Rethinking Customer Education One Blog at a Time

6/11/2026
How-To Guide vs. Step-by-Step Guide: The Difference That Decides Your Ticket Volume

How-To Guide vs. Step-by-Step Guide: The Difference That Decides Your Ticket Volume

How-to and step-by-step guides are nearly the same. The difference that matters decides whether customers self-serve or file a ticket.

6/11/2026
How to Turn a Loom Video into a Step-by-Step Guide

How to Turn a Loom Video into a Step-by-Step Guide

Already have a Loom recording? Here are three methods to turn it into a step-by-step guide — and the workflow that means you never have to do both separately again.

6/10/2026
How to Embed Step-by-Step Guides on Your Website or Help Center

How to Embed Step-by-Step Guides on Your Website or Help Center

Sharing individual guide links is not a help center strategy. Here are the four methods for embedding step-by-step guides on a website or help center, and which one builds a library customers return to.

6/10/2026
How to Drive Product Adoption with Step-by-Step Guides

How to Drive Product Adoption with Step-by-Step Guides

Most guide programs don't fail because guides are bad. They fail because of where guides are delivered and whether the impact is tracked per account. Here's the system that fixes both.

6/9/2026
How to Automatically Create Step-by-Step Guides from Screen Recordings

How to Automatically Create Step-by-Step Guides from Screen Recordings

Not all 'auto-generate' tools work the same way. The capture method determines guide quality. Here's how the process works — and how to build a guide from a screen recording in minutes.

6/9/2026
How to Keep Step-by-Step Guides Consistent Across a Large Team

How to Keep Step-by-Step Guides Consistent Across a Large Team

Style guides don't work at scale. Guide consistency is a tooling architecture problem — three failure modes cause library drift, and here's the system that fixes all three