edited like text if positioning changes before launch.
Create Slide
Open with a slide naming the problem the feature solves, then show it working. Voiced slides add the why that a screen recording alone cannot. Slides can carry custom fonts, images, and comparisons.
Video Thumbnail
Trainn generates a thumbnail with a contextual title for every video. Announcements look consistent in email, in-app, and on social without a designer. You can replace the generated thumbnail with a custom image anytime.
“We didn't know how we would tell customers about the feature releases and changes in workflow. Now, we have Trainn.”
BuildOps created more than 100 videos in 45 days, and Sabina's team now ships release content as video. With AI voiceover and auto-generated thumbnails, each announcement is finished when the recording is.
Who this is for
Product marketing managers
Ship an announcement video for every release without adding production time to launch week.
Product managers
Show customers what changed the week it ships, so new features do not join the unused majority.
Customer marketing managers
Reuse one announcement across email, in-app, and social from a single link.
FAQ
