How to Gamify Learning for Customer Education?

Effective customer training is vital for SaaS companies. Gamification of learning is a giant leap toward achieving training effectiveness. This blog details six ways you can create great training courses with the help of gamification.

How to Gamify Learning for Customer Education?

Gamified learning is a customer training method using video game design principles to make learning fun and engaging for customers.

When you play video games, elements like quests, challenges, and virtual rewards make the game fun and enjoyable. These elements help players feel like they are making progress, keep them engaged, and make the game exciting and rewarding.

Similarly, gamification involves adding game-like elements such as points, badges, and challenges for customer training to enhance the learning experience. Game based learning reduces drop-outs and motivates learners to learn better.

The goal is to make learning easier and more enjoyable. The game context can help customers easily remember what they learned and feel motivated to keep learning.

This approach is especially useful for SaaS businesses, where customers must learn how to use the software quickly and efficiently.

Gamification can make learning rather interesting for your users. It can give feedback, identify areas for improvement, and create opportunities for social connection.

Why Gamification of Learning is Critical for Customer Education

A study by ScienceDirect discovered that students who had a mix of traditional learning and playful activities in their learning environment improved their performance by as much as 89.45% in some instances. Gamification i education actually increased student engagement rates and honed their problem solving abilities.

Gamification involves tapping into our natural desire for competition, achievement, and rewards, triggering intrinsic motivations. It takes away boredom and adds an element of fun to the entire learning process. Let's understand this in the form of benefits.

Engages learners

Introducing game-like elements such as points and badges can engage customers in learning in a far better way. This can help them recall details better and make the learning journey enjoyable.

Motivates learners

Gamification also helps customers feel like they are making progress and achieving something. By breaking down learning into smaller, achievable goals, you make learners motivated to keep going. They are more likely to complete the training.

Identifies Areas of Improvement

Another benefit of gamification is that it offers instant feedback. Players get instant information about how well they are doing in the game. This feedback is shown through pictures, numbers, special symbols, or sounds.

This helps learners identify areas where they need to improve and adjust their learning strategies accordingly.

Establishes Social Connection

Lastly, gamification of learning creates a sense of community and social connection. Creating chances for users to connect and collaborate can make customers happier and achieve higher retention.

How to Gamify Learning - 5 Strategies

You can use several modules for gamifying education for customers. Here are the top six strategies:

1. Point System

Learners can earn points for completing various learning tasks. The tasks can involve watching a video tutorial, reading an article, or taking a quiz. They can collect points over time for each completed task and redeem them for rewards, such as discounts, free trial upgrades, or access to exclusive content.

2. Badges and Certifications

Users can earn badges and certifications for completing different levels of learning or mastering certain skills. These badges or certificates can be displayed on user profiles or shared on social media. This can provide a sense of winning and social recognition.

HubSpot uses this approach to make learning more interesting for its users. In fact, HubSpot certification has become a norm for several companies and individuals in the marketing field.


3. Leaderboards

Learners can compete with each other on a leaderboard based on their progress. This can foster healthy competition and motivate customers to learn more and faster.

Duolingo uses this technique to foster a more effective self-learning environment.


4. Autonomy and Personalization

Learners are more motivated when they can choose what they want to learn, set their own goals, and personalize their learning environment. They feel like they are in charge of their learning and take responsibility for their progress.

To make this happen, you can allow users to personalize their learning and customize their experience. It gives them a sense of control and makes learning more enjoyable.

5. Quests and Challenges

Customers can complete quests or missions, a series of learning tasks designed to be completed in a specific order. Each task can provide a clue or a reward that leads to the next task, making the learning more immersive.

Or, they can take part in learning challenges that require them to apply their knowledge or skills in a specific context. Shopify is an excellent example of this. The platform provides educational material and asks users to perform particular tasks, such as adding a new product listing, creating a custom domain, etc.

Best Practices for Effective Gamification

Gamified learning can be a powerful tool for customer training.

Here are some best practices you can follow to achieve the perfect mix of gamification and learning:

  • Set clear goals and objectives: You must first establish clear goals and objectives for what you want your users to achieve. This will help you design gamification elements that align with your training goals.
  • Tailor gamification to your specific audience and product: Not all gamification strategies will be effective for every audience or product. Take the time to understand your customers' needs and preferences. You can then tailor your elements accordingly. Figure out through trail and error what game mechanics work for your online learning program.
  • Incorporate gamification throughout the learning experience: Gamification should not be an afterthought or an add-on to your training content. Instead, it should be integrated throughout the learning experience, from the product's initial introduction to advanced topics and ongoing learning.
  • Use data to measure success and make improvements: To ensure the success of your gamification strategy, it is important to use data to measure relevant metrics. You can then use this data to improve your gamification strategy for better results.

Get Started with Gamified Learning

Now you know what gamified learning is and how to implement it in your customer training plan. The next critical element of your education strategy is finding the right customer training platform that can help you do it.

Trainn is one such platform that can help you with gamify learning management system. You can create quizzes and reward customers with Trainn. So, don't wait any longer and try Trainn today.

Sinduja Krishnakumar

PUBLISHED ON: 5/22/2023