Why text-to-speech converter will change customer training

Effective customer training is crucial for businesses that operate in a B2B environment. It ensures that customers understand how to use a product or service correctly. This leads to higher customer satisfaction, improves customer loyalty and retention rates.

Take, for example, one of the forefathers of SaaS, IBM. IBM has a vast product and service portfolio requiring great customer training. However, traditional in-person sessions and printed manuals were not scalable or effective for all learners.

To address this, IBM developed a virtual learning platform. This platform included text-to-speech (TTS) and other features to improve learning outcomes for all learners.

This is an example of how traditional customer training methods like manuals, videos, and in-person sessions may not always be engaging for all learners. There are many other reasons why traditional customer training might not always work.

In today’s byte-sized information economy, a lack of attention to spare is a major bottleneck for following traditional customer training.

This is where text-to-speech (TTS) converters come in. By converting written content into spoken words, text-to-speech (TTS) converters can improve accessibility, engagement, and retention for learners.

What is a text-to-speech (TTS) converter?

In simple words, a text-to-speech (TTS) converter is a software application that converts written text into spoken words.

This technology has been around for decades. But it has recently become more advanced thanks to artificial intelligence and machine learning advancements.

Text-to-speech (TTS) converters analyze written text. Then it uses algorithms to create an audio version that can be played back to the user. These algorithms can vary depending on the specific converter.

But, they generally break down the text into individual words and sentences. Then they identify the appropriate pronunciation for each word and string the words together to create a natural-sounding audio file.

Different text-to-speech (TTS) converters are available, each with its features and capabilities. Some converters are designed to be used on specific devices, such as smartphones or computers. While some others are web-based and can be accessed from any device with an internet connection.

Many text-to-speech (TTS) converters also come with additional features. These include language translation, adjustable speaking rates, and highlighting words as they are spoken. These features can make the technology even more useful for learners with different needs and preferences, promising great user experience.

Top 3 advantages of using a text-to-speech (TTS) converter

B2B SaaS training can improve accessibility and engagement for users with text-to-speech (TTS), ultimately leading to higher customer satisfaction.

But apart from that, let’s dive into the top three advantages of using the text-to-speech converter.

1. Accessibility

One of the biggest advantages of text-to-speech (TTS) converters is that they make content more accessible to users with different learning preferences or disabilities. By providing an audio alternative to written materials, companies can ensure all users have equal access to training knowledge.

2. Engagement

Listening to audio content can be a more engaging and immersive experience than reading text on a screen. Text-to-speech (TTS) converters can keep users focused and interested in the training material, leading to better learning outcomes.

3. Multilingual support

This is one of the key advantages of text-to-speech technology, which we will return to in the next section. Many text-to-speech (TTS) converters offer multilingual support. This can be particularly useful for B2B SaaS companies with a global customer base. This allows companies to provide training content in multiple languages without creating separate materials for each language.

3 ways text-to-speech (TTS) convertors can help educate your customer

In a B2B setting, customers may have more complex needs and use cases for products or services than individual consumers. The benefits of customer training are multifold. But ‘effective’ product training can give them the knowledge and skills they need to use the product or service.

The problem is that the term ‘effective’ is subjective to each use case and customer.

It is important to consider learners' diverse needs and preferences when designing customer training programs and exploring alternative methods. One of these is text-to-speech converters, providing an inclusive and improved customer learning experience.

1. Increased engagement and retention of information for all customers

A new tool in the market shows the trend of people saying,

‘I'd rather listen to this’

As writers, it might be hurtful to admit that you may skim the rest of the blog. But the problem statement remains the same - people skim content that can be skim-able.

Anan Batra, quite ahead of the game in May 2021, posted this thread on Indie Hackers.

We are used to byte-sized data that we would rather just listen to, and Listnr took this valuable insight.

Am I guilty of skimming blogs? Yes!

Am I going through a blog, taking in information better because I am listening to it now? Actually, yes.

