Is your customer education program missing the mark? Despite investing heavily in customer education – from knowledge bases to dedicated learning academies and regular webinar sessions – you're not seeing the results you expected. Support tickets continue to flood in, engagement rates remain lukewarm, and completion rates disappoint. The challenge isn't a lack of resources. You've created a wealth of valuable educational content, but it's not resonating with your customers. Why? Because one-
Most companies follow a proven formula when building a SaaS product: create a strong inbound marketing funnel, and an outbound sales process, convert leads into customers, and provide all the resources they need to succeed with your product. While it might be fairly easy to measure the ROI from your marketing and sales initiatives with metrics like inbound traffic and lead conversion rates, it’s not the same case with customer enablement. You're building knowledge bases, creating training pro
A customer enablement strategy maximizes product value by educating and empowering users with tailored resources and support.
Remember when selling software meant shipping boxes of CDs and hoping customers would figure it out? Those days are long gone. In today's SaaS world, the "subscribe" button isn't the end of the journey – it's just the beginning. Think of Customer Success Management as your growth engine's secret weapon. While most SaaS companies still treat it like glorified support, the reality is different: it's about transforming customers into long-term partners who can't imagine a business without your sol
Here is a quick overview of top customer success platforms and software solution providers for 2025 and Beyond.
Videos are engaging. Everyone knows that. In SaaS, product training videos become important as you want customers, prospects, and even your employees to retain the information you share with them. Interesting Statistics: 1. Almost half of the consumers (44%) say they would like to watch short videos to learn about a product [https://www.wyzowl.com/video-marketing-statistics/]. 2. 75% of the employees prefer consuming video-based content over text-based ones. [https://scoop.ma