How to Implement an LMS

Customer education is the key to low churn rates and high customer satisfaction. Here is how implementing an LMS is your first step toward that.

How to Implement an LMS

If your company sells products with a wide array of features, your customers will need help learning how to use them.

Therefore, customer training programs are critical, and learning management systems (LMS) are the way forward for impactful customer education.

Training via a modern LMS will enable users to get more value from the products and increase loyalty. This means more revenue for the company.

So, if you're trying to improve customer education and learn how to implement an LMS, this blog will help you with LMS implementation steps.

LMS Implementation Checklist: 10 Easy Steps

To get started, here are the LMS implementation steps you can follow:

1. Identify Your Target Audience

Understand who your customers are and what they need from your LMS. You can know customers' needs by asking them directly or referring to the information from your sales team.

Also, consider factors such as their level of knowledge or expertise, learning preferences, and schedules.

This way, you can tailor your content to specific user profiles. In addition, this makes it more likely that they will engage with your LMS.

2. Define Customer Education Goals

Align your business goals to your customer learning experience. This means figuring out what you want your customers to learn when using your LMS platform. This could be:

  • A specific skill/ new upgrade.
  • A deeper understanding of your product.
  • Help with a specific issue they may be facing. You can find this by asking them during their signup. Doing this will allow you to create training programs that help you achieve specific goals.

3. Select a Suitable LMS

When you choose an LMS for customer education, you should look for one that resonates with your training goals. Also make sure it is customizable to all the upgrades and changes that comes with your business.

In addition, it should support different types of multimedia content like videos and quizzes.

When you already have training programs, you must ensure that the LMS you pick offers data migration for your content type. It is better to go for SCORM-compliant LMS for this purpose.

The LMS system should also have strong security measures to protect user data. It should also be scaleable and flexible as your user base expands.

Choosing an LMS vendor with good customer support and a good reputation in the industry is equally vital.

Lastly, you should also ask your implementation team members for their input.

4. Create Engaging Content

After choosing an LMS, the next step is creating online training programs to teach your customers what they need to know.

This could be done through videos, quizzes, and other learning content that are easy to use and understand.

For instance, you can use Trainn's video creation feature to make your content visually appealing. Also, try mixing different content types to cater to different learning styles.

Lastly, ask your eLearning specialists to update your content regularly. This will keep it fresh and relevant for your users.

5. Test and Evaluate

Before launching your LMS to users, testing and evaluating its potency is essential.

This could involve running pilot programs with a small group of customers to gather feedback. it can also be conducting usability testing (UAT) to identify any issues with the user experience.

Use this feedback to improve and ensure your LMS functions as intended before rolling it out to your entire user base. Here is where your LMS implementation team leaders' help comes handy.They will help you do this.

6. Launch Your LMS and Promote it to Your Customers

Once you've developed your content, it's time to get your LMS to your customers' attention.

You could send email campaigns, promote them on your website, or use social media to spread the word.

Make sure to communicate the benefits of your LMS to your customers and encourage them to use it.

7. Collect and Analyze Feedback

The next item in your LMS implementation project plan should be collecting customer feedback.

You can do this through surveys, polls, or other feedback mechanisms built into the LMS.

Then, ask your training project managers to analyze and use this feedback to improve your content and the LMS. This will improve your LMS and meet your customers' needs better.

8. Provide Ongoing Support

Keep adding courses or content, improving the user interface, and incorporating new features or technologies.

By continually improving your LMS, you can ensure that it remains relevant and effective for your customers. This way they continue to see value in using it.

You should also be there when your customer needs your help. Offering a help center, FAQ section, e-learning specialist, or customer support team can help customers with any questions about using the learning platform.

9. Reward and Recognize Successful Learners

To keep customers engaged and motivated to learn, consider gamifying learning. You can do this by awarding badges and certifications to those who complete your courses.

This could be something as simple as a certificate of completion. It can also be something more elaborate like a points system that rewards users for completing multiple courses.

You can take this to the next level by creating a competitive environment where learners can compete with their friends.

10. Measure the Impact of Your LMS

The last thing in the LMS implementation process is to check if the efforts were worth it. You can use various metrics such as completion rates, engagement rates, and customer satisfaction ratings to evaluate the impact of your LMS.

  • Completion rates measure the percentage of customers who complete a course or online product training program.
  • Engagement rates measure the time customers spend using your LMS.
  • Customer satisfaction ratings measure customers' delight with your LMS's content and training methods.

By tracking these metrics, you can gain valuable insights into your LMS performance and where improvements can be made.

This information can help you refine your LMS implementation plan. It will also help you optimize your content and teaching methods, and help you identify areas for growth and expansion.

Onboard the Best LMS Platform for Customer Education

LMS implementation for customer education differs from standard purposes like employee training, educational institutions, etc.

Customer education requires a different approach, and a successful LMS implementation goes through the ten steps we've discussed here.

If you're looking for a customer learning management solution, look no future than Trainn.

Trainn is a video-led SCORM-compliant LMS allowing you to create stunning customer learning programs easily.

Try Trainn today to successfully implement your customer training LMS!

Sinduja Krishnakumar

PUBLISHED ON: 5/22/2023