Product videos and guides for B2B SaaS software

Most B2B SaaS software companies need one type of product video for each stage of the customer lifecycle where customers get stuck. For B2B SaaS software, that means:

• Product demo videos: Show trial users and prospects the workspace doing real work before they talk to sales.
• Customer onboarding videos: Get new workspaces to activation: invite the team, create the first project and connect the first app.
• Product training videos: Help seats you've already sold go deeper, with lessons on automations, views and reporting that keep accounts active.
• Implementation & setup guides: Walk admins through importing data, syncing users and rolling out the desktop app.
• Admin & configuration videos: Show workspace admins how to set single sign-on, guest access and domain rules.
• Release notes videos: Show customers what moved, what's new and what to do differently after each release.
• Help center & support videos: Answer the questions that keep arriving, like missing notifications or a broken integration.

Trainn creates each of these from screen recordings. See how video creation works.

Low product adoption in SaaS usually comes from customers who never learn more than the first few features, setup that stalls across teams, and help content that falls behind a product shipping every few weeks. Videos fix each cause when they're short and kept current:

• Stalled setup. Imports, user sync and app rollout stretch over weeks; step-by-step guides keep each owner moving.
• Features nobody finds. Short release videos show a new feature in use, on the screen where it lives.
• Help that's out of date. Replacing only the clip that changed keeps every help video accurate after each release.
• Live training that can't scale. Self-paced videos replace the walkthrough customer success managers repeat for every new workspace.

For setup content, see implementation and setup guides for B2B SaaS software.

Let the people who know each workflow record it, and let AI do the editing. At most B2B SaaS software companies that means implementation specialist, solutions engineer, customer success manager and product marketing manager, none of whom need video skills:

• Record the workflow once in a test account, at a normal pace, with no script or studio microphone.
• Let AI edit. Trainn's AI video agent writes the narration, removes pauses and mistakes, adds zooms and applies your branding.
• Reuse recorded calls. Upload a past onboarding or training call and get short, focused videos from it.
• Keep a reviewer in the loop. The agent never publishes on its own, so a product or compliance reviewer approves every video.
• Get a guide for free. Every video also becomes a step-by-step guide.

For a method, see how to turn screen recordings into tutorial videos.

Create each video and step-by-step guide once, then publish it wherever customers already look for help, so the answer reaches them inside their work instead of on your website:

• Inside the product. Short walkthroughs shown as in-app guides help customers on the exact screen where they get stuck.
• In the help center. A video and its guide embedded in each help center article answer questions without a support ticket.
• In a branded academy. Onboarding and role-based courses can sit in a branded customer academy, so new users can start on day one.
• In emails and support replies. One share link works everywhere, and when a screen changes the same link shows the updated video.

RestroWorks Academy (previously Posist), a restaurant technology platform, uses Trainn to create its customer training videos. According to the customer story:

• From 7 days per video to 7 videos a day.
• Updates in minutes. When a feature ships, the team updates a couple of slides and pushes the video live in about 10 minutes.
• Many languages. One video is auto-translated for customers in Latin America, India and Thailand.

Trainn's Creator plan costs $19 per month and starts with a 3-day free trial. That's long enough to record one real workflow from your B2B SaaS software, such as one setup or support workflow, and publish it as a video and a step-by-step guide before you pay.

• Creator plan: $19 per month for one creator, with up to 15 videos and guides.
• More creators or more content: compare every plan on the Trainn pricing page.