Rethinking Customer Education One Blog at a Time

12/19/2024
Customer Training 101: A Complete Guide for SaaS Companies

Customer Training 101: A Complete Guide for SaaS Companies

Customer training is a process by which the customers become familiar with the services and products of a company.

12/17/2024
How to Use Data to Personalize Customer Education

How to Use Data to Personalize Customer Education

Is your customer education program missing the mark? Despite investing heavily in customer education – from knowledge bases to dedicated learning academies and regular webinar sessions – you're not seeing the results you expected. Support tickets continue to flood in, engagement rates remain lukewarm, and completion rates disappoint. The challenge isn't a lack of resources. You've created a wealth of valuable educational content, but it's not resonating with your customers. Why? Because one-

12/5/2024
Customer Enablement ROI: A Data-Driven Approach to Measuring Impact

Customer Enablement ROI: A Data-Driven Approach to Measuring Impact

Most companies follow a proven formula when building a SaaS product: create a strong inbound marketing funnel, and an outbound sales process, convert leads into customers, and provide all the resources they need to succeed with your product. While it might be fairly easy to measure the ROI from your marketing and sales initiatives with metrics like inbound traffic and lead conversion rates, it’s not the same case with customer enablement. You're building knowledge bases, creating training pro

11/29/2024
The Ultimate Customer Enablement Strategy Guide for 2025

The Ultimate Customer Enablement Strategy Guide for 2025

A customer enablement strategy maximizes product value by educating and empowering users with tailored resources and support.

11/28/2024
Customer Success Management: Your Key to Unlocking Sustainable Growth

Customer Success Management: Your Key to Unlocking Sustainable Growth

Remember when selling software meant shipping boxes of CDs and hoping customers would figure it out? Those days are long gone. In today's SaaS world, the "subscribe" button isn't the end of the journey – it's just the beginning. Think of Customer Success Management as your growth engine's secret weapon. While most SaaS companies still treat it like glorified support, the reality is different: it's about transforming customers into long-term partners who can't imagine a business without your sol

11/21/2024
6 Best Customer Success Software for 2025 and Beyond

6 Best Customer Success Software for 2025 and Beyond

Here is a quick overview of top customer success platforms and software solution providers for 2025 and Beyond.