At Trainn, we used the same logic for customer training. We have developed an intelligent text-to-speech (TTS) converter that provides 1000+ voices across multiple languages that can change your video scripts into voices.

Now, video is a different ballgame compared to documents. But using voice-overs in relatable accents has helped us provide a great customer training experience. This has also helped our global customer support teams.

Not only does it make customer training more inclusive and accessible. But by providing an audio alternative to written training materials, companies can improve engagement and retention rates for all learners. This results in better learning outcomes and higher customer loyalty. It also improves customer satisfaction.

2. Reduces time spent on training and helps scale the company’s customer training programs

Using text-to-speech converters has been successful for customer training programs because it helps save time for trainers and learners. It helps your learning management system (lms) scale quickly. Adding text-to-speech in customer onboarding can also help improve your customer training.

This can be best understood with the real-life example of how Salesforce did it.

Salesforce is a customer relationship management (CRM) platform that provides training resources to its customers through its online learning platform, Trailhead.

Trailhead offers a variety of training modules. This includes audio versions of the modules, accessible to all learners at any time. By providing audio versions of their training modules, Salesforce saved time for their learners and the company.

Learners could access the product training at their convenience and pace without having to schedule live training sessions or wait for trainers to be available. This improved their customer experience as it allowed them to fit training into their busy schedules.

For Salesforce, providing audio versions of the training modules eliminated the need for live training sessions. This was previously can be time-consuming and costly to organize.

Instead, Salesforce was able to provide the training materials in a scalable and cost-effective way. This approach to their LMS made customer education accessible to all learners regardless of location or time zone. This also made their knowledge base high quality according to their customer experiences.

3. Overcome bottlenecks with language in customer training

At a recent David Guetta concert, the French DJ and music producer shared a video of him on Twitter playing a song with an AI-generated Eminem rapping in the mix.

His tweet went viral and sparked the conversation about AI-generated content. It also highlighted the advancement of text-to-speech (TTS) in recent years.

Text-to-speech systems use neural networks that analyze audio recordings of human speech and identify patterns in how people pronounce words and form sentences. The system can then use this information to generate synthetic speech that sounds similar to human speech. This is also why some text-to-speech (TTS) systems adapt to different languages and dialects.

This can be particularly beneficial for B2B companies that operate in multilingual and multicultural environments. Text-to-speech converters can accurately and consistently pronounce words and phrases in different dialects.

This can improve learning outcomes and reduce the risk of miscommunication or misunderstandings between trainers and learners. This also helps to make the knowledge base more diverse and improve customer learning.

One real-life example of a B2B company that has used text-to-speech converters is Airbnb. As a global platform for short-term rentals, Airbnb operates in many countries and serves customers from diverse cultural backgrounds. Airbnb has implemented text-to-speech converters in their customer support training material to accommodate for consistent and accurate training across languages and dialects

By providing audio versions of training materials, companies can make their training programs more accessible to learners with different learning preferences or disabilities. This can help improve engagement and retention rates for all learners, leading to better learning outcomes and higher customer satisfaction rates.

Text-to-speech converters are an absolute game-changer regarding customer training in B2B. They're innovative and powerful and can revolutionize how you deliver customer training.

From increased engagement and retention of information to saving time for learners and trainers, text-to-speech converters can transform your training programs in ways you never thought possible. It can also save time for your customer service and customer support teams.

Plus, with consistent and accurate pronunciation across different languages and dialects, you'll easily train customers worldwide.

With a wide range of text-to-speech (TTS) solutions, choosing the right one for your specific needs is important. By considering factors such as

• voice quality,
• language support,
• customization options,
• integration options,
• and cost,

you can ensure that you select a text-to-speech converter that meets your requirements and delivers the best possible results.

Don't let your training programs fall behind the times. Embrace the power of text-to-speech converters and take your customer training to new heights.

Talk to us at Trainn to understand how you can upgrade your text-to-speech game!