How to Use Blended Learning in Customer Education?

Find out what blended learning is and how to use it in a customer education strategy. Plus, get to know the benefits of a blended learning approach.

How to Use Blended Learning in Customer Education?

We all know the importance of customer education. It helps users onboard faster, learn about your product features, and increase user satisfaction. While this fact is well-known, finding the right approach to customer education can be hard.

Well, blended learning is here to save the day. It can help you create a successful customer education strategy and boost the impact of your training.

But what is blended learning? How can it help? And how to use it in your customer education strategy? Let's find all the answers.

What is Blended Learning?

Blended learning, as the term suggests, is a method that mixes traditional face-to-face instructions with online learning features. It is a mix of brick and mortar learning strategies with online learning platforms. This hybrid learning model helps create a great and fruitful learning experience. Here, learners take part in various tasks that take advantage of the strengths of both in-person and online methods.

Blended learning realizes the limits of depending only on traditional classroom methods. It uses the power of digital learning tools and resources. This allows learners to access and interact with learning materials at their own pace and comfort. It also includes valuable in-person interactions and hands-on experiences.

What Are the Benefits of Blended Learning Approach in Customer Education?

As stated earlier, blended learning merges the power of online and offline learning to create a thorough learning experience. Here are some of the benefits of using a blended learning approach in customer education:

More Flexibility and Accessibility

Blended learning courses allow users to access learning materials and resources at their own pace. Your customers can learn anytime, anywhere, and on any device, as per their learning styles. This flexibility is apt for various schedules and learning choices. It leads to more engagement and involvement.

For example, customers can watch product demo videos or read support documents from their homes or while traveling. This allows them to learn and get the knowledge they need whenever possible.

Personalized Learning Experiences

Personalization has become vital for successful customer education. Blended learning enables you to design personalized experiences that cater to each learner’s needs and interests. This approach aids in better understanding and retention of knowledge.

For instance, an online module can include quizzes that test a person’s knowledge level. It can then provide tailored content based on their strengths and weaknesses. This personalized approach enhances the learning experience. It makes sure that your customers receive the required information.

Cost and Time Savings

Blended learning reduces the costs related to traditional training, like travel expenses and venue rentals. By using online platforms, businesses can deliver training materials to many people at the same time.

This helps save time and resources. Plus, the ability to track progress and performance online provides valuable insights. These can be used to improve training programs in the future.

Scalability and Consistency

Blended learning allows companies to scale their customer education strategies easily. Online modules and resources can be copied and distributed with ease. This ensures the cohesive delivery of information across a wide learner base. The standardized content and tests help maintain quality and coherence in the learning experience.

Blended learning offers an effective and efficient way for customer education. Thus, companies can use blended learning to develop a broad customer education strategy for maximum success.

How to Use Blended Learning in Customer Education Strategy?

Blended learning can be easily used in customer education strategies. Here are five key steps to include blended learning in your customer education strategy:

Gauge Learning Needs

Before creating your blended learning program, deeply understand your customers' learning needs and preferences. Conduct surveys and interviews, or get feedback to identify specific knowledge gaps and areas of interest. This will guide the development of suitable and targeted learning experiences.

Set Clear Objectives

Define clear learning objectives aligning with your customers' needs and business goals. These objectives will serve as a roadmap for developing content and tasks. To track the success of your blended learning program, make sure that your objectives address the 5 pillars of SMART:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Select Suitable Content and Materials

Choose a mix of online and in-person learning materials in line with your objectives. Develop engaging online courses by using elements like videos, gamification, and downloadable resources. For in-person education, create hands-on learning tasks, workshops, or live demos. This help provides real-world application of the knowledge for your customers.

Sequence and Structure Experiences

Sequencing and structuring learning experiences are vital for effective blended learning models. Decide the optimal blend of online and in-person parts. This provides a logical progression of concepts.

Consider pre-work assignments or initial videos online. This should be followed by in-person classes for deeper discussions and practical application. Reinforce key concepts and provide online resources for review afterwards.

Leverage Technology and Tools

Use technology to improve the blended learning experience. Choose a suitable Learning Management System (LMS) to host and deliver online content. Make use of video conferencing tools for virtual instructor-led training (VILT) sessions.

Include interactive elements in the learning environment, such as discussion boards or online collaboration tools. This helps stir up engagement and knowledge sharing among customers.

Assess Learning Outcomes and Evaluate Efficacy

Use tests, quizzes, or knowledge checks throughout the blended learning program. This helps to gauge customer understanding and progress. Get feedback from them to measure the success of the learning experiences.

Use this data to refine and improve the program over time. Track success metrics like product adoption, satisfaction, or support requests. This will help you understand the efficiency of your learning program.


Blended learning is a key part of a customer education strategy. By merging online and in-person methods, you can create an engaging learning experience focused on customer needs. This helps customers become more successful with your product or service. Put in place a blended learning program today to enjoy long-term business success.

You can also check out Trainnβ€”a customer education platform that can help you plan and deliver customer education programs quickly and efficiently.

With Trainn, you can create custom learning paths, set individual modules, and track the progress of each user. Try Trainn today to get started with blended learning. So, what are you waiting for? Schedule a demo today!

Sinduja Krishnakumar

PUBLISHED ON: 7/5/2023