Customer onboarding videos

Get More New Users to Their First Win

Most new users never reach the moment your product clicks. Trainn lets the team that knows that moment make the video that gets them there.

The problem

Get Activation Videos Out Before New Users Leave

Most new users never activate. Userpilot's product metrics benchmark, drawn from first-party data across 62 B2B SaaS companies, puts average activation at 38%. Six in 10 new signups leave before they experience the value they signed up for.

The people who could fix this, product managers and customer success managers who know exactly where users stall, rarely own the content that would fix it. Teams describe the relief of no longer depending on developers to ship walkthroughs, and the same dependency applies to video: if a polished activation video needs an editor, it waits in someone else's queue.

That is the skills gap: the person who understands the activation moment is not the person with the skills to produce the video, so the video arrives late or not at all.

The Solution

Trainn Lets the Person Who Knows Activation Create the Activation Video

Trainn's AI video agent turns a screen recording of the path to a user's first win into a finished onboarding video. The product manager or customer success manager who understands activation records that path once. Trainn adds the narration, zooms, and highlights a video producer would normally add. With Trainn's onboarding video creator, activation videos ship on the product team's schedule instead of waiting for an editor.

The features

Three Trainn Features That Help You Create Onboarding Videos for User Activation

  • Record a Video

    Record the path from signup to first value once. Trainn writes the narration, cleans up the steps, and adds zooms and spotlights, returning a finished video with no editing on your end. The person who knows the activation moment owns the video from recording to publish.

  • Create Slide

    Create Slide

    Add a short slide before the walkthrough that explains why this step matters, such as the outcome the user unlocks. Slides are voiced too, so context and demonstration live in one video. Slides can include custom fonts, images, and two-column comparisons, so context looks as polished as the walkthrough.

  • Share Links

    Share Links

    Drop the same video link into the welcome email, the empty state, and the onboarding checklist. When you improve it, every placement updates automatically. Tracking links can also notify you when a specific user engages with the video.

“I'm not dependent on any delivery team or platform team to train someone anymore.”
Eldho John
Lead, Business Strategy and Growth, Neutrinos

Neutrinos launched its first course in two weeks, and Eldho produced the content himself with no video editing background. The team faced the activation problem directly: users were not adopting the platform features it had built.

Who this is for

  • Product managers

    Ship a narrated video for every activation milestone you track, the same week you identify the drop-off, without filing a request with another team.

  • Growth and onboarding managers

    Test a new activation video in an afternoon, measure it, and replace it if new users skip it, all without an editor.

  • Customer success managers for scaled accounts

    Send stuck users the exact video for the step they missed, so activation does not depend on whether they book a call.

FAQ

What are customer onboarding videos for user activation?

They are short videos that walk new users through the specific workflow that delivers first value in your product. Teams place them in welcome emails, checklists, and empty states. Activation videos are one of several types of onboarding videos, focused on the first workflow that matters.

Who on my team can create these videos?

Anyone who knows the workflow. Trainn handles narration, zooms, and spotlights, so product managers and customer success managers produce videos without editing skills. In larger accounts, the same people create role-specific enterprise onboarding videos.

How is this different from an in-app guidance tool like Userpilot or Appcues?

Userpilot and Appcues build in-app flows, checklists, and tooltips that guide users' clicks inside the product. Trainn is an AI-powered product video and guide creation platform. It creates the narrated videos and guides that explain a workflow, and those can be embedded wherever users get stuck, including inside in-app flows. For user activation, Trainn is the better fit when new users need to understand a workflow, not just be pointed to the next button.

Can I update an activation video after we change the onboarding flow?

Yes. Swap only the changed clips, and every shared link shows the new version.

Can I see whether an activation video is working?

Yes. Video Analytics shows engagement by video and by learner, so you can compare activation content and replace what new users skip.

Can one video cover several activation steps?

Yes, with Video Chapters. Each chapter gets its own link, so you can send a new user straight to the step they stalled on. Chapters work the same way in account setup videos.

How much does Trainn cost for user activation onboarding videos?

Trainn starts at $19 per month with the Creator plan, which includes a 3-day free trial. Creator includes AI video and guide generation, AI voiceovers, and links or embeds for emails, checklists, and empty states, covering up to 15 activation videos and guides.