Published on: 16 Oct , 2024

The Top 12 Customer Education Platforms for 2025 and Beyond

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Omar Sheriff

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It’s almost 2025, and companies are starting to see the vision and results a successful customer education engine can bring to the table. This shift in priority is pretty evident from the 174.3% increase in investments in customer education.

With that being said, how do you actually kick-start your customer education system in your company? Well, firstly you need a proper customer education strategy planned out. This strategy is going to be executed by customer education software. It’s wise to have a dedicated customer education team spearheading as they’ll be the ones interacting with your customer education software the most and can get the most out of it.

What is a Customer Education Software?

Customer education is the process of educating customers on your software to maximize the value they get out of it. A customer education software is a tool that helps in creating, distributing, and analyzing your customer education initiatives.

Largely, customer education software has been boiled down to a Learning Management System (LMS) but that’s not the case. An LMS helps existing customers master the software - one part of the problem that customer education aims to solve.

The other part of the problem is providing customer education throughout a customer’s journey. For example, a new customer might want to learn about the product’s features quickly in a knowledge base, while someone familiar with your features might expect advanced tips from your webinars. Since customer education is an ongoing process, having well-rounded content creation and management in your customer education software helps you update your content regularly.

So ideally, your customer education software should be broken down into three aspects - Learning Management System, Knowledge Management Software, and Content Creation Tools. These tools together allow you to have a smooth-running customer education engine.

1. Trainn

Trainn G2 Rating

Trainn is the all-in-one customer education platform that is designed to provide teams with everything they need to scale their customer education program. Trainn lets you create a Training academy and a self-serve knowledge base, with a built-in content creation suite to help you create amazing product videos and documentation within minutes.

Key Features:

  • Built-in content creation suite to create videos and product documentation
  • AI Voiceovers in 25+ languages
  • No-code Learning Management System with quizzes and certifications
  • Knowledge Base (Private and Public)
  • Virtual Instructor-led Training
Pros Cons
5-minute content creation process Limited collaboration features
Clip-based video editing Absence of support for eCommerce
No-code Academy setup Limited integrations
Learner-level analytics
No-code knowledge base (with in-app embed widget)
Pricing Plans Free Trial
Starter - $49/month (only content creation suite) Trainn offers a 14-day free trial with all features unlocked. No credit card required. Click here to try it out now!
Plus - $149/month (only content creation suite)
Business - $249/month (Content creation + Knowledge base + LMS)
Enterprise - Contact Us
Trainn G2 Review

Best For: ✅Small-Medium Businesses  ✅Enterprise Businesses

2. Document360

Document360 G2 Rating

Document360 is a knowledge base software that lets you create, and publish text-rich documents - be it software documentation, API docs, SOPs, or user manuals. They also provide AI tools to automate the document creation process.

Key Features:

  • AI-powered Knowledge Base
  • Text-rich Documentation
  • AI-powered Search
Pros Cons
High categorization abilities Editor can be buggy
Ability to create API docs Broken link issues were found
The content types you can create within Document360 is limited
Pricing Plans Free Plan Features
Free 1. Public + private knowledge base
2. 250 articles
3. 5 editors
Professional - $199/month
Business - $399/month
Enterprise - Contact Sales
Document360 G2 Review

Best For: ✅Small-Medium Businesses  ✅Enterprise Businesses

3. Loom

Loom G2 Rating

Loom is a screen recorder for internal, asynchronous communication. It helps teams create and share personalized videos internally. On top of the video automation process, the Loom AI add-on helps you refine the videos and automates the post-video creation processes.

Key Features:

  • AI Screen Recording
  • Loom AI Add-on
Pros Cons
Upto 4k resolution recording The editing interface is a bit clunky
Live rewind while recording No voiceovers available
Edit by transcript A disconnect between the desktop app and the Chrome extension
Seamless integration with Jira Videos can be downloaded only with the premium pricing
Pricing Plans Free Plan Features
Free 1. Upto 25 videos/person
2. 720p video recording
3. Upto 5 minutes/video
4. Cannot add Loom AI
Business - $12.50/creator/month
Enterprise - Contact sales
Loom AI Add-on - $4/creator/month
Loom G2 Review

Best For: ✅Small-Medium Businesses  ✅Enterprise Businesses

Trainn vs Loom: A Comparison

4. Absorb LMS

Absorb G2 Rating

Absorb LMS is a learning management system provider as the name suggests. They aim to help customer educators create, deliver, and manage personalized and gamified learning courses for customers in different learning paths.

