Published on: 04 Mar , 2025

16 Must Follow Customer Educators in 2025

Akash Anil

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Customer education is ever-evolving, and staying connected with the industry isn’t just helpful- it's absolutely essential!

In this blog, we've compiled a list of 16 experts who are driving innovations, sharing practical insights on customer education on a regular basis, and following them in 2025 is the one of the best things you can do for your professional growth.

P.S. Reach out to them on LinkedIn for a virtual coffee—we promise you all of them are very nice!

16 Must Follow Customer Educators in 2025

Dan Braithwaite

Senior Director of Product Training @Mediaocean

Dan is your go-to guru for all things VILT (Virtual Instructor-Led Training)! He has developed a proven process for conducting VILT sessions that consistently achieve impressive NPS scores (80-90+). The next time your organization asks you to lead a virtual training, you'll know exactly who to consult for that secret sauce!

P.S. Dan has some good recommendations if you're hunting for the perfect platform to host your VILT sessions.

Resources from Dan:

🎧 Podcast: The Art of Virtual Instructor-Led Training (One of our topmost listened to podcast episodes)
📖 Blog: Measuring Training Outcomes in Customer Education

Jason Gorman

Founder @ Jackrabbit LX

Here's an interesting fact: Jason's company partnered with the Grammy's to create their first course! If you want to follow someone who has actively tested the impact of using AI to create learning programs, Jason is your go-to expert. What began as an experiment using AI for 25% of tasks has evolved to implementing AI for 75% of the work at JackrabbitLX (we cover this in detail in our podcast).

Resources from Jason:

🎧 Podcast: How Jason Gorman Uses Gen AI to Cut Training Creation Time by 60%?
Follow Jason on Linkedin

Dr Philippa Hardman

Co-founder @ Epiphany

Dr. Philippa Hardman uniquely blends learning science research with real-world design in ways few others can. She's a pioneer in applying AI to instructional design—demonstrating how AI can accelerate course creation and personalization without sacrificing quality.

We recommend following her because in 2025, when many are experimenting with AI in education, her evidence-based guidance serves as a compass for what truly works, grounded in solid research.

Resources from Philippa:

🎧 Podcast: How AI and Learning Science Can Create more Engaging, Effective Learning Experiences Faster
Sign up for Philippa’s Newsletter
Follow Philippa on Linkedin

Vicky Kennedy

Founder @ Echtus

Vicky Kennedy is the person to follow if you want to understand the "why" behind customer education. Her LinkedIn content, for example, stands out because she explores the behind-the-scenes factors involved in creating successful education programs, always making for an interesting read!

Resources from Vicky:

▶️ Webinar: Getting Executive Buy-In for Education & Training
▶️ Webinar:How to Build a Certification Program for Product Users
🎧 Podcast: Driving Targeted Customer Education Programs to Prove ROI
Follow Vicky on Linkedin

Debbie Smith

Senior Director @Visier Inc

Every customer education team faces the same challenge: How do I prove the impact of customer education on my business? Debbie is an expert at answering this question. With over 20 years of experience in education, she's one of the most notable figures in customer education, regularly appearing on podcasts and webinars. For the latest insights, following her is a must!

Resources from Debbie:

▶️ Watch how Debbie tackles one of the most underrated yet important questions: "Product Training vs Customer Education" — a session from Gainsight's Pulse. (A must-listen!)
Follow Debbie on Linkedin

Eric Mistry

Customer Education Manager @ Smartcat

Eric Mistry is the “Tony Stark of Customer Education” because he has this innate ability to mix AI & automation with customer education to make it productive and more data-driven (the one thing we educators really need!). Eric has designed over 30 automations during his time at Contentsquare (formerly Heap). We've covered his three most important automations in our podcast with him—highly recommend listening!

Resources from Eric:

Eric's automation episode with the Customer Educated Podcast is our most listened-to episode, with listenership increasing every month!

