Experience how personalized onboarding can drive rapid business growth by empowering customers. Keep reading to learn more.
Have you ever felt frustrated trying to learn something new?
You begin but soon realize that the training material doesn't fit your learning needs. The content may not be in your preferred format or address the specific issues you are facing. Or the customer training program may not suit your schedule.
Imagine if your customers felt this way trying to learn to use your product or service.
This is where the power of a good onboarding experience comes in.
In this blog post, we will go through why personalized onboarding is vital for customer education.
But first, let's get a quick overview of the basics.
Personalized onboarding can be defined as a process where each individual user receives a customized walkthrough of a product or service.
It is a great approach to enhance user onboarding experience. This is because not every user has the same level of understanding about your product.
With personalization of their experience, you basically ease out their personal challenges with your product. It addresses the unique needs of each individual and helps you enhance customer experience.
Personalized onboarding generally has two main types– self-serve onboarding and white-glove onboarding.
Self-serve onboarding typically involves providing customers access to a range of resources and tools. This includes videos, tutorials, and FAQs that they can use to onboard themselves at their own pace.
On the other hand, white-glove onboarding typically involves a more hands-on approach.
Here, businesses provide one-on-one support and guidance to customers throughout the onboarding process.
When it comes to personalized user onboarding, White-glove Onboarding is considered to be better. This is because it gives customized help and support based on each person's needs and preferences.
On the other hand, Self-Serve Onboarding is less personalized. It uses the same instructions for everyone and doesn't provide as much individual attention. These come in the form of app messages or in-tool nudges which guide the users to arrive at onboarding milestones.
However, with the right onboarding tool, you can personalize self-serve onboarding too.
For example, the tool can have different templates or step-by-step guides that can be customized for different types of users. It can also include interactive elements like helpful messages or tips that are specific to each user's needs.
Personalized onboarding packs many advantages. Here are a few key benefits of the approach on the long term:
Whether self-serve or white glove using onboarding checklists will ensure the onboarding process doesn't miss out any steps.
An onboarding checklist helps the team stay on top of their customer education game. It helps highlight what the customer needs to learn in a way it makes sense to them. It is created after a research about the customer needs and what they want to achieve with the product.
Now, let's dive into another critical aspect of this blog— customer education.
Here are five key reasons that demonstrate the role of personalized onboarding in improving customer education.
Personalizing the onboarding flows shows users that you care about them. This makes users feel valued and appreciated. They will trust your brand and stay loyal to you.
Besides, this will empower even a trial user to leverage the product at its best. This motivates them to get the maximum out of their money.
Also, customers who enjoy using a product are more likely to stick with the business. They might also tell others about it, which can bring in more customers.
With personalized onboarding, you can provide customers with a customized product tour. You can highlight how your product can benefit them.
When users are well-informed about how to use your product, they are more likely to engage with it. This means they will use it more frequently and try to get the most out of it. It enhances their user experience too.
You can even encourage users to share their thoughts and feedback. This valuable insight can help you keep users engaged and create better product experiences.
Time to value means the time it takes customers to see the benefits of what they have bought.
Custom onboarding can help users understand the key features and benefits of the product. They can then experience the aha moment faster. This enables them to start using it to its full potential sooner.
Consequently, this can lead to increased customer satisfaction, faster ROI, and reduced churn rates.
For example, Dropbox asks users to add photos to their Dropbox right after they sign up. This allows users to see the product value at the early stages.
Upselling is when you encourage users to buy a more expensive or upgraded version of the product they are interested in.
Cross-selling, on the other hand, is when you suggest related or complementary products to the users.
Personalized onboarding allows you to show users the choices that give extra benefits and meet their needs better. Hence, you can sell more and offer a better solution.
To enable this, you can learn about their likes and needs through custom onboarding. Then, based on this information, you can suggest more options that the customer might like.
For instance, a CRM provider can offer a marketing automation tool to its new customers.
This way, they get a chance to make more money. Not to mention, it is a win-win situation for both the company and the customer.
Users who feel that a company values them are likelier to have a positive brand image. This positive perception can ultimately lead to increased loyalty and positive word of mouth.
Customer loyalty means that you can reduce the chances of early abandonment. It also means loyal customers will more likely refer your products to others.
Personalized onboarding can help build a robust brand reputation by propelling positive customer onboarding.
User data helps you create personalized onboarding experiences that meet user needs. By analyzing user data, you learn about them and what they like and don't like.
This helps you group users based on similarities and customize onboarding for each group.
However, to design a personalized onboarding experience, you could use an advanced tech solution like Trainn.
It also allows you to track your strategy to understand what type of onboarding content is effective. You can see how learners progress and how your audience engages with your videos.
Learn more about how Trainn can help you onboard and educate several customers simultaneously.
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