Key Features:

  • Learning Management System
  • Gamification
  • LMS Mobile App
Pros Cons
Personalized course recommendations Steep learning curve
Learner leaderboards Admin-side reporting is limited
LMS mobile app offers offline learning Reliance on add-ons for content creation
Historical learner choice-based AI search
Pricing Plans Free Plan Features
Absorb LMS tailors your pricing plan based on your usage and needs. Contact them for more info. Absorb LMS offers a free trial but specifics of it are not available
Absorb LMS G2 Review

Best For: ❌Small Businesses  ✅Medium-sized and Enterprise Businesses

5. Scribe

Scribe G2 Rating

Scribe is a tool that helps you create step-by-step guides. It helps you convert the screen recording of your workflow into a guide and adds titles, descriptions, redactions, and more.

Key Features:

  • Step-by-step Guide Creation
  • Auto-capturing of Workflow in Any Device
  • The “Pages” Feature - Add Multiple Scribes to One Document
Pros Cons
Auto-redaction of sensitive information Cannot create interactive product documentation.
Ability to add tips and alerts It does not provide a knowledge base or LMS
Multiple options to share the guides It does not provide an in-built repository.
Supports only one format of content creation - guides.
Pricing Plans Free Plan Features
Basic - Free 1. Limited guide creation
2. Can only capture web processes
3. Basic insights
4. No redactions
Pro Team - $12/seat/month (starts at 5 seats)
Pro Personal - $23/seat/month (starts at 1 seat)
Enterprise - Contact sales
Scribe G2 Review

Best For: ✅Small-Medium Businesses  ❌Enterprise Businesses

Trainn vs Scribe: A Comparison

6. Archbee

Archbee G2 Rating

Archbee is a product documentation software for tech-heavy tools and tech-savvy readers. Their text editor provides various features to help writers add code-related inputs inside the document.

Key Features:

  • Knowledge Base
  • A Large Variety of Custom Blocks
  • Real-time Asynchronous Collaboration
Pros Cons
AI-powered search and writing assistant Spaces analytics not available
Integrations with code-related apps Cannot create user groups for segmentation
Ability to create multiple Spaces (document categorization) No LMS or video authoring features
Pricing Plans Free Trial
Growing - $50/month Free Trial is available with all features unlocked. No credit card required.
Scaling - $200/month
Enterprise - Contact sales
Archbee G2 Review

Best For: ✅Small-Medium Businesses  ❌Enterprise Businesses

7. Camtasia

Camtasia G2 Rating

Camtasia is a desktop video creation software. While it boasts a pretty good editing suite, it can be hard to edit your product videos without a video editor.

Key Features:

  • Video Creation Capabilities
  • Rich Editing Suite
Pros Cons
Advanced cursor editing Only a desktop app is available (1.28 GB)
Motion path animations The learning curve for non-video editors is steep
Transition effects Basic AI features like AI voiceovers and translations, and unlimited video hosting are locked behind higher pricing plans
No LMS or knowledge base provided
Pricing Plans Free Trial
Camtasia Essentials - $179.88/year Free Trial is available for 7 days with watermarks on the produced videos.
Camtasia Create - $249/year
Camtasia Pro- $599/year
Camtasia G2 Review

Best For: ❌Small-Medium Businesses  ✅Enterprise Businesses

Trainn vs Camtasia: A Comparison

8. Docebo

Docebo G2 Rating

Docebo is a learning management system that enables customer educators to deliver, manage, and scale personalized learning experiences for various user groups. It supports various training needs, from formal courses to informal social learning.

Key Features:

  • Learning Management System
  • AI-powered content recommendations
  • Mobile learning
  • Communities - Social Learning
Pros Cons
Gamification of courses Some integrations are inefficient
Adaptive learning paths Has a steep learning curve
A huge content template library Limited functionality in the mobile app
Advanced analytics Video authoring is not available
Pricing Plans Free Plan
Docebo has three tiers - Engage, Elevate, and Enterprise. All of these tiers have a custom pricing based on your needs. Docebo does not offer a free plan.
Docebo G2 Review

Best For: ❌Small Businesses  ✅Medium-sized and Enterprise Businesses

9. LearnUpon

LearnUpon G2 Rating

LearnUpon is a Learning Management System that aims to provide a seamless training content delivery experience with multiple portals for different customer segments, enabling companies to up their customer education game.

Key Features:

  • Learning Management System
  • Structured Learning Programs
  • Multiple LMS Portals
  • Mobile App
Pros Cons
Automated user creation Minimal content authoring options
Gamification Limited customization
Discussion forums No knowledge base feature
Pricing Plans Free Trial
LearnUpon has three tiers - Essential, Premium, and Enterprise. All of these tiers have a custom pricing based on your needs. You can potentially get a free trial by talking to the sales team
LearnUpon G2 Review

Best For: ❌Small Businesses  ✅Medium-sized and Enterprise Businesses

Trainn vs LearnUpon: A Comparison

10. Clueso

Clueso G2 Rating

Clueso is a content authoring software that helps you create product videos with AI voiceovers and step-by-step articles by recording your workflow. You can either launch this content on their knowledge base or export it separately.