🎧 Podcast: Building Automation to Drive Data-Driven Customer Education Programs
📖 Guide: Download Eric’s Customer Education Automation Guide (No-Sign Up)
Follow Eric on Linkedin

Heidi Kirby

Chief Learning & Experience Officer @ Parta.io

Disclosure: Heidi isn't technically a customer educator—she's an L&D consultant. She definitely must be on this list because of her comprehensive experience in creating impactful learning programs. If you're interested in instructional design (she has a PhD in the field), training needs analysis or learning strategy, her LinkedIn content is essential reading.

Resources from Heidi:

▶️ Webinar: Ultimate Guide to How to Work Better with SMEs
Heidi’s L&D Community
Follow Heidi on Linkedin

Lokesh R Sahal

Founder @ Check N Click Learning and Technologies

As co-founder of Check N Click Learning, Lokesh has delivered 2000+ hours of training programs. To add to this Lokesh’s Instructional design courses on Udemy are one of the top-ranked courses for Instructional Design. With over 2,786 students pursuing his courses, Lokesh has truly made a mark in the learning industry.

Resources from Lokesh:

Joe Ryan

Head of Customer Enablement at Maltego Technologies

If you've been searching Google for the best customer education resources, stop! Joe Ryan has already done the work for you. His Customer Ed Weekly newsletter offers a curated collection of articles, blogs, webinars, podcasts, and more. The list updates every week, and Joe has a unique talent for discovering resources that rarely appear in typical searches.

Resources from Joe:

📖 Subscribe to the Customer Ed Weekly newsletter
Follow Joe on Linkedin

Shannon Howard

Director of Customer & Content Marketing @ Intellum

Shannon might not be your typical customer educator, as her title suggests "marketing." However, she makes this list because of her exceptional ability to identify the hottest education trends and connect with industry experts to create impactful content through blogs, webinars, and roundtables. We definitely recommend hitting that follow button on LinkedIn!

Resources from Shannon:

🎧 Podcast: Importance of Collaboration Between Marketing and Education Teams.
📖 Shannon’s Customer Education Blueprint
Follow Shannon to join her roundtable sessions

Daniel Quick

CEO @ Scaled Agile

Daniel Quick has held several impressive roles, including Head of Customer Education at Asana and SVP at Thought Industries, making him a celebrated thought leader in customer education. His book, "The Customer Education Playbook," is a must-read for everyone working in customer education.

Follow Daniel on Linkedin

Evan Hall

Consultant

Evan Hall is a specialist in customer education strategy. His extensive experience across various areas of education gives him the ability to discuss any education-related topic with confidence. Evan is someone you can always reach out to for fresh ideas.

P.S. Evan has helped us out at the Customer Educated Podcast while researching topics.

Resources from Evan:

📖 Blog: How to repurpose training content for different user roles
Follow Evan on Linkedin

Blair Mishleau

Custom Education Program Manager @ Clever Inc

Blair is a must-follow for anyone looking for productivity and efficiency hacks in customer education. His LinkedIn series "2% Better" covers operational improvements his team has successfully implemented that you can adopt too. While he primarily covers education-related topics, he also shares other productivity insights that are definitely worth noting.

Resources from Blair:

2% Better by Blair

Kristine Kukich

Principal Owner @ The Training Sherpa

Kristine Kukich is someone you can approach to discuss anything under the customer education umbrella, thanks to her 20+ years of experience in education & training. She's one of our top educators to watch who regularly discusses AI in customer education.

Resources from Kristine:

🎧 Webinar: Mixology Episodes ( Customer Education + Customer Marketing)
📖 Blog: How Generative AI is transforming Customer Education Assessments
📖 Blog: An Introduction to AI Virtual Tutors
Follow Kristine on Linkedin

Roberto Aiello

Sr. Learning Experience Designer @ Personio

Roberto is an expert in instructional design who recently launched a LinkedIn series called "Learn One, Share One," where he shares AI tool discoveries and productivity hacks. His practical insights are valuable for anyone looking to improve their workflows in learning design.

Resources from Roberto:

Learn One, Share One series by Roberto

Alex Turkovic

Sr. Director, Customer Experience @ Belfry

Alex Turkovic is well-known among both customer success and education professionals. His Digital CX podcast is a goldmine of content for Customer Success professionals and is a must-listen. We recommend following Alex for all things related to digital customer success.

Resources from Alex: