How to Make an Instructional Video?

Unlock the secrets of creating exceptional instructional videos with Trainn's comprehensive guide! Get ready to level up your customer education game.

How to Make an Instructional Video?

Customer education has become paramount for B2B SaaS businesses in the fast-evolving digital landscape. However, many of these businesses struggle to know how to make an instructional video. Some major reasons behind that are fragmented tools, excessive costs, and cumbersome dependencies on design and engineering teams. It's time for a revolution, and that's where Trainn comes in.

Trainn empowers businesses to educate their customers in ways that work for them and are effective for their audience. No longer will you feel trapped by outdated tools or rely solely on overwhelmed design and engineering teams. As the pioneers of modern customer education, Trainn is redefining the way businesses educate their customers.

This comprehensive guide will take you through a step-by-step process, from understanding your audience to promoting your masterpiece. So, grab your director's hat, and let's dive into the realm of creating captivating video instructional!

Let's kick things off by understanding why instructional videos are all the rage. Think about it—videos are engaging, visual, and downright entertaining! They have the power to convey complex information in a way that even the sleepiest of brains can comprehend.

Plus, studies have shown that videos boost information retention and keep viewers hooked. It's like sprinkling magic dust on your educational content!

Now let's take a look at how to make a video instructional without much hassle.

Defining Your Objective and Target Audience:

Before you grab your director's chair, defining your instructional video ideas and learning objectives is essential. Are you teaching your customers how to navigate your online course or software like a pro? Or maybe you're enlightening them about the latest industry trends?

Once you've nailed down your objective, it's time to get to know your audience before you start recording videos. Dive deep into their needs, preferences, and skill levels to nail the types of videos you need. After all, the key to their hearts (and minds) lies in understanding what makes them tick. That's how you know how to create an informative video that leaves a lasting impression.

Let's embark on a journey to uncover your audience and communicate with and relate to them on a deeper level. Answer these questions, and see how your audience reveals their secrets!

🔍 Who is your audience?

  • Are they CEOs, directors, decision-makers, or entry-level juniors?
  • Are they specialists or seasoned seniors?

Identify the key roles and positions within your target audience.

🎂 How old are they?

  • Are they young guns fresh out of college, eager to make their mark?
  • Or are they seasoned professionals with years of industry experience?

Understanding their age range will help you tailor your content accordingly.

🌍 Where do they live?

  • Are they scattered across different continents and time zones?
  • Do they reside primarily in urban areas or suburban landscapes?

Knowing their geographic location can help in creating videos with their cultural context.

💡 What kinds of interests and goals do they have?

  • Do they strive for professional growth and advancement?
  • Are they seeking ways to improve efficiency or boost revenue?

Discover their interests and goals to align your video content with their aspirations. This will help you determine the types of instructional videos needed: educational videos, walkthroughs, screen recordings, or short videos.

📺 What kind of content do they usually prefer?

  • Do they devour in-depth articles, podcasts, or video tutorials?
  • Are they fans of infographics, case studies, or interactive webinars?

Uncover their preferred content formats to meet their consumption habits.

By unlocking the answers to these questions, you'll gain a profound understanding of your audience— their demographics, preferences, and burning desires. With this knowledge, you can tailor your content strategy to create a captivating experience that leaves them coming back for more.

Pre-production Stage: Planning and Scripting:

Lights, camera, action! But hold on, let's not rush into video production just yet. Before you start creating explainer videos, a little planning can help. Write a script first—a compelling one at that—that seamlessly aligns with your instructional video's objectives.

Try to inject some personality, a dash of humor, and a whole lot of friendliness into your words.

Storyboarding is another crucial step to ensure your video flows smoothly and keeps your audience hooked from start to finish. It's like mapping out the route to success—a great instructional video!

Production Stage: Creating and Editing:

Alright, it's time to get rolling! Equip yourself with the right instructional video creation platform, like Trainn, and start now! Remember, you're not just a filmmaker; you're a storyteller!

Capture the essence of your content with concise and engaging video editing techniques. Transitions, graphics, and animations will bring your videos online to life, leaving your viewers in awe.

Creating Engaging Content:

Here's the secret sauce to making your training video instructional: engaging content. Break down those complex concepts into bite-sized, easily digestible steps. Think of yourself as the friendly guide leading your audience through a treasure map of knowledge.

Spice things up by adding real-life examples, relatable case studies, and eye-catching visuals. Your viewers will be hanging on to every word on their computer screen!

Optimizing for Engagement and Interactions:

Let's crank up the engagement meter a notch. When you create high-quality instructional videos, it shouldn't be a one-way street. It's time to interact with your audience! Add quizzes, assessments, and clickable links to keep them actively involved.

Personalize their experience and sprinkle in some adaptive learning to cater to their unique needs. Remember, the more they engage, the more they'll learn!

Publishing and Distributing Your Instructional Video:

Lights, camera, publish! Choose the right platform to share your masterpiece with the world. After all, you know how to make an instructional video without spending thousands of dollars. Optimize your video title, description, and tags for SEO goodness.

After all, you want to create instructional videos seen by those thirsty for knowledge. But don't stop there—promote your video through social media, email marketing, and maybe even form some strategic partnerships. The world needs to know about your incredible creation!

Measuring Success and Iterating:

Once your instructional video is out in the wild, it's time to track its success. Keep a close eye on those key performance indicators (KPIs). Are viewers completing the video?

Are they singing your praises in the comments section? Use the power of data to refine and improve future videos.

Remember, Rome wasn't built in a day, and neither was a Hollywood blockbuster. Keep iterating and tweaking until your videos reach that perfect sweet spot.


Congratulations! You've mastered how to create high-quality instructional videos that captivate, educate, and leave a lasting impact on your audience. With the power of Trainn, you can now engage your customers like never before.

So grab that director's chair and get ready to share your knowledge with the world, one instructional video at a time. Psst!

Don’t forget to get more instruction video ideas from our Blog.

Lights out and action!

Vivekanandhan Natarajan

PUBLISHED ON: 8/7/2023