Key Features:

  • AI Videos and Step-by-step Article Creation
  • AI Voiceovers
  • Knowledge Base
Pros Cons
AI screen recording Cannot edit existing videos to update the content
Slides to video conversion Cannot embed knowledge base on your product
AI-powered search Has a timeline editor that makes trimming and splitting not intuitive.
No LMS
Cannot create interactive documentation.
Pricing Plans Free Trial
Starter - $120/month They have a 7-day free trial with 15 minutes of video export and watermarks.
Growth - $200/month
Enterprise - Contact sales
Clueso G2 Review

Best For: ✅Small-Medium Businesses  ❌Enterprise Businesses

11. Skilljar

Skilljar G2 Rating

Skilljar is a learning management system dedicated to customer education. It aims to provide a streamlined, centralized, and structured learning experience. Its integration with Salesforce helps you understand the LMS’s impact on support teams.

Key Features:

  • Custom Learning Paths
  • Instructor-led Training
  • Ability to Monetize The Courses
Pros Cons
Salesforce integration Admin experience could be improved
Benchmark insights Requires coding for customization
LinkedIn Certifications No built-in content authoring tool
It is a developer-dependent tool
Pricing Plans Free Trial
Skilljar offers custom pricing based on your needs. There is no free trial available
Skilljar G2 Review

Best For: ❌Small Businesses  ✅Medium-sized and Enterprise Businesses

Trainn vs Skilljar: A Comparison

12. Gainsight Customer Education (Previously Northpass)

Gainsight Customer Education G2 Rating

Gainsight Customer Education is a learning management system that helps companies provide personalized learning experiences to different customer groups.

Key Features:

  • Learning Management System
  • Embed LMS on your product
  • Integrate with the Gainsight Customer Success Tool
Pros Cons
Send personalized messages Reports can be more intuitive
High customization Knowledge base feature comes under a different Gainsight product
No built-in content authoring tool
Pricing Plans Free Trial
Gainsight offers pricing based on your needs but provides unlimited learners, admins, and course content. There is no free trial available
Gainsight Customer Education G2 Review

Best For: ❌Small Businesses  ✅Medium-sized and Enterprise Businesses

What You Need To Know Before Choosing a Customer Education Platform

1. Your Content Requirements

While planning your customer education strategy, determine the types of content you need to produce for your portals. Make sure your tool has an in-built content authoring facility that makes content easy to create and edit. When thinking of content, start from the basics like articles for your knowledge base portal to certification exams in your learning management system.

2. Your Audience Size

Make sure your platform can accommodate your current and future audiences. It is important to keep the scalability of the platform in mind so that your customer education engine is ready to face the audience growth spike.

To assess if the platform is scalable or not, look at these criteria:

  • Their higher-tier pricing plans fit your planned scaling budget
  • Whether they provide a neat content-storing feature
  • Integrations with software you want to purchase during your scaling phase
  • Advanced analytics
  • The quality of their customer support and customer success teams

3. Customizability

If you’re someone who’s concerned about the branding of your customer education portals and wants to make your customers feel at home, customization is the feature you want to look out for. Find out if the platform offers great customization options that are easy to implement without the need for developer or designer dependencies.

4. Analytics

Analytics help you assess the strong and weak points of your customer education engine. Look out for both content-level analytics and learner-level analytics to get a full grasp of the performance of your customer education initiatives.

As mentioned before, check if the analytics offered scale as you upgrade your plan during your scaling phase. Advanced analytics become vital as your customer base grows.

5. Your Budget

Determine and set the budget you can allocate for your customer education initiatives and platforms, this should help you asses what goals are under the top priorities and what feature would help with it. Boil down to a customer education platform that provides a scalable plan that fits your budget and needs.

Trainn - The All-in-one Customer Education Platform

Trainn is the only platform out there that provides all you need for your customer education platform under one roof.

  1. AI Content Creation: Create help articles, training videos, and product documentation without developer or designer dependencies.
  2. Knowledge Base: Launch your self-service knowledge base in a week.
  3. Learning Management System: Create the LMS Academy experience you want to build without ever writing a single line of code.
  4. Personalization: Create personalized learning paths for your customers in the language they’d like to learn.
  5. Analytics: Get insights on program-level and learner-level analytics and assess your customer education initiatives.

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