Wonder why you need a customer education LMS? Discover the top 5 reasons to have one and why you can't retrofit an employee training LMS for this purpose.
Customer education is not a new idea in B2B. In a conventional setup, learning managers from customer support teams were used to help customers start using a product.
Customer education helps businesses ensure their customers are equipped to get the most out of their products.
However, the typical customer education process is inefficient in cost, customer satisfaction, etc.
This is where the role of software solutions, especially customer education LMS, comes in. Using a customer education LMS, B2B companies can speed up product adoption and customer satisfaction.
Today there are various customer training programs and lms platforms to help increase customer success and education.
There are more reasons to pick a customer training learning platform over the traditional approach. So, let's dive right in.
Customer education is effective but can bring miracles when delivered through a specialized LMS platform. Here are a few reasons why you should onboard a modern LMS:
A customer education LMS can house many users simultaneously, allowing you to train more customers. This ensures every customer gets the training they need without overwhelming the customer support teams.
This benefit is not available with traditional customer education methods, which often rely on one-on-one training or classroom sessions.
Scalability is a critical factor, especially for SaaS startups on the verge of an exponential hike in customer base. As a result, they'll need a robust system in place to ensure effective training for all their customers. Moreover it helps save time.
The best part of the one-on-one approach to customer education was the ease of personalization. The tutor could quickly help the customers learn based on their level of experience and interest.
However, this trait was missing in online courses, where a company would provide training material for hundreds or thousands of customers. This is where customer education LMS made a breakthrough.
A customer education LMS enables businesses to tailor training programs to the specific needs of each user or group of users. This makes the learning experience more relevant and helps users learn faster.
For instance, if a user has shown interest in a particular feature of your product, the LMS can provide detailed tutorials. Likewise, if another customer struggles with a specific task, the LMS can provide additional resources to help them.
This type of flexible user interface leads to our next point.
With conventional methods of customer education, users must attend scheduled training sessions, which may not be convenient for everyone.
In contrast, LMS allows customers to access training materials at their own pace and comfort, which makes learning more flexible.
This means they don't have to attend scheduled training sessions. Instead, they can simply focus on what they need to learn or revisit the training as often as needed.
This flexibility can improve the learning experience and lead to better customer satisfaction.
An example of this is a company offering on-demand video tutorials that users can watch anytime, anywhere.
The traditional approach to customer education cannot provide detailed reports on training objectives like the following:
Customer education LMS, on the other hand, provides insights into the training programs' success,. This allows your product or service to track progress and make necessary tweaks. In addition, you can measure ROI metrics to ensure the training programs meet your goals.
For example, you can track a training module's completion rate and quiz scores to adjust the content accordingly.
A customer education LMS can reduce the cost of training customers in several ways.
It can automate much of the training process. This means that users can access training materials online, at any time, without needing a trainer or support staff. This can reduce the time and cost of scheduling, traveling, and in-person training.
As the customer education LMS can provide training at scale, it is more cost-effective than one-on-one training.
Lastly, it can reduce the need for physical training materials. By providing training online, you can avoid printing and shipping costs.
It is indeed a smart move to adopt an LMS for customer training. However, many businesses wonder whether they can retrofit their employee training LMS for customer education.
And the answer is no. Here is why.
While LMS for employee training and customer training share fundamental similarities, there are several reasons why one can't replace the other.
Let's understand them with examples.
You use an employee training LMS to train your staff on how to use new enterprise software. The training may include advanced topics such as integration or even script editing.
However, you need to provide essential information for customer training, such as navigating the software interface and performing basic tasks. This requires specific tools for course creation and delivery.
An employee training LMS is not necessarily designed to provide an excellent experience for the staff. This is because they comply to complete training as part of their job.
However, the LMS needs to provide a more engaging and interactive experience for customer training. Including gamification and social learning is critical to keeping customers motivated and interested in learning.
An employee training LMS doesn't require more than basic tracking and reporting functionality, such as completion rates and test scores.
However, the LMS needs to provide more in-depth tracking and reporting for customer training. This helps you know whether your efforts have improved customer satisfaction and loyalty.
This includes tracking customer engagement and progress as well as assessing the impact of the training on customer retention and revenue.
If you want your customers to get the most value from your products and be happy to use them, you must train them. A customer training LMS is your best foot forward to make this happen.
Trainn offers one of the best LMS for customer training that can help you retain customers. It is a dedicated platform to help you train customers. So, don't wait any longer.
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