How to Create Microlearning Videos?

Creating microlearning videos has never been easier! Check out this guide to create your next microlearning videos.

With the internet, education and content consumption have changed a lot. Businesses are creating microlearning content to educate their customers. Microlearning videos are engaging and easy to grasp.

But microlearning content creation takes work. You might overthink, what to add or what to cut off. Do not worry. At the end of the blog, you will figure out how to create microlearning videos!

What is Microlearning?

Microlearning offers knowledge in bite-sized portions for rapid absorption. It emerged to meet the demands of modern learners as they are flexible and easily fit into their hectic schedules. Microlearning comes in different formats. It can be a brief video session, a podcast, or even an infographic.

For microlearning video examples, check Slack and Canva.

Slack is popular for team collaboration. Microlearning is one of their Help Center techniques. Slack's Help Center provides quick answers to frequent inquiries and problems.

Canva uses videos to teach features. With these short videos, clients can understand the functionality. So they would not need lengthy manuals or complex instructions.

In 2022, nearly half of the population watched more than two instructive or informative videos on a regular basis. This represents a huge increase above the previous year's figure of 28%.

No doubt, microlearning videos are becoming popular now.

Microlearning vs Macro learning videos

Microlearning lessons help you quickly learn small bits of information or skills. They are short, on-topic, and give helpful knowledge in bite-sized pieces. They are always available to your customer. Microlearning videos are great for fast learning.

But macro learning videos can help your customers see the big picture of a subject. These videos are longer because they go into more depth about the topics. But it takes more effort to retain all that information.

Benefits of Microlearning Videos for B2B Businesses

Here are some non-negotiable benefits of creating microlearning videos

Solve specific problems

Using microlearning videos, speak directly to the pain points of your B2B audience. Focusing on a specific problem can give your readers helpful guidance.

Increase retention

Micro-learning videos are usually 1 minute or less. Making the information easier to understand helps people remember it. Microlearning helps you avoid getting too much information at once. It also helps learners to remember by compressing content.

Easy to adapt

B2B industries change quickly. Flexible and easy to alter, microlearning videos can help you make the most of these changes. Macro learning resources are trickier to modify. Microlearning ensures your content is always current and helpful in this dynamic setting.

Easy to deploy

Anyone can watch the microlearning videos from anywhere. You can distribute them on online platforms, LMSs, email, and other internal communication channels. Due to its mobility and versatility, it is a scalable training tool for companies.

How to Create Microlearning Videos for B2B Business?

Here's how you can create compelling B2B microlearning videos:

Identify a topic

Pick something that will interest and help your B2B readers, for example- your product feature.

Observe your audience.

Research and engage with your customers to learn about their issues and preferences.

This will allow you to personalize the information and increase their learning experience.

Define learning objectives

Spell out what you want viewers to take away from your microlearning video. This will help you focus and ensure your information serves its purpose.

Create the draft content and script

Create a detailed plan- from content to flow. Make sure your script is clear, engaging, and easy to grab. Use images, examples, and real-world situations to help customers to understand the course content.

Content selection

Prioritize the data that solve urgent issues. Create digestible, manageable information that your audience can take in and apply effectively.

In each section, elaborate on a specific thought. Create a hub and video library with Trainn to cover a broad topic and its many subtopics.

Best Practices for Creating Microlearning Videos

Implement these microlearning best practices for the best results-

Focus on one idea per module

Do not go overboard. Limit the scope of each microlearning video to a single concept or idea. This facilitates understanding and reduces information overload for customers. Otherwise, it will distract viewers from the lesson.

Add storytelling to the videos

Sprinkle storytelling to increase their relatability and interest. Use a story to engage your audience. Show your point with concrete examples or scenarios. Clarify how they can put in place this information for their situations.

Use relevant visuals and media

Include appropriate media and pictures; they improve comprehension and interest. Add visual appeal and reinforce the content with proper images, graphics, charts, or diagrams. To explain some complex steps, use animations or quick video snippets.

Make it engaging

None like boring stuff. People stay up all night to watch a whole TV show because the content is engaging. They forget everything. So, gamify your microlearning videos using online video editing solutions like Zing by Trainn.

From its content creation section, add "Knowledge check." Then add quizzes, knowledge tests, and reflective questions. These exercises keep learners engaged. Add real-world examples and case studies so they can apply their knowledge.

Prioritize mobile view

Is your microlearning course accessible on mobile? If not, you are losing the game. Ensure the microlearning module is suitable for watching on smartphones and tablets. Again a platform like Zing by Trainn can make your microlearning videos mobile-friendly.

Add text, shapes, and arrows to the clip in the Design mode of Zing. Apply Zoom effects to highlight the key points. Blur sensitive data. For aesthetics, pick your border style and type in the Borders tab. Select the frame to crop the video.

Experiment with different forms

How about breaking the chain? Try out new formats. Do something other than merely instruction video courses. Experiment with whiteboard animation or motion graphics.

Take Reviews. Improve. Repeat

Don't just create one lesson and sleep. Improve microlearning video quality with a steady user and stakeholder input. Find out what works and doesn't by gathering feedback through reviews, polls, and analytics. Take this feedback and improve your material better and better.

Conclusion

Microlearning can improve your customer engagement. Now that you know how to create micro-learning content, start implementing it. But before that, you need a perfect partner. Trainn can be that partner for you!