Product owners should nurture new customers by educating them about the product and its value. Customer onboarding is the best place to communicate this value.
After deducing a stellar adoption strategy, you need to think about a post-adoption strategy: think about your stickiest features — something deeper, sophisticated, and, harder to adopt. These are the features that hold the true value of your product, making it difficult to reject and replace.
Each stage in the product adoption journey must align with the functional responsibilities of various departments and teams. Together, they can create a meaningful product adoption journey increasing user engagement and shortening the